Gosnells

What Gosnells does

Gosnells is a London-based craft beverage company that produces alcoholic honey-based drinks. The company was founded in 2014 by Tom Gosnell with the stated objective of moving honey-based fermented beverages out of a niche category and into mainstream consumption. The company has defined a proprietary product category called "Sparkling Nectars," positioned as a fresher, lighter, and more accessible alternative to traditional mead, alongside a secondary line of traditional Bochet meads made by caramelising honey. The legal entity is Gosnells Beverages Ltd., a private limited company registered in England, and the company operates with a small team of 1-10 employees based in the Peckham area of South London.

The product portfolio comprises two distinct lines. The Sparkling Nectars line includes 4% ABV canned and bottled drinks such as the flagship Raspberry Hibiscus Nectar, which the company claims contains 70% less sugar than the UK's leading fruit cider and 110 calories per 330ml can. A second product, the Blueberry Velvet Nitro Nectar, was launched in 2024. The Bochet mead line consists of higher-ABV (11.3%) specialty products in 750ml bottles, including the Traditional Bochet, seasonal Christmas Pudding Bochet, Damson Bochet, and a limited Vintage 2018 release priced at £115. All products are made from 100% blossom honey with no refined sugar and are gluten-free. Gosnells holds B Corp certification and operates a pollinator conservation programme funded by a 5p-per-pint donation.

Gosnells operates a direct-to-consumer e-commerce model through gosnells.co.uk, with delivery across mainland UK and a £38 free-shipping threshold, supplemented by an on-trade network of pubs, beer gardens, and bars serving products on draught, plus retail stockists identified through a stockist finder on the website. Pricing is unit-based, with 12-can packs of Raspberry Hibiscus Nectar starting at £24 and 12-bottle packs at £37.50. Geographic coverage is restricted to England, with explicit exclusion of Scotland, Wales, Northern Ireland, and the Isle of Man. Marketing relies on owned social channels (Instagram, Facebook, Twitter/X), email newsletter, earned media coverage in outlets such as the BBC, Guardian, Evening Standard, and Independent, and a monthly review competition with prize draws. The company reports a community of 29,000+ customers.

Name

Gosnells

Legal name

Gosnells Beverages Ltd.

Website

https://gosnells.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Gosnells is a London-based craft beverage company producing alcoholic honey-based Sparkling Nectars and traditional Bochet meads. Founded in 2014, the company sells direct-to-consumer online, through UK on-trade venues, and via retail stockists.

Ownership category

akta.pro rank

Product category

Craft Mead & Honey-Based Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Mead Producers & Brands (CRADAIAG)

Keywords

• Honey-based beverages
• Craft mead production
• Sparkling alcoholic drinks
• Low-sugar cider alternative
• Gluten-free alcohol

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of honey-based alcoholic beverages (Nectars and Bochet meads) through their e-commerce website. Products sold in cans, bottles, and on draught. Revenue generated from one-time product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Gosnells brews and sells modern honey-based alcoholic beverages under its proprietary "Sparkling Nectar" category, made from 100% blossom honey. The product range includes lighter, lower-sugar sparkling nectars in cans and bottles (flagship: Raspberry Hibiscus at 4% ABV) and traditional Bochet meads (caramelised-honey style) in 750ml bottles at 11.3% ABV, including seasonal and limited-edition vintages.

Product overview

Gosnells is a honey-based beverage company that created its own category: Sparkling Nectars. The product portfolio consists of two main lines. The first is Sparkling Nectars (available in cans and bottles), which are lighter, fresher, gluten-free alcoholic drinks made from 100% blossom honey with significantly less sugar than fruit ciders. Flagship flavour is Raspberry Hibiscus Nectar. The second line is Specialty Bochets (in 750ml bottles), which are traditional meads made by caramelising honey until deep amber — the Bochet style. Products include Traditional Bochet and seasonal Christmas Pudding Bochet. The company has evolved from glass bottles to include vibrant cans and versatile kegs, with experimentation at the heart of their product development.

Differentiator

Problem solved

Functional benefit

Products and services

• Raspberry Hibiscus Nectar (Cans) Sparkling honey-based nectar in 330ml cans at 4% ABV, with bold berry and cranberry flavour. 70% less sugar than UK's leading fruit cider, 110 calories per can. Gluten-free and made from 100% blossom honey. For health-conscious adult drinkers seeking a low-sugar alternative to cider.
• Raspberry Hibiscus Nectar (Bottles) Sparkling honey-based nectar in 500ml bottles at 4% ABV, the bottled counterpart to the canned Raspberry Hibiscus Nectar. Packaged for retail and on-trade use, 70% less sugar than the UK's leading fruit cider.
• Blueberry Velvet Nitro Nectar Nitro-infused sparkling honey-based nectar in blueberry velvet flavour, a newer variant of the Sparkling Nectar range.

Quantifiable outcome

• 70% less sugar than UK's leading fruit cider
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• B. Stiff & Sons (Stiff's Mead): Family-run meadmaker in the UK producing traditional meads across multiple flavour profiles. Directly comparable because it competes in the same mead category in the UK market and sells through on-trade and retail stockists.
• Charnwood Mead: UK mead producer offering traditional and fruit meads for retail and hospitality channels. Directly comparable to Gosnells as another UK-based mead manufacturer competing in the same product category with a similar distribution approach.
• Lyme Bay Winery: UK-based producer of meads, fruit wines and other alcoholic beverages distributed across UK retail and hospitality. Directly comparable to Gosnells in being a UK craft alcoholic beverage producer with a mead focus and multi-format distribution model.
• Moonlight Meadery: US-based craft meadery producing modern, lower-sugar and fruit-forward meads analogous to Gosnells' 'Sparkling Nectar' approach. Highly comparable as a craft mead brand challenging traditional perceptions and targeting the modern alcoholic beverage consumer.
• Lindisfarne Mead: Long-established UK mead producer based in Northumberland selling traditional meads through retail and on-trade. Highly comparable to Gosnells as a fellow UK mead-focused beverage manufacturer, though positioned in the traditional mead category rather than the 'Sparkling Nectar' niche.

Emerging players

• Pentire: UK-based non-alcoholic botanical drink brand targeting health-conscious adult consumers. Comparable to Gosnells because it shares the same target audience (health-conscious 25-40 year olds) and similarly modernises an age-old category with a botanically-led, lower-sugar positioning.
• Toast Ale: UK craft brewery with a strong sustainability/B Corp-style narrative and direct-to-consumer + on-trade sales. Comparable to Gosnells because it shares the purpose-driven UK craft beverage positioning, DTC + on-trade distribution mix, and B Corp-adjacent brand storytelling.

Broad incumbents

• BrewDog: Large UK craft brewery with extensive on-trade and retail distribution plus its own bar estate. Comparable to Gosnells as a UK craft alcoholic beverage brand that has scaled on-trade presence, but operating at far larger scale and across beer rather than mead.
• Thornbridge Brewery: UK-based craft brewery with national on-trade and retail presence producing a broad alcoholic beverage range. Comparable to Gosnells as a UK craft alcoholic beverage manufacturer, though operating in beer at a larger scale.

Others

• Luscombe Drinks: UK producer of premium soft drinks and mixers with a B Corp-style sustainability brand and DTC + on-trade presence. Comparable as an adjacent UK craft beverage producer sharing similar premium positioning, sustainability messaging and on-trade distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GosnellsLondon
• Instagraminstagram.com/_gosnells
• Facebookfacebook.com/GosnellsMead
• LinkedInlinkedin.com/company/gosnellsmead

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gosnells