Mahindra Electric Automobile

What Mahindra Electric Automobile does

Mahindra Electric Automobile Ltd. (MEAL) is the dedicated four-wheeler electric-vehicle subsidiary of Mahindra & Mahindra Ltd., headquartered in Mumbai, India and formally launched in 2023. The company manufactures and sells 'Electric Origin SUVs' under the XEV and BE sub-brands — specifically the XEV 9e (5-seater), XEV 9S (7-seater), BE 6, and BE 6 Formula E Edition — all built on the proprietary INGLO platform with integrated MAIA connected-car technology. MEAL inaugurated its own Charge_IN ultra-fast charging network in November 2025 (180 kW dual-gun chargers; 250 stations and 1,000+ charging points committed by end-2027) and operates the Me4U consumer mobile app. Strategic integrations include Samsung Wallet Digital Car Key and a Fabindia loyalty-program booking channel, expanding the company's touchpoints beyond traditional auto retail.

The business model is a hardware-sales model with B2C distribution through an authorized dealer network across India, complemented by online booking and the Me4U app. Pricing ranges from ₹19.95 lakh (XEV 9S base) to ₹29.45 lakh (XEV 9S 79 kWh Pack Three Above), with the BE 6 Formula E Edition positioned at ₹23.69 lakh. MEAL has cumulatively sold 55,000+ eSUVs, achieved 37.4% revenue market share in the Indian eSUV segment for FY26, and became the second-largest EV maker in India by volume with monthly sales of 4,000–5,000 units (target 7,000/month). The wider M&M group holds 1,334 granted patents (60% automotive) and MEAL itself received the CII IP Award for Best Patent Portfolio in 2026.

The company is capitalized through a Temasek round (August 2023, ~US$145M) and a prior British International Investment round (July 2022, ~US$243M), with the four-wheeler EV business valued between ₹40,441 crore and ₹70,070 crore. Revenue in H1FY26 reached ₹8,000 crore from 30,000+ EVs sold in seven months, positioning MEAL as a category leader in Indian eSUVs. Beyond India, MEAL opened its first international showroom in Thimphu, Bhutan in 2026 and has stated it is 'exploring gradual export markets.'

Name

Mahindra Electric Automobile

Legal name

Mahindra Electric Automobile Ltd.

Website

https://mahindraelectricautomobile.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Short description

Mahindra Electric Automobile Ltd. (MEAL) is a Mumbai-based electric-SUV manufacturer and subsidiary of Mahindra & Mahindra, selling INGLO-platform XEV and BE models to Indian consumers through dealers, the Charge_IN charging network, and the Me4U app.

Ownership category

akta.pro rank

Product category

Electric Passenger Vehicles

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Electronic Components & Accessories (3670)

akta.pro primary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

akta.pro secondary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Electric passenger vehicles
• Electric SUVs
• Automotive manufacturing
• EV charging infrastructure
• Connected car technology

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: Revenue generated from selling electric SUVs including XEV 9e, XEV 9S, BE 6, and BE 6 Formula E Edition. Achieved 37.4% revenue market share in the eSUV segment for FY26 with cumulative sales of 55,000 eSUVs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mahindra Electric Automobile Ltd. (MEAL) manufactures and sells Electric Origin SUVs—XEV 9e, XEV 9S, BE 6, and BE 6 Formula E Edition—built on its proprietary INGLO electric vehicle platform. The vehicles are supported by the MAIA AI technology stack, the Charge_IN 180 kW ultra-fast charging network, and the Me4U connected mobile application for owners.

Product overview

Mahindra Electric Automobile Limited (MEAL) operates as a subsidiary of Mahindra & Mahindra focused on electric vehicle manufacturing in India. The product portfolio centers on 'Electric Origin SUVs' built on the INGLO platform, including the XEV 9e (5-seater), XEV 9S (7-seater), BE 6, and BE 6 Formula E Edition. Supporting infrastructure includes the Charge_IN ultra-fast charging network and Me4U mobile application. The vehicles integrate MAIA AI technology and support Samsung Digital Car Key functionality. All products share the INGLO platform as their technological foundation.

Differentiator

Problem solved

Functional benefit

Brands

• INGLO: Electric vehicle platform powering Mahindra's eSUV lineup including XEV 9e, XEV 9S, BE 6, and BE 6 Formula E Edition
• MAIA
• Charge_IN
• Me4U

Products and services

• XEV 9e Electric origin SUV built on the INGLO platform, featuring advanced connected car capabilities and ultra-fast charging support, available in standard and CineLuxe variants for individual consumers in India.
• BE 6 Sporty electric origin SUV built on the INGLO platform with Formula E-inspired design elements, targeted at individual consumers seeking a performance-oriented EV.
• XEV 9S India's first authentic electric origin 7-seater SUV built on the INGLO platform, with a 70 kWh battery delivering 180 kW power, 380 Nm torque, and approximately 500 km range, targeted at Indian families seeking premium electric mobility.
• BE 6 Formula E Edition World's first Formula E-themed SUV inspired by Mahindra's racing heritage, featuring exclusive design elements and an early-buyer rewards program tied to Mahindra's Formula E racing participation.

Quantifiable outcome

• 82% year-on-year surge in E4W registrations in May 2026
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 91WheelsminorStrategic or Co-development Partner · 10 June 202691Wheels.com partnered with Mahindra Electric Automobile for a record-setting cross-border EV expedition from New Delhi to Thimphu, Bhutan, demonstrating EV capabilities across extreme conditions.
• FabindiacoreGTM or Marketing Partner · 19 December 2025Fabindia's Fabfamily loyalty program members can book Mahindra's Electric Origin SUVs (BE 6 and XEV 9e) using Fabcoins, with 1,000 Fabcoins translating to booking value of Rs 21,000. Cross-brand loyalty integration emphasizes sustainability and democratizes eSUV ownership.
• SamsungcoreTechnology or Integration · 29 October 2025Samsung Digital Car Key compatibility with Mahindra Electric Origin SUVs through Samsung Wallet, enabling Galaxy smartphone users to unlock, lock, and start vehicles. Features QR code access sharing with friends and family and remote security measures.

Scale indicators11 records

Recent moves3 records

Expansion highlights7 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/mahindraesuvs
• LinkedInlinkedin.com/company/mahindra-electric-automobile-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahindra Electric Automobile