What 91Wheels does

91Wheels is an India-based digital automotive marketplace and information platform that aggregates vehicle listings, expert editorial content, owner reviews, and dealer information for cars, motorcycles, and scooters. Founded in 2019 and headquartered in Paharganj, India, the platform serves Indian consumers researching new and used vehicle purchases across more than 30 automotive brands, including Maruti Suzuki, Tata, Mahindra, Hyundai, Honda, Royal Enfield, TVS, Bajaj, Ola Electric, and Ather. The technology stack is a web-based portal offering structured vehicle specification databases, side-by-side comparison tools, a dealership locator covering major Indian metros, an electric vehicles section, a used-car marketplace, and an owner-reviewed community section. The company operates 11 distinct product modules anchored on New Cars, New Bikes, and New Scooters, with complementary services including Used Cars, Sell Car, Vehicle Compare, News & Reviews, Electric Vehicles, Buyer's Guide (over 520 articles), Owner Reviews, and Dealership Locator.

Name

91Wheels

Legal name

91Wheels

Website

https://91wheels.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

91Wheels is an India-based automotive web platform that helps consumers research, compare, and review new and used cars, bikes, and scooters from 30+ brands, while monetizing via OEM advertising, dealer lead generation, and marketplace listings.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automobile Dealers (4411), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Automotive marketplace
• Vehicle listings
• Car reviews
• Bike comparisons
• Dealer locator

Headquarters

HQ city

Paharganj

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising: Automotive brands and manufacturers advertise on the 91Wheels platform to reach potential car and bike buyers. The platform features brand logos, sponsored content, and promotional listings for various OEMs.
2. Lead Generation: The platform generates leads by connecting users with dealerships. Users can view dealership information, locate dealers by city, and request offers through the platform.
3. Dealer Listings and Offers: Dealerships pay for visibility and listing prominence on the platform, particularly for used car sales and new vehicle dealer networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

91Wheels is an Indian automotive web marketplace that aggregates detailed listings of new cars, motorcycles, scooters, and used vehicles across 30+ brands with ex-showroom pricing, specifications, and images. The platform provides expert reviews, owner reviews, buyer guides, vehicle comparison tools, and a dealership locator to help Indian consumers research and decide on vehicle purchases. Revenue is generated from automotive OEM advertising, sponsored listings, and lead generation connecting consumers with dealerships.

Product overview

91Wheels is an Indian automotive portal offering a comprehensive online marketplace and information platform for vehicle purchases. The core offerings include detailed listings for new cars, motorcycles, and scooters across multiple brands in India. The platform operates through a hub-and-spoke architecture with the main vehicle listing products (New Cars, New Bikes, New Scooters) supported by complementary services including a Used Cars marketplace, Sell Car listing service, Vehicle Compare tool, News & Reviews editorial content, dedicated Electric Vehicles section, Buyers Guide expert articles, Owner Reviews community section, and Dealership Locator service. The platform aggregates vehicle information including pricing (ex-showroom), specifications, images, and dealer locations to assist Indian consumers in researching and purchasing vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cars Listings

Quantifiable outcome

• Over 520 buyer guide articles and extensive expert review content available to users
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mahindra Electric Automobile Limited (MEAL)flagshipStrategic or Co-development Partner · 10 June 202691Wheels partnered with Mahindra Electric to organize a record-setting cross-border EV expedition from New Delhi, India to Thimphu, Bhutan. The expedition featured 10 Mahindra Electric Origin SUVs covering 1,850 kilometers and was recognized by the India Book of Records as the Largest EV Convoy on a Cross-Border International Road Trip. The convoy collectively covered nearly 40,000 kilometers while demonstrating EV capabilities across extreme conditions including 47°C temperatures and elevations approaching 9,000 feet. The partnership also included a visit to Bhutan's first Mahindra Electric Automobile showroom in Thimphu.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• MotorBeam: Independent Indian automotive review portal producing expert reviews, comparisons, and buyer guides. Comparable as a content-led niche auto publisher but smaller scale than 91Wheels' portal breadth.
• DriveSpark: Indian automotive portal publishing news, reviews, specifications, and price information for cars and bikes. Overlaps with 91Wheels on content and SEO-led acquisition in the Indian market.

Direct peers

• CarAndBike: NDTV-owned auto portal covering new cars, used cars, bikes, reviews and price guides in India. Overlaps directly with 91Wheels on information, comparison, and dealer-discovery use cases.
• CarDekho: Major Indian auto portal offering new car research, comparisons, reviews, dealer locator, used car listings, and OEM advertising solutions. Direct competitor with overlapping product suite and GTM model.
• ZigWheels: India-focused automotive portal owned by NDTV that provides news, reviews, comparisons, and videos for cars and bikes. Competes directly with 91Wheels for content-led organic traffic and brand advertising.
• Autocar India: Long-standing Indian auto media brand publishing expert reviews, news, and road tests across cars and bikes. Competes for the same high-intent reviews/news audience and OEM ad budgets that 91Wheels monetizes.
• CarWale: One of India's largest auto portals covering new cars, used cars, reviews, comparisons, and dealer connections across the country. Operates as a vertical automotive content+marketplace platform in the same category as 91Wheels.
• BikeWale: Leading Indian two-wheeler portal (cars24-owned) covering bikes, scooters, reviews, comparisons, and dealer information. Direct peer for 91Wheels' New Bikes and New Scooters segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/91wheels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 91Wheels