PeduL

What PeduL does

PeduL, Inc. is a Newark, New Jersey-based talent acquisition platform that operates a three-sided marketplace connecting enterprise employers, content creators, and job candidates through social-first distribution. Founded in 2016, the company builds software that pairs employers with creators and employee voices whose audiences map to target talent pools, then routes interested candidates directly into employer applicant tracking systems. The platform consists of three core products: Talent Solutions for Employers (B2B enterprise service for social-first job distribution), the Creator Program (a partnership network recruited via waitlist), and the Candidate Platform (a self-serve job discovery portal at app.pedul.com). Underlying technical components include a Creator Matching System that pairs brands with relevant voices, ATS integration that plugs into existing hiring workflows, and real-time performance analytics that track reach, engagement, and applicant flow metrics. A recommendation engine uses behavioral data for candidate-job matching and campaign targeting.

PeduL generates revenue primarily through B2B SaaS subscription engagements with enterprise employers, sold via direct enterprise field sales with custom quote-based annual pricing. The go-to-motion emphasizes demo booking and case-study-led conversion, targeting large organizations across at least eight verticals including manufacturing, healthcare, transportation, consumer goods, education, food and beverage, logistics, and semiconductor. The company is led by three co-founders: Chisa Egbelu (CEO), Vivek Pandit (COO), and Sayyid Ali (CTO). Documented enterprise customers include Unilever, with reported outcomes of 276K impressions, 35% interview rate, and 50% faster time-to-fill for tech and finance managerial roles. Disclosed funding is limited, with the most recent material capital being a $100,000 grant from Google for Startups in June 2021 and accelerator participation in Techstars Workforce Development in December 2021.

The platform does not replace existing ATS systems but serves as a distribution layer, sitting between social discovery and hiring workflows. Marketing channels include direct sales, organic social (Instagram: wearepedul), industry events including Forbes Summit 2026, content/SEO, and a creator waitlist program. AI capabilities are limited to recommendation and analytics functions rather than constituting a core technology differentiator. The business model relies on enterprise contract economics with a relatively small number of large customers, creating concentration risk alongside the company's small headcount (11-50) and limited disclosed capital base.

Name

PeduL

Legal name

PeduL, Inc.

Website

https://pedul.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PeduL is a Newark-based talent acquisition platform that connects enterprise employers with job candidates through content creators and social-first distribution, integrating directly with employer ATS systems. Founded in 2016, it serves Fortune 500 brands across multiple industries via B2B SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Talent Acquisition Software

NAICS

Employment Placement Agencies (561311), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

akta.pro secondary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

Keywords

• Talent acquisition platform
• Social recruitment software
• Employer brand solutions
• Job distribution platform
• Creator-driven hiring

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Talent Solutions for Employers: B2B SaaS model providing employers with social-first talent acquisition distribution services. Pricing appears to be quote-based for enterprise engagements with demonstrated cost savings on per-applicant basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PeduL is a talent acquisition platform that helps enterprise employers distribute job openings through trusted content creators, employee voices, and social-first storytelling. The platform pairs brands with creators whose audiences map to target talent pools and integrates directly with employers' existing ATS systems to route candidates into hiring workflows.

Product overview

PeduL is a talent acquisition platform with a three-sided model connecting employers, creators, and candidates. The core platform consists of three integrated products: Talent Solutions for Employers (social-first job distribution service), the Creator Program (creator partnership network), and the Candidate Platform (job discovery and application interface). The platform does not replace existing ATS systems but plugs into them, serving as a distribution layer that routes qualified candidates from social discovery into employer hiring workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• PeduL Talent Solutions for Employers A B2B talent acquisition service for enterprise employers that distributes job openings through trusted creators, employee voices, and social-first storytelling, integrating with existing ATS systems to route candidates into employer hiring workflows.
• PeduL Creator Program A partnership program that enables content creators to monetize their audience by distributing employer job content from brands, connecting creators with relevant hiring campaigns.
• PeduL Candidate Platform A job discovery and application portal at app.pedul.com that allows job seekers to discover opportunities with richer context and storytelling, and submit applications through a streamlined self-serve flow.

Quantifiable outcome

• Lower cost per applicant compared to LinkedIn or traditional job boards
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LinkedIn (Talent Solutions): LinkedIn is the dominant professional networking platform with extensive talent acquisition products serving enterprise employers. Overlaps with PeduL in the broader recruiting category but is a much larger incumbent with deeper employer relationships and a professional graph rather than creator-driven distribution.
• ZipRecruiter: ZipRecruiter is a leading online employment marketplace using AI-driven matching to connect employers with job seekers. Operates in the same talent acquisition category as PeduL but is a much larger, publicly-traded incumbent with a traditional job board model.
• Phenom: Phenom is a talent experience platform serving large enterprises with end-to-end recruitment, onboarding, and employee development solutions. Competes in the same enterprise talent acquisition category as PeduL but offers a broader, integrated HR technology suite.
• Indeed: Indeed is the largest job board platform globally, serving both enterprise employers and job seekers with a focus on search-based job matching. Competes with PeduL in the talent acquisition category but uses a traditional search-driven model rather than creator-led distribution.

Direct peers

• RippleMatch: RippleMatch is an early-career recruiting platform that uses automated matching to connect employers with college students and recent graduates. Shares PeduL's mission of reaching diverse, modern talent beyond traditional job boards and serves enterprise employers across multiple industries.
• Drafted: Drafted is a referral-based recruiting platform that surfaces candidates through employee networks. Shares PeduL's employee-voice-based approach to talent distribution, where trusted internal voices amplify employer job content to candidate networks.
• Handshake: Handshake is an early-career talent platform connecting college students, employers, and career services. Shares PeduL's focus on reaching modern talent through non-traditional channels and serving enterprise employers, though Handshake focuses on the education-to-employment pipeline specifically.
• Jopwell: Jopwell is a career advancement platform focused on Black, Latinx, and Native American professionals, connecting them with opportunities at major employers. Directly comparable to PeduL's diversity-focused talent distribution model and similar target customer base of Fortune 500 employers.
• Jobcase: Jobcase is a social platform for hourly workers and job seekers, providing community-driven job discovery and career resources. Comparable to PeduL in using community and social dynamics for talent distribution rather than traditional job boards, with a similar target demographic of non-traditional knowledge workers.
• WayUp: WayUp is a marketplace connecting college students and recent graduates with internships and entry-level jobs at major employers. Shares PeduL's focus on early-career and diverse talent, with similar enterprise customer profiles and emphasis on non-traditional distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wearepedul
• LinkedInlinkedin.com/company/pedul

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeduL