WayUp
WayUp is a dual-sided US marketplace connecting 6M+ college students and recent graduates with 3,800+ employers for internships and entry-level jobs, monetizing through employer subscriptions augmented by AI-powered sourcing, screening, analytics, and virtual event modules.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WayUp does
WayUp is a dual-sided early-career recruiting marketplace that connects US college students and recent graduates (within five years of graduation) with employers hiring for internships, part-time roles, and entry-level full-time positions. Founded in 2014 and headquartered in New York, the platform combines a free candidate-facing marketplace (with mobile app, AI-powered resume parsing that builds a structured profile in roughly 30 seconds, and personalized job matching) with a paid employer subscription product suite. The employer stack includes a Basic Platform Access tier providing access to 6M+ candidates, plus à la carte modules for AI-powered Sourcing & Screening, Advanced Analytics (with diversity metrics and job-description bias detection), Virtual Events & Branding, Branded Content, and a Talent Network CRM. Technology stack centers on AI/ML for resume parsing, candidate-to-job recommendation, automated digital screening that guarantees a 24-hour response to all applicants, and pre-built ATS integrations with at least nine enterprise platforms (Taleo, Workday, Greenhouse, Lever, iCIMS, SuccessFactors, Brassring, Bullhorn, SmartRecruiters).
WayUp firmographics
Firmographics- Name
- WayUp
- Legal name
- WayUp, Inc.
- Website
- https://wayup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WayUp is a dual-sided US marketplace connecting 6M+ college students and recent graduates with 3,800+ employers for internships and entry-level jobs, monetizing through employer subscriptions augmented by AI-powered sourcing, screening, analytics, and virtual event modules.
- Ownership category
- akta.pro rank
WayUp industry classification
Industry- Product category
- Talent Acquisition Platform
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM), Job Placement, Matching & Career Navigation Services (EDAAAOAL)
Keywords
Where WayUp is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
WayUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer Platform Subscriptions: WayUp generates revenue through B2B subscriptions with employers paying for platform access to source early-career candidates. Pricing includes Basic Platform Access (access to 6M+ candidates) plus à la carte add-ons for Virtual Events, Branded Content, Advanced Analytics, Sourcing Tools, and CRM.
- À la Carte Employer Products: Employers can purchase individual products beyond Basic Platform Access including Virtual Events hosting, Branded Content creation, Targeted Sourcing Tools, Advanced Analytics, and CRM for Early Career Positions. Priced per item with no per-hire or per-job-posting charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Basic Platform Access includes access to 6M+ candidates, Company Profile, Customer Success Manager, Talent Network, Automated Concierge Sourcing, Unlimited Jobs with ATS integration, Standard Analytics Dashboard, and Digital Screening. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
WayUp product offering
Product offeringCore offering
WayUp is a dual-sided early-career recruiting marketplace connecting US college students and recent graduates (0-5 years experience) with employers seeking entry-level and internship talent. The platform offers free resume upload and AI-powered job matching for candidates, while charging employers subscription fees for access to a 6M+ candidate database, automated sourcing and screening, virtual career fairs, and analytics. Following a 2023 merger with Yello, it now also provides on-campus recruiting automation.
Product overview
WayUp operates as a dual-sided early-career recruiting marketplace and talent acquisition platform. The platform architecture consists of a core free candidate marketplace (WayUp Platform) paired with premium employer subscription tiers offering three primary add-on modules: Sourcing & Screening (AI-powered candidate matching and automated resume screening), Advanced Analytics (real-time hiring funnel metrics and diversity insights), and Virtual Events & Branding (virtual career fair hosting and employer content creation). The platform also includes Talent Network CRM, Company Profile pages, and dedicated Customer Success Manager support as standard or add-on features. Following its 2023 merger with Yello, the portfolio expanded to include Yello's campus recruiting automation capabilities, creating an integrated on-campus and virtual recruiting solution. The product targets US college students and recent graduates (0-5 years experience) on the candidate side, and employers seeking early-career talent on the recruiting side.
Differentiator
Problem solved
Functional benefit
Products and services
- WayUp Platform (Basic Platform Access) The foundational career marketplace platform providing access to 6+ million candidate profiles. Enables job posting distribution, candidate sourcing, and basic applicant management for early-career recruiting, targeted at US employers hiring interns and entry-level talent.
- Sourcing & Screening AI-powered candidate sourcing and automated unbiased screening module. Uses machine learning to match candidates to positions and digitally screens applicants against employer-defined criteria (location, certifications, degree type, area of study) before forwarding qualified candidates to ATS. For employers seeking to reduce time spent on unqualified applicants.
- Advanced Analytics Comprehensive hiring analytics dashboard providing real-time insights into candidate pipeline, diversity metrics, hiring funnel performance, and employer branding engagement. Includes knock-out question analysis, school performance tracking, and job description bias detection.
- Virtual Events & Branding Virtual career fair hosting and employer branding content creation module. Platform manages event targeting, messaging, reminders, and analytics while employers focus on candidate engagement. Includes branded article and video content creation.
- Company Profile Employer branding page where candidates learn about company culture, perks, office locations, videos, and employee testimonials. Shareable profile that showcases employer value proposition to students and recent grads.
- Talent Network CRM-style talent pool management for engaged candidates. Manages candidates who follow company profiles, show intent to apply, or have applied to positions. Enables ongoing relationship building with early-career talent.
- Yello Platform Campus recruitment solution acquired through merger with WayUp. Provides on-campus recruiting automation, event management, and candidate relationship management for university hiring programs.
- WayUp Candidate Mobile App Mobile application for students and recent graduates to browse jobs, upload resumes, receive personalized job matches, and communicate with recruiters directly.
Quantifiable outcome
- Companies could save 6–12% of every dollar under proper spend management (industry benchmark cited in unrelated Ramp article)
- +4 more outcomes
Companies that use WayUp
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
WayUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature5 records
WayUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YellocoreWayUp and Yello have joined forces to create the first all-in-one campus recruiting solution. As the leading campus recruitment solution, Yello helps recruiters execute their on-campus and virtual hiring strategy while saving time with automation. Together, WayUp and Yello represent a powerful hiring solution to help recruiters at every stage of the funnel.
Scale indicators8 records
Recent moves6 records
WayUp competitors and assessment
Company assessmentDirect peers
- Handshake: Handshake is the dominant early-career job marketplace with direct partnerships with thousands of US university career services offices, serving both students and employers in early-career recruiting — directly comparable to WayUp's core marketplace offering.
- Yello: Yello is WayUp's merger partner, providing on-campus and virtual recruiting automation, event management, and CRM for university hiring — now operating as 'WayUp — Powered by Yello'. Directly comparable as campus recruiting software for enterprise TA teams.
- 12Twenty: 12Twenty is a university career services platform offering recruiting CRM, job boards, and analytics to colleges and their employer partners. Directly comparable as a campus recruiting and early-career hiring platform.
- Symplicity: Symplicity provides career services management and campus recruiting software to universities, with employer-facing tools for early-career hiring. Directly comparable in campus recruiting workflows.
- College Recruiter: College Recruiter is a niche job board and recruitment media company focused exclusively on college students and recent graduates seeking entry-level positions. Comparable in early-career targeting, though with less AI-driven matching depth.
Broad incumbents
- LinkedIn (Talent Solutions): LinkedIn's Talent Solutions division includes Recruiter, job slots, and LinkedIn Learning — a broad incumbent that serves all career stages including early-career, but does not specialize in the student/0-5 years segment like WayUp.
- Indeed: Indeed is the largest general job board globally with self-serve employer posting and broad candidate reach. Comparable as a B2B recruiting platform serving employer hiring needs across experience levels including entry-level.
- ZipRecruiter: ZipRecruiter is a self-serve job marketplace with AI-driven matching for SMB and mid-market employers. Comparable as a subscription-based B2B job marketplace, though broader than WayUp's early-career niche.
- Glassdoor: Glassdoor combines job listings with company reviews and salary data, serving both job seekers and employers across experience levels. Comparable as an employer-paid B2B recruiting channel with employer branding elements.
Regional players
- JobTeaser: JobTeaser is a student and graduate recruitment platform focused primarily on Europe, operating a similar dual-sided early-career marketplace model. Comparable in product/market fit, but geographically distinct from WayUp's US focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WayUp social profiles
Digital presenceWayUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
WayUp leadership team
Management profileNumber of profiles
Profiles3 records
WayUp funding detail
Funding detailFunding overview
Funding rounds4 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WayUp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WayUp
What does WayUp do?
WayUp is a dual-sided early-career recruiting marketplace connecting US college students and recent graduates (0-5 years experience) with employers seeking entry-level and internship talent. The platform offers free resume upload and AI-powered job matching for candidates, while charging employers subscription fees for access to a 6M+ candidate database, automated sourcing and screening, virtual career fairs, and analytics. Following a 2023 merger with Yello, it now also provides on-campus recruiting automation.
Is WayUp a public or private company?
WayUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was WayUp founded?
WayUp was founded in 2014. It employs 11 to 50 people.
Where is WayUp based?
WayUp is headquartered in New York, United States, in the North America region.
How does WayUp make money?
Two revenue lines are on record. Employer Platform Subscriptions are the primary driver. The others are À la Carte Employer Products.
Who are WayUp's main competitors?
Direct peers on record are Handshake, Yello, 12Twenty, Symplicity and College Recruiter. Broad incumbents are LinkedIn (Talent Solutions), Indeed, ZipRecruiter and Glassdoor. JobTeaser is listed as a regional player.
Does WayUp have an API?
No public API is recorded for WayUp.
What industry is WayUp in?
WayUp's product category is Talent Acquisition Platform. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of EDAFAMAM, Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks). Its NAICS code is 561311 and its SIC code is 7361.