The Pattern
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
The Pattern firmographics
Firmographics- Name
- The Pattern
- Legal name
- Pattern Home, Inc.
- Website
- https://thepattern.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Pattern industry classification
Industry- Product category
- Astrology & Self-Discovery Apps
- NAICS
- Information (51)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dating & Relationship Networks (BPAMABAF)
Keywords
Where The Pattern is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pattern business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Subscriptions: The Pattern offers subscription-based access to premium content and features. Users can purchase subscriptions through the app with automatic renewal. The service provides free access to certain features to allow users to experience the offer before making purchases.
- In-App Purchases: Additional products and services available for purchase within the app through External Party Stores (iTunes, Google Play).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Tier - Basic natal chart and pattern insights |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Pattern product offering
Product offeringCore offering
The Pattern is a personalized astrology mobile app that generates natal charts using the Whole House system of house division and delivers personality, relationship, and timing insights to individual users. The app combines traditional astrology with AI-powered conversational features (In-Depth AI Chat) to help users explore themselves and their relationships, and includes a dating sub-product called The Pattern: Connect for compatibility-based matching.
Product overview
The Pattern is a single, unified personalized astrology mobile application built around a subscription model. The core product (The Pattern app) integrates multiple interconnected modules: the Natal Chart serves as the foundation, generating personalized birth charts using the Whole House system. From this, the app delivers 'Your Pattern' (personality insights) and 'Your Bonds' (relationship compatibility), while 'Your Transits' and 'Romantic Transits' provide temporal astrological guidance. The 'Time-Travel' feature allows historical and future astrological analysis. The platform includes an AI-powered 'In-Depth' conversational feature and 'AI Chat' for personalized relationship exploration. 'Shared Experiences' provides community forums. A dedicated dating sub-product, 'The Pattern: Connect,' offers a separate matching methodology. Audio Files (podcasts) deliver astrological readings in audio format. The app is available on iOS and Android via App Store and Google Play, with subscription purchases processed through external stores.
Differentiator
Problem solved
Functional benefit
Brands
- The Pattern: Connect: A dating feature within The Pattern app that utilizes a unique methodology to allow users to make authentic and compatible connections.
Companies that use The Pattern
Customer profileSegments3 records
Ideal customer profiles2 records
The Pattern technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature7 records
The Pattern partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Pattern competitors and assessment
Company assessmentBroad incumbents
- Calm: Subscription-based digital wellness / self-improvement platform with content, audio, and personalization layers. Relevant broad incumbent in the self-improvement and digital wellness subscription category The Pattern addresses, particularly for consumers seeking emotional and relational tools.
- Hinge: Major subscription-based dating app focused on relationship-seeking users and design-led profile experiences. Relevant incumbent comparator for The Pattern: Connect's relationship-discovery use case and subscription monetization.
- Bumble: Large subscription-based dating and social-discovery platform. Comparable as a broad incumbent competing for the same relationship-discovery consumer, including through mobile-first subscription experiences.
- Astrology.com: Long-standing, large-scale web property for horoscopes, birth charts, compatibility, and tarot. Comparable in category and content (natal charts, relationship analysis, premium readings) but operates as a broader web-based incumbent versus The Pattern's mobile-app specialization.
Direct peers
- Chani: Astrology app built around daily horoscopes, natal chart readings, and guided meditations, with a notable founder-led brand (Chani Nicholas). Closely comparable to The Pattern in audience (self-improvement, queer-inclusive), content-led product structure, and subscription monetization.
- Sanctuary: Astrology app offering daily horoscopes, birth-chart readings, and live on-demand access to human astrologers. Directly comparable because it pairs AI-generated content with relational/self-discovery use cases and a subscription-led consumer model that competes for the same wallet.
- Nebula: Mobile app focused on astrocartography, human design, and birth-chart-based relationship compatibility. Highly comparable as a mobile-first, AI-personalized astrology/relationship product targeting younger wellness-oriented users with subscription tiers.
- Co-Star: AI-powered personalized astrology app using NASA data and birth chart inputs to generate relationship and self-insight readings. Closest direct peer to The Pattern given overlapping feature set (natal charts, compatibility, friendship/relationship analysis, social/connect elements) and consumer app distribution model.
- The DailyHoroscope: Mobile-first horoscope app delivering daily personalized readings across multiple platforms. Direct peer offering similar subscription-based, mobile-distributed astrology content and competing for the same casual astrology consumer.
Emerging players
- Stars Align: Astrology-centric dating / compatibility app pairing users by birth-chart overlays. Directly comparable to The Pattern: Connect sub-brand on the dating-by-astrology axis while remaining narrower in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Pattern social profiles
Digital presenceThe Pattern compliance and trust
Trust signalCompliance2 records
The Pattern financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pattern leadership team
Management profileNumber of profiles
Profiles1 record
The Pattern funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pattern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pattern
What does The Pattern do?
The Pattern is a personalized astrology mobile app that generates natal charts using the Whole House system of house division and delivers personality, relationship, and timing insights to individual users. The app combines traditional astrology with AI-powered conversational features (In-Depth AI Chat) to help users explore themselves and their relationships, and includes a dating sub-product called The Pattern: Connect for compatibility-based matching.
Is The Pattern a public or private company?
The Pattern is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Pattern founded?
The Pattern was founded in 2014. It employs 11 to 50 people.
Where is The Pattern based?
The Pattern is headquartered in New York, United States, in the North America region.
How does The Pattern make money?
Two revenue lines are on record. App Subscriptions are the primary driver. The others are in-App Purchases.
Who are The Pattern's main competitors?
Broad incumbents on record are Calm, Hinge, Bumble and Astrology.com. Direct peers are Chani, Sanctuary, Nebula, Co-Star and The DailyHoroscope. Stars Align is listed as an emerging player.
Does The Pattern have an API?
No public API is recorded for The Pattern.
What industry is The Pattern in?
The Pattern's product category is Astrology & Self-Discovery Apps. Its primary akta.pro industry code is BPAMABAF, Dating & Relationship Networks. Its NAICS code is 51 and its SIC code is 7990.