What Astrology.com does

Astrology.com, operated by Horoscope.com, Inc., is a San Francisco-based digital astrology content and services platform founded in 1995. The company offers free daily, weekly, monthly, and yearly horoscopes across Western and Chinese zodiac systems, a personalized birth chart calculator, multiple tarot reading formats, numerology reports, compatibility analysis, and interactive games. These free tools serve as top-of-funnel lead generation for a paid premium catalog of individualized reports (love compatibility, career, karma, numerology forecasts, 12-month transits) sold through shop.astrology.com, plus an Astrology+ recurring subscription product. The platform reaches approximately 8 million monthly unique users and 100 million monthly page views, supported by 4.5 million email subscribers and 2 million social followers.

The underlying technology is a web-based content platform with iOS and Android mobile applications. Most recently, Astrology.com has integrated OpenAI-powered conversational AI to deliver AI-powered virtual advisors (marketed as AI Spiritual Guides) for interactive spiritual guidance, and the privacy policy indicates ML-based personalization for advertising and offers. The company also operates a B2B content syndication business distributing horoscope feeds via RSS, XML, and IFrame widgets to enterprise publishers including Washington Post and Yahoo Lifestyle under a three-tier Basic/Standard/Premium model.

Monetization is diversified across five revenue streams: one-time premium report purchases, recurring Astrology+ subscriptions, display advertising and dedicated email campaigns sold to brand advertisers (Match.com, eHarmony, BetterHelp, Pandora, Keen.com), licensing fees from content syndication, and transaction-based fees from facilitating live telephone psychic readings with third-party advisors. The company maintains EU (Berlin) and UK (Norwich) representative offices for GDPR compliance, operates with 11-50 employees, and has no disclosed venture capital or private equity funding.

Name

Astrology.com

Legal name

Horoscope.com, Inc.

Website

https://astrology.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Astrology.com is a digital astrology platform founded in 1995 that offers free horoscopes, birth charts, tarot readings, and numerology tools to 8M monthly users, monetizing via premium reports, an Astrology+ subscription, advertising, content syndication, and live psychic readings.

Ownership category

akta.pro rank

Product category

Online Astrology and Spiritual Content

akta.pro primary industry

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

akta.pro secondary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Online astrology content
• Horoscope readings
• Tarot readings
• Birth chart reports
• Content syndication services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Reports and Readings: Paid personalized reports including birth charts, yearly horoscopes, love compatibility reports, tarot readings, numerology forecasts, and career reports. Individual purchases ranging from monthly to yearly subscriptions.
2. Live Psychic Readings: Telephone consultations with third-party psychic advisors facilitated through the platform. Advisors are independent contractors; company acts as interface and payment processor.
3. Content Syndication: Licensing of horoscope feeds and widgets to media publishers. Three-tier model: Basic (free with backlinks), Standard (paid, no ads), Premium (customizable with account manager).
4. Advertising and Partnerships: Display advertising, dedicated email campaigns, and social media takeovers sold to brands. Partners include Keen, Match.com, eHarmony, Pandora, and BetterHelp.
5. Subscription Products: Astrology+ subscription product offering ongoing premium content and features.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Astrology.com operates a digital astrology content and services platform that provides free and premium horoscopes (daily, weekly, monthly, yearly) for Western and Chinese zodiac signs, free and premium birth chart (natal chart) reports, tarot card readings, compatibility reports, numerology forecasts, and live psychic readings facilitated through the platform. Premium personalized reports and an Astrology+ subscription are sold through its e-commerce shop, while OpenAI-powered AI virtual advisors deliver conversational spiritual guidance. The platform also distributes horoscope content to third-party publishers via RSS/XML/IFrame syndication and sells advertising to dating, wellness, and lifestyle brands.

Product overview

Astrology.com operates as a digital astrology content and services platform offering both free and premium offerings. The core free products include Daily/Weekly/Monthly/Yearly Horoscopes, Free Birth Chart reports, Tarot Readings, Compatibility Reports, Chinese Horoscopes, Numerology, Angel Numbers, and interactive Games. The premium portfolio is sold through an integrated e-commerce shop and includes detailed Birth Chart reports, Horoscope reports, Tarot readings, Love Compatibility reports, Career reports, Karma reports, Numerology Forecasts, and Transits reports. The platform also offers AI-powered spiritual guidance through OpenAI-powered virtual advisors. Content syndication via RSS/XML/IFrame widgets enables third-party publishers to integrate Astrology.com content. The site reaches over 15 million users monthly across web, mobile, and email channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Horoscopes Free daily horoscope readings for all 12 Western zodiac signs covering general, love, work, and dating aspects.
• Weekly / Monthly / Yearly Horoscopes Extended forecast horoscopes available in weekly, monthly, and yearly formats for all 12 Western zodiac signs.
• Free Birth Chart (Natal Chart) Free personalized birth chart calculation providing a natal chart report with life path and personality traits based on planetary positions at birth.
• Tarot Readings Free and premium tarot card reading services including Daily Tarot, Yes/No Tarot, Past Present Future Tarot, One Card Tarot, Daily Love Tarot, Daily Career Tarot, Love Potential Tarot, Breakup Tarot, and Daily Flirt Tarot.
• Compatibility Reports Zodiac compatibility matching for love and career relationships, Chinese zodiac compatibility, and Zodiac Man / Zodiac Woman personality profiles.
• Chinese Horoscopes Chinese zodiac readings for all 12 animal signs including daily, yearly, and love compatibility forecasts based on Chinese astrological traditions.
• Numerology Numerology readings including Angel Numbers interpretation and Numerology Forecast reports.
• Free Interactive Games Interactive entertainment features including Magic Love 8 Ball, Secret Crush, Ask the Genie, Fortune Cookie, Book of Love, Zodiac Match, and Daily Karmic Number.
• AI Spiritual Guides AI-powered spiritual guidance offerings powered by OpenAI technology, providing personalized conversational spiritual advice through text-based virtual advisors.
• Live Psychic Reading Real-time consultation with psychic advisors via telephone or chat for personalized spiritual guidance. The platform acts as interface and payment processor; advisors are independent contractors.
• Astrology+ Subscription Premium subscription service offering ongoing monthly or annual access to astrology content, reports, and features.
• Premium Birth Chart (Birth Horoscope + Natal Chart) Premium detailed birth chart and natal chart report with comprehensive personality and life path analysis.
• 2026 Premium Yearly Horoscope Annual comprehensive horoscope forecast covering career, love, and general predictions for 2026.
• Love Compatibility Premium Report Detailed compatibility analysis between two individuals based on their zodiac signs.
• Monthly Premium Horoscope Detailed monthly astrological forecast providing in-depth guidance for the month.
• Numerology Forecast Personalized numerology-based forecast predicting future trends and energies.
• Career Report Astrological career guidance report analyzing professional strengths and future job prospects.
• Karma Love Report Karmic analysis of romantic relationships revealing past-life connections and soulmate potential.
• Karma Report General karmic analysis examining soul journey and life lessons.
• 12-Month Personal Transits Year-long forecast tracking planetary transits and their impact on the user's life.
• Love Score Compatibility scoring system that quantifies relationship compatibility between partners.
• Natal Moon Report Detailed analysis of the moon's position in the user's birth chart, focusing on emotional and inner world.
• Yes/No Premium Tarot Reading Premium tarot card reading providing clear yes or no answers with actionable advice.
• Love Tarot Reading (Premium) Premium tarot reading focused specifically on romantic relationships and love matters.
• Chakra Tarot Reading Spiritual tarot reading combining chakra energy analysis with tarot card interpretation.
• 2026 Love Tarot Reading (Yearly) Annual tarot reading providing love and relationship guidance for 2026.
• 2026 Tarot Reading (Yearly) Comprehensive yearly tarot forecast covering all life areas for 2026.
• Content Syndication (RSS / XML / IFrame) Content distribution services for third-party publishers including RSS feeds, XML data feeds, and IFrame widgets across 30 horoscope, tarot, and astrology feeds. Three plans: Basic (free with backlinks), Standard (full access, no ads, volume discounts from 15 feeds/month), Premium (customizable, multilingual English/Spanish/French, dedicated account manager, multi-year contracts).

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Washington PostmajorChannel Partner/ Reseller/ DistributorMajor media publisher distributing Astrology.com horoscope content through syndicated feeds. Part of the content syndication program featuring pre-formatted horoscope modules and RSS feeds.
• Yahoo LifestylemajorChannel Partner/ Reseller/ DistributorYahoo's lifestyle vertical distributing Astrology.com horoscope content to its audience. Featured in syndication showcase demonstrating quality content delivery.
• Keen.comcoreGTM or Marketing PartnerPsychic readings platform advertising on Astrology.com to reach the astrology-interested audience. Featured as trusted partner in advertising page.
• Match.comcoreGTM or Marketing PartnerLeading dating platform advertising on Astrology.com to reach users interested in romantic compatibility. Featured as trusted partner.
• eHarmonycoreGTM or Marketing PartnerDating service advertising on Astrology.com targeting users seeking relationship guidance. Featured as trusted partner in advertising page.
• PandoraminorGTM or Marketing PartnerStreaming music service advertising on Astrology.com platform. Featured as trusted brand partner.
• BetterHelpminorGTM or Marketing PartnerOnline therapy platform advertising on Astrology.com targeting users interested in personal wellness and guidance. Featured as trusted partner.
• OpenAIcoreTechnology or IntegrationAI technology provider powering the platform's AI-powered virtual advisors. Information submitted to AI advisors is collected and processed by OpenAI per their privacy policy.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Keen: Online psychic readings marketplace that is both an advertising partner of Astrology.com and a competing destination for users seeking paid psychic and tarot guidance.
• Nebula: Astrology and horoscope app offering personalized daily horoscopes, with overlapping product mechanics and a comparable user base in the mobile-first astrology category.

Direct peers

• Sanctuary: Astrology and tarot app offering personalized horoscopes and on-demand live psychic readings, directly competing with Astrology.com's psychic readings and personalized content offerings.
• Cafe Astrology: Long-standing free astrology content site with birth chart reports, horoscopes, and articles, competing for the same SEO-driven astrology content audience as Astrology.com.
• Co-Star: Mobile-first astrology app that generates personalized horoscopes and birth chart readings using AI, targeting the same astrology-interested audience as Astrology.com with a more social, Gen Z-leaning product experience.
• Chani: Astrology app and content platform founded by Chani Nicholas, offering daily horoscopes, birth chart readings, and premium content, competing in the same premium astrology content niche as Astrology.com.
• Tarot.com: Tarot and astrology content site with free and premium readings, directly competing with Astrology.com's tarot product line and adjacent spiritual guidance audience.
• AstroStyle (Tari Astro / Astrology Zone): Susan Miller's long-running astrology site offering detailed monthly and yearly horoscopes and premium reports, directly comparable in audience, content depth, and premium report monetization.
• The Pattern: Astrology compatibility and self-discovery app with personalized birth chart analysis and relationship insights, overlapping with Astrology.com's compatibility reports and dating-relationship use case.

Broad incumbents

• Sunsigns.com: Affiliated astrology content site (sister brand to Astrology.com under the Horoscope.com corporate umbrella) operating in the same zodiac and horoscope content category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/astrology_com
• YouTubeyoutube.com/user/Astrologycom
• Facebookfacebook.com/Astrologycom
• LinkedInlinkedin.com/company/knowledgeweb-llc
• Instagraminstagram.com/astrologycom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astrology.com