Liquid City

What Liquid City does

Liquid City is a London-based design and prototyping studio that builds AI and extended reality (XR) products and experiences for enterprise and cultural-sector clients. Operating under the legal entity Keiichi Matsuda Ltd. (CRN 08662057) from 1-5 Vyner Street in East London, the studio combines a creative studio practice with two proprietary platform technologies: the Agent Engine, an LLM-agnostic middleware for embedding AI interactions into applications, and the Spatial Engine, a spatial computing layer for location-based AR and XR experiences. These underpin a portfolio of shipped products including Project Jade (an AR embodied AI agent), Wisp and Wisp World (Apple Vision Pro and Snap Spectacles experiences), Wol (an AI nature guide), Overbeast (a multiplayer AR game), Reality Channels (a large-scale AR conference installation at Niantic Lightship Summit 2022), and Life Stories (a mobile storytelling app).

The studio monetizes primarily through professional services across three lines: Product Vision & Strategy (films, prototypes, demos, workshops helping companies evaluate new platforms), AI & Immersive Experiences (games, apps, hyper-local experiences, and enterprise solutions delivered across mobile, web, XR headsets, and AI glasses), and Design & Prototyping (UI, interaction, character, and world design). Its go-to-market is sales-led, driven by direct project engagement via [email protected] and supplemented by thought leadership on Medium and a portfolio website. The studio has secured non-dilutive grant funding from the Belfast Region City Deal's Challenge Fund — approximately £100,000 in 2024 and ~$136,658 in mid-2025 — through the Augment the City Challenge to develop immersive tourism prototypes for Belfast attractions including the planned Belfast Stories landmark, representing the studio's first material move into the tourism/cultural-vertical segment alongside its enterprise design work. The team is small (1–10 employees), there is no disclosed equity funding, no named enterprise customers, no patents, and no revenue figures are publicly available.

Name

Liquid City

Legal name

Keiichi Matsuda Ltd.

Website

https://liquid.city

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Liquid City is a London-based design and prototyping studio that builds AI and XR products and experiences — including embodied AI agents and spatial computing applications — for enterprise clients and cultural-sector partners such as tourism attractions.

Ownership category

akta.pro rank

Product category

Immersive Experience Design Services

NAICS

Software Publishers (5132), Motion Picture and Sound Recording Industries (512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• Augmented reality experiences
• AI agent development
• Spatial computing design
• Immersive experience studio
• XR prototyping services

Headquarters

HQ city

Gbagi

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Design and Prototyping Services: Product Vision & Strategy - films, prototypes, demos and workshops working with companies to explore and communicate the potential of new platforms and technologies. AI & Immersive Experiences - award-winning games, apps, hyper-local experiences and enterprise solutions. Design & Prototyping - design AI Agents, interaction and app models, user interfaces, products, characters and worlds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Liquid City is a design and prototyping studio that develops AI agents and XR (extended reality) experiences for enterprise clients. Its core deliverable comprises films, prototypes, demos and workshops that help companies explore and communicate the potential of new platforms and technologies, delivered as three service lines: Product Vision & Strategy, AI & Immersive Experiences, and Design & Prototyping. Underlying the services are two proprietary platforms — the Agent Engine (LLM-agnostic AI tooling) and the Spatial Engine (spatial computing for location-based experiences) — which power a portfolio of products deployed across mobile, web, XR headsets and AI glasses.

Product overview

Liquid City is a design and prototyping studio focused on AI and XR technologies. The company operates as a service-based studio offering Product Vision & Strategy, AI & Immersive Experiences, and Design & Prototyping services to external clients. Their core product portfolio includes AR/AI experiences such as Project Jade (embodied AI agent), Wisp (Apple Vision Pro companion), Wisp World (Snap Spectacles game), Wol (AI guide), Overbeast (multiplayer AR game), and Life Stories (storytelling app). These products are supported by two technology platforms: the Agent Engine (LLM-agnostic AI tooling) and the Spatial Engine (spatial computing for location-based experiences). The company also produces creative works including the Agents short film and Stories from the Real World Metaverse illustrated stories.

Differentiator

Problem solved

Functional benefit

Brands

• Agent Engine: LLM-agnostic tooling that enables powerful AI interactions in any application
• Spatial Engine

Products and services

• Product Vision & Strategy Films, prototypes, demos and workshops delivered to enterprise clients to help them explore and communicate the potential of new platforms and technologies.
• AI & Immersive Experiences Service line producing award-winning games, apps, hyper-local experiences and enterprise solutions deployed across mobile, web, XR headsets and AI glasses form factors.
• Design & Prototyping Service line designing AI agents, interaction and app models, user interfaces, products, characters and worlds for client engagements.
• Agent Engine LLM-agnostic proprietary tooling that enables powerful AI interactions in any application, serving as the underlying platform for the studio's AI agent products including Project Jade.
• Spatial Engine Proprietary spatial computing technology for real-world location-based games and XR experiences, supporting projects such as Overbeast and Reality Channels.
• Project Jade Augmented-reality embodied AI agent that guides users through a space, combining spatial awareness with LLM-agnostic AI interactions powered by the Agent Engine.
• Life Stories Mobile true-life storytelling application enabling users to share and read stories through their phones, using AI-powered storytelling tools.
• Wisp Ornament and AI companion application for Apple Vision Pro, providing interactive AI-driven spatial companion experiences.
• Wisp World Tiny RPG game built for Snap Spectacles AR glasses, set in and played through the player's real-world environment.
• Wol AI guide experience set in the Redwood Forest, providing an immersive nature-based companion interaction.
• Overbeast Massively multiplayer AR game featuring a mysterious forest growing through city streets with gigantic beasts battling across skylines, powered by the Spatial Engine.
• Reality Channels Large-scale AR installation demonstrated at Niantic Lightship Summit 2022 in San Francisco, described as the world's first augmented conference.
• Augment the City Tourism Experience Prototype Immersive tourism-experience prototype designed to enhance visitor experiences at Belfast tourism attractions such as the future Belfast Stories landmark on Royal Avenue, developed under the Augment the City Challenge.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

One partnership is on record.

• Belfast City Council / Belfast Region City DealcoreStrategic or Co-development Partner · 28 January 2026Strategic partnership in the Augment the City Challenge competition, a programme supported by Belfast City Council and funded through the Belfast Region City Deal's £575,000 Challenge Fund. Liquid City received £100,000 to develop immersive tech prototypes designed to enhance visitor experiences at local tourism attractions such as the future Belfast Stories landmark on Royal Avenue, expected to open by 2030.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unit9: Unit9 is a global production studio combining advertising, interactive, and immersive technology, including XR and AI prototypes for enterprise clients. Its service offering, hybrid creative-and-tech positioning, and project-based engagement model closely mirror Liquid City's.
• Magnopus: Magnopus is an immersive experiences studio known for spatial computing work, including projects with Disney and Apple Vision Pro launches. It competes with Liquid City for enterprise XR and spatial computing design engagements and represents a scaled version of the same studio model.
• REWIND: REWIND is a UK-based immersive content studio specializing in VR, AR, and mixed reality experiences for enterprise brands. Like Liquid City, it operates as a design and prototyping studio building bespoke XR experiences, with comparable scale and a similar B2B services model for global brands.
• Active Theory: Active Theory is a digital experience studio building immersive web-based and XR installations and games. Its focus on real-time 3D, spatial experiences, and large-scale immersive deployments makes it a directly comparable peer to Liquid City's Spatial Engine work.
• Tool of North America: Tool of North America is a hybrid creative/production company with a dedicated XR and emerging tech division producing AR/VR experiences for brands. Its service mix, focus on next-generation platforms, and project-led revenue model parallel Liquid City's.
• Inition: Inition is a London-based immersive technology studio producing AR, VR, and mixed reality installations for brands and cultural institutions. Its UK footprint and mixed-reality service portfolio overlap directly with Liquid City's AI/XR prototyping offering.
• Atlas V: Atlas V is a Paris/New York-based XR animation and interactive storytelling studio producing immersive narrative content. Its focus on immersive storytelling, embodied agents, and AI-driven characters overlaps with Liquid City's Project Jade and Life Stories work.
• Nexus Studios: Nexus Studios is a London-based interactive and immersive storytelling studio producing AR, VR, and AI-driven experiences for brands and platforms. It is highly comparable to Liquid City in creative ambition, London footprint, and cross-platform XR/AI delivery.

Broad incumbents

• Niantic Spatial: Niantic Spatial operates the Lightship AR platform and large-scale location-based AR experiences including Ingress and Pokémon GO. It is both a platform Liquid City builds on (Reality Channels at Lightship Summit 2022) and a much larger incumbent that defines the spatial computing category.
• Apple (Vision Pro / Apple Immersive): Apple's Vision Pro group commissions and curates immersive experiences and sets the design language for spatial computing. As the platform gatekeeper for Liquid City's Wisp product and a potential enterprise buyer of immersive design services, Apple shapes the addressable market rather than directly competing.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks3 records

Key highlights5 records

Customer concentration

• YouTubevimeo.com/1065683941
• LinkedInlinkedin.com/company/liquid-city-studios
• Xx.com/LiquidCity_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid City