Magnopus
Magnopus is an AI-native spatial computing company that builds bespoke immersive experiences, virtual production systems, and cross-reality platforms — including OKO, Nodey, and the open-source Connected Spaces Platform — for enterprise clients across entertainment, venues, automotive, and government.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Magnopus does
Magnopus is a privately held, AI-native spatial computing company founded in 2013 by Academy Award-winning VFX veterans Ben Grossmann (CEO) and Alex Henning, headquartered in Los Angeles with a UK studio in St Albans. The company designs and builds large-scale immersive experiences, virtual production systems, AR/VR/MR applications, cross-reality multiplayer environments, and digital twins for global enterprise clients — including Disney/Pixar, NASA, HBO, Sphere Studios/MSG, Warner Bros. Discovery, Nissan, Meta, Epic Games, and Sony Immersive Music Studios.
Its proprietary product portfolio centers on OKO (a cross-reality workspace for digital twins, virtual production scouting, and cross-reality events), Nodey (a node-based AI-directed spatial generation tool integrated with Google Gemini and Veo 3, featuring Spatial AI Guardrails and Production Automation & Provenance), the Connected Spaces Platform (an open-source, cross-engine multi-user sync library featured in TIME's Best Inventions 2022), and Magnopus Cloud Services for real-time spatial data orchestration. The architecture combines Unreal Engine and Unity pipelines, Google Cloud infrastructure, and integrations with Meta Presence Platform, Magic Leap, and volumetric capture systems.
Magnopus operates a hybrid business model: bespoke professional services for one-of-a-kind projects (the dominant revenue stream), recurring platform licensing/subscription for OKO and Nodey deployments, and open-source releases (e.g., Cryptic Cabinet) that establish technical authority. Distribution runs through direct enterprise sales augmented by certified partnerships with Google Cloud, Epic Games (Gold partner), and Meta. The company has raised approximately $75 million across disclosed funding rounds since 2013, acquired UK immersive studio REWIND in 2021, and won Emmy nominations, VES Awards, a PGA Innovation Award, and a Cannes Silver Lion.
Magnopus firmographics
Firmographics- Name
- Magnopus
- Legal name
- Magnopus LLC
- Website
- https://magnopus.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Magnopus is an AI-native spatial computing company that builds bespoke immersive experiences, virtual production systems, and cross-reality platforms — including OKO, Nodey, and the open-source Connected Spaces Platform — for enterprise clients across entertainment, venues, automotive, and government.
- Ownership category
- akta.pro rank
Magnopus industry classification
Industry- Product category
- Immersive Experience Design and Spatial Computing
- NAICS
- Custom Computer Programming Services (541511), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
- akta.pro secondary industry
- Media Asset Management (MAM) Platforms (MPAHAGAA)
Keywords
Where Magnopus is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Magnopus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Custom Immersive Experiences: Magnopus is engaged as a creative technology studio to design and build bespoke large-scale immersive experiences for global companies. Projects span virtual production systems, AR/VR/MR experiences, digital twins, and cross-reality activations for entertainment, education, and enterprise clients. Revenue is project-based, typically long-duration contracts with major studios and brands.
- Platform / Product Licensing (OKO, CSP): Magnopus develops and licenses proprietary platforms (OKO, Connected Spaces Platform) to studios and enterprises. OKO serves as a cross-reality workspace suite; CSP is an open-source interoperable library enabling cross-reality multi-user experiences. These platforms can be deployed within enterprise environments, potentially generating recurring licensing or subscription revenue.
- Open Source / Developer Tools: Some products (e.g., Cryptic Cabinet) are released as open-source showcases for developer communities, serving to establish technical leadership and drive platform adoption rather than direct monetization.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Magnopus product offering
Product offeringCore offering
Magnopus is engaged as a creative technology studio to design and build bespoke large-scale immersive experiences for global companies, spanning virtual production systems, AR/VR/MR experiences, digital twins, and cross-reality activations. The company also develops and licenses proprietary platforms — OKO (cross-reality workspace), Nodey (AI-directed production tooling), and the Connected Spaces Platform (open-source multi-user sync library) — supported by Magnopus Cloud Services infrastructure.
Product overview
Magnopus is an AI-native spatial computing company that builds interconnected tools, systems, and immersive experiences connecting physical and digital worlds in real time. The core product portfolio centers on OKO (cross-reality workspace), NODEY (AI-driven node-based spatial generation tool), and the Connected Spaces Platform (CSP, open-source cross-reality multiplayer synchronization library), supported by Magnopus Cloud Services infrastructure. The company creates large-scale immersive experiences across entertainment, education, and live events, combining physical installations with real-time digital worlds and AI-driven systems. As a certified Google Cloud partner, Magnopus leverages foundational AI models (Gemini, Imagen, Lyria, Veo) for spatial content creation. The company holds recognition including TIME Magazine Best Inventions (Connected Spaces Platform), VES Awards, PGA Innovation Award, Emmy nominations, and Gold Telly Awards.
Differentiator
Problem solved
Functional benefit
Brands
- Connected Spaces Platform (CSP): An open-source, interoperable client-side communication library enabling cross-reality, multi-user application sync across engines (Unreal, Unity, Web).
- OKO
- NODEY
Products and services
- OKO Cross-reality workspace and suite of interoperable applications enabling creators to build digital twins, virtual production scouting, and cross-reality events. Natively integrates with Nodey's Spatial AI Guardrails for AI-directed spatial generation. Targeted at studios, brands, and creators building spatial experiences.
- Nodey Unified node-based workspace utilizing real 3D spatial data to direct generative AI, delivering absolute scene consistency and studio-ready accuracy within a secure production environment. Features Spatial AI Guardrails and Production Automation & Provenance for audit trails.
- Connected Spaces Platform (CSP) Open-source, interoperable client-side communication library enabling cross-reality, multi-user application synchronization across engines (Unreal, Unity, Web). Featured in TIME Magazine's Best Inventions 2022 list. Targeted at developers building cross-platform XR experiences.
- Custom Immersive Experience Services Large-scale bespoke immersive experiences combining physical installations, real-time digital worlds, interactive systems, AI-driven behavior, and multi-user multi-platform interaction. Includes virtual production, AR/VR experiences, and cross-reality events for global enterprises across entertainment, education, automotive, and live events.
- Alo Moves XR Volumetrically captured 3D fitness classes for Meta Quest 3, delivering immersive mixed reality Pilates, yoga, and meditation sessions with 3D instructors and scenic destinations.
- Cryptic Cabinet Open-source mixed reality escape room showcase built in Unity for Meta Quest, demonstrating Meta Presence Platform SDK features including Scene API, Shared Spatial Anchors, Colocation, Passthrough, and Interaction SDK.
- The Office World Social VR experience on Meta Horizon platform in partnership with Meta and NBC Universal, blending nostalgia and innovative gameplay with role-playing, mini-games, progression systems, and seasonal updates of The Office IP.
Quantifiable outcome
- Nearly 5 million virtual astronauts reached through Mission: ISS VR experience since 2017
- +3 more outcomes
Companies that use Magnopus
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles6 records
Magnopus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature7 records
Magnopus partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and notable.
- Google DeepMindcoreEarly access and integration partner for foundational spatial AI production tools. Collaboration on The Wizard of Oz at Sphere using Veo 2 video generation model. Active exploration of advanced world-building capabilities in collaboration with Google DeepMind. Integration of Gemini and Google Veo 3 into Nodey platform for automated scene generation.
- Google CloudcoreCertified Google Cloud partner. Magnopus leverages Google Cloud for AI-powered spatial experiences, accelerated deployment drawing on Google models (Gemini, Imagen, Lyria, Veo). Platforms operate natively inside Google Cloud private environments. Collaboration on The Wizard of Oz at Sphere project using Google DeepMind's Veo 2 and Google Cloud infrastructure.
- Epic GamescoreCertified Gold Epic Service Partner (Advanced Unreal Engine workflows). Deep collaboration on Fortnite Creative experiences (Metallica, Karol G, NITEWAVE) using Unreal Editor for Fortnite (UEFN). Virtual production environments created in Unreal Engine. The Lion King virtual production system built in real-time game engines.
- MetacoreMeta deployment partner for cutting-edge spatial computing head-mounted displays. Development of Meta Quest experiences including Alo Moves XR (volumetrically captured fitness), Cryptic Cabinet (open-source MR showcase), Elixir (hand-tracking), The Office World (Meta Horizon), and Mission: ISS (Meta Quest distribution).
- Warner Bros. DiscoverycoreCollaborator on The Wizard of Oz at Sphere project, providing support and rights for the transformation of the 1939 classic film into a full-immersion experience at Sphere Las Vegas. Collaboration involved thousands of researchers, programmers, visual effects artists, and archivists over two years.
- Sphere Studios / Madison Square Garden EntertainmentflagshipStrategic collaboration on The Wizard of Oz at Sphere — a flagship project transforming the 1939 classic into a full-immersion sensory experience for Sphere's 160,000 sq ft, 16K dome. This is one of the most technically ambitious entertainment experiences ever created.
- Disney+ / PixarcoreOngoing collaboration with Disney and Pixar on multiple projects including Coco VR (Emmy-nominated), The Lion King virtual production system (VES Award-winning), and Disney+ Remembering AR experience (Monolith Award). Deep engagement across Disney's entertainment portfolio.
- NASAcoreNASA commissioned Mission: ISS VR experience, building from authentic NASA models refined by first-hand astronaut accounts. A non-profit initiative freely available to bring the magic of space travel to everyone.
- GooglecorePartner on Dubai Expo 2020 project alongside Unity Technologies and Amazon Web Services. Google Cloud infrastructure powering the multiplayer experience and cloud-hosted services.
- Unity TechnologiescoreCore technology partner for Dubai Expo 2020 Xplorer alongside Google and AWS, powering the cross-reality multiplayer experience and digital twin of the 4.38km² Expo site.
- Amazon Web ServicescoreCloud infrastructure partner for Dubai Expo 2020 Xplorer, enabling the multiplayer experience and cloud-hosted services at massive scale.
- Alo MovesnotableDeveloped Alo Moves XR for Meta Quest using volumetric capture to create immersive mixed reality fitness classes. The experience allows users to interact with 3D instructors, explore scenic destinations, and participate in yoga, Pilates, and meditation sessions.
- MetastagenotableCollaboration partner for volumetric capture technology, used in Sebastian Yatra virtual concert and Academy Museum Cyberpunk virtual production experience to capture and render volumetric video content.
- Sony Immersive Music StudioscorePartnership on Capture The Music: NITEWAVE (first Fortnite Creative Island with licensed music) and Sebastian Yatra virtual concert using Evercoast volumetric capture. Music-first entertainment experiences combining licensed music with immersive technology.
- holoridenotableSelected as one of the first agencies to develop content using holoride's Software Development Kit for in-car entertainment. Developed Bride of Frankenstein VR experience using holoride's elastic content technology that syncs VR content to real-time vehicle data (GPS, steering, acceleration).
- Nissan / VenturelandnotableWorked with Nissan and Ventureland to create Nissan's AR World of Electric Vehicles — an interactive Web AR experience as part of Nissan's electrification media campaign, featuring Brie Larson as brand ambassador.
- VerizonnotablePartner on Sebastian Yatra virtual concert, utilizing Verizon's 5G Ultra Wideband network and mobile edge computing platform to power the volumetric capture performance and LED wall stage at Verizon's 5G Lab.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Magnopus competitors and assessment
Company assessmentDirect peers
- ILM Immersive (formerly ILMxLAB): Lucasfilm's immersive entertainment division, founded by VFX veterans, builds VR/AR/MR experiences and virtual production tools. Directly comparable to Magnopus as a Hollywood-rooted immersive studio serving Disney/Lucasfilm IP with bespoke cross-reality experiences.
- Felix & Paul Studios: Immersive VR/AR content studio known for NASA, SpaceX, and wildlife cinematic VR experiences. Comparable in high-profile partnerships with major cultural institutions and commitment to premium immersive storytelling.
- Wētā Workshop: New Zealand-based entertainment studio with deep VFX heritage (Lord of the Rings) that has expanded into immersive experiences, themed entertainment, and location-based VR. Comparable creator-led model serving global IP holders and venue operators.
- Baobab Studios: Emmy-winning immersive animation studio (founded by former Zynga/Cube exec) building interactive VR/AR story experiences with major IP partners. Comparable in platform-agnostic XR content creation and IP-holder relationships.
- Digital Domain: Academy Award-winning VFX studio (founder of the Avengers-level effects work) that has expanded into virtual production, digital humans, and immersive experiences. Comparable in pedigree-to-product evolution and serving similar enterprise and entertainment clients.
- Dreamscape Immersive: Location-based VR experience company backed by Steven Spielberg and others, building multi-user immersive entertainment venues. Comparable in physical-digital venue experiences and partnership-driven venue business.
- Framestore: Oscar-winning VFX and immersive content studio behind Gravity, Blade Runner 2049, and various XR/VR experiences. Direct competitor for premium immersive entertainment projects with Hollywood clients.
Emerging players
- Sandbox VR: Location-based VR experience company with proprietary motion-tracking and content creation capabilities. Comparable in the broader immersive experience category though focused on consumer venue deployment rather than enterprise bespoke.
Broad incumbents
- Unity Technologies: Operating platform and engine provider whose tools (Unity) underpin much of the immersive content ecosystem. Strategic partner to Magnopus on Dubai Expo but also a potential platform competitor for immersive production tooling.
- Within (Meta Supernatural): Pioneering VR content studio (acquired by Meta) that creates and distributes immersive narrative experiences. Now part of Meta Reality Labs, comparable in award-winning VR storytelling though operating inside a much larger parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnopus social profiles
Digital presenceMagnopus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnopus leadership team
Management profileNumber of profiles
Profiles4 records
Magnopus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnopus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnopus
What does Magnopus do?
Magnopus is engaged as a creative technology studio to design and build bespoke large-scale immersive experiences for global companies, spanning virtual production systems, AR/VR/MR experiences, digital twins, and cross-reality activations. The company also develops and licenses proprietary platforms — OKO (cross-reality workspace), Nodey (AI-directed production tooling), and the Connected Spaces Platform (open-source multi-user sync library) — supported by Magnopus Cloud Services infrastructure.
Is Magnopus a public or private company?
Magnopus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Magnopus founded?
Magnopus was founded in 2013. It employs 101 to 250 people.
Where is Magnopus based?
Magnopus is headquartered in Los Angeles, United States, in the North America region.
How does Magnopus make money?
Three revenue lines are on record. Professional Services - Custom Immersive Experiences are the primary driver. The others are platform / Product Licensing (OKO, CSP) and open Source / Developer Tools.
Who are Magnopus's main competitors?
Direct peers on record are ILM Immersive (formerly ILMxLAB), Felix & Paul Studios, Wētā Workshop, Baobab Studios, Digital Domain, Dreamscape Immersive and Framestore. Sandbox VR is listed as an emerging player. Broad incumbents are Unity Technologies and Within (Meta Supernatural).
Does Magnopus have an API?
No public API is recorded for Magnopus.
What industry is Magnopus in?
Magnopus's product category is Immersive Experience Design and Spatial Computing. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds, with a secondary code of MPAHAGAA, Media Asset Management (MAM) Platforms. Its NAICS code is 541511 and its SIC code is 7373.