PerformancePoint
PerformancePoint LLC is a Memphis-based culture transformation and leadership development consulting firm serving 640+ organizations across 15 industries with proprietary methodologies, executive coaching, fractional HR, and retained executive search via its Aspire Talent Advisory division.
- Company typePrivate
- Founded2003
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PerformancePoint does
PerformancePoint LLC is a Memphis, Tennessee-based culture transformation and leadership development consulting firm founded in 2003 by Brad Federman. The firm delivers its services through six integrated consulting solutions — Cultivating Culture, Leveling Up Leadership, Energizing Employees, Captivating Customers, Servant Leadership, and the Aspire Talent Advisory executive search division — built on proprietary methodologies including the STIRS Coaching Model, Growth Matrix, Flywheel Engagement Process, Culture Velocity Diagnostic, and Friction Mapping. Its underlying technology stack combines these proprietary frameworks with trademarked diagnostic products (Culture Velocity Diagnostic™, Growth Leader Index™) and a newly integrated AI Culture Coach for real-time culture assessment insights, supported by a 60,000+-employee proprietary research dataset used for benchmarking.
The company's business model is professional services, generating revenue from project-based consulting engagements, retained executive search (25-35% of first-year compensation, billed in thirds with a 90-day retention guarantee), executive coaching, custom training and eLearning, and fractional CHRO-level HR services. Distribution is direct enterprise field sales supplemented by a freemium top-of-funnel (free diagnostics and white papers), content marketing through Substack, LinkedIn newsletters, YouTube, podcasts, and conference keynotes, with no channel/reseller partners. PerformancePoint serves 640+ organizations across 15 industries including marquee enterprise clients such as FedEx, Nike, Coca-Cola, Mayo Clinic, Hilton, St. Jude Children's Research Hospital, Sherwin-Williams, University of Texas at Austin, Mailchimp, Nordstrom, and Deloitte, with average client tenure exceeding 11 years. The firm operates from a single Memphis headquarters with no disclosed geographic expansion outside the United States, remains privately held and founder-owned with no institutional backing, and reports 11-50 employees.
PerformancePoint firmographics
Firmographics- Name
- PerformancePoint
- Legal name
- PerformancePoint LLC
- Website
- https://performancepointllc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PerformancePoint LLC is a Memphis-based culture transformation and leadership development consulting firm serving 640+ organizations across 15 industries with proprietary methodologies, executive coaching, fractional HR, and retained executive search via its Aspire Talent Advisory division.
- Ownership category
- akta.pro rank
PerformancePoint industry classification
Industry- Product category
- Management Consulting — Culture, Leadership & Engagement
- NAICS
- Human Resources Consulting Services (541612), Professional and Management Development Training (61143), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industries
- Performance Management & Productivity Consulting (BPAHAGAL), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Performance Management & OKRs (BPACAPAF)
Keywords
Where PerformancePoint is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PerformancePoint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Core consulting engagements for culture transformation, leadership development, and employee engagement. Delivered by senior consultants through structured engagements tied to business KPIs. Revenue is project-based with defined scopes.
- Executive Search (Aspire Talent Advisory): Retained executive search division with a 90-day retention guarantee. Fee model is 25-35% of expected first-year compensation, billed in thirds: upfront, upon acceptance, and after 90-day success.
- Executive Coaching: Leadership development coaching engagements delivered by certified coaches using STIRS and Stakeholder Coaching methodologies. Approximately 2-4 hours per month per leader.
- Learning & Development / Training: Custom training programs, eLearning, microlearning, and competency library access for leadership development.
- Fractional HR Services: CHRO-level HR leadership on a fractional basis for organizations needing strategic HR without full-time commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Complimentary Strategy Session |
| Other | Multi-year contract | Retained Executive Search - 25-35% of first-year compensation |
| Freemium | Pay-as-you-go | Culture & Leadership Diagnostics |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
PerformancePoint product offering
Product offeringCore offering
PerformancePoint provides culture transformation, leadership development, and employee engagement consulting services for enterprise organizations through proprietary methodologies such as the STIRS Coaching Model, Growth Matrix, Flywheel Engagement Process, and Culture Velocity Diagnostic. The firm also operates Aspire Talent Advisory, a retained executive search division, and delivers executive coaching, custom training, and fractional CHRO-level HR services.
Product overview
PerformancePoint is a culture and leadership consulting firm, not a software product company. Its offering consists of proprietary consulting frameworks, diagnostic tools, and professional services designed to transform organizational culture, leadership capability, and employee engagement. The core portfolio centers on six integrated consulting solutions—Cultivating Culture, Leveling Up Leadership, Energizing Employees, Captivating Customers, and Servant Leadership—augmented by two diagnostic tools (Culture Velocity Diagnostic™ and Growth Leader Index™). A subsidiary division, Aspire Talent Advisory, provides retained executive search services. Supporting the solutions are free HR Tools & Calculators, and professional services including Fractional HR, Executive Coaching, and Custom Training. The approach is methodology-driven, using proprietary models like the Growth Matrix, STIRS Coaching Model, Flywheel Engagement Process, and Friction Mapping, with an AI Culture Coach mentioned for real-time insights within the culture diagnostic.
Differentiator
Problem solved
Functional benefit
Brands
- Aspire Talent Advisory: A PerformancePoint division providing retained executive search services for mission-critical C-suite, VP, and Director-level roles with scientific profiling, psychometric vetting, and a 90-day retention guarantee.
Products and services
- Culture Velocity Diagnostic™ A proprietary diagnostic tool that measures organizational culture health and benchmarks scores against industry-leading organizations. Delivers a personalized Culture Velocity Score within 10 minutes with real-time insights from the AI Culture Coach. Offered for free online.
- Growth Leader Index™ A free 10-question diagnostic assessment based on Brad Federman's framework from 'Never Delegate Again', measuring whether leaders delegate tasks or truly develop their people.
- Leveling Up Leadership A leadership development solution incorporating the proprietary Growth Matrix framework and STIRS Coaching Model to transform managers from task-delegators into player-coaches who develop talent.
- Cultivating Culture A strategic culture transformation solution using proprietary Culture Design Process, Systemic Culture Auditing, Champion Building & Training, and Continuous Reinforcement Tools to transform culture into a measurable competitive asset.
- Energizing Employees An employee engagement solution using the proprietary Flywheel Engagement Process, real-time engagement pulse systems, and manager enablement programs to move employees from checkbox completion to full ownership.
- Captivating Customers A customer experience solution using Friction Mapping and Customer Journey Insights to align internal behaviors with external brand promises, driving customer loyalty and advocacy.
- Servant Leadership A leadership framework built on five key principles—Others Before Self, Culture Before Profit, Empowerment Before Authority, Vulnerability Before Comfort, and Vision Before Movement—that shift focus from Authority to Empowerment.
- Aspire Talent Advisory PerformancePoint's retained executive search division using scientific profiling, psychometric vetting, and a 90-day retention guarantee to build elite C-suite, VP, and Director teams. Fee model is 25-35% of expected first-year compensation.
- HR Tools & Calculators Free data-driven tools including Employee Turnover Rate Calculator, Turnover Cost Calculator, and Leadership Growth Calculator to help quantify people challenges.
- Fractional HR Services CHRO-level HR leadership providing strategic HR support for organizations not ready for a full-time CHRO, including leadership transitions and culture transformation initiatives.
- Executive Coaching Executive coaching combining Stakeholder Coaching, proprietary STIRS Coaching, and FastForward Change methodologies with measurable outcomes through mid-point and end-of-engagement surveys.
- Learning & Development / Custom Training Custom leadership training design, eLearning and microlearning solutions, and access to a competency library for essential modern leadership skills development.
Quantifiable outcome
- 700+ company cultures elevated since 2003
- +10 more outcomes
Companies that use PerformancePoint
Customer profileNamed customers21 records
Segments9 records
Ideal customer profiles5 records
PerformancePoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
PerformancePoint partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights5 records
PerformancePoint competitors and assessment
Company assessmentDirect peers
- Center for Creative Leadership: Nonprofit research and leadership development institution offering executive education, coaching, and culture research. Comparable to PerformancePoint's leadership development frameworks, executive coaching, and proprietary research base.
- Gallup: Research-based consulting firm known for employee engagement surveys (Q12), strengths-based leadership, and culture analytics with massive proprietary workforce datasets. Closely parallels PerformancePoint's Culture Velocity Diagnostic, 60K+ response benchmarking, and engagement consulting.
- Dale Carnegie & Associates: Long-established corporate training and leadership development firm offering courses in leadership, communication, and engagement. Comparable to PerformancePoint's training, leadership development, and coaching offerings.
- FranklinCovey: Global leadership and culture training firm offering proprietary frameworks (e.g., The 7 Habits, Leadership Suite), executive coaching, and consulting. Directly comparable to PerformancePoint's culture transformation, leadership development, and training portfolio.
- Spencer Stuart: Executive search and leadership consulting firm serving board, CEO, and senior executive placements. Comparable to PerformancePoint's Aspire Talent Advisory search practice and broader culture/leadership consulting.
- Heidrick & Struggles: Global executive search and leadership advisory firm serving C-suite mandates. Directly comparable to PerformancePoint's Aspire Talent Advisory retained search division, though at much larger scale.
Emerging players
- Culture Amp: Employee engagement and performance management SaaS platform. Adjacent competitor to PerformancePoint's engagement surveys and culture diagnostics, though delivered as software rather than advisory services.
- BetterUp: Tech-enabled executive coaching and workforce development platform combining AI with human coaching. Comparable to PerformancePoint's executive coaching and leadership development practice, but delivered via a software platform.
Broad incumbents
- Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and culture/engagement advisory. Comparable to PerformancePoint's full stack — particularly Aspire Talent Advisory (retained executive search) and culture consulting.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PerformancePoint social profiles
Digital presencePerformancePoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
PerformancePoint leadership team
Management profileNumber of profiles
Profiles1 record
PerformancePoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
PerformancePoint funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PerformancePoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PerformancePoint
What does PerformancePoint do?
PerformancePoint provides culture transformation, leadership development, and employee engagement consulting services for enterprise organizations through proprietary methodologies such as the STIRS Coaching Model, Growth Matrix, Flywheel Engagement Process, and Culture Velocity Diagnostic. The firm also operates Aspire Talent Advisory, a retained executive search division, and delivers executive coaching, custom training, and fractional CHRO-level HR services.
Is PerformancePoint a public or private company?
PerformancePoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PerformancePoint founded?
PerformancePoint was founded in 2003. It employs 11 to 50 people.
Where is PerformancePoint based?
PerformancePoint is headquartered in Memphis, United States, in the North America region.
How does PerformancePoint make money?
Five revenue lines are on record. Consulting Services are the primary driver. The others are executive Search (Aspire Talent Advisory), executive Coaching, learning & Development / Training and fractional HR Services.
Who are PerformancePoint's main competitors?
Direct peers on record are Center for Creative Leadership, Gallup, Dale Carnegie & Associates, FranklinCovey, Spencer Stuart and Heidrick & Struggles. Emerging players are Culture Amp and BetterUp. Korn Ferry is listed as a broad incumbent. FranklinCovey's VitalSmarts / Crucial Learning is listed as an others.
Does PerformancePoint have an API?
No public API is recorded for PerformancePoint.
What industry is PerformancePoint in?
PerformancePoint's product category is Management Consulting — Culture, Leadership & Engagement. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of BPAHAGAL, Performance Management & Productivity Consulting. Its NAICS code is 541612 and its SIC code is 8742.