Culture Amp

What Culture Amp does

Culture Amp is an employee experience platform founded in 2009 in Melbourne, Australia, serving more than 6,000 companies and supporting 25+ million employees globally across the US, UK, Germany, and Australia. The platform is delivered as a unified SaaS suite with three core modules — Engage (employee surveys, pulse checks, DEI surveys, benchmarking, and AI-driven comment summaries), Perform (continuous feedback, performance reviews, calibration, 1-on-1s, goals, and 360-degree reviews), and Develop (career paths, competencies, and personalized growth plans) — augmented by a standalone AI Coach module for personalized performance coaching. The company's stated proprietary asset is its dataset of over 1.5 billion employee data points, which powers benchmarking, the Performance Culture Quadrant framework, and predictive analytics; technology is cloud-native on AWS and GCP, with NLP and LLM capabilities drawn from third-party providers including Anthropic's Claude and Google's Gemini.

The platform integrates with Workday, BambooHR, Namely, Slack, Microsoft Teams, and ADP, and holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications. Culture Amp operates a per-employee SaaS subscription model across multiple tiers (estimated entry pricing around $4,500/year for small teams and approximately $36,875 per 1,000 users at enterprise scale), supplemented by professional services for implementation, change management, and live interpretation. GTM combines enterprise field sales, inside sales, and product-led growth motions, targeting HR Executives, HR Leaders, CFOs, and CIOs across professional services, financial services, software/technology, and manufacturing verticals.

The company was founded by Didier Elzinga and reached unicorn status with a $100M Series F in July 2021 at a $1.5B+ valuation; it has executed two disclosed acquisitions (Disco in October 2021 for values recognition, and Orgnostic in March 2024 for people analytics) and divested its recognition and rewards business to WorkTango in September 2023. As of FY2025, the company reported a $37M loss and $91.5M in cumulative two-year losses against a $36M cash balance, underwent a 6% workforce reduction in November 2025 to fund AI product investment, and transitioned leadership from founder Didier Elzinga to Caroline Rawlinson in January 2026.

Name

Culture Amp

Legal name

Culture Amp Pty Ltd

Website

https://cultureamp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Culture Amp is a cloud-based employee experience platform serving 6,000+ companies and 25+ million employees globally with engagement surveys, performance management, career development, and AI-powered coaching tools, delivered via per-employee SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Employee Experience Platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Employee experience platform
• People analytics software
• Performance management tools
• Employee engagement surveys
• Talent development platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SaaS subscription model with multiple plan tiers based on organization size and features. Billed annually or per billing cycle. Revenue generated from per-employee/per-user pricing across Engage, Perform, and Develop modules.
2. Professional Services: Live results interpretations, customization, training, strategy sessions, and change management offered as additional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Culture Amp sells a unified, cloud-based employee experience SaaS platform consisting of four primary modules: Engage (employee engagement surveys, pulse checks, DEI surveys, AI-powered comment summaries, and benchmarking), Perform (continuous feedback, performance reviews and calibration, 1-on-1 conversations, 360-degree feedback, goal management, and shout-outs), Develop (career paths, competencies, and personalized growth plans), and AI Coach (generative-AI personalized coaching). The platform is sold via annual or multi-year subscriptions on a per-employee pricing basis to HR leaders and people teams at mid-market and enterprise organizations globally.

Product overview

Culture Amp is an employee experience platform offered as a unified SaaS solution with modular components. The core platform consists of three main modules: Engage (survey-based employee feedback and engagement measurement), Perform (performance management including reviews, goals, and feedback), and Develop (career development and growth planning). The AI Coach module provides personalized coaching powered by generative AI. The platform integrates HRIS data from systems like BambooHR, Workday, and Namely, and supports SSO via Google. The platform is built on AI/ML capabilities using LLMs from Anthropic (Claude) and Google (Gemini), delivered through AWS and GCP infrastructure. Culture Amp holds SOC 2 Type II, ISO 27001, and GDPR certifications, with servers in the US, Europe, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Engage Engage is the employee engagement module of Culture Amp's platform, providing surveys, pulse checks, DEI surveys, retention insights, AI-powered comment summaries, ready-to-use survey templates, proven action plans, and benchmarking against the world's largest collection of employee insights. It is designed for HR leaders, people teams, and managers seeking to understand employee sentiment and focus action plans.
• Perform Perform is the performance management module of Culture Amp's platform, offering continuous feedback, performance reviews and calibration, 1-on-1 conversations, employee coaching, shout-outs, goal management, 360-degree feedback, and performance insights reporting. It is designed for HR teams and people managers building happy, high-performing teams.
• Develop Develop is the talent development module of Culture Amp's platform, featuring career paths and competencies, development analytics, and personalized growth plans designed to grow and retain top talent. It is intended for HR leaders, learning and development teams, and individual employees seeking individualized career and competency development.
• AI Coach AI Coach is a generative AI-powered coaching module of Culture Amp's platform that accelerates high performance through instant, personalized insights and coaching recommendations for managers and employees. It is available to Engage and Perform customers and is targeted at people managers and employees seeking AI-driven performance guidance.

Quantifiable outcome

• Companies with 'Peak Performance' culture show 36% increase in share price over two years
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Esther Perel (Card Game Partnership)coreStrategic or Co-development Partner · 12 March 2026Partnership with Esther Perel to create 'Where Should We Begin At Work' card game, a deck of 100 question cards designed to rebuild relational intelligence through play and storytelling. Backs Culture Amp's People Science research showing strong team relationships boost high performance by 39%.
• PavesupportingTechnology or Integration · 3 December 2025HR technology integration partner in Culture Amp's new partner ecosystem strategy. Partnership aims to improve HR processes, data accuracy, and employee experience through customizable integrated solutions.
• DatadogsupportingTechnology or Integration · 20 November 2025Culture Amp uses Datadog's platform to improve system reliability, incident response, and sustainability efforts across its global operations. The platform has helped enhance frontend performance, reduce emissions, and support compliance and data residency requirements.
• Esther PerelcoreStrategic or Co-development Partner · 22 February 2024Renowned psychotherapist and New York Times bestselling author joins as Culture Amp's first external advisor. Perel will enhance Culture Amp's research agenda, shape platform direction, and deliver insights to customers. Access to Culture Amp's 1.3 billion data points informs her work. Joint commitment to building relational intelligence in workplaces globally. Partnership includes co-creation of 'Where Should We Begin At Work' card game.
• WorkdaysupportingTechnology or IntegrationIntegration partner allowing customers to import HRIS data including employee names, emails, employment and demographic data into Culture Amp platform.
• BambooHRsupportingTechnology or IntegrationIntegration partner for HRIS data import enabling seamless employee data synchronization.
• Microsoft TeamssupportingTechnology or IntegrationIntegration allowing Culture Amp features to be accessed within Microsoft Teams environment.
• SlacksupportingTechnology or IntegrationIntegration partner enabling Culture Amp notifications and features within Slack workflow.
• Seth GodinsupportingStrategic or Co-development PartnerCulture First Podcast guest and influential business voice. Renowned author, marketer, and entrepreneur who explores culture, strategy, and storytelling topics on the podcast.
• Megan RapinoesupportingStrategic or Co-development PartnerFIFA Women's World Cup champion and Olympic gold medalist featured on Culture First Virtual discussing high performance culture on and off the field.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Qualtrics: Qualtrics is the broad incumbent in employee experience and engagement survey software, with deep analytics and a much larger enterprise footprint. It competes directly with Culture Amp's Engage module and has been expanding into performance and DEI analytics, making it the closest large-suite competitor.
• Workday (Peakon): Workday acquired Peakon to embed employee engagement into its HCM suite, directly competing with Culture Amp Engage. As a broad HRIS incumbent, Workday bundles Peakon with core HR and payroll, threatening Culture Amp's standalone positioning with enterprise buyers.
• Glint (LinkedIn): Glint, owned by LinkedIn and now part of Microsoft Viva, competes with Culture Amp's Engage module inside the Microsoft enterprise ecosystem. It bundles engagement with LinkedIn talent data, leveraging Microsoft distribution to pressure Culture Amp in large enterprise deals.

Direct peers

• Lattice: Lattice is a direct peer offering performance management, engagement surveys, and people analytics, often sold to the same mid-market and enterprise HR buyer. Its continuous performance and 1:1 features overlap closely with Culture Amp's Perform module, making it a frequent head-to-head competitor.
• 15Five: 15Five provides continuous performance management, engagement surveys, and manager coaching tools targeting similar HR and people-ops personas. Its Perform + Engage bundle competes with Culture Amp's middle-market positioning, particularly for tech and growth-stage companies.
• HiBob: HiBob is a modern HRIS platform that has expanded into performance, engagement surveys, and people analytics, increasingly competing with Culture Amp for the same mid-market HR leader buyer. Its all-in-one bundling approach poses a long-term competitive threat to Culture Amp's modular positioning.
• Officevibe: Officevibe offers pulse surveys and engagement analytics, competing with Culture Amp's lighter-weight survey and pulse use cases. It typically serves SMBs and mid-market, but its expansion into manager feedback and recognition overlaps with Culture Amp's lower tiers.
• TinyPulse: TinyPulse provides anonymous employee feedback, pulse surveys, and engagement analytics for small and mid-sized companies. It competes directly with Culture Amp's engagement and pulse survey offerings, particularly at the lower end of the market.
• Perceptyx: Perceptyx is an employee listening and analytics platform that competes directly with Culture Amp Engage, particularly in large enterprise accounts that emphasize action planning, DEI, and listening programs. Its recent expansion into performance and development parallels Culture Amp's platform strategy.

Emerging players

• PerformYard: PerformYard focuses on performance reviews, goal management, and 360-degree feedback, overlapping with Culture Amp's Perform module. It typically serves mid-market HR teams and is gaining traction with its lightweight, configurable review workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cultureamp
• YouTubeyoutube.com/channel/UCBz-KK036_WU5x0Hm0le30w
• Facebookfacebook.com/cultureamp
• LinkedInlinkedin.com/company/cultureamp
• Instagraminstagram.com/cultureamp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture Amp