What Subsplash does

Subsplash is a Seattle-based vertical SaaS company founded in 2005 that operates an all-in-one engagement platform serving more than 20,000 churches and ministries globally, including named customers such as Harvest Christian Fellowship, Saddleback Church, Fresh Life Church, The Village Church, and National Community Church. The platform, marketed as Subsplash One, integrates custom-branded mobile and TV apps (iPhone, Android, Apple TV, Google TV, Fire TV, Roku, CarPlay, Android Auto), drag-and-drop church websites, online giving (card, ACH, cash, check, stock, crypto), ad-free media hosting and live streaming, a Church Management System (ChMS), groups and messaging, event management, and AI-powered content and analytics tools. Companion offerings include Subsplash Tap NFC hardware for tap-to-give, tap-to-connect, and tap-to-register, and GrowCurve, an automated processing fee rebate program for digital giving. The company employs 101-250 people.

Technology is delivered through a unified cloud platform with one-click publishing across website, mobile apps, and podcast endpoints, enterprise-grade REST API access, and a multimodal AI layer built around the acquired Pulpit AI engine (sermon-to-content generation producing video clips, devotionals, small group guides, and social posts), Trends AI analytics dashboards, AI Communication Content, AI People Assistant, and an AI Analytics Suite across Giving, People, Attendance, and Groups. Pulpit AI was acquired in December 2024; founder Michael Whittle joined as VP of Artificial Intelligence. Enterprise customers can also use the Workflows product for Kanban-style process automation on tasks such as visitor follow-up, connect cards, and room reservations.

The business model combines platform subscriptions sized to church size and product mix, transaction-based processing fees on donations (with the basic giving tier priced at $0/month), and professional services for enterprise integrations. Go-to-market is hybrid - self-serve acquisition through Subsplash Giving combined with inside and field sales for mid-market and enterprise churches, supported by a community-led referral motion and content marketing across blog, weekly newsletter, webinars, and the Equip & Engage podcast. Subsplash was backed by K1 Investment Management and is in the process of being acquired by Roper Technologies, a publicly traded diversified industrial technology company, as announced in July 2025.

Name

Subsplash

Legal name

Subsplash

Website

https://subsplash.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Subsplash is a Seattle-based vertical SaaS company providing an all-in-one engagement platform for over 20,000 churches and ministries, combining custom mobile and TV apps, websites, online giving, media hosting, ChMS, and AI sermon and analytics tools.

Ownership category

akta.pro rank

Product category

Church Engagement Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

akta.pro secondary industries

Content Aggregation, Curation & RSS Platforms (BPAMAJAI), Religious/Faith-Based Program Syndication (MPABAMAI)

Keywords

• Church engagement software
• Church management software
• Online giving platform
• Church mobile apps
• Church media hosting

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscriptions: Subsplash operates primarily as a subscription-based platform providing churches with an all-in-one engagement solution. Churches pay recurring fees for access to the platform including apps, websites, media, giving, ChMS, and AI tools.
2. Transaction/Giving Fees: While basic online giving starts at $0/month, Subsplash generates revenue through transaction processing fees on donations. The GrowCurve program provides fee rebates as churches grow, suggesting a tiered fee structure.
3. Professional Services: Enterprise solutions include powerful integrations, API access, and custom implementation support for larger churches and ministry organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Subsplash operates an all-in-one church engagement technology platform that provides custom-branded mobile and TV apps, church websites, online giving (card, ACH, stock, crypto), ad-free media hosting with live streaming, church management software (ChMS), groups and messaging, event management, and AI-powered content tools. The platform is sold as a unified subscription product (Subsplash One) targeting over 20,000 churches and ministries, with a free online giving entry point and GrowCurve processing fee rebates as a differentiated pricing mechanism.

Product overview

Subsplash is an all-in-one church engagement technology platform providing a comprehensive suite of products under Subsplash One, including custom church apps (mobile, TV, CarPlay), church websites with drag-and-drop builder, online giving (card, ACH, stock, crypto), church media hosting with live streaming, church management software (ChMS), groups and messaging, event management, live streaming, and AI-powered tools. The platform integrates AI capabilities through Pulpit AI (sermon content creation) and Trends AI (analytics dashboards), plus Workflows automation tools. Additional offerings include Subsplash Tap (NFC hardware products) and the GrowCurve fee rebate program. Founded over 20 years ago, Subsplash pioneered the first church apps for mobile, TV, and CarPlay. The company was acquired by Roper Technologies in 2025 and serves 20,000 churches and ministries.

Differentiator

Problem solved

Functional benefit

Brands

• Pulpit AI: AI platform that helps churches streamline content creation and boost sermon engagement by generating clips, devotionals, small group guides, and more from sermons.
• Subsplash One
• Subsplash Tap
• GrowCurve
• Trends AI
• Workflows

Products and services

• Subsplash One The all-in-one platform for knowing, growing, and engaging church communities, combining apps, websites, giving, media, ChMS, events, messaging, and AI tools in a unified dashboard.
• Custom Church Apps Custom-branded mobile and TV apps for iPhone, Android, Apple TV, Google TV, Fire TV, Roku, CarPlay, and Android Auto, providing a distraction-free space for church discipleship.
• Online Giving Digital giving platform supporting card, ACH, cash, check, stock, and cryptocurrency donations with zero monthly fees and GrowCurve fee rebates as giving grows.
• Church Media Ad-free media hosting and sermon player for churches providing on-demand content library, live streaming, personalized recommendations, and one-click publishing.
• Church Websites Drag-and-drop church website builder with SEO optimization, mobile optimization, and content management, integrated with the church app, media, events, and giving.
• Church Management Software (ChMS) Comprehensive church management system including child check-in, email builder, volunteer management, service planning, people management, and engagement system of record.
• Groups & Messaging Group management and messaging platform offering group events, in-app announcements, polls, prayer requests, GIFs, emoji reactions, and automated chat moderation.
• Church Event Management Event management system supporting free and paid events, partial payments, auto balance reminders, discount codes, ticket types, event check-in, and repeating events.
• Church Live Streaming Live streaming capability integrated with the platform, including live stream chat, live stream giving prompts, and people profile creation from livestreams.
• Workflows Work management tools built for churches to organize any process including follow-ups with new visitors, connect cards, room reservations, and announcement requests.
• Pulpit AI AI-powered sermon content creation tool that turns one sermon into weeks of content including video clips, devotionals, small group guides, social posts, and more.
• Trends AI AI-powered analytics dashboard providing unlimited, automated dashboards to consolidate, customize, and clarify church ministry data.
• Subsplash Tap NFC-enabled tap products supporting tap-to-give, tap-to-connect, and tap-to-register functionality with reprogrammable links and integrated dashboard management.

Quantifiable outcome

• 14% increase in donations
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature9 records

Partnerships

One partnership is on record.

• Pulpit AIcoreTechnology or Integration · 2 December 2024Subsplash acquired Pulpit AI, an AI company serving pastors and churches. The acquisition enhanced Subsplash's platform with AI-powered sermon content creation capabilities. Pulpit AI founder Michael Whittle joined Subsplash as VP of Artificial Intelligence. As of April 2024, Pulpit AI became part of the Subsplash Platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Breeze ChMS: Breeze is a church management and engagement platform that competes with Subsplash in the small-to-mid-market church segment, offering people, giving, events, and check-in functionality.
• Pushpay: Pushpay (now under Resurgens Technology Partners) is the most direct competitor to Subsplash, offering church engagement software including mobile apps, online giving, and church management — directly overlapping Subsplash One's core product suite.
• Tithe.ly: Tithe.ly is a direct competitor focused on church online giving, text-to-give, and donor management, overlapping with Subsplash's Giving and GrowCurve offering as well as broader engagement features.
• Planning Center: Planning Center provides a suite of church management and engagement tools (People, Giving, Services, Groups, etc.) and competes head-to-head with Subsplash's ChMS, giving, and groups modules for the same church buyer.
• Church Community Builder (CCB): CCB provides church management software (people, groups, giving, check-in) and is a direct competitor in the ChMS layer of Subsplash's platform, particularly for mid-sized and larger churches.
• Icon Systems (IconCMO): IconCMO is a church management software suite covering membership, giving, accounting, and child check-in, competing with Subsplash's ChMS and giving products in the church vertical.
• Ekklesia 360: Ekklesia 360 is a church website, app, and online giving provider competing with Subsplash's website builder, custom apps, and giving products for small and mid-sized churches.

Broad incumbents

• Resi (Resurgens Technology Partners): Resurgens is the PE sponsor that built the Pushpay-led church software platform (also including Resi livestreaming and other assets) — a horizontal, scaled incumbent in the same vertical where Subsplash competes.

Others

• Subsplash — AppDirect (Giving platform alternative): While AppDirect is a broader SaaS commerce platform, it is listed as an enabling technology provider in adjacent digital giving / marketplace ecosystems relevant to Subsplash's payment and app distribution infrastructure.

Emerging players

• Churchtrac: Churchtrac is an affordable, easy-to-use church management and giving platform targeting smaller churches, overlapping with Subsplash's SMB/freemium tier as a value-priced alternative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/subsplash
• Facebookfacebook.com/46267576367
• LinkedInlinkedin.com/company/subsplash
• Instagraminstagram.com/subsplash

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subsplash