Re-Bath

What Re-Bath does

Re-Bath is a privately held, franchise-based bathroom remodeling company operating under ReBath, LLC, with corporate headquarters in Scottsdale, Arizona. Founded in 1991, the company has completed more than one million bathroom remodels across 140+ independently owned and operated franchise locations in the United States, positioning it as the largest dedicated bathroom remodeling franchise in the country. The core service offering spans full bathroom remodels, accessible bathroom remodels (walk-in bathtubs, barrier-free showers), and targeted tub and shower updates including tub-to-shower conversions, delivered through a standardized four-step process (free in-home design consultation, removal and preparation, professional installation by in-house franchise employees, and post-care with warranty). The company's technology backbone is the proprietary DuraBath™ polymer material system — high-gloss, impact-resistant wall surrounds, tubs, and shower bases — manufactured at corporate facilities and supplied to franchisees, with a companion StoneWalled™ sealer carrying a 10-year stain warranty.

Re-Bath monetizes the model through three primary streams: (1) end-customer project revenue captured at the franchise level for remodeling services; (2) franchisor revenue from franchise fees, royalties, and ongoing brand/system support from the 140+ franchisee network; and (3) materials revenue from sale of DuraBath™ products and accessories to franchisees. Pricing is project-based and disclosed only after a free in-home design consultation, with no public price list. The customer base is exclusively residential homeowners, with a secondary B2B customer segment of prospective and existing franchisees. Marketing is multi-channel, centered on the in-home consultation, the corporate website, a design blog, social media, an SEO footprint, an email newsletter ('Effortless' digital magazine), a referral program ($500/$250), and a flagship partnership with HGTV 'Fixer to Fabulous' hosts Jenny and Dave Marrs acting as National Design & Construction team — the partnership underpins the exclusive 'Designs by Jenny Marrs' product line. The company has been recognized on Entrepreneur Magazine's 2026 Franchise 500 list (No. 203) and as Bob Vila's 'Best for Bathroom Renovations' in 2025, and carries a 4.8/5 average rating across 35,000+ customer reviews on Google, Facebook, HomeAdvisor, and Houzz.

Name

Re-Bath

Legal name

ReBath, LLC

Website

https://rebath.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Re-Bath is the largest U.S. bathroom remodeling franchise, operating 140+ independently owned locations under a proprietary DuraBath™ material system to serve residential homeowners seeking full remodels, accessibility updates, and tub/shower conversions.

Ownership category

akta.pro rank

Product category

Bathroom Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Full Bathroom Remodel (Design-Build) (HSAPABAA)

akta.pro secondary industries

Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB), Vanity, Sink & Faucet Replacement (HSAPABAD), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Bathroom remodeling services
• Home renovation
• Franchise remodeling
• Walk-in bathtubs
• Shower conversions

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Bathroom Remodeling Services: Re-Bath generates revenue through complete bathroom remodeling services including full bathroom remodels, accessible bathroom remodels (walk-in bathtubs, accessible showers), and tub & shower updates (shower remodels, tub remodels, tub-to-shower conversions, shower-to-tub conversions). Services are priced project-based with free in-home design consultation preceding the sale.
2. Franchise Fees and Royalties: Re-Bath operates as a franchisor with independently owned and operated franchise locations. The company earns revenue through franchise fees and ongoing royalties from its 140+ franchisee network.
3. Materials and Products: Re-Bath manufactures and supplies DuraBath™ materials and related bathroom products to its franchise network, including wall surrounds, bathtubs, shower bases, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Re-Bath provides complete bathroom remodeling services through a network of 140+ independently owned and operated franchise locations across the United States. Its core offerings include full bathroom remodels, accessible bathroom modifications (walk-in bathtubs and barrier-free showers), and targeted tub and shower updates (showers, tubs, tub-to-shower and shower-to-tub conversions), all completed using proprietary DuraBath wall surround and tub/shower materials manufactured at corporate facilities.

Product overview

Re-Bath is a bathroom remodeling franchise company offering comprehensive renovation services through a network of over 140 independently owned and operated locations. The core product portfolio centers on full bathroom remodels, accessible bathroom solutions (including walk-in bathtubs and barrier-free showers), and targeted tub and shower updates (showers, tubs, and conversions). The company operates using a proprietary four-step process: Free In-Home Design Consultation, Removal & Preparation, Professional Installation, and Post-Care & Warranty. Re-Bath's product offerings include proprietary materials such as DuraBath Wall Surrounds and DuraBath Natural Stone Wall Surrounds, alongside curated design style collections including the exclusive Designs by Jenny Marrs collection developed in partnership with HGTV's 'Fixer to Fabulous' hosts. Additional offerings include customer resources like Effortless Magazine and franchise opportunities for entrepreneurs. All installations are completed by company-trained local franchise employees.

Differentiator

Problem solved

Functional benefit

Brands

• DuraBath: Proprietary material used for wall surrounds, bathtubs, and shower systems
• Designs by Jenny Marrs

Products and services

• Full Bathroom Remodels Comprehensive full-bathroom renovation service covering complete transformations of the bathroom space, completed by company-trained local franchise installers in approximately one week. Aimed at residential homeowners seeking a full bathroom update.
• Accessible Bathroom Remodels Accessibility-focused bathroom modifications including walk-in bathtubs and barrier-free showers designed for aging in place and mobility-impaired individuals. Targeted at homeowners needing safe, accessible bathroom solutions.
• Tub & Shower Updates Targeted renovation service for showers and bathtubs including shower remodels, tub remodels, tub-to-shower conversions, and shower-to-tub conversions. For homeowners seeking specific fixture updates without a full remodel.
• Walk-in Bathtubs Low-threshold bathtubs with outward-opening doors designed for safe, easy entry and exit, featuring built-in grab bars and hydrotherapy jets. Targeted at seniors and individuals with mobility limitations.
• Accessible Showers Curbless, barrier-free shower units designed for accessibility and ease of use for individuals with mobility limitations. Aimed at aging-in-place homeowners and those with mobility needs.
• DuraBath Wall Surrounds and Bath Products Proprietary high-gloss, impact-resistant polymer material system manufactured at corporate facilities for use in bathtubs, shower bases, and wall systems, designed for durability, non-porous surfaces, and ease of maintenance.
• Design Styles Collection Curated collection of pre-designed bathroom styles (e.g., Volakas Modern, French Mocha Transitional, White Calcutta Contemporary, White Carrera Modern, Brushed Linen Modern, Teakwood Transitional) used to help homeowners visualize and select their remodel aesthetic.
• Designs by Jenny Marrs

Quantifiable outcome

• Remodels completed in days rather than weeks through streamlined process and in-house installation teams
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jenny and Dave Marrs (HGTV's Fixer to Fabulous)flagshipStrategic or Co-development Partner · 8 August 2024Partnership with HGTV's 'Fixer to Fabulous' hosts Jenny and Dave Marrs as Re-Bath's National Design & Construction team. The partnership brings exclusive bathroom designs inspired by their show, with Jenny providing design expertise and Dave offering installation expertise. Designs are specifically curated for Re-Bath customers, incorporating fixtures, materials, and products from Re-Bath and partners. The collaboration enhances Re-Bath's design credibility and provides customers with celebrity-endorsed design options.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bath Fitter: Bath Fitter is a leading direct competitor specializing in acrylic bathtub and shower liners and full bathroom remodels across North America. Operates a similar model with proprietary materials, in-home consultations, and professional installation — competing head-to-head with Re-Bath for residential remodel customers.
• Bath Planet: Bath Planet is a bathroom remodeling franchise network offering acrylic bath and shower conversions and full remodels. Closely matches Re-Bath's franchise-led, design-consult-driven, single-trade business model.
• Five Star Bath Solutions: Five Star Bath Solutions is a bathroom remodeling franchise specializing in one-day bath conversions, walk-in tubs, and shower remodels. Direct franchise-franchise competitor with similar accessible-bath focus and in-home sales motion.
• Luxury Bath Technologies: Luxury Bath Technologies is a bathroom remodeling franchise offering acrylic tubs, shower systems, and accessibility conversions. Comparable in offering bath-only remodeling through a franchise model targeting residential customers.
• BCI Acrylic: BCI Acrylic is a bathroom remodeling franchise specializing in acrylic bath and shower conversion systems sold through a dealer/franchise network. Operates with a similar product line (acrylic systems, conversions, accessibility) as Re-Bath's core offerings.

Broad incumbents

• Kohler: Kohler is a major plumbing fixtures and bathroom products manufacturer. While not a remodeler itself, Kohler provides the underlying fixtures, cabinetry, and materials that Re-Bath installs, and its Walk-In Bath line competes in the same accessible-bathroom segment.
• American Standard Brands: American Standard is a major plumbing fixtures manufacturer with a Walk-In Tub product line that competes with Re-Bath's walk-in bathtubs in the accessible-bathroom category. Acts as both a supplier to and competitor with remodel-franchise operators.
• Home Depot Installation Services: Home Depot offers bathroom remodel installation services through its Installer Network as part of its broader home improvement retail offering. While not bath-specialist, Home Depot's reach and financing options make it a major alternative for residential customers shopping for bath remodels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OfficialReBath
• Facebookfacebook.com/officialrebath
• LinkedInlinkedin.com/company/rebath-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re-Bath