American Standard
American Standard is a North American manufacturer of branded bathroom and kitchen plumbing fixtures serving residential homeowners, commercial specifiers, and plumbing trade professionals through e-commerce, dealers, trade portals, and full-service Home Services installation under LIXIL ownership.
- Company typePrivate
- Founded1875
- HeadquartersPiscataway, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What American Standard does
American Standard is a manufacturer and marketer of branded bathroom and kitchen plumbing fixtures serving both residential and commercial customers across North America. The company offers a comprehensive product portfolio spanning toilets (including proprietary Champion clog-free, VorMax cleaning, H2Option dual-flush, and EcoStrength ultra-high-efficiency lines), bathroom and kitchen faucets, sinks, bathtubs, walk-in tubs, bidet products (SpaLet and AquaWash), and commercial fixtures including sensor-operated faucets and flush valves. The brand traces its heritage to 1875 and operates as part of LIXIL Americas, the North American arm of Japanese building products conglomerate LIXIL.
The company's underlying technology centers on water efficiency, hygiene, and flushing performance, with proprietary innovations including the Champion clog-free flushing system with wider trapways, VorMax rim-cleaning geometry, EverClean antimicrobial surface coating, and SpaLet integrated bidet functionality. Products are engineered to meet EPA WaterSense standards, with consumption rates spanning from 1.28 gpf standard high-efficiency models down to 0.80 gpf in EcoStrength units. Technical differentiation is primarily mechanical, hydraulic, and materials-based; no software, AI, or connected-platform capabilities are disclosed in available data.
American Standard operates a multi-channel go-to-market model with four distinct routes to customer. Direct-to-consumer e-commerce on americanstandard-us.com captures DIY buyers and drives lead generation for installation services. Authorized dealers and retailers extend reach for product-only purchases. The LIXIL Pro trade portal serves plumbers, contractors, and commercial specifiers with price books, cross-reference tools, and a digital asset library. The American Standard Home Services arm provides full-service bathroom remodeling including shower, tub, and walk-in tub installation at $10,000–$25,000 per project, with installation completed in as little as two days and backed by a lifetime warranty on products and labor. Revenue is generated primarily through hardware unit sales across a wide price spectrum (from $19 toilet seats to $3,429 premium bidet toilets) plus installation services revenue, with no individual customer concentration disclosed.
American Standard firmographics
Firmographics- Name
- American Standard
- Legal name
- American Standard Brands
- Website
- https://americanstandard-us.com
- Company type
- Private
- Founded year
- 1875
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- American Standard is a North American manufacturer of branded bathroom and kitchen plumbing fixtures serving residential homeowners, commercial specifiers, and plumbing trade professionals through e-commerce, dealers, trade portals, and full-service Home Services installation under LIXIL ownership.
- Ownership category
- akta.pro rank
American Standard industry classification
Industry- Product category
- Bathroom and Kitchen Fixtures
- NAICS
- Major Household Appliance Manufacturing (33522), Home Furnishings Retailers (44912)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industries
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where American Standard is headquartered
LocationHeadquarters
- HQ city
- Piscataway
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Standard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Product Sales: Direct-to-consumer sales of bathroom and kitchen fixtures including toilets, faucets, sinks, showers, and bathtubs through the company's e-commerce website. Products are sold at various price points ranging from budget to premium tiers with colors and finishes as differentiators.
- Home Services / Installation: Full-service bathroom remodeling including showers, tubs, and walk-in bathtubs with professional installation. Pricing typically ranges from $10,000 to $25,000 for complete remodels, with installation completed in as little as 2 days and backed by lifetime warranty.
- Parts and Accessories: Replacement parts and accessories for all product lines including toilet parts, faucet parts, shower system parts, and kitchen faucet parts available through the Parts Store.
- Commercial/B2B Sales: Commercial plumbing products including commercial toilets, urinals, flush valves, commercial faucets, and sensor-operated fixtures sold to commercial builders, property managers, and contractors through trade channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bath Remodel Services - Complete shower, tub, and walk-in tub installation |
| Unit Pricing | Pay-as-you-go | Residential Fixtures - Toilets, faucets, sinks, showers, bathtubs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
American Standard product offering
Product offeringCore offering
American Standard designs, manufactures, and distributes a broad line of bathroom and kitchen fixtures — including toilets, bidets, faucets, sinks, vanities, bathtubs, walk-in tubs, and shower systems — for residential and commercial customers in North America. The brand also connects homeowners to licensed installers for the purchase and replacement of these products through its consumer-facing website and home services program.
Product overview
American Standard is a comprehensive bathroom and kitchen fixtures manufacturer offering a broad portfolio of plumbing products organized around several distinct product lines and technologies. The core offering spans toilets (including Champion®, Cadet® PRO, VorMax®, H2Option®, and EcoStrength lines), bathroom and kitchen faucets (with Aspirations and Studio® S collections featuring touchless and pull-down technologies), sinks in various configurations, bathing products including walk-in tubs, and commercial restroom fixtures. The product ecosystem includes complementary add-on products like SpaLet® and AquaWash® bidet seats, with offerings ranging from standard 1.28 gpf high-efficiency models to ultra-low 0.80 gpf EcoStrength toilets. The company also provides Home Services for bathroom remodeling with installation. Water conservation is a key portfolio theme, with products spanning dual-flush, touchless sensor, and high-efficiency technologies.
Differentiator
Problem solved
Functional benefit
Brands
- American Standard Bathing: Bathing products including shower doors, walls, and bath-related items
- Safety Tubs
Products and services
- American Standard Toilets
Quantifiable outcome
- Installation completed in as little as 2 days
- +2 more outcomes
Companies that use American Standard
Customer profileSegments2 records
Ideal customer profiles3 records
American Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
American Standard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LIXILcoreAmerican Standard Brands is part of LIXIL, a Japanese multinational corporation and global leader in housing and building materials. LIXIL Americas serves as the parent organization, providing corporate infrastructure, shared services, and brand portfolio management. American Standard operates alongside other LIXIL brands including Grohe, AXOR, and American Standard (plumbing) and American Standard Heating and Cooling.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
American Standard competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
American Standard social profiles
Digital presenceAmerican Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Standard leadership team
Management profileNumber of profiles
Profiles1 record
American Standard subsidiaries and ownership
Company hierarchySubsidiaries1 record
American Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Standard
What does American Standard do?
American Standard designs, manufactures, and distributes a broad line of bathroom and kitchen fixtures — including toilets, bidets, faucets, sinks, vanities, bathtubs, walk-in tubs, and shower systems — for residential and commercial customers in North America. The brand also connects homeowners to licensed installers for the purchase and replacement of these products through its consumer-facing website and home services program.
Is American Standard a public or private company?
American Standard is a private company. It is classified as corporate owned and is currently operating.
When was American Standard founded?
American Standard was founded in 1875. It employs 5,001 to 10,000 people.
Where is American Standard based?
American Standard is headquartered in Piscataway, United States, in the North America region.
How does American Standard make money?
Four revenue lines are on record. Consumer Product Sales are the primary driver. The others are home Services / Installation, parts and Accessories and commercial/B2B Sales.
Does American Standard have an API?
No public API is recorded for American Standard.
What industry is American Standard in?
American Standard's product category is Bathroom and Kitchen Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install). Its NAICS code is 33522 and its SIC code is 5070.