Intelligent Life

What Intelligent Life does

Intelligent Life Limited is a privately held New Zealand software company founded in 2007 in Auckland by Ed Saul that develops and sells iUnderwrite, a cloud-native multi-tenant SaaS platform purpose-built for automated life and health insurance underwriting. The platform manages the full underwriting lifecycle — needs analysis, quoting, disclosure, automated decisioning, workbench case management, document generation, offer and accept, payment, and policy issuance — across direct, adviser, telesales, and bancassurance distribution channels, and is deployed in eight markets (New Zealand, Australia, South Africa, the United States, China, Malaysia, Singapore, Hong Kong) under seven regulatory regimes.

The underlying technology is built on ASP.NET Core running in Linux containers on AWS, with an Angular/TypeScript front-end, Docker-based containerised deployments, Redis caching, and a documented REST API secured by OAuth 2.0/OIDC and integrated with AWS services including KMS (AES-256 encryption), WAF, Cognito, QuickSight (embedded BI), Athena, S3, and SES. Differentiated platform features include a fully configurable no-code underwriting rules engine with full audit trail, reinsurer-endorsed rule design, multi-tenant multi-brand multi-currency architecture, configurable workflow and theme engines, multi-life application processing, embedded analytics, and an AI-Supported Underwriting premium add-on powered by Claude (Anthropic). The leadership team of four named executives brings 110+ combined years of insurance and IT experience, and the platform has been recognised with international awards including a Webby Award, CIO Top 100, Insurance Networking News, Interactive Media Awards, WriteMark, and Davy Insurance Website Award.

The business model combines a one-off implementation fee for managed discovery-to-go-live delivery (typical 16-20 weeks for single-product direct deployments, 5-7 months for multi-product rollouts) with a recurring monthly SaaS subscription licence composed of a base fee plus optional features and premium add-on modules (AI underwriting, advanced analytics, needs analysis, multi-life, white-label, advised distribution, workbench). Pricing is quote-based and not publicly disclosed; volume-based arrangements are available for high-throughput deployments. Distribution is direct enterprise sales through a two-track engagement model (evaluator briefing and buyer deep-dive, both NDA-bound) targeting life and health insurance carriers globally, with no self-serve, channel, or on-premise options and resell requiring prior written consent. The company lists 15+ named insurer customers including Generali, Zhongan, FWD, nib, NobleOak, Budget Direct, Accuro, Fidelity Life, and Instant Life (Absa), and has operated under regulator regimes spanning FMA, APRA, MAS, BNM, FSCA, PRC, and US state authorities.

Name

Intelligent Life

Legal name

Intelligent Life Limited

Website

https://intelligentlife.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Intelligent Life Limited is a New Zealand SaaS vendor that builds iUnderwrite, a cloud-native, configurable automated underwriting platform for life and health insurers, deployed across eight markets with reinsurer-endorsed rule design and an AI-supported underwriting add-on.

Ownership category

akta.pro rank

Product category

Insurance Underwriting Software

NAICS

Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

Keywords

• Automated underwriting software
• Life insurance SaaS
• Health insurance underwriting
• Insurance rules engine
• Straight-through processing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription (iUnderwrite Licence): Recurring monthly licence fee composed of a base fee plus optional features and premium add-ons. Subscription auto-renews for successive equal-length terms unless 60 days' written non-renewal notice is given. Fees are reviewed at renewal with at least 60 days' written notice of any changes. Volume-based arrangements available for high-throughput deployments. Quoted exclusive of applicable taxes including GST.
2. One-Off Implementation Fee: One-off implementation fee covering configuration, onboarding, and go-live support. Delivered as a fully managed business project from discovery through go-live, including dedicated test and UAT environment prior to production go-live. Typical timelines: 16-20 weeks for single-product direct-to-consumer deployment; 5-7 months for multi-product rollouts involving adviser portals, telesales, and bancassurance integrations.
3. Premium Add-on Modules: Premium add-on revenue from optional modules layered on top of the base SaaS subscription, including AI-Supported Underwriting (Claude-powered), advanced Analytics & BI dashboards, Needs Analysis fact-find module, Multi-Life Applications, White Label Distribution, Advised Distribution, and Workbench case management. Subject to additional terms and pricing; access granted only where expressly included in subscription agreement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Intelligent Life designs, builds, and operates iUnderwrite, a cloud-native SaaS platform that automates life and health insurance underwriting end-to-end. The platform handles needs analysis, quoting, disclosure, automated underwriting, workbench case management, document generation, and policy issuance across all cover types and distribution channels (direct, adviser, telesales, bancassurance) for insurers in eight global markets. It is sold as a fully managed SaaS subscription with optional premium add-on modules, delivered via a direct enterprise sales motion.

Product overview

iUnderwrite is delivered as a single platform-plus-modules architecture: a fully configurable, cloud-native SaaS core platform for automated life and health underwriting, extended by a set of premium add-on modules. The core iUnderwrite platform includes the Automated Underwriting Engine, Straight-Through Processing, the Underwriting Workbench, Rating Engine, Document Generation, Workflow Manager, multi-tenancy with role-based security, and embedded AWS QuickSight BI dashboards. The premium add-on modules — AI-Supported Underwriting (powered by Claude), Analytics & BI, Needs Analysis, Multi-Life Applications, White Label Distribution, and Advised Distribution — extend the platform for insurers with specific capability requirements, all configurable without code through the admin console.

Differentiator

Problem solved

Functional benefit

Brands

• iUnderwrite: The company's flagship automated life and health underwriting SaaS platform, delivered as a fully configurable, cloud-native multi-tenant solution.

Products and services

• iUnderwrite Platform Fully configurable, cloud-native SaaS platform that manages the complete life and health insurance underwriting lifecycle — from needs analysis through quoting, disclosure, auto-underwriting, workbench, offer and accept, payment, and policy issuance — across every cover type and distribution channel for insurers in eight markets worldwide.
• AI-Supported Underwriting Premium add-on that provides Claude-powered risk scoring, loading, and exclusion recommendations integrated directly into the Underwriting Workbench, enhancing underwriter judgement on complex referral cases without replacing it.
• Analytics & BI Premium add-on for advanced dashboards, trend analysis, cohort reporting, and data export for actuarial and management insight, complementing the embedded AWS QuickSight dashboards shipped in the core platform.
• Needs Analysis Premium add-on module providing a structured fact-find that captures financial needs, existing cover gaps, and life stage goals to drive appropriate product recommendations.
• Multi-Life Applications Premium add-on for submitting and underwriting a household or business group in a single application session, with independent underwriting outcomes per life insured and consolidated policy issuance.
• White Label Distribution Premium add-on for deploying iUnderwrite under any brand with full white-label configuration of styling, branding, and product access for every partner and channel.
• Advised Distribution Premium add-on equipping financial advisers with a point-of-sale tool, including configurable product access, permissions, and branding for every adviser network and tier.
• Underwriting Workbench Case management module for referred applications, including evidence collection, manual decisioning, and QA workflow, seamlessly integrated with the online application journey so applicants automatically re-enter the digital workflow once a manual decision is made.

Quantifiable outcome

• 99.9% monthly uptime SLA on AWS with P1 incident response within one business hour
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature9 records

Partnerships

Two partnerships are on record, tiered flagship.

• Amazon Web Services (AWS)flagshipTechnology or IntegrationAWS is the underlying infrastructure provider for iUnderwrite. Platform is cloud-native on AWS using containerised compute (Docker), managed relational database with automated backups and read replicas, S3 object storage, AWS CloudWatch for logging/alerting, AWS WAF, AWS KMS (AES-256 encryption), AWS Cognito, AWS QuickSight (embedded BI), AWS Athena (ad-hoc SQL), SES for email, and Lambda serverless event processing. Intelligent Life is listed as a customer of AWS in the sub-processor disclosure (Privacy Policy). Data is hosted in AWS regions — typically ap-southeast-2 (Sydney) for Australian clients and Asia Pacific (Auckland) for NZ clients.
• Global reinsurance group (unnamed)flagshipStrategic or Co-development PartnerUnderwriting rule sets developed and maintained in partnership with a world-leading global reinsurer and carry their formal endorsement. This backing provides customers with a level of actuarial credibility that technology-only vendors cannot offer. The reinsurance relationship is referenced repeatedly across the homepage, platform, and Our Story pages as a core go-to-market credibility lever.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Guidewire Software: Guidewire is the dominant insurance core platform for P&C, with expanding life and health capabilities; its underwriting workbench and rules engine compete with iUnderwrite's configurability, though Intelligent Life's life/health specialization and reinsurer endorsement differentiate it.
• Majesco: Majesco is a cloud insurance platform vendor with life, health, annuity, and P&C suites including underwriting workbenches and configurable rules; it competes broadly with Intelligent Life's iUnderwrite on mid-market and group life/health carriers.
• Sapiens International: Sapiens offers a comprehensive life, annuity, health, and P&C insurance SaaS platform with digital underwriting and policy administration capabilities; comparable to Intelligent Life for global carriers seeking a configurable SaaS underwriting solution.
• EIS Group: EIS provides a core insurance suite (policy admin, billing, claims, underwriting) for life, health, and P&C carriers on a cloud-native platform; it competes for the same enterprise insurance SaaS budget that iUnderwrite targets.
• Duck Creek Technologies: Duck Creek (Vista Equity-backed) provides a modern insurance SaaS suite including underwriting, policy, billing, and claims; it competes in the broader insurance-core market and increasingly targets life and health carriers as Intelligent Life does.

Emerging players

• Cytora: Cytora is an AI-driven commercial lines underwriting platform that automates risk evaluation and submission intake; it overlaps with Intelligent Life on AI-supported underwriting but focuses on commercial rather than life/health.
• Socotra: Socotra offers a modern, API-first insurance core platform with configurable underwriting workflows and rules, often favoured by digital-first insurers; it overlaps with Intelligent Life on cloud-native configurability but has a smaller life/health specialization.
• Planck: Planck provides an AI-powered data platform for commercial insurance underwriting, automating data ingestion and risk assessment; it shares Intelligent Life's AI-augmented underwriting theme but operates primarily in commercial lines.

Direct peers

• FINEOS: FINEOS is a SaaS core platform purpose-built for life, health, and disability insurance with configurable underwriting, claims, and absence management. It is the closest comparable in the life and health underwriting space, with similar multi-jurisdiction deployments and configurable rules-based decisioning.
• EXL Service (EXL): EXL is a direct competitor in life and health insurance underwriting automation, offering AI-driven underwriting solutions, domain consulting, and digital transformation services to global insurers. It overlaps with Intelligent Life on automated life underwriting decisioning and AI-augmented underwriter workflows for global carriers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intelligent-life-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligent Life