Spring

Employee Financial Wellness Softwarehellospring.io

Spring (operating as Mariner Financial Wellness) is a B2B subscription platform that delivers employee financial wellness benefits — financial education, budgeting tools, goal tracking, and 1-on-1 coaching — to enterprise and mid-market employers across the United States.

Company typePrivate
Founded2015
HeadquartersChicago, United States
Headcount1–10
GTM typeB2B
OfferingSoftware

What Spring does

Spring, operating under the legal name Mariner Financial Wellness (MFW), is a B2B2C financial wellness benefit platform that sells subscription access to employers who in turn offer the service to their employees. Founded in 2015 and headquartered in Overland Park, Kansas (5700 W. 112th St, Suite 500), MFW operates as an affiliate of Mariner Wealth Advisors, an SEC-registered investment adviser, which provides regulatory cover and brand credibility. The company targets HR leaders and benefits managers at enterprise and mid-market employers, with named clients spanning advertising (EnergyBBDO), education (Teach for America, KIPP), HR technology (PerkSpot), technology incubation (1871), and wellness (Wana).

The platform delivers personalized financial education, budgeting tools, goal-setting and tracking features, and 1-on-1 financial coaching to employees, while providing employers an administrator dashboard that reports on aggregate financial health improvements and progress toward goals. Onboarding is positioned as a sub-10-minute setup with no complex integrations required, and the company emphasizes an employee-first model with no advertising or third-party data sharing, leveraging its affiliation with Mariner Wealth Advisors to deliver investment-adjacent guidance through Investment Adviser Representatives. Revenue is generated through monthly subscription fees on two plan tiers, with pricing quote-based and not publicly disclosed.

Distribution is exclusively direct B2B sales (enterprise and mid-market), supported by content marketing, customer testimonials, and direct outreach to HR and benefits leaders. The company is US-only, is led by founder and CEO Joe Holberg, operates with a 1-10 employee footprint, and to date has disclosed only a single $1M funding round in August 2018 led by West Loop Ventures with G2T3V participating.

Spring firmographics

Firmographics

Name: Spring
Legal name: Mariner Financial Wellness
Website: https://hellospring.io
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: Spring (operating as Mariner Financial Wellness) is a B2B subscription platform that delivers employee financial wellness benefits — financial education, budgeting tools, goal tracking, and 1-on-1 coaching — to enterprise and mid-market employers across the United States.
Ownership category
akta.pro rank

Spring industry classification

Industry

Product category: Employee Financial Wellness Software
NAICS: Professional and Management Development Training (61143), Other Scientific and Technical Consulting Services (54169)
SIC: Services-Prepackaged Software (7372), Finance Services (6199)
akta.pro primary industry: Financial Coaching & Budgeting Advisory (FSAEAAAH)

Keywords

Employee financial wellness
Financial coaching services
Employer benefits platform
Personal finance education
Employee budgeting tools

Where Spring is headquartered

Location

Headquarters

HQ city: Chicago
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Spring business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Financial Wellness Benefit Subscription: The company offers financial wellness benefits to employers on a subscription basis. Pricing is described as straightforward, affordable, and transparent with two plan options available. Revenue is generated through employer subscriptions for access to the platform and services.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Two plan options available for employers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Spring product offering

Product offering

Core offering

Spring (legal name Mariner Financial Wellness) sells a financial wellness benefit platform to employers on a subscription basis. The platform provides employees with personalized financial education, budgeting tools, goal-setting and tracking, and 1-on-1 financial coaching, while giving employers an administrator dashboard to track employee financial health improvements and benefit ROI. Setup takes under 10 minutes with no complex integrations, and the company serves employers across multiple industries including advertising, education, HR technology, and incubators.

Product overview

Mariner Financial Wellness is a single, unified financial wellness benefit platform that offers employers a comprehensive suite of tools including financial education and resources, budgeting tools and tips, goal setting and tracking, and 1-on-1 financial coaching for employees. The platform is designed to be set up in under 10 minutes with no complex integrations required, and includes an administrator dashboard for employers to view employee financial health improvements and track progress toward financial goals.

Differentiator

Problem solved

Functional benefit

Products and services

Mariner Financial Wellness Platform

Quantifiable outcome

71% of employees with financial worries affecting productivity have personal debt
+2 more outcomes

Companies that use Spring

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Spring technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Spring partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Mariner Wealth AdvisorscoreStrategic or Co-development PartnerMFW is an affiliate of Mariner Wealth Advisors (MWA), an SEC registered investment adviser. Certain MFW associates are Investment Advisor Representatives offering advisory services through MWA. This affiliation provides regulatory credibility and operational infrastructure.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Spring competitors and assessment

Company assessment

Direct peers

SmartDollar: SmartDollar is the Dave Ramsey employer-facing financial wellness program, providing budgeting, debt payoff, and retirement content to employees through employer benefit relationships — directly competing with MFW for the same HR buyer.
Origin (Financial Wellness): Origin is a financial wellness platform for employers offering personalized financial planning, savings tools, and coaching to employees — a direct peer in the same employer-paid financial wellness benefit category.
Financial Finesse: Financial Finesse delivers employer-sponsored financial wellness programs including coaching, education, and benefits navigation — a long-standing direct peer in financial wellness-as-employee-benefit.
LearnLux: LearnLux is a venture-backed financial wellness benefit platform sold to employers for their workforce, offering financial coaching, planning, and education — directly comparable to MFW in product, buyer, and GTM motion.
Enrich Financial Wellness: Enrich provides financial wellness education, coaching, and tools to employees through employer benefit programs — a direct peer in the employer-paid financial wellness category.

Broad incumbents

Edelman Financial Engines: Edelman Financial Engines is a large, established provider of workplace financial planning, advice, and wellness programs for employer plan participants — a broad incumbent offering overlapping services as part of a much larger retirement and wealth advisory platform.
Wellable: Wellable is a corporate wellness platform that, while broader than financial wellness, sells into the same HR/benefits buyer with overlapping product structure and integration points.
HealthEquity: HealthEquity is a public benefits platform that integrates HSA, FSA, commuter, and emerging wellness benefits for employers — a broad incumbent adjacent to financial wellness with substantially greater scale.

Emerging players

MoneyLion: MoneyLion combines consumer financial products (banking, credit, investing) with employer and employee-facing financial wellness features, creating partial overlap with MFW in the financial wellness category.
Brightside (formerly OneBowl): Brightside is a financial care benefit for employees combining financial coaching, planning, and on-demand advice sold to employers — an emerging direct competitor in employer-paid financial wellness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Spring financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Spring leadership team

Management profile

Number of profiles

Profiles1 record

Spring funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Spring M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring

What does Spring do?

Is Spring a public or private company?

Spring is a private company. It is classified as corporate owned and is currently operating.

When was Spring founded?

Spring was founded in 2015. It employs 1 to 10 people.

Where is Spring based?

Spring is headquartered in Chicago, United States, in the North America region.

How does Spring make money?

One revenue line is on record: financial Wellness Benefit Subscription.

Who are Spring's main competitors?

Direct peers on record are SmartDollar, Origin (Financial Wellness), Financial Finesse, LearnLux and Enrich Financial Wellness. Broad incumbents are Edelman Financial Engines, Wellable and HealthEquity. Emerging players are MoneyLion and Brightside (formerly OneBowl).

Does Spring have an API?

No public API is recorded for Spring.

What industry is Spring in?

Spring's product category is Employee Financial Wellness Software. Its primary akta.pro industry code is FSAEAAAH, Financial Coaching & Budgeting Advisory. Its NAICS code is 61143 and its SIC code is 7372.