What Wellable does

Wellable is a Boston-based private SaaS company founded in 2013 that operates an all-in-one employee wellness, rewards, and recognition platform targeting mid-to-large enterprises with 25 or more employees. The platform combines a modular architecture — including 40+ customizable wellness challenges, 2,500+ on-demand fitness and meditation classes, an integrated Rewards Wallet with nearly 1,000 gift card brands across 55+ countries, automated milestone and peer-to-peer recognition, benefits navigation, program analytics, SSO, and live/virtual wellness services — into a single cloud-based solution delivered via web and native iOS/Android applications. The product integrates directly (not via third parties) with leading fitness trackers and nutrition apps (Apple Health, Garmin, Fitbit, Samsung Health, Strava, MyFitnessPal and others) and identity providers (Okta, Azure AD), and is complemented by add-on modules including a Lifestyle Spending Account powered by ThrivePass, biometric screenings via eHealthScreenings, board-certified health coaching, Bright Breaks micro-wellness sessions, and end-to-end health fairs.

The company monetizes primarily through tiered annual SaaS subscriptions (Essentials at $1.25 PUPM, Pro and Enterprise at custom pricing) with a 25-user minimum, supplemented by single-challenge programs (Self-Directed from $625/month or $1.25 PUPM; Full-Service at custom pricing with a 500-user minimum), health coaching at $1–$4 PUPM, and a la carte wellness services (educational presentations, fitness classes, chair massage, games and recreation, health fairs). Distribution is enterprise field sales targeting HR and benefits decision-makers, supported by content marketing, monthly virtual events, and G2-driven peer proof; the sales cycle concludes with a standard four-week implementation managed by dedicated Customer Success Managers (94% satisfaction rating). Wellable has grown partly through acquisitions — Sweat Factor (2022), DailyEndorphin (2022), and Bright Breaks (2025) — and operates from offices in Boston, San Diego, Arlington, and Bengaluru (Wellable India Private Limited). Named customers span diverse industries and include Sumitomo Corporation, Teach For America, Covington & Burling, New Belgium Brewing, Mountain America Credit Union, and BCBS Arkansas.

Name

Wellable

Legal name

Wellable Inc.

Website

https://wellable.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Wellable is a Boston-based SaaS company that sells an all-in-one employee wellness, rewards, and recognition platform to mid-to-large employers. It combines challenges, on-demand content, global gift card rewards, recognition, and live wellness services with direct integrations to fitness apps and identity providers.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Employee wellness platform
• Corporate wellness software
• Wellness rewards recognition
• Employee engagement solutions
• Health benefits administration

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Annual subscription model with tiered pricing (Essentials, Pro, Enterprise) based on per-user-per-month (PUPM) rates. Includes access to challenges, on-demand content, events, rewards, and support. Minimum commitment of 25 users. Standard contract term is one year.
2. Single Challenge Programs: One-time wellness challenge pricing with Self-Directed ($625/month, $1.25 PUPM) and Full-Service (custom pricing) options. Self-directed starts at 100 users minimum, full-service at 500 users minimum.
3. Wellness Services: A la carte live wellness events and services including educational presentations, fitness classes, games & recreation, self-care sessions, chair massage, team breaks, health coaching, and health fairs. Pricing varies by service type and volume, with per-session discounts for bundling.
4. Health Coaching: Per-user-per-month (PUPM) pricing model for board-certified health coaching ($1-4 per user per month), available as standalone or integrated with broader wellness programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wellable provides an all-in-one cloud-based SaaS employee wellness, rewards, and recognition platform for mid-to-large employers. The platform combines customizable wellness challenges, on-demand fitness content, health coaching, live wellness services, and a global rewards wallet with nearly 1,000 gift card brands across 55+ countries. It is sold via annual tiered subscriptions (Essentials, Pro, Enterprise) and à la carte single-challenge and wellness-services pricing.

Product overview

Wellable is an all-in-one employee wellness, rewards, and recognition platform that combines a modular architecture of integrated products. The core Wellness Platform serves as the central hub, which integrates with wellness challenges (40+ customizable themes), on-demand content (2,500+ classes), health coaching, and wellness services. The platform also includes Rewards Wallet, Recognition features, Benefits Navigation, Program Analytics, Single Sign-On, and Events modules. Add-on services include Health Fairs, Breaks (micro-wellness sessions), Lifestyle Spending Account (powered by ThrivePass), and Dedicated Customer Success support. The platform is accessible via web and native iOS/Android apps, with integrations to leading fitness trackers and wearables (Apple Health, Garmin, Google Fit, Fitbit, Samsung Health, Strava, MyFitnessPal) and identity providers (Okta, Azure AD).

Differentiator

Problem solved

Functional benefit

Brands

• ThrivePass: Lifestyle Spending Account partner powering Wellable's LSA product
• Bright Breaks
• Wellable Health Coaching

Products and services

• Wellable Wellness Platform Award-winning holistic employee wellness platform that integrates wellness challenges, health content, rewards, recognition, and analytics to improve employee experience and health across multiple dimensions of well-being. Sold to mid-to-large enterprises via tiered subscriptions (Essentials, Pro, Enterprise).
• Wellness Challenges
• On-Demand Classes Over 2,500 streaming fitness, meditation, sleep, and nutrition classes from top instructors worldwide, including HIIT, yoga, Pilates, cardio dance, recovery, sleep stories, playlists, and nutrition content.
• Health Coaching High-touch, personalized support from certified health coaches providing guidance in nutrition, fitness, and stress management. Delivered on-site, virtually, by phone or video, with one-on-one or group sessions.
• Wellness Services Dynamic on-site and virtual wellness experiences including educational presentations, fitness classes, games & recreation, self-care sessions, chair massage, health fairs, team breaks, and health coaching.
• Rewards Wallet Integrated rewards platform with flexible redemption options. Employees earn and redeem rewards from nearly 1,000 gift card brands across 55+ countries with instant digital delivery, automated currency conversion, and milestone rewards.
• Recognition Employee recognition features including automated milestone awards for birthdays and work anniversaries, peer-to-peer recognition through in-app social feed, and employer-funded recognition with rewards.
• Benefits Navigation Integrated tool within the Wellness Platform that highlights all available health and well-being benefits, providing customizable tiles with portal links and timely reminders for preventive screenings and doctor visits.
• Lifestyle Spending Account Employer-funded stipend program powered by ThrivePass that employees spend on pre-approved wellness and lifestyle expenses. Includes virtual marketplace with discounts on wellness activities, services, and products.
• Breaks Short wellness breaks (7-15 minute guided sessions) designed to prevent burnout and improve productivity. Includes over 250 live breaks per week across categories: stretch, move, breathe, learn, and eat. Features calendar integration and both live and on-demand options.
• Health Fairs Comprehensive health fair packages including virtual access, educational materials, full-service single challenge, wellness services credits, and customizable benefits navigation tool. Includes end-to-end event planning and analytics.
• Single Challenge Turnkey or full-service wellness challenge option for organizations wanting a one-time engagement program. Self-directed starts at $625/month with customizable challenges; full-service includes expert management.
• Dedicated Customer Success Manager Assigned customer success manager providing personalized support for onboarding, engagement strategies, best practices, and results tracking. Includes smooth implementation and ongoing strategic guidance.
• Events Live wellness sessions with rotating monthly themes including educational presentations, fitness classes, and mindfulness sessions. Features curated monthly calendar with events at multiple times for flexible access.

Quantifiable outcome

• 25% reduction in absenteeism
• +8 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Bright BreakscoreStrategic or Co-development Partner · 4 November 2025Wellable acquired Bright Breaks, a Halifax-based wellness video provider, to integrate short interactive micro-breaks into its employee wellness platform. The acquisition adds science-backed micro-breaks, calendar integration, and on-demand content designed to prevent burnout and boost productivity.
• DailyEndorphincoreStrategic or Co-development Partner · 21 December 2022Wellable acquired the assets of DailyEndorphin, a corporate wellness challenges company, to enhance its wellness programs with Wellable's technology, content library, and holistic solutions. The acquisition benefited DailyEndorphin's existing clients.
• ThrivePasscoreTechnology or IntegrationThrivePass powers Wellable's Lifestyle Spending Account (LSA) feature. The integration enables automated rewards management, expense reimbursement processing, and access to a virtual marketplace where employees can spend LSA funds on wellness products, services, and experiences.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fond: Employee perks, recognition, and lifestyle spending account platform, overlapping with Wellable's Rewards Wallet, Recognition, and LSA (ThrivePass) offerings.
• Limeade: Employee well-being and engagement SaaS platform offering similar holistic wellness programs, challenges, and content to mid-market and enterprise employers. Direct competitor with comparable product scope.
• Personify Health (formerly Virgin Pulse): Corporate wellness and health engagement platform serving global enterprises with behavior-change programs, biometrics, and rewards — a direct competitor with broader scale.
• Welltok: Data-driven consumer activation platform for health and wellness, widely used by health plans and employers for engagement programs — directly overlapping with Wellable's enterprise wellness targeting.
• Reward Gateway: Employee engagement platform combining rewards, recognition, and wellbeing, competing head-to-head with Wellable on the integrated rewards + wellness story for SMB and mid-market employers.
• Motivosity: Employee recognition and engagement platform with peer-to-peer recognition, rewards, and wellbeing features — closely comparable to Wellable's Recognition and Rewards Wallet modules.
• ThrivePass: Wellable's Lifestyle Spending Account partner and a direct competitor in the LSA category, increasingly offering adjacent wellbeing content that overlaps with Wellable's platform.
• Terryberry: Employee recognition and corporate wellness programs provider with rewards, milestone service awards, and wellbeing content — directly comparable on the recognition + wellness integration story.

Broad incumbents

• Castlight Health: Enterprise health navigation and benefits engagement platform serving large employers and health plans, overlapping with Wellable's benefits navigation and analytics modules but operating at a broader healthcare scale.

Emerging players

• MoveSpring: Wellness challenges and step-tracking platform frequently used by employers, health plans, and communities as a lighter alternative to full wellness suites — overlapping with Wellable's challenges module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getwellable
• Facebookfacebook.com/128991227280981
• LinkedInlinkedin.com/company/wellable-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellable