Mister Worker

What Mister Worker does

Mister Worker is an Italian B2B e-commerce platform headquartered in the Milan area that distributes professional work tools and MRO (Maintenance, Repair, and Operations) equipment to industrial buyers worldwide. Founded in 2013 under the name Attrezzi & Utensili and rebranded to Mister Worker, the company sells a catalog of over 250,000 SKUs spanning hand tools, power tools, air tools, torque tools, insulated and non-sparking ATEX tools, precision measuring instruments, workwear, tool storage, and workshop machinery. It operates as an official global dealer for 40+ premium brands including Facom, DeWalt, Stanley, Knipex, Stahlwille, Festool, Bosch, Makita, Wiha, Beta, USAG, Ampco Safety Tools, and Tesa Technology, with the value proposition centered on authorized-warranty distribution, technical advice, and worldwide shipping to more than 100 countries across Europe, Americas, Asia-Pacific, Africa, the Middle East, and Russia & CIS.

The platform is built on a multilingual, multi-currency e-commerce website complemented by a Progressive Web App for mobile, a custom quote-request system for B2B enterprise buyers, and MEPA accreditation for Italian public administration procurement. Distribution combines self-serve online purchasing with assisted sales (frame contracts, custom quotes, technical counselling) for large enterprise accounts, and the company recently opened its first physical retail showroom near Bologna, signaling an omnichannel move. Operationally, an Asia-Pacific branch in Bangkok (opened 2018) supports regional sales, and standard European delivery timeframes are 24-48 hours.

Revenue is generated through one-time product sales at manufacturer catalog prices with monthly promotional campaigns offering discounts of up to 50-70%, supplemented by negotiated frame-contract pricing for B2B customers. The customer base spans automotive, oil & gas, aerospace, steel & mining, construction, shipbuilding, and general industrial maintenance verticals, with buyers ranging from individual professionals to large enterprises and government entities. The company is privately held (no disclosed institutional investors beyond a 2018 seed round of approximately $617,170 from A.M.E. Ventures), founder-led by CEO Gianluca Borsotti, and employs 11-50 people globally.

Name

Mister Worker

Legal name

Mister Worker

Website

https://misterworker.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mister Worker is an Italian B2B e-commerce platform that distributes over 250,000 professional work tools and MRO equipment from 40+ premium brands to industrial buyers across automotive, oil & gas, aerospace, construction, and manufacturing sectors in more than 100 countries worldwide.

Ownership category

akta.pro rank

Product category

Industrial Tools and MRO Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

Keywords

• Professional work tools
• MRO supplies distribution
• Industrial tool e-commerce
• Hand tools retail
• B2B tool procurement

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of professional work tools and MRO equipment to businesses and professionals worldwide. One-time transaction model with products sold at catalog prices plus applicable promotions and discount codes. Revenue generated from product margins on sales of hand tools, power tools, air tools, torque tools, insulated tools, non-sparking tools, precision measuring instruments, workwear, safety shoes, tool storage, and small parts organizers from branded manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mister Worker operates a global e-commerce platform selling more than 250,000 professional work tools and MRO (Maintenance, Repair, Operations) supplies from leading branded manufacturers such as Facom, DeWalt, Stanley, Knipex, Stahlwille, Festool, Bosch, USAG, Beta, Wiha, and Ampco. The company ships to over 100 countries with multi-language, multi-currency support, and provides B2B services including custom quotes, frame contracts, and technical counselling for industrial buyers across automotive, aerospace, oil & gas, construction, mining, and shipbuilding sectors.

Product overview

Mister Worker is an online B2B e-commerce platform offering a comprehensive catalog of over 250,000 professional work tools and MRO (Maintenance, Repair, and Operations) supplies. The platform functions as a single unified online store featuring multiple product categories including hand tools, power tools, air tools, torque tools, insulated tools, non-sparking ATEX tools, precision measuring instruments, workwear, tool storage solutions, and workshop machinery. The product portfolio includes both generic product categories across these tool types as well as an extensive selection of professional tool brands including Facom, DeWalt, Stanley, Knipex, Stahlwille, Festool, Bosch, Makita, Metabo, Hazet, Gedore, USAG, Beta, Wiha, Ampco, Tesa Technology, and 40+ other international manufacturers. The platform serves industrial sectors including automotive, aviation, construction, engineering, oil & gas, mining, power generation, shipbuilding, and food processing with worldwide shipping capabilities.

Differentiator

Problem solved

Functional benefit

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• FacomcoreOthersOfficial global dealer relationship for French professional hand tool manufacturer. Facom is a leading brand in the tooling sector known for high-quality maintenance and repair tools used in aviation, automotive, and industrial applications.
• DeWaltcoreOthersOfficial dealer for American professional tool brand DeWalt, known worldwide for power tools, construction equipment, and accessories for professionals in building and manufacturing industries.
• StanleycoreOthersOfficial dealer for Stanley Black & Decker brand, offering hand tools, power tools, and storage solutions with brands including FATMAX for professional use.
• KnipexcoreOthersOfficial dealer for German plier manufacturer Knipex, offering over 1,000 varieties of high-quality pliers, cutters, and specialized tools for professionals.
• StahlwillecoreOthersOfficial dealer for German dynamometry and hand tool manufacturer Stahlwille, a leader in torque control tools used in aerospace and precision engineering.
• FestoolcoreOthersOfficial dealer for German premium power tool manufacturer Festool, known for precision woodworking and construction tools with system accessories.
• BoschcoreOthersOfficial dealer for Bosch professional power tools and accessories, serving construction, metalworking, and automotive professionals.
• USAGcoreOthersOfficial dealer for Italian tool manufacturer USAG, offering workshop equipment, automotive tools, and professional hand tools.
• BetacoreOthersOfficial dealer for Italian professional tool manufacturer Beta, specializing in hand tools, wrenches, and workshop equipment.
• WihacoreOthersOfficial dealer for German hand tool manufacturer Wiha, known for professional screwdrivers, torque tools, and insulated tools.
• Ampco Safety ToolscoreOthersOfficial dealer for Ampco Safety Tools, specializing in non-sparking and explosion-proof tools made from aluminum-bronze and copper-beryllium alloys for ATEX environments in oil & gas and chemical industries.
• Tesa TechnologycoreOthersOfficial dealer for Tesa Technology precision measuring instruments including calipers, micrometers, comparators, and roughness measurement devices.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Grainger: US-listed MRO industrial distributor with a multi-million SKU catalog and broad B2B e-commerce platform. Directly comparable as a multi-brand industrial MRO marketplace serving professional buyers, though at vastly larger scale and with US-centric operations.
• MSC Industrial Direct: Large North American MRO distributor with a strong e-commerce business focused on metalworking and MRO supplies. Comparable as a B2B MRO multi-brand distributor serving industrial customers, but with a much larger catalog and primarily US footprint.
• Würth Group: German global market leader in fastening and assembly materials, with a large direct-sales and e-commerce operation selling professional tools and MRO supplies. Highly comparable product overlap (hand tools, torque tools, consumables) and B2B orientation, though Würth's direct-sales field force model differs from Mister Worker's marketplace model.
• Rubix (formerly IPH): European leader in industrial distribution (bearings, power transmission, MRO, tools) with a multi-country footprint and growing e-commerce platform. Comparable as a multi-brand MRO and tools distributor serving industrial customers across Europe, but with a much larger and more diversified offering.
• Rexel: French global distributor of electrical, lighting, and industrial MRO products with a significant B2B e-commerce platform across Europe. Comparable as a multi-brand European MRO distributor with omnichannel reach, though with a primary focus on electrical products.

Direct peers

• Cromwell Tools: UK-based B2B distributor of industrial tools, PPE, and MRO supplies operating an e-commerce platform serving professional buyers across Europe. Closely comparable as a multi-brand online tools and MRO distributor targeting similar industrial customer segments.
• Distrelec: European online distributor of electronics, automation, and industrial MRO products serving professional buyers across multiple countries. Comparable as a pan-European B2B e-commerce MRO platform with multi-language support and a similar catalog breadth, though with a stronger electronics and automation tilt.
• Contorion: German online B2B retailer of professional tools, fasteners, and MRO supplies targeting trades and industrial customers. Closely comparable as a European e-commerce-first distributor of branded professional tools, though operating primarily in German-speaking markets.
• Zoro Tools: US-based B2B e-commerce marketplace for tools, MRO, and industrial supplies owned by Grainger. Highly comparable as an online-only B2B multi-brand industrial MRO marketplace serving SMB and enterprise customers, though focused on the US market.
• Profishop: German online B2B retailer of professional power tools, hand tools, and workshop equipment. Comparable as a B2B e-commerce tools specialist targeting trades and industrial customers, with a similar branded-product catalog and similar product range as Mister Worker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/misterworker_
• Facebookfacebook.com/misterworkerofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mister Worker