What Aquagenuity does

Aquagenuity is an Atlanta-based environmental technology company founded in 2017 by Doll Avant, who also serves as CEO and is publicly identified as the inventor of the company's core technology. The company has built a real-time environmental monitoring platform anchored by AquaScore, a proprietary algorithm that translates complex water quality data into simple, weather-app-style scores accessible to non-technical users. Underlying the algorithm is a dataset that Google publicly characterized as "the world's largest water database," which aggregates water quality information from multiple sources and is intended to enable near-real-time visibility into local water conditions. The platform is positioned as a "digital alternative to the water cycle," with stated expansion into air, soil, and climate quality monitoring.

The company serves a hybrid set of segments: (1) everyday consumers who want to check local water quality similarly to checking weather forecasts, accessed through a public-facing app and web tool; (2) companies and governments seeking standardized platforms for sustainability monitoring and carbon-emission reporting; and (3) environmental justice communities disproportionately affected by hazards such as lead contamination, landfills, and superfund sites. Distribution is community-led through the "Guardians of H2O" movement, where contributors supply data to improve predictive models, supplemented by earned media (Apple Impact Accelerator selection in 2022, Google recognition, founder TED Talk) and grassroots advocacy.

Aquagenuity's revenue model is not publicly disclosed. The consumer water scoring tool appears to function as a free utility, with the company indicating monetization will come through future enterprise and government sustainability channels. The company has raised capital from Google for Startups (~$100,000 in 2020), URBAN-X/Third Sphere (2020), and CerraCap Cares (2021, amount undisclosed), and was selected for Apple's Impact Accelerator in 2022. Total disclosed funding is therefore well under $1M, headcount is reported as 1–10 employees, and no paying customers, ARR, or revenue figures have been disclosed.

Name

Aquagenuity

Legal name

Aquagenuity

Website

https://aquagenuity.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Aquagenuity is an Atlanta-based environmental technology company that operates a real-time water, air, soil, and climate monitoring platform powered by its proprietary AquaScore algorithm, serving everyday consumers, companies, governments, and environmental justice communities with weather-app-style environmental data access.

Ownership category

akta.pro rank

Product category

Environmental Monitoring Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Environmental Consulting Services (54162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE)

akta.pro secondary industry

Data Lake Platforms (HDAEABAC)

Keywords

• Water quality monitoring
• Environmental data platform
• Real-time water scoring
• Air quality tracking
• Environmental justice data

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aquagenuity operates a real-time environmental monitoring platform that lets users check water quality as easily as checking the weather, powered by its proprietary AquaScore algorithm. The platform aggregates the "world's largest water database" (per Google) and is expanding to monitor air, soil, and climate data with predictive forecasting capabilities. The company serves both everyday citizens through a public-facing tool and organizations needing environmental compliance and sustainability reporting.

Product overview

Aquagenuity is a unified environmental monitoring platform that provides real-time water, air, soil, and climate quality information to the public. The core platform is powered by the proprietary AquaScore algorithm—a scoring system invented by Founder and CEO Doll Avant that translates complex environmental data into simple, understandable metrics like weather forecasts. The platform includes the world's largest water database (per Google) and expands through add-on modules for air quality monitoring, soil monitoring, climate monitoring, and sustainability tracking tools for companies and governments. The company also operates the 'Guardians of H2O' community program that engages citizens in data collection to build predictive models. The platform aims to make environmental data as accessible as checking the weather, addressing environmental justice by bringing data to impacted communities.

Differentiator

Problem solved

Functional benefit

Products and services

• AquaScore Platform A proprietary algorithm invented by Founder and CEO Doll Avant that translates complex water quality data into simple, understandable scores—similar to how temperature readings communicate weather conditions. Powers the Aquagenuity platform to enable users to check water quality like they check the weather.
• Real-Time Water Quality Monitoring Platform Real-time environmental monitoring platform that tracks water quality changes as frequently as weather changes, backed by Google's 'world's largest water database.' Users can check their water like they check the weather, with monitoring at the tap level.
• Air Quality Monitoring Service Platform expansion that monitors air quality and addresses the gap where people have no centralized place to find out what's in their air and how it is impacting them. Air pollution from fossil fuels is responsible for 1 in 5 deaths globally.
• Soil Quality Monitoring Service Platform service that monitors soil quality and toxins that leach into groundwater, recognizing that air and soil toxins ultimately end up in water taps.
• Climate Change Monitoring Service Platform expansion providing a standard platform for monitoring climate change and carbon emission reductions, supporting accountability against the UN's 2030 climate action deadline.
• Corporate & Government Sustainability Tracking Tools Tools and metrics that help companies and governments monitor and report their environmental protection progress for accountability purposes, including carbon emission tracking.
• Guardians of H2O Community Program Community-driven engagement program inviting citizens to join the first global movement to fix the world's water crisis. Guardians gather data and contribute to building accurate predictive models for water quality forecasting.

Quantifiable outcome

• 3,810 locations in the US have more lead in their water than Flint, Michigan - highlighting the massive scale of water quality issues the platform addresses
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Apple Impact AcceleratorcoreStrategic or Co-development PartnerAquagenuity was selected for Apple's Impact Accelerator program for 'working on the cutting edge of environmental solutions.' This recognition positions the company as a leader in environmental technology and provides access to Apple's resources and network.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Emerging players

• Watershed: Watershed provides enterprise sustainability and carbon accounting software, comparable to Aquagenuity's stated sustainability tracking tools and ESG reporting modules.
• Climate TRACE: Climate TRACE uses satellite and sensor data to independently track emissions, comparable to Aquagenuity's climate-monitoring module and real-time environmental data aggregation approach.
• Plume Labs (Air Report): Plume Labs offered a consumer-facing air quality app with aggregated pollution data, conceptually similar to Aquagenuity's weather-app-style environmental scoring.

Direct peers

• Tap Score: Tap Score (by SimpleLab) provides direct-to-consumer water quality testing with interpretive scoring, mirroring Aquagenuity's consumer-led approach to translating technical water data into understandable results.
• WaterSmart Software: WaterSmart offers utility-facing water data analytics, customer engagement portals, and consumption insights, overlapping with Aquagenuity's data-management and consumer/municipal water-quality positioning.
• BreezoMeter: BreezoMeter delivers real-time, location-based air quality scores for consumers and enterprises, directly analogous to Aquagenuity's planned air-quality module and scoring metaphor.

Broad incumbents

• IQAir: IQAir is an established global air quality monitoring brand with consumer sensors and enterprise data products, comparable to the air-quality expansion path Aquagenuity has signaled.
• Xylem: Xylem is a major water technology incumbent providing smart metering, network monitoring, and analytics for utilities, comparable to the broader infrastructure-grade water data stack Aquagenuity is building toward.
• Itron: Itron provides smart water meters, AMI networks, and meter data management for utilities, representing the scaled incumbent approach to water usage and quality data collection.
• Culligan International: Culligan is a global water treatment and quality service provider with consumer and commercial offerings, a comparable established player in the broader water quality information and services category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aquagenuity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquagenuity