Self Employed
SelfEmployed.com is a U.S.-based digital media platform operated by Under30CEO, LLC that publishes expert-vetted articles, tools, templates, and a weekly newsletter serving over 1 million monthly readers of freelancers, contractors, solopreneurs, and gig workers.
- Company typePrivate
- Founded2009
- HeadquartersSatellite Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Self Employed does
SelfEmployed.com is a digital content publishing platform serving freelancers, independent contractors, solopreneurs, and gig workers in the United States. Operated by Under30CEO, LLC and headquartered in Draper, Utah, the platform has published over 5,000 expert-vetted articles covering self-employment taxes, business formation, insurance, mortgages, financial planning, and side hustles since its founding in 2009, reaching over 1 million monthly readers. The modern website relaunched in 2020 and has since expanded into a multi-format product suite including a weekly "Self Made" email newsletter with 28,000+ subscribers, a free downloadable templates library (contracts, NDAs, tax checklists, P&L templates), a searchable Side Hustle Database, a state-by-state Self-Employment Tax Guide, a Self-Employed Mortgage Calculator, and paid Solopreneur Business Coaching sessions delivered over Zoom.
The platform is built on a standard content management system without disclosed proprietary technology, APIs, or AI capabilities. There is no mobile application, no paywall, and no SaaS workflow integration; the product surface is informational and community-oriented rather than transactional. The core technical stack supports SEO-optimized publishing, newsletter distribution, and free resource downloads.
The business operates an advertising-supported, affiliate-driven media model. Primary revenue derives from sponsored content placement and display advertising, supplemented by comparison-service commissions earned when readers click through to or purchase featured financial products such as insurance, software, and lending services. There is no disclosed subscription fee, premium tier, or paid product beyond the Solopreneur Business Coaching offering, and pricing for services is not publicly disclosed. The company is bootstrapped with no venture capital or private equity investment evidenced in the source data, operating within the broader Under30CEO portfolio of entrepreneurship media properties.
Self Employed firmographics
Firmographics- Name
- Self Employed
- Legal name
- Under30CEO, LLC
- Website
- https://selfemployed.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SelfEmployed.com is a U.S.-based digital media platform operated by Under30CEO, LLC that publishes expert-vetted articles, tools, templates, and a weekly newsletter serving over 1 million monthly readers of freelancers, contractors, solopreneurs, and gig workers.
- Ownership category
- akta.pro rank
Self Employed industry classification
Industry- Product category
- Online Financial Education and Self-Employment Content
- NAICS
- Broadcasting and Content Providers (516), Web Search Portals and All Other Information Services (51929)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Self-Publishing & Author Platforms (BPAMAJAF)
- akta.pro secondary industry
- Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG)
Keywords
Where Self Employed is headquartered
LocationHeadquarters
- HQ city
- Satellite Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Self Employed business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Sponsored Content: SelfEmployed.com operates as an independent, advertising-supported publisher. The company is compensated in exchange for placement of sponsored products and services, and by readers clicking on certain links posted on the site. This is the primary revenue stream.
- Comparison Service Commissions: The site functions as a comparison service and receives compensation when users click through to or purchase featured financial products and services such as insurance, software, and lending products.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Self Employed product offering
Product offeringCore offering
SelfEmployed.com is a content publishing platform that delivers expert-vetted articles, guides, free downloadable templates, and tools covering self-employment taxes, insurance, finance, mortgages, business formation, and side hustles for freelancers, independent contractors, and solopreneurs. The site operates as an advertising-supported publication, monetized through sponsored placements and affiliate commissions on recommended financial products and services.
Product overview
SelfEmployed.com is a content publishing and media platform for freelancers, independent contractors, and self-employed professionals, operated by Under30CEO, LLC. The platform functions as a unified publication delivering educational content across multiple categories (Finance, Business, Jobs, Taxes, Insurance, Work & Life, Freelancers, Experts, Self-Employed, Legal) alongside structured tools and resources. The product portfolio includes the core SelfEmployed.com platform, the 'Self Made' weekly newsletter, a library of free downloadable templates (Freelance Contract Template, Independent Contractor Agreement, NDA Template, Scope of Work Template, Tax Deduction Checklist, Profit & Loss Statement, Invoice Template, Expense Tracker, Content Calendar), a Side Hustle Database, a Solopreneur Business Coaching service, a U.S. Self-Employment Tax Guide by state, and a Self-Employed Mortgage Calculator. The platform serves as an informational and community resource rather than a SaaS product with integrated workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Self Made Newsletter: The company's weekly newsletter delivering actionable tax strategies, business growth tips, and exclusive tools to subscribers.
Products and services
- SelfEmployed.com The main content publishing platform and website serving as a comprehensive publication for freelancers, independent contractors, and self-employed professionals. Delivers articles, guides, news, tools, and resources across finance, business, taxes, insurance, jobs, and work-life topics.
- Self Made Newsletter Weekly email newsletter delivering actionable tax strategies, business growth tips, and exclusive tools to subscribers. Part of the platform's community engagement and reader retention strategy.
- Free Templates and Resources Library Downloadable professional templates and checklists for freelancers and self-employed professionals, including freelance contracts, independent contractor agreements, NDAs, scope of work templates, tax deduction checklists, profit & loss statements, invoice templates, expense trackers, and content calendars. Available at no cost with no signup required.
- Side Hustle Database Searchable database of side hustle opportunities categorized by type including Content Creation, Data & AI Training, Delivery & Driving, Freelancing, Gig Work, Investing & Finance, Pet & Home Services, Photography, Rental & Sharing Economy, Selling Online, Surveys & Microtasks, Teaching & Tutoring, Transcription & Voice, Virtual Assistance, Work Anywhere, and Writing & Editing.
- Solopreneur Business Coaching One-on-one ~60-minute coaching sessions over Zoom focused on helping solopreneurs identify bottlenecks, clarify niches, increase revenue using existing offers, select business models, and develop marketing and lead-generation plans.
- U.S. Self-Employment Tax Guide State-by-state self-employment tax rates tool allowing users to view tax rates across all U.S. states and Washington D.C.
- Self-Employed Mortgage Calculator Mortgage payment and approval estimator tool specifically designed for self-employed professionals navigating home loans without traditional pay stubs.
Quantifiable outcome
- 1M+ monthly readers accessing self-employment guidance
- +1 more outcomes
Companies that use Self Employed
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Self Employed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Self Employed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Under30CEO, LLCcoreParent company and operator of SelfEmployed.com. Under30CEO, LLC is an entrepreneurship media company headquartered in Draper, Utah. SelfEmployed.com is a sister publication to Under30CEO.com, together serving entrepreneurs, freelancers, and independent professionals.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Self Employed competitors and assessment
Company assessmentBroad incumbents
- QuickBooks Resource Center: Intuit's QuickBooks publishes large volumes of self-employment, tax, and small business content to support its core accounting software. Highly comparable topical overlap with SelfEmployed.com (tax, expenses, invoicing, freelancer finances), though QuickBooks monetizes the audience through SaaS subscriptions rather than advertising.
- SmartAsset: SmartAsset runs free financial content and calculators (mortgage, taxes, retirement) and monetizes via lead-gen referrals to advisors and lenders. Highly comparable to SelfEmployed.com's mortgage calculator and tax-guide tools, but at much larger scale and with a logged-in user layer that SelfEmployed.com lacks.
- Bankrate: Bankrate (owned by Red Ventures) is a long-running personal finance publisher monetized via advertising and affiliate click commissions on banking, mortgage, and insurance products. Comparable to SelfEmployed.com in business model (free content + affiliate), but with substantially larger scale and broader financial topic coverage beyond self-employment.
- NerdWallet: NerdWallet is a large, publicly-listed personal finance content and comparison platform that monetizes through affiliate referrals to financial products. It is a direct comparability anchor for SelfEmployed.com because both run content-led funnels that convert readers into leads for credit cards, loans, and insurance — though NerdWallet is much broader and far more capitalized.
- Investopedia: Investopedia is a large financial education publisher with deep, expert-reviewed reference content, monetized via advertising. It is a comparable editorial-quality benchmark for SelfEmployed.com's expert-vetted content and serves a financially-engaged audience seeking tax and money guidance.
- GoBankingRates: GoBankingRates is a personal finance publisher (under Red Ventures) monetized via display ads and affiliate referrals. Comparable to SelfEmployed.com in revenue model and editorial approach, though covering a broader personal finance audience rather than self-employed specifically.
Direct peers
- Side Hustle Nation: Side Hustle Nation is a content and community brand focused on side income and part-time business ideas. It is a close thematic peer to SelfEmployed.com's side hustle database and solopreneur content, with a similar audience of aspiring and active independent earners.
- Money Under 30: Money Under 30 is a sister publication to Under30CEO.com and operates under the same corporate umbrella (Under30CEO, LLC) as SelfEmployed.com. It targets under-30 personal finance audiences, making it the closest operational and editorial peer — same parent, similar content-led GTM, and overlapping freelancer/young-professional audience.
- The Penny Hoarder: The Penny Hoarder is a personal finance content site historically focused on side hustles, gig work, and money-making ideas. It directly overlaps SelfEmployed.com's 'side hustle database' and freelancer audience, and shares the same content-led, ad-and-affiliate monetization model.
Emerging players
- FreshBooks Resource Center: FreshBooks runs an extensive content resource hub targeting freelancers and self-employed professionals on invoicing, taxes, and business finances. Comparable to SelfEmployed.com's freelancer content, but FreshBooks monetizes via its SaaS product rather than ads/affiliate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Self Employed social profiles
Digital presenceSelf Employed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Self Employed leadership team
Management profileNumber of profiles
Profiles5 records
Self Employed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Self Employed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Self Employed
What does Self Employed do?
SelfEmployed.com is a content publishing platform that delivers expert-vetted articles, guides, free downloadable templates, and tools covering self-employment taxes, insurance, finance, mortgages, business formation, and side hustles for freelancers, independent contractors, and solopreneurs. The site operates as an advertising-supported publication, monetized through sponsored placements and affiliate commissions on recommended financial products and services.
Is Self Employed a public or private company?
Self Employed is a private company. It is classified as corporate owned and is currently operating.
When was Self Employed founded?
Self Employed was founded in 2009. It employs 1 to 10 people.
Where is Self Employed based?
Self Employed is headquartered in Satellite Beach, United States, in the North America region.
How does Self Employed make money?
Two revenue lines are on record. Advertising and Sponsored Content is the primary driver. The others are comparison Service Commissions.
Who are Self Employed's main competitors?
Broad incumbents on record are QuickBooks Resource Center, SmartAsset, Bankrate, NerdWallet, Investopedia and GoBankingRates. Direct peers are Side Hustle Nation, Money Under 30 and The Penny Hoarder. FreshBooks Resource Center is listed as an emerging player.
Does Self Employed have an API?
No public API is recorded for Self Employed.
What industry is Self Employed in?
Self Employed's product category is Online Financial Education and Self-Employment Content. Its primary akta.pro industry code is BPAMAJAF, Self-Publishing & Author Platforms, with a secondary code of MPAJAJAG, Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting). Its NAICS code is 516 and its SIC code is 2741.