HomeTraq

What HomeTraq does

HomeTraq is a St. Louis-based mobile application company founded in 2017 that operates a vertical consumer product for the Saint Louis residential real estate market. The app allows prospective homebuyers to discover and view homes for sale in the Saint Louis metropolitan area and is intended to connect buyers with a local real estate agent as well as to schedule property showings. Distribution is direct-to-consumer via a web-based install flow that prompts users to add the app to their mobile device home screen.

The company's core technology is a mobile application interface for browsing home listings, with no disclosed integrations, APIs, SDKs, or proprietary data or AI capabilities. Pricing has not been publicly disclosed, no paying customer segments or enterprise logos are identified, and revenue figures are unavailable. Marketing and distribution channels are minimal, limited to the install-prompt landing page itself.

The business is privately held, employs 1-10 people, and has raised approximately $200,000 in lifetime capital across three small rounds (Arch Grants in 2019 and 2022; Capital Innovators in 2019). Leadership consists of co-founders Mark Gorman (CEO and Chairman) and Brett O'Daniell. The lack of disclosed monetization, partnerships, or scale indicators suggests the company operates at a sub-commercial or pre-revenue stage despite continuing to display active Saint Louis listings.

Name

HomeTraq

Website

https://hometraq.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HomeTraq is a St. Louis-founded mobile app that lets prospective homebuyers in the Saint Louis metro discover and view homes for sale and connect with local real estate agents for showings.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYFSAEAEAA

Residential Mortgage Brokerage (Purchase & Refinance)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

Keywords

• Real estate marketplace
• Home search app
• Property listings
• Real estate agents
• Mobile home search

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Go-to-market motion1 record

Distribution channels1 record

Core offering

HomeTraq is an online brokerage platform that connects potential homebuyers with a local real estate agent as well as schedules property showings. The core product is a mobile application focused on the Saint Louis real estate market that enables users to discover and view homes for sale quickly through a mobile interface.

Product overview

HomeTraq is a mobile application for home buyers and real estate seekers, focused on the Saint Louis market. The application enables users to discover and view homes for sale, with features supporting property discovery on mobile devices. The offering appears to be a single unified mobile application rather than a platform with multiple modules or add-on products.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeTraq Mobile App Mobile-first real estate search and brokerage application for homebuyers in the Saint Louis metro, enabling users to discover and view homes for sale, connect with local real estate agents, and schedule property showings.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Zillow: Zillow is the dominant online real estate search portal with Zillow Premier Agent and a partner-agent matching offering that overlaps directly with HomeTraq's buyer-side agent connection. Broad incumbent covering all US metros including Saint Louis.
• Trulia (Zillow Group): Trulia is a residential search portal under Zillow Group featuring local market data, agent connections, and a mobile app — direct competitor to HomeTraq's mobile home-search experience in Saint Louis. Now functions as part of Zillow's broad portal offering.
• Realtor.com: Realtor.com is a major home-search portal operated by Move (News Corp) with agent-matching and connection features, competing head-on with HomeTraq for Saint Louis home search traffic. Broad incumbent portal rather than brokerage.
• Homes.com (CoStar): Homes.com is the residential portal owned by CoStar Group that pairs listings with agent connection and showing tools. Comparable buyer-facing search-and-connect surface to HomeTraq, backed by CoStar's enormous data and capital base.

Direct peers

• Compass: Compass is a tech-enabled residential brokerage that builds an internal software platform layered on agent services for buyers and sellers. Same category as HomeTraq — brokerage + tech layer connecting buyers with agents — but national scale and listing-rich.
• Redfin: Redfin is a tech-enabled online residential brokerage that combines a home-search portal with agent services and showing scheduling for buyers — the same end-to-end buyer journey HomeTraq targets. Closest direct comparable on business model, though at vastly greater scale.
• eXp Realty: eXp Realty is a cloud-based residential brokerage with a heavy agent-platform orientation and entry into buyer-side tools. Comparable as a buyer-side brokerage reaching consumers through tech layers, though globally distributed rather than localized.

Emerging players

• Opendoor: Opendoor is a technology-driven residential real estate platform that simplifies buying/selling through instant offers and integrated agent services. Adjacent emerging player pursuing a tech-led transaction model that competes for the same share of buyer-side attention as HomeTraq.
• Houwzer: Houwzer is a tech-enabled flat-fee residential brokerage focused on regional U.S. metros, with a mobile-first buyer experience and agent matching. Same brokerage-plus-tech model as HomeTraq at slightly larger regional scale.

Regional players

• Coldwell Banker Realty – St Louis (Gundaker): Coldwell Banker's Gundaker affiliate is the established incumbent residential brokerage in the St Louis metro, providing the agent network and MLS relationships that HomeTraq's platform relies on to drive showings and transactions. Direct local competitor and the most plausible partnership target in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hometraq
• Facebookfacebook.com/HomeTraq
• LinkedInlinkedin.com/company/hometraq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeTraq