PrestaShop

What PrestaShop does

PrestaShop is an open-source e-commerce platform company headquartered in Paris, France, operating as PrestaShop S.A. since its founding in 2007-2008. The company powers 250,000+ online stores across 190+ countries with support for 75+ languages and 20 currencies, built on a PHP-based modular architecture currently at version 9.x with the Hummingbird theme engine. Its product portfolio centers on a dual-offer model: a free self-hosted Classic download (commission-free, full data ownership) and a paid Hosted subscription from €24/month that bundles hosting through Gandi with installation, VAT calculation, GDPR compliance tooling, and support. Beyond the core platform, PrestaShop monetizes through a curated suite of PrestaShop Essentials modules including PrestaShop Checkout (PayPal-powered unified payments), PrestaShop Marketing (Google Performance Max integration at €14.99/month), PrestaShop Social (Facebook/Instagram commerce), PrestaShop Shipping, and PrestaShop Automation (Klaviyo-powered email), distributed through a Marketplace of 3,200+ third-party themes and modules.

The company serves a hybrid customer base spanning SMBs and entrepreneurs seeking commission-free ownership, agencies and developers building client stores (supported by a 250+ certified Experts network), and growth-stage merchants needing multistore and international capabilities. Revenue mechanics span freemium (Classic), subscription recurring (Hosted, Marketing), marketplace commissions (third-party modules/themes), and transaction-based fees (Checkout payment processing). The company is privately held, with last disclosed funding of $9.3M Series B in 2014 from Serena, Seventure Partners, and XAnge, and has operated without external capital for over a decade. Notable strategic partnerships include core technology relationships with PayPal, Google, Meta, Stripe, Klaviyo, and Klarna, alongside the broader 150+ official partner ecosystem. Supporting programs include PrestaShop Academy for training, the Million Club for merchants exceeding €1M annual sales, and Migration Solutions for inbound platform switches.

Name

PrestaShop

Legal name

PrestaShop S.A.

Website

https://prestashop.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

PrestaShop is a Paris-based open-source e-commerce platform company powering 250,000+ online stores in 190+ countries. It generates revenue through hosted subscriptions, a curated marketplace of 3,200+ modules and themes, payment processing, and partner-integrated marketing modules, primarily serving SMBs, agencies, and growth-stage merchants.

Ownership category

akta.pro rank

Product category

Ecommerce Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Gateway Enablement (Online + In-store) (FSAMACAH)

akta.pro secondary industry

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)

Keywords

• Open source ecommerce
• Ecommerce platform software
• Online store builder
• Payment processing solutions
• Ecommerce marketplace addons

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Platform (Classic): Free download of the open source PrestaShop software. Revenue generated from associated ecosystem services, hosting referrals, and marketplace transactions. The Classic offer is commission-free for the platform itself.
2. Hosted Subscription: Monthly subscription model starting at €24 excl. VAT/month (annual payment) or €29 excl. VAT/month (no commitment). Includes hosting with Gandi (50 GB), installation, automatic VAT calculation, GDPR compliance, and 6-day support.
3. PrestaShop Marketing Module: Subscription add-on at €14.99 excl. VAT/month without commitment for Google marketing integration including product sync, Performance Max campaigns, and ads management.
4. Marketplace Commission: PrestaShop Marketplace hosts over 3,200 modules and themes from third-party developers. Platform likely takes commission on third-party module/theme sales.
5. Payment Processing (Checkout): PrestaShop Checkout built with PayPal generates transaction-based revenue through payment processing fees on merchant transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PrestaShop provides an open-source ecommerce platform available as a free self-hosted Classic download and a subscription-based Hosted plan (from €24/month) that bundles hosting, installation, and support. The platform is extended by a portfolio of paid Essentials modules (Checkout, Marketing, Social, Shipping, Automation) and a marketplace of 3,200+ third-party themes and modules, enabling merchants to build, customize, and scale online stores across 190+ countries and 75+ languages.

Product overview

PrestaShop is an open-source ecommerce platform delivered through a dual-offer model: the free self-hosted Classic download (software version 9) and the subscription-based Hosted plan (from €24/month with hosting included). The platform's product portfolio centers on the open-source core software augmented by a suite of PrestaShop Essentials modules — PrestaShop Checkout (PayPal-powered unified payments), PrestaShop Marketing (Google Ads integration), PrestaShop Social (Facebook/Instagram commerce), PrestaShop Shipping, and PrestaShop Automation (Klaviyo-powered email) — all accessible through the PrestaShop Marketplace of 3,200+ third-party themes and modules. Supporting services include the PrestaShop Academy (training), Experts Program (certified agencies), Million Club (high-revenue merchant community), Migration Solutions, and Support Plans. The platform powers 250,000+ merchants in 190+ countries with support for 75+ languages and 20 currencies.

Differentiator

Problem solved

Functional benefit

Brands

• PrestaShop Checkout: A world-class payment solution built with PayPal, allowing merchants to manage all transactions from a single interface in their back office.
• PrestaShop Marketing
• PrestaShop Essentials

Products and services

• PrestaShop Classic Free self-hosted download of the open-source PrestaShop ecommerce software (version 9) for merchants and developers who want full control over installation, hosting, and customization.
• PrestaShop Hosted Subscription-based all-in-one ecommerce solution (from €24/month excl. VAT) bundling the PrestaShop software with Gandi hosting (50 GB), installation, automatic VAT calculation, GDPR compliance tools, and 6-day email/phone support for merchants seeking a turnkey offering.
• PrestaShop Checkout Unified payment solution built with PayPal that consolidates credit cards, PayPal wallets, Apple Pay, Google Pay, Venmo, and installment payments into a single back-office interface across 20 currencies and 190+ countries.
• PrestaShop Marketing Google integration module priced at €14.99/month excl. VAT that syncs the product catalog with Google for free and paid Shopping listings, Performance Max campaigns with machine-learning optimization, and multi-country targeting.
• PrestaShop Social Social commerce module that connects product catalogs to Facebook and Instagram for synchronized listings, ad campaign creation, and Meta Pixel/Conversions API integration for retargeting.
• PrestaShop Shipping Shipping management module offering multi-carrier integration, shipment tracking, automated label generation, and centralized order management from the back office.
• PrestaShop Automation Marketing automation offering powered by Klaviyo that enables personalized email campaigns, abandoned cart recovery, customer segmentation, and cross-channel marketing orchestration.
• PrestaShop Essentials Curated collection of pre-integrated modules (Checkout, Marketing, Shipping, Social, Automation) developed in partnership with Google, Facebook/Meta, PayPal, Klaviyo, and MBE; used by 30,000+ stores.
• PrestaShop Marketplace Extensions marketplace offering 3,200+ themes and modules developed by third parties, installable directly from the merchant back office, where PrestaShop earns commission on third-party module and theme sales.
• PrestaShop Migration Solutions Migration tools and professional services enabling merchants to safely transition from other ecommerce platforms to PrestaShop with data integrity assurance.
• PrestaShop Million Club Exclusive membership program for high-revenue merchants generating over €1 million in annual sales, offering dedicated resources, networking opportunities, and priority support.
• PrestaShop Support Plans Technical support plans offering 48-hour response commitments, direct phone and chat assistance, and Help Center troubleshooting resources for merchants.
• PrestaShop Core Platform (v9.1) Latest version (9.1) of the PrestaShop open-source PHP-based ecommerce platform featuring the Hummingbird theme engine and modular architecture; powers 250,000+ stores across 190+ countries and supports 75+ languages.

Quantifiable outcome

• Over 250,000 merchants worldwide using the platform
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPayPal is the core technology partner for PrestaShop Checkout, an all-in-one payment solution. The partnership provides merchants with access to PayPal's payment infrastructure including fraud protection, 3D Secure, and express checkout. PayPal provides competitive processing rates and sales team support for high-volume merchants (€50K+ monthly sales).
• GooglecoreTechnology or IntegrationGoogle partnership for PrestaShop Marketing module enabling product sync, free and paid listings on Google Shopping, and Performance Max campaigns. Google provides €400 ad credit for new advertisers. Machine learning optimization for campaign performance.
• Facebook/MetacoreTechnology or IntegrationPrestaShop Social module enables catalog synchronization with Facebook and Instagram, smart ad campaigns, and Meta Pixel/Conversions API integration for ads optimization.
• StripecoreTechnology or IntegrationStripe integration provides global payment acceptance in 135+ currencies, fraud prevention with 89% unknown card detection, and advanced dashboard for payment management, subscriptions, and reporting.
• AlmacoreTechnology or IntegrationFrench BNPL champion providing interest-free installment payments (2X, 3X, 4X). Alma increases average cart value by nearly 20% and assumes credit risk, paying merchants immediately.
• KlarnacoreTechnology or IntegrationGlobal BNPL leader offering 'Pay in 30 days', interest-free installments (3 or 4 payments), and traditional financing. Acts as both payment solution and processor, guaranteeing merchant payment upfront.
• KlaviyocoreTechnology or IntegrationPrestaShop Automation powered by Klaviyo provides CRM-driven email marketing automation for personalized campaigns and customer journey optimization.
• GandicoreTechnology or IntegrationHosting partner for PrestaShop Hosted offer, providing 50GB storage, reliable infrastructure, and seamless integration with PrestaShop's managed solution.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shopify: Shopify is the leading global ecommerce platform serving SMBs and enterprise merchants with a SaaS model. It directly competes with PrestaShop's Hosted offer and is the primary benchmark for ecommerce platform comparison among PrestaShop's growth-stage merchants.
• WooCommerce: WooCommerce is the dominant open-source ecommerce plugin for WordPress, sharing PrestaShop's open-source, no-commission model. Both platforms target SMBs and agencies building customizable online stores, competing directly for the same merchant segment.
• Adobe Commerce (Magento): Adobe Commerce is the enterprise-grade evolution of Magento Open Source, a direct open-source predecessor to PrestaShop. Both serve mid-market and enterprise merchants with deep customization capabilities, competing for the same international multistore use cases.
• BigCommerce: BigCommerce is a SaaS ecommerce platform targeting mid-market and enterprise merchants with headless commerce capabilities. It competes with PrestaShop's Hosted offer for growth-stage merchants scaling internationally and seeking omnichannel features.
• Shopware: Shopware is a European open-source ecommerce platform headquartered in Germany, closely comparable to PrestaShop in technology model, target market (European SMBs and mid-market), and feature set including multistore and omnichannel capabilities.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise ecommerce solution within Salesforce's broader CRM and marketing platform. It targets large enterprise merchants and represents the incumbent tier above PrestaShop's typical mid-market positioning.

Emerging players

• Wix: Wix is a website builder with native ecommerce capabilities targeting SMBs and solopreneurs. It competes with PrestaShop for the same small business segment but with a more drag-and-drop, less developer-centric approach.
• Squarespace: Squarespace is a website builder with integrated ecommerce primarily targeting creatives, designers, and small brands. It competes with PrestaShop for the SMB segment but with a hosted, design-first approach versus PrestaShop's open-source model.
• Sylius: Sylius is a headless open-source ecommerce framework built on Symfony, targeting developers and agencies building custom commerce solutions. It represents the modern, API-first evolution that competes for the same developer-led merchant segment as PrestaShop's open-source offering.

Others

• Stripe: Stripe is both a PrestaShop payment integration partner and a broader commerce enablement platform. It is comparable as a payments and platform infrastructure provider serving the same merchants, though not a direct storefront competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/prestashop
• Facebookfacebook.com/prestashop
• LinkedInlinkedin.com/company/prestashop
• Xx.com/prestashop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrestaShop