BlueRock TMS

What BlueRock TMS does

BlueRock TMS is a Netherlands-headquartered, cloud-native Transportation Management System (TMS) provider founded in 2013 and operating from 's-Hertogenbosch with offices in Italy, the United States, and Canada. The company sells a modular platform that unifies planning, execution, real-time visibility, settlement, and yard management into a single workflow built on an API-first architecture running on Amazon Web Services. Notable modules include the AI-driven Last Mile Distribution platform, Composer for network orchestration and scenario simulation, a logistics digital twin, a Driver App, and a Depot Flow App for warehouse floor validation. Strategic technology integrations include the EPG Greenplan mathematical routing engine and partnerships with system integrator SNS and carrier GLS Netherlands.

The platform is sold primarily via direct enterprise field sales to large manufacturers, retailers, pharmaceutical distributors, and third-party logistics providers (3PLs). BlueRock's named customers include Unilever, Heineken, PostNL, DPD, Coolblue, Vivienne Westwood, Bleckmann, Brocacef, LivaNova, Arconic, JLG Industries, First Supply, and Transmed, spanning FMCG, fashion, life sciences, manufacturing, and eCommerce verticals. Pricing appears hybrid: enterprise SaaS subscriptions for the full platform alongside a Basic/Professional/Ultimate self-serve tier (free, $149/mo, $299/mo) likely targeted at smaller shippers. The company claims operational scale of 750K+ drivers, 125M+ shipments planned, 500K+ routes optimized, and 10K+ active carriers.

BlueRock has been recognized in the Gartner Magic Quadrant for Transportation Management Systems for six consecutive years (2021-2026) as a Niche Player, holds ISO 27001 and GDPR compliance, and is privately held following a May 2024 growth investment from Fortino Capital to support international expansion and a buy-and-build strategy. In May 2025, founder Wouter Lammerse transitioned from CEO to Board Director and was succeeded by Rico van Leuken (former Maersk and e2open executive), with Gerhard van der Zwan appointed as CFO. The company has been actively expanding its product surface (Last Mile Distribution launched March 2026, Composer launched June 2026) and geographic reach into North America and the Middle East.

Name

BlueRock TMS

Legal name

Bluerock TMS

Website

https://bluerocktms.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

BlueRock TMS is a cloud-native, modular Transportation Management System provider serving enterprise shippers, retailers, pharmaceutical distributors, and 3PLs across Europe, North America, and the Middle East with planning, execution, visibility, and settlement modules.

Ownership category

akta.pro rank

Product category

Transportation Management System (TMS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)

akta.pro secondary industry

TMS Planning & Optimization (Network Design, Mode/Carrier Selection) (TLAEAAAL)

Keywords

• Transportation Management System
• Cloud-native TMS
• Last Mile Distribution
• Network Orchestration
• Freight Optimization

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (TMS Platform): Modular cloud-based TMS platform sold as subscription bundles tailored to non-asset-based shippers, 3PLs, parcel and express operators, and last-mile distributors. Revenue generated through recurring platform fees, module add-ons, and enterprise licensing.
2. Last Mile Distribution Platform: Publicly available last-mile distribution solution, offered as part of the modular platform. Early adopters have achieved 96-98% first-time delivery success and 18% cost reductions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

BlueRock TMS is a modular, cloud-native Transportation Management System (TMS) that unifies planning, execution, real-time visibility, settlement, yard management, and logistics digital twin capabilities into a single workflow on AWS. The platform integrates with existing ERP, WMS, and carrier systems via an open API-first architecture and is sold through modular subscription bundles targeted at enterprise shippers, 3PLs, parcel/express operators, and last-mile distributors.

Product overview

Bluerock TMS is a modular cloud-native Transportation Management System offering a platform-plus-modules architecture. The core Bluerock TMS platform unifies planning, execution, real-time visibility, settlement, yard management, and logistics digital twin capabilities. Industry-specific solutions include Last Mile Distribution for final delivery operations, Composer for network orchestration and scenario planning, the Depot Flow App for warehouse validation, and the Driver App for field execution. These modules integrate through an API-first architecture and share a harmonized user interface, allowing organizations to adopt capabilities based on their operational needs while maintaining a single source of truth across their supply chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Bluerock TMS (Core Platform) Next-generation, modular cloud-native Transportation Management System that unifies every stage of logistics from planning and execution to settlement into a single platform. Built on AWS with an open API-first architecture for integration with existing ERP, WMS, and carrier systems. Sold as modular subscription bundles to enterprise shippers, 3PLs, parcel/express operators, and last-mile distributors.
• Last Mile Distribution Cloud-native platform managing the complete last-mile delivery lifecycle from order intake through proof of delivery. Targets high-value retail, B2B warehouse distribution, and healthcare/pharma sectors, combining AI planning, routing, mobile dispatching, driver app, live trip monitor, IoT temperature monitoring, and customer visibility portal.
• Composer (Network Orchestration) Scenario-planning and network orchestration platform that enables logistics teams to simulate freight network scenarios, evaluate cost exposure, and identify optimal transportation plans before implementation. Designed for multi-site manufacturers, retailers, and organizations with complex cross-border or multi-modal flows.
• Depot Flow App Purpose-built mobile application for depot operations that brings TMS orchestration logic to the warehouse floor. Validates loading workflows, vehicle assignments, and compartment configurations before vehicle departure. Runs on Zebra and Android devices for high-volume barcode/QR scanning in offline or low-connectivity warehouse environments.

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and major.

• EPG (Ehrhardt Partner Group)coreTechnology or Integration · 10 March 2026Strategic partnership to integrate EPG's Greenplan mathematical routing engine into Bluerock's cloud-based TMS platform. The combined solution unifies planning, execution, and analysis of transport operations in one connected system. Greenplan's routes automatically adapt to changing conditions in real time and can be released at the push of a button. The partnership creates a 'beyond visibility' effect where companies receive immediate, data-driven solutions and concrete options for action.
• SNS (Systems Integrator)majorImplementation/ SI/ Consulting Partner · 19 January 2026Strategic collaboration to strengthen how warehouse and transportation systems work together. Joint go-to-market efforts, implementation enablement, and development of standardized integrations connecting transportation, warehouse, and yard management systems. Initially focused on North America, expanding to Europe (Nordics, DACH region) and the Middle East. Already supporting First Supply.
• GLS NetherlandsmajorChannel Partner/ Reseller/ Distributor · 14 February 2024Strategic collaboration where GLS Netherlands leverages Bluerock TMS's technology to streamline transportation operations, optimize supply chain efficiency, and deliver superior value to GLS Netherlands' customers. GLS enhances operational agility with faster response times, better transparency, and improved customer satisfaction.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• SAP Transportation Management: SAP TM is part of the broader SAP supply chain suite, targeting large enterprises integrated with S/4HANA. Overlaps with Bluerock in manufacturing and FMCG verticals but typically deployed as part of broader SAP ecosystems rather than as a standalone TMS.
• Blue Yonder (formerly JDA): Blue Yonder offers a broad supply chain platform including TMS, with strong presence in retail, manufacturing, and logistics. Major incumbent competing for the same enterprise accounts as Bluerock; significantly larger but with broader platform complexity.
• Oracle Transportation Management: Oracle's OTM is a long-established enterprise TMS widely used by global shippers and 3PLs. Competes with Bluerock in large multinational accounts; significantly larger vendor with deeper resources but heavier, less modular offering.
• Manhattan Active TMS: Manhattan Associates provides TMS as part of its broader Manhattan Active supply chain suite. Direct overlap in retail, e-commerce, and FMCG verticals; comparable cloud-native architecture and enterprise target market.

Direct peers

• E2open: E2open provides a connected supply chain platform including transportation management, with strong position in direct materials and complex multi-tier logistics. Bluerock's incoming CEO Rico van Leuken was previously VP at e2open, indicating deep familiarity with this peer.
• Descartes Systems Group: Descartes offers a global logistics technology platform including TMS, route planning, and last-mile solutions. Comparable modular offering and similar enterprise shipper and carrier customer base; strong position in cross-border and customs-adjacent workflows.
• MercuryGate International: MercuryGate provides a multi-mode TMS platform serving shippers, 3PLs, and carriers with planning, execution, and settlement capabilities. Direct competitor to Bluerock in the mid-market and enterprise TMS space with comparable modular architecture and similar customer profiles in manufacturing and retail.
• Alpega TMS (Transwide / Wtransnet): Alpega provides TMS, freight exchange, and transport collaboration platforms serving shippers, carriers, and 3PLs across Europe. Closest European mid-market peer with overlapping parcel, multi-carrier, and shipper-execution capabilities.
• Körber / K.Motion TMS: Körber's TMS (formerly HighJump) serves shippers and 3PLs with transportation planning, execution, and visibility. Comparable mid-market positioning with overlap in manufacturing and retail verticals across European and North American markets.

Emerging players

• project44: project44 offers supply chain visibility and connectivity with TMS-adjacent capabilities, increasingly expanding into execution and orchestration. Overlaps with Bluerock's control-tower visibility and last-mile offerings; differentiated by network-centric visibility approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bluerocktms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueRock TMS