FatakPay

What FatakPay does

FatakPay, operating as FatakPay Digital Pvt. Ltd., is a Mumbai-based digital lending fintech founded in 2021 that targets credit-underserved populations in India, with a particular focus on Tier 2-4 city residents, gig workers, salaried employees, and small merchants who lack formal credit histories. The platform is co-founded by Abhishek Gandhi (CEO; CFA, MBA Erasmus) and Ajit Kumar (COO) and is ISO 27001:2013 certified for information security. As of the available data, FatakPay reports 10M+ app downloads and 1.5M+ loans disbursed, with a headcount of 501-1000 employees.

Its product surface centers on small-ticket consumer credit and adjacent financial services: FatakCash for instant cash loans, FatakEMI for EMI-based lending, FatakUdaan (launched December 2025) for credit-building, FatakSecure (launched June 2025) for insurance distribution under an IRDAI Corporate Agent License secured in October 2025, plus Digital Gold/Silver investments, Credit Score Check, and Earned Wage Access (EWA). Lending is originated through partnerships with RBI-registered entities, led by FDPL Finance and Utkarsh Small Finance Bank alongside five other financing partners. The technology stack relies on alternative-data-driven underwriting and automated KYC for credit-invisible borrowers, supported by multilingual capabilities across five regional languages.

The business model combines interest income from partner-originated loans, processing fees of 2-6% per loan, and insurance commissions following the IRDAI license. Revenue is volume-driven across a long tail of retail borrowers rather than anchored on enterprise contracts, and the unit economics depend on repeat borrowing, ticket size within the ₹20K-5L band, and the take-rate captured from lending and insurance partners. Customer acquisition is executed through direct-to-consumer app downloads and B2B2C employer partnerships, with go-to-market emphasis on financial inclusion in underbanked geographies.

Name

FatakPay

Legal name

FatakPay Digital Pvt. Ltd.

Website

https://fatakpay.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FatakPay is a Mumbai-based digital lending fintech serving credit-underserved Tier 2-4 Indian consumers with small-ticket loans, credit-building, and now insurance via RBI- and IRDAI-licensed partners.

Ownership category

akta.pro rank

Product category

Consumer Digital Lending

akta.pro primary industry

SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)

Keywords

• Digital lending platform
• Consumer personal loans
• Credit builder loans
• Digital gold investment
• Insurance distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Interest Income on Loans: FatakPay earns interest on loans disbursed through its platform. Interest rates range from 0.04% per day (FatakPrime) to 0.05% per day (FatakLite, FatakPlus). Loans are disbursed by FDPL Finance Private Limited (FFPL), an RBI-registered NBFC partner.
2. Processing Fees: Platform charges processing fees on loan disbursements: 6% for FatakLite (up to ₹60,000), 5% for FatakPlus (up to ₹3 lakh), and 2% for FatakPrime (up to ₹5 lakh).
3. Insurance Distribution: FatakSecure, the insurance arm, distributes insurance products (motor, health, accident, life, corporate, consumables) under IRDAI Corporate Agent License, earning commissions from partnered insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FatakPay is a digital lending and consumer-finance platform that originates instant personal loans (FatakCash), tiered personal loans (FatakLite / FatakPlus / FatakPrime), and credit-builder loans (FatakUdaan) to credit-underserved Indian salaried and gig workers, primarily in Tier 2–4 cities. It also distributes insurance (FatakSecure), offers digital gold and silver investment products, and provides a B2B Corporate Wellness / Earned Wage Access program for employers. Disbursement is positioned as occurring in as little as 7 minutes through a fully digital onboarding and alternative-credit-scoring process.

Product overview

FatakPay is a Mumbai-based digital financial wellness super app offering a comprehensive suite of financial services. The core platform centers on digital lending through FatakCash (instant small loans up to ₹20,000 in 7 minutes) and FatakEMI (multi-tier personal loans up to ₹5,00,000 across FatakLite, FatakPlus, and FatakPrime variants). The product ecosystem expands to include FatakUdaan for credit-building, FatakSecure for insurance products, Digital Gold & Silver investment, Credit Score tracking, and Corporate Wellness EWA services. The platform utilizes a 100% digital process with PAN + Aadhaar KYC, targeting India's credit-underserved populations including gig workers, salaried individuals earning ₹15,000-30,000/month, and blue-collar workers in Tier 3 and 4 cities. Lending services are provided by FDPL Finance Private Limited (FFPL), an RBI-registered NBFC, with the platform having crossed 10 million app downloads and disbursed loans to over 1.5 million customers.

Differentiator

Problem solved

Functional benefit

Brands

• FatakCash: Instant loan product offering up to ₹20,000 disbursed in 7 minutes
• FatakEMI
• FatakUdaan
• FatakSecure
• FatakLite
• FatakPlus
• FatakPrime
• FatakCoins

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• IRDAI (Insurance Regulatory and Development Authority of India)coreOthers · 11 June 2025Regulatory approval body that granted FatakSecure (FatakPay's insurance arm) a Composite Corporate Agent License, enabling distribution of motor, health, accident, life, corporate, and consumables insurance products.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• KreditBee: One of India's largest digital lending platforms for salaried professionals, self-employed, and gig workers. Most directly comparable to FatakPay on target segment (underserved Indian borrowers), instant loan products, and NBFC-partner disbursement model.
• Money View: Bangalore-based digital lending platform offering instant personal loans based on bank statement analysis and alternative data. Direct competitor in the consumer instant-loan category with similar multi-product ambitions (loans, credit line, investments).
• CASHe: Digital lending platform targeting young professionals and gig workers with short-term personal loans. Comparable product positioning, target customer (credit-invisible / thin-file borrowers), and use of alternative data for underwriting.
• EarlySalary: Pune-based Earned Wage Access and personal loan platform for salaried employees. Most directly comparable on the EWA/Corporate Wellness channel and instant small-ticket lending to salaried Indian borrowers.
• PaySense (LazyPay): Digital consumer lending and BNPL platform in India, owned by PayU. Competes directly with FatakPay's instant personal loan products and serves a similar digitally-native Indian consumer base.
• Slice: Bengaluru-based fintech offering credit cards and personal loans to young Indian professionals. Comparable in multi-product strategy (cards + loans), target segment, and rapid scale-up within India's digital-native consumer base.

Broad incumbents

• Navi Technologies: Sachin Bansal-led broader fintech offering lending, insurance, mutual funds, and home loans. Overlaps with FatakPay on personal lending and insurance but operates a much wider portfolio and holds its own NBFC license.
• Dhani Loans & Services: Indiabulls-promoted digital lending and healthcare platform. Established incumbent in Indian consumer credit with instant personal loans, credit lines, and digital healthcare offerings — competing for the same mid-income borrower segment.
• Paytm Postpaid: Lending and BNPL arm of Paytm, leveraging the Paytm wallet and merchant ecosystem. Indirect competitor — overlaps on small-ticket consumer credit and EWA-style products but benefits from Paytm's massive existing user base and payment distribution.

Emerging players

• PhonePe Credit: Walmart-backed PhonePe's lending vertical offering credit lines and personal loans. Emerging player in digital lending leveraging PhonePe's 400M+ UPI user base; overlaps with FatakPay on consumer credit ambitions and will compete for the same Tier 3/4 city users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FatakPay
• YouTubeyoutube.com/@fatakpay
• Facebookfacebook.com/FatakPay
• LinkedInlinkedin.com/company/fatakpay
• Instagraminstagram.com/fatakpay

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FatakPay