Wholeleaf

What Wholeleaf does

Wholeleaf (legal entity: Whole Leaf Organics Pvt. Ltd.) is an AYUSH-licensed Indian pain therapeutics company founded in 2020 by Shivraj Sharma in Gurgaon. The company develops Vijaya (cannabis) leaf extract-based formulations combined with Ayurvedic super-herbs, targeting underlying inflammation and nerve-signalling pathways for chronic and neuropathic pain, anxiety and insomnia. The product portfolio spans topicals (Orthodexil Joint Pain Oil, MigroHeal Roll-On, Relixi Muscle Pain Balm, Flexomove Back Pain Spray, Menstra Roll-On, Mobiroll) and prescription-based oral tinctures in Medium and Strong strengths, plus seven combo/bundle SKUs. Products are GMP-certified, third-party lab-tested, and priced in a ₹349-₹5,600 MRP range.

Wholeleaf operates a multi-channel go-to-market combining D2C e-commerce via wholeleaf.in, offline retail through Apollo Pharmacy and independent mom-and-pop pharmacies, and quick-commerce platforms. As of mid-2026, the company claims an ARR of Rs 18 crore, presence in ~2,000 retail outlets, and over 100,000 customers served across India. It claims the top position in India's cannabinoid pain treatments market and targets expansion to 5,000-7,000 outlets across tier I/II cities by end-2026.

The company has raised approximately Rs 5 crore in total disclosed funding — a Rs 1.5 crore seed from ah! Ventures in January 2023, a Rs 3.5 crore ah! Ventures tranche in January 2026, and a Rs 1.5 crore Shark Tank India Season 5 deal in February 2026 with Aman Gupta, Namita Thapar and Kanika Tekriwal for 7.5% equity at a Rs 20 crore post-money valuation. An additional Rs 7.5 crore round led by IPV and Benzai 10 Capital was in advanced negotiations as of June 2026.

Name

Wholeleaf

Legal name

Whole Leaf Organics Pvt. Ltd.

Website

https://wholeleaf.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Wholeleaf is an India-based, AYUSH-licensed therapeutics company that develops Vijaya (cannabis) leaf extract and Ayurvedic super-herb formulations for chronic pain, anxiety and insomnia. It sells OTC topicals and Rx oral tinctures via D2C e-commerce, pharmacy chains and quick-commerce, serving over 100,000 customers.

Ownership category

akta.pro rank

Product category

Pain Management Therapeutics

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834)

akta.pro primary industry

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

akta.pro secondary industries

Pain Relief & Anti-Inflammatory (Analgesics) (HLAIADAA), Sleep, Stress & Mood Support (HLAIADAG), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Pain management therapeutics
• Cannabis leaf formulations
• Ayurvedic topicals
• Hemp extract products
• Oral pain tinctures

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - D2C E-commerce: Direct-to-consumer online sales through own e-commerce platform (wholeleaf.in) including oral tinctures, topicals (oils, balms, roll-ons, sprays), and combination kits for pain management, anxiety, and insomnia.
2. Product Sales - Offline Retail: Sales through pharmacy chains including Apollo Pharmacy and independent mom-and-pop pharmacy stores across India.
3. Quick Commerce: Sales through quick commerce platforms for rapid delivery of pain relief products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wholeleaf manufactures and sells all-natural pain therapeutics built around Vijaya (cannabis) leaf extract combined with Ayurvedic super-herbs. The product portfolio includes topical formulations (oils, balms, roll-ons, sprays) and prescription-based oral tinctures targeting chronic pain, inflammation, migraines, menstrual discomfort, anxiety, and insomnia. Products are sold direct-to-consumer via the company's own e-commerce platform and through pharmacy retail channels across India.

Product overview

Wholeleaf is an all-natural pain therapeutics company offering Vijaya-powered (cannabis leaf extract based) Ayurvedic formulations. The product portfolio spans two primary categories: Topicals (oils, balms, roll-ons, sprays for external application) and Oral Tinctures (sublingual drops in varying strengths). Individual products include Orthodexil Joint Pain Oil, MigroHeal Headache & Migraine Relief, Relixi Muscle Pain Balm, Flexomove Back Pain Spray, Menstra Roll-On for menstrual pain, and Mobiroll Anti-Stiffness Roll-On. The company also offers seven distinct combo/bundle products (Parent's Special with three variants, Joint & Spine Care Combo, Menstra Care Combo, Joint Care Combo, Neuro Soothe Duo, Head & Back Pain Relief Kit, and Pain Relief Duo) that combine complementary products for targeted therapeutic outcomes. All products are licensed by the AYUSH Ministry, third-party tested, and manufactured under GMP quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthodexil Joint Pain Oil Topical joint pain oil containing Vijaya leaf extract combined with Ayurvedic super-herbs that targets arthritis pain, back pain, elbow pain, knee pain, neck pain, shoulder pain, swelling and inflammation.
• MigroHeal Headache & Migraine Relief Roll-On Topical roll-on made from Vijaya leaf extract and Ayurvedic super-herbs Pudina and Kapur that provides targeted relief from cluster headaches, migraine headaches, and sinus headaches.
• Relixi Muscle Pain Balm All-natural muscle pain balm crafted with Vijaya leaf extract and Ayurvedic super-herbs providing relief from muscle soreness, inflammation, and body aches, intended for sports recovery and everyday soreness.
• Flexomove Back Pain Spray Fast-acting back pain spray combining Vijaya leaf extract with Ayurvedic super-herbs to alleviate back pain and muscle soreness with convenient spray application.
• Relief Oral Tincture - Strong Strength Prescription-based oral tincture containing 4200mg of Vijaya leaf extract for moderate to severe chronic and neuropathic pain, anxiety, and insomnia, available in Natural and Fennel and Mint flavors.
• Relief Oral Tincture - Medium Strength Mid-potency oral tincture with 1000mg (10ml) to 3000mg (30ml) of Vijaya leaf extract recommended for mild to moderate chronic anxiety, inflammation, and insomnia, available in Natural and Fennel and Mint flavors.
• Menstra Roll-On - Menstrual Pain Relief Topical roll-on formulated with Vijaya leaf extract and Ayurvedic herbs providing relief from menstrual cramps, bloating, and abdominal pain.
• Mobiroll Anti-Stiffness Roll-On All-natural roll-on containing Vijaya leaf extract and Ayurvedic super-herbs for targeted relief from muscle and joint stiffness, improved mobility, and flexibility.
• Parent's Special Combo Kits Comprehensive pain relief bundle offered in three variants: Everyday Comfort Kit (Orthodexil + Flexomove), Rest & Relief Kit (Relief Oral Tincture + Orthodexil), and Complete Care Kit (Orthodexil + Mobiroll + Flexomove), all powered by Vijaya leaf extract and Ayurvedic super-herbs.
• Joint & Spine Care Combo All-in-one bundle combining Orthodexil and Flexomove for joint and spinal pain relief addressing swelling, inflammation, back, and joint stiffness through both massage oil and spray applications.
• Menstra Care Combo Bundle combining Flexomove and Menstra Roll-On for full-circle menstrual pain relief addressing back pain, cramps, bloating, and abdominal discomfort during the menstrual cycle.
• Joint Care Combo Bundle combining Orthodexil topical oil with Relief Oral Tincture to target the root cause of joint pain, reduce swelling and inflammation, and support overall recovery and well-being.
• Neuro Soothe Duo - Chronic Migraines Relief Bundle combining MigroHeal and Relief Oral Tincture for natural relief from chronic headaches and migraines, reducing migraine pain intensity and addressing underlying inflammation.
• Head & Back Pain Relief Kit Kit pairing MigroHeal's migraine relief with Flexomove's back pain spray to address tension headaches and back stiffness with roll-on and spray formats.
• Pain Relief Duo Bundle combining MigroHeal and Menstra Roll-On for relief from migraines and period cramps, with MigroHeal targeting headaches and Menstra Roll-On soothing cramps, bloating, and abdominal pain.

Quantifiable outcome

• Served over 100,000 customers across India
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Apollo PharmacymajorChannel Partner/ Reseller/ DistributorMajor pharmacy chain partner distributing Wholeleaf's pain management products across their retail outlets in India through e-commerce and pharmacy chain channels.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bombay Hemp Company (BOHECO): One of India's earliest and largest hemp/cannabis wellness companies, offering Vijaya/CBD-based products for pain, sleep, and wellness. Closely comparable to Wholeleaf on core ingredient, regulatory approach (AYUSH), and D2C-plus-retail GTM in India.
• Hempstreet: Ayurvedic cannabis (Vijaya)-based therapeutic brand in India targeting pain, sexual wellness, and sleep via D2C and doctor-network distribution. Directly competes with Wholeleaf on category, regulatory positioning, and use cases.
• India Hemp Organics: India-focused hemp wellness brand offering CBD oils, topicals, and skincare derived from hemp extracts. Comparable to Wholeleaf as a botanical-cannabinoid CPG brand with overlapping SKUs (oils, topicals) and D2C distribution.
• Awshad: Indian Ayurvedic cannabis (Vijaya) wellness brand with a product range spanning oils, balms, and oral tinctures for pain, anxiety, and sleep. Closely overlaps Wholeleaf on formulation philosophy, SKUs, and AYUSH-driven positioning.
• Cannarma: India-focused cannabinoid therapeutics company offering Vijaya/CBD products across pain, sleep, and wellness categories via D2C. Directly comparable on regulatory moat, product format (tinctures, topicals), and target indications.

Broad incumbents

• Zandu (Emcure Pharmaceuticals): Established Ayurveda/OTC pain and wellness brand owned by Emcure Pharmaceuticals (Wholeleaf investor Namita Thapar's company). Competes head-on in pain balms, oils, and roll-ons with deeper distribution and marketing spend.
• Himalaya Wellness: Large Indian herbal pharma and wellness brand with established pain management, joint care, and wellness SKUs sold through pan-India pharmacy retail. Comparable as the dominant Ayurveda/health retailer Wholeleaf must displace on shelf.
• Patanjali Ayurved: Mass-market Ayurveda FMCG brand with extensive pain relief (oils, balms) and wellness portfolio. Competes with Wholeleaf on price-sensitive Ayurveda buyers and pharmacy/general retail shelf space across India.
• Dabur India: Diversified Indian FMCG and Ayurveda major with strong OTC pain relief and wellness brands. Competes with Wholeleaf for pharmacy shelf space and consumer mindshare across India's tier I/II cities.

Emerging players

• Satliva: India-based hemp wellness brand offering hemp seed oil-based nutrition and skincare, with partial overlap on the cannabis/hemp ingredient and D2C-led distribution. Comparable on botanical-ingredient positioning but narrower therapeutic depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wholeleaf-105887421768164
• LinkedInlinkedin.com/company/wholeleaf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholeleaf