Cannarma

What Cannarma does

Cannarma is a privately held Indian medicinal cannabis and Ayurvedic-hemp wellness startup, incorporated in the 2023 timeframe and incubated at Amity Innovation Incubator in Noida, with a Delhi-centered operating footprint. The company blends classical Ayurvedic Vijaya (Cannabis sativa) formulations with modern CO2-extracted full-spectrum hemp extracts to manufacture and sell AYUSH-licensed products across pain management, sleep, anxiety, skincare, haircare, sexual wellness, and respiratory health. Its core technology is a CO2 extraction process applied to hemp grown in the USA and ethically sourced raw materials from the Himalayan region, packaged into a 19-SKU catalog anchored by three strengths of full-spectrum Hemp Extract CBD Oil (500mg, 1500mg, 3000mg) and an Ayurvedic flagship, Trailokya Vijaya Vati.

The business model is direct-to-consumer e-commerce through cannarma.com, supplemented by marketplace listings on Amazon India, Tata 1mg, and Healthkart, and physical distribution via Apollo Pharmacy with stated expansion into medical stores, clinics, and hospitals. Pricing is one-time (pay-as-you-go) and ranges from Rs 98 for a 30ml Ayurvedic cough syrup to Rs 5,999 for the highest-strength CBD oil, with free shipping above Rs 1,200 and a 10% newsletter-acquisition discount. Customer segments are horizontal rather than enterprise-led: health-conscious consumers with chronic pain, anxiety and sleep conditions are the primary use case, with secondary segments in Ayurvedic wellness consumers and medical patients under supervision for serious conditions (e.g., cancer pain, chemotherapy side effects). The company claims 15,000+ customers globally and monetizes an add-on medical consultation service with certified Ayurvedic experts.

Cannarma is venture-backed at the pre-seed stage following a November 2023 round led by Zero to One Fund with Amity Innovation Incubator, at a Rs 17 crore (~$2.04M) pre-money valuation, with a follow-on round led by Zero to One Fund in November 2024. Capital is being deployed for India distribution expansion, product development, and preparation for international market entry. The company holds AYUSH licensing from the Department of AYUSH, Government of India, which is treated as the central regulatory asset and key barrier to entry, but it discloses no patents, no AI/ML capabilities, and no revenue figure.

Name

Cannarma

Legal name

Cannarma

Website

https://cannarma.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Cannarma is an Indian AYUSH-licensed startup selling full-spectrum CBD oils, Ayurvedic Vijaya formulations, and hemp-derived wellness products D2C and via Amazon, Tata 1mg, Healthkart, and Apollo Pharmacy. It targets Indian consumers managing chronic pain, anxiety, sleep conditions, and general wellness under Ayurvedic principles.

Ownership category

akta.pro rank

Product category

Ayurvedic Medicinal Cannabis Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE)

Keywords

• Ayurvedic hemp products
• Cbd wellness oils
• Hemp extract supplements
• Medicinal cannabis
• Ayurvedic pain relief

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of hemp and CBD wellness products through their e-commerce platform and third-party marketplaces. One-time purchase model with products ranging from ₹98 to ₹5,999.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Cannarma manufactures and sells Ayurvedic hemp and CBD-based wellness products, including oils, topicals (balms), skincare, and dietary supplements, formulated using CO2-extracted full-spectrum hemp. The company holds manufacturing and product licenses issued by the Department of AYUSH, Government of India, and markets its products to Indian consumers seeking natural, plant-based wellness remedies rooted in traditional Ayurvedic medicine.

Product overview

Cannarma is an Ayurvedic hemp and CBD wellness company offering a diverse portfolio of hemp-derived and traditional Ayurvedic products. The core offerings center on full-spectrum CBD oils available in three strengths (500mg, 1500mg, 3000mg) for anxiety, sleep, and pain management. Complementary product lines include topical pain relief solutions (massage oils, balms, roll-ons), skincare (face oils, aloe vera gel, rose water), hair care (hair oil), nutritional supplements (hemp seed oil, Shilajit, Manmath Ras, Laxmi Vilas Ras), healthcare (cough syrups), and beverages (hemp coffee). The company blends ancient Ayurvedic principles (Vijaya-based formulations) with modern science, all products are AYUSH-compliant and lab-tested. A medical consultation service provides expert guidance on product usage.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannarma CBD Oils CO2-extracted full-spectrum Ayurvedic hemp oils sold to Indian consumers seeking natural wellness support for issues such as pain, sleep, and anxiety.
• Cannarma Topicals and Balms Ayurvedic hemp and CBD topicals, including balms and creams, designed for localized application to support relief from pain, inflammation, and skin discomfort.
• Cannarma Skincare Hemp and CBD-infused skincare products positioned within Cannarma's Ayurvedic wellness range for consumers seeking natural skin health solutions.
• Cannarma Hemp Dietary Supplements Hemp-based dietary supplements sold as part of Cannarma's Ayurvedic wellness catalog for consumers seeking ingestible plant-based wellness options.

Quantifiable outcome

• Products used by 15,000+ customers globally

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bombay Hemp Company (BOHECO): India's first and most prominent industrial hemp and medicinal cannabis company, selling BOHECO Hemp wellness products (oils, topicals, supplements). Closest direct competitor to Cannarma in the Indian AYUSH-aligned hemp/CBD space.
• Awshad: Indian Ayurvedic cannabis (Vijaya) wellness brand selling full-spectrum CBD oils, topicals, and capsules directly to consumers — overlapping product mix, regulatory framework (AYUSH), and target customer.
• Hempsters: India-based hemp wellness brand selling hemp seed foods, oils, and CBD products through D2C e-commerce — directly comparable D2C hemp-wellness model targeting Indian health-conscious consumers.
• Hemplanet: Indian hemp and CBD product company offering oils, topicals, and capsules with a similar Ayurvedic wellness positioning and D2C-led distribution.

Broad incumbents

• Patanjali Ayurved: Largest Indian Ayurvedic FMCG brand with extensive herbal wellness portfolio and massive distribution. Competes for the same Ayurvedic-wellness consumer wallet Cannarma targets, though without a dedicated cannabis/CBD line.
• Himalaya Wellness: Established Indian herbal healthcare and personal-care company with nationwide pharmacy and retail presence — competes in the herbal wellness category Cannarma addresses and dominates shelf space Cannarma would need to win.
• Charlotte's Web Holdings: Largest US-based hemp CBD wellness brand, offering full-spectrum CBD oils, topicals, and pet products. Comparable product architecture, D2C channel, and 'premium natural' positioning, though in a far more mature regulatory market.
• Tilray Brands: Global cannabis major with consumer wellness, medical, and hemp-CPG divisions. Demonstrates the long-term global cannabis-wellness category economics Cannarma could participate in if it successfully executes an India-plus-global strategy.

Emerging players

• Soulflower: Indian Ayurvedic aromatherapy and wellness brand selling oils, skincare, and hemp-based products through D2C. Overlaps Cannarma in the hemp-skincare and Ayurveda-meets-modern-wellness positioning.
• CV Sciences: US-listed hemp CBD consumer-products company selling PlusCBD Oil and topical brands. Useful comparable for full-spectrum CBD product portfolio economics and D2C-plus-retail channel mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cannarma
• Facebookfacebook.com/officialcannarma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannarma