What Chainparency does

Chainparency, Inc. is a Delaware-incorporated, Houston-headquartered private software company founded in January 2021 that builds blockchain-based supply chain traceability and risk management applications under the GoTrace platform brand. GoTrace is a mobile-first (iOS/Android), cloud-based data and task management platform that records supply chain events — scans, geolocation, timestamps — onto an immutable distributed ledger, with optional tagging integrations (Shape Matrix Shapetags, Two Hands Smart Tags, Brother Mobile Solutions printers) and API connectivity for third-party systems. The platform supports AI-powered anomaly detection for fraud and counterfeit identification, smart-contract-driven process automation, digital identity/tokenization via the Tokenizer sub-platform, and module-level compliance reporting for EUDR, FDA, USDA/FSMA, and EU Product Passport regimes. ForesTrust is deployed as a flagship sub-application for climate-smart forestry supply chains.

Chainparency monetizes through tiered SaaS subscriptions (Starter, Pro, Enterprise) plus professional/managed services, with multi-year enterprise contracts and an API-metered usage component (100,000 API calls/month on Pro, unlimited on Enterprise). A free GAPS (Global Acceleration Program for Sustainability) tier serves pre-qualified first-mile operators and sustainability-focused startups, functioning as a land-and-expand motion toward SME self-onboarding. Go-to-market combines enterprise field sales (driven by "Request a demo" CTAs and dedicated customer success) with a self-serve product-led onboarding path and partner channels through tagging hardware vendors.

The customer base spans forestry and wood products (Domtar, Thompson Appalachian Hardwoods), energy and biomass (Enviva, Wakefield BioChar), NGOs and conservation (U.S. Endowment for Forestry and Communities, Pronatura), automotive aftermarket (Gear Hugger), consumer brands (Two Hands, Coco Veda), and adjacent verticals including agriculture, mining, retail/CPG, freight/logistics, and government. Ownership is described as founder/management-held with no disclosed venture rounds beyond a small $20,000 raise from 757 Accelerate and 757 Collab in August 2022, and the company is actively hiring marketing personnel to scale demand generation ahead of the EUDR deadline.

Name

Chainparency

Legal name

Chainparency, Inc.

Website

https://chainparency.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Chainparency is a Houston-based blockchain software company that provides GoTrace, a mobile-first supply chain traceability platform serving enterprises in forestry, agriculture, energy, and consumer goods with compliance-ready traceability solutions including EUDR.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Trade Finance & Supply Chain Tokenization (invoices, bills of lading, provenance) (FSAPAIAK)

akta.pro secondary industries

Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH), Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF), Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Supply Chain & Inventory/Warehouse Receipt Tokenization (FSADAEAH)

Keywords

• Blockchain supply chain traceability
• Supply chain compliance software
• EUDR compliance solutions
• Digital provenance tracking
• ESG reporting software

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GoTrace SaaS Subscriptions: Subscription-based SaaS model with tiered plans (GAPS, Starter, Pro, Enterprise) based on transaction volume, API calls, and admin account limits. Flexible plans based on anticipated monthly transactions volume and on-chain verification needs.
2. Professional Services: Managed services (10 hours/month with Pro plan), expert onboarding assistance, training/demos, custom development, and seamless reporting/feature development for enterprise clients.
3. Aftermarket Solutions: Post-sale customer engagement solutions including product registration, upselling, feedback collection, marketing, brand loyalty programs, and customer data insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Chainparency sells GoTrace, a mobile cloud-based blockchain data collection and traceability platform that enables enterprises to digitize supply chains, capture high-fidelity geolocation and time-stamped data via smartphone, and record select events on an immutable distributed ledger for compliance, provenance, and sustainability claim verification. The platform is offered through tiered SaaS subscriptions (GAPS, Starter, Pro, Enterprise) with add-on modules for EUDR compliance, reporting, location management, aftermarket engagement, and digital identity/tokenization, plus managed professional services.

Product overview

Chainparency offers a platform-plus-modules architecture centered on its flagship GoTrace product, a turnkey blockchain-based supply chain traceability solution. The core GoTrace platform enables end-to-end data collection and digital traceability at scale via mobile devices. Additional modules extend the platform including EUDR Compliance (for EU Deforestation Regulation), Compliance & Reporting, High Fidelity Data, Location & Tract Management, Supply Chain Traceability & Insights, Aftermarket (customer engagement), and Digital Identity & Ownership (DIDs, tokenization). Pricing tiers range from Starter to Enterprise, with a GAPS program for sustainability-focused small operators.

Differentiator

Problem solved

Functional benefit

Brands

• GoTrace: The world's first turnkey blockchain data collection and digital traceability solution at scale. A mobile cloud-based data and task management platform that enables enterprises and organizations of all sizes to digitize supply chains, streamline workflows, and record select data on a blockchain ledger.
• ForesTrust
• Tokenizer Platform

Products and services

• GoTrace Mobile cloud-based data and task management platform that enables enterprises and organizations to digitize supply chains, streamline workflows, and collect and record select data on a blockchain ledger in real-time for data integrity and 24/7 auditability. Deployed in minutes using only a smartphone (iOS/Android) and a printer.
• EUDR Compliance Solution Module that helps companies selling wood-based commodities into European markets collect, verify, and report supply chain data to comply with the EU Deforestation Regulation (EUDR), effective December 30, 2025.
• Compliance & Reporting Solution helping enterprises capture high-integrity data at every supply chain step to validate claims, track chain-of-custody, and meet regulatory, ESG, and certification requirements including FDA, USDA (FSMA), EUDR, and EU Product Passport.
• High Fidelity Data Real-time, time-stamped data collection service that is irreversibly recorded and 24/7 auditable on a blockchain ledger for validating product claims, optimizing supply chains, and measuring sustainability activities.
• Location & Tract Management Solution enabling digitization of polygon locations and tracts throughout supply chains via latitude/longitude coordinates, shapefile uploads, or manual polygon drawing, supporting material sourcing, certification, risk assessment, and regulatory compliance.
• Supply Chain Traceability & Insights Real-time data collection and blockchain traceability solution with customizable data integration from GIS, GPS trackers, IoT sensors, weigh scales, and drones for granular asset tracking and informed decision-making.
• Aftermarket Engagement Post-purchase customer engagement solution enabling feedback collection, upselling, product registration, support, marketing, and brand loyalty programs through QR code-based product interactions.
• Digital Identity & Ownership (Tokenizer Platform) Enterprise platform enabling digitization of assets via blockchain, generation of blockchain-based digital identities (DIDs), digital twins, and tokenization (fungible and non-fungible tokens) for ownership verification and fractional ownership on the Tokenizer Platform.
• GAPS (Global Acceleration Program for Sustainability) Assistance program providing 100% funded monthly access to GoTrace for pre-qualified first-mile operators, small family farms, and startups working towards sustainability goals.

Quantifiable outcome

• 30-40% cost reduction demonstrated in major energy company pilot for blockchain-facilitated gas trades
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Shape MatrixcoreTechnology or IntegrationShape Matrix's Shapetags offer 14 quintillion unique, secure, serialized, hard-to-clone identifiers that can be applied to products to track them across their entire lifecycle, including tiny items and difficult-to-track materials like wood and liquids.
• Two HandscoreTechnology or IntegrationTwo Hands smart tagging solutions provide unique, tamper-evident Smart Tags used as passports for individual products, applied in under a minute and safe for marine life. Integrated tagging partner in Chainparency's curated network.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ripe.io: Blockchain food supply chain platform offering farm-to-fork traceability for retailers and producers. Directly comparable to Chainparency's food and agriculture vertical and use of immutable ledgers for provenance.
• Circularise: Blockchain-based traceability platform focused on plastics, chemicals, and manufacturing supply chains. Closely comparable to Chainparency's sustainability provenance and EU regulatory compliance positioning, though narrower in vertical scope.
• ClearTrace: Blockchain-based clean energy and renewable energy certificate (REC) tracking platform. Comparable to Chainparency's energy and sustainability segment, including carbon credit and REC chain-of-custody.
• Provenance (Provenance.org): Blockchain provenance platform for consumer goods sustainability claims and supply chain transparency. Direct peer in substantiating ethical sourcing and product journey claims, with stronger brand-side consumer engagement tooling.

Direct peers

• OriginTrail: Decentralized knowledge graph (now tied to Polkadot) used for supply chain interoperability and traceability, with strong positioning in ESG and carbon data. Direct comparable on blockchain-anchored supply chain provenance for multi-stakeholder ecosystems.
• VeChain: Public blockchain platform purpose-built for supply chain traceability and product authentication across luxury, food, and logistics. Direct competitor to Chainparency's GoTrace, with a public token-based ecosystem and broader partner network.
• Ambrosus: Blockchain and IoT platform for food and pharmaceutical supply chain traceability and quality assurance. Closely mirrors Chainparency's mobile/IoT data capture plus immutable ledger model for regulated verticals.

Others

• Hyperledger Fabric: Open-source enterprise blockchain framework under the Linux Foundation that Chainparency's underlying protocol is comparable to and that competing enterprise traceability platforms are often built on. Not a direct competitor but a foundational alternative.

Broad incumbents

• SAP Blockchain / SAP Responsible Design and Traceability: SAP's enterprise suite embeds blockchain traceability for supply chain compliance and sustainability reporting. Competes for the same large-enterprise buyer as Chainparency, but ships inside an installed ERP base.
• IBM Food Trust: IBM's enterprise blockchain platform for food and commodity supply chain traceability. Direct overlap with Chainparency's GoTrace use cases in agriculture and forestry, but IBM has far greater enterprise resources, certifications, and global integrator channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chainparency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chainparency