Emirates Team
- Company typePrivate
- Founded1987
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
Emirates Team firmographics
Firmographics- Name
- Emirates Team
- Legal name
- Emirates Team New Zealand
- Website
- https://emiratesteam.nz
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Emirates Team industry classification
Industry- Product category
- Professional Sailing Team
- NAICS
- Sports Teams and Clubs (711211)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
Keywords
Where Emirates Team is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Emirates Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- America's Cup Competition Prize Money: Teams compete for prize money in America's Cup events including preliminary regattas and the main America's Cup match. Emirates Team New Zealand won the 2021 America's Cup and participates in each cycle's competition.
- Team Sponsorship: Sponsorship revenue from naming rights partner Emirates and other commercial partners supporting the sailing team operations and competition activities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Emirates Team product offering
Product offeringCore offering
Emirates Team New Zealand is a professional sailing team that competes in the America's Cup and its associated preliminary regattas. The team operates high-performance hydrofoiling yachts (AC75 for principal squad competition and AC40 for preliminary regattas and Women & Youth entries) to race against international opponents. The team generates revenue through title sponsorship (Emirates airline) and competition prize money, while distributing media coverage and fan engagement content globally.
Product overview
Emirates Team New Zealand operates as a competitive sailing team competing in the America's Cup. The team fields high-performance hydrofoiling yachts across two classes: the AC75, which serves as the primary competition vessel for the main squad, and the AC40, used both for principal squad training and as the designated craft for Women & Youth entries. This dual-platform approach enables the team to compete across multiple fleet categories while developing the next generation of sailing talent.
Differentiator
Problem solved
Functional benefit
Products and services
- AC40 Racing Program
Quantifiable outcome
- Runner-up position in Cagliari Preliminary Regatta Sardinia
Companies that use Emirates Team
Customer profileSegments1 record
Ideal customer profiles2 records
Emirates Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Emirates Team partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- America's Cup Partnership (ACP)coreAmerica's Cup Partnership (ACP) is a new organization formed by America's Cup sailing teams, with Grant Dalton (CEO of Emirates Team New Zealand) serving as chairman. Marzio Perrelli was appointed as first CEO to oversee strategic revamp efforts for the event. This represents the core organizational structure uniting all America's Cup teams.
- Emirates (Title Sponsor)flagshipEmirates airline serves as the primary naming rights sponsor of Emirates Team New Zealand, providing significant financial and marketing support for America's Cup competition activities, team operations, and international exposure through Emirates' global brand presence.
- Other America's Cup TeamsminorEmirates Team New Zealand competes alongside teams including Luna Rossa, GB1, American Magic, and others in America's Cup preliminary regattas and the main competition. Teams share operational frameworks and racing protocols established by America's Cup Partnership while maintaining competitive relationships.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Emirates Team competitors and assessment
Company assessmentDirect peers
- Orient Express Racing Team: French America's Cup team (formerly K-Challenge) racing under the Orient Express brand. Competes in AC40 and AC75 preliminaries with a similar event-driven GTM and international corporate sponsorship profile.
- Alinghi Red Bull Racing: Swiss America's Cup syndicate co-led by Red Bull and Ernesto Bertarelli's Alinghi. Competes in AC75 racing with comparable budget scale, dual-team (Red Bull + Alinghi) structure, and international sponsorship architecture.
- Athena Pathway: British women's America's Cup squad racing AC40s under the Athena Pathway banner. Directly comparable to ETNZ's Women & Youth AC40 program, targeting women's sailing development with similar sponsorship-driven business model.
- Luna Rossa Prada Pirelli: Italian sailing syndicate competing in the America's Cup, challenger in the 2021 and 2024 editions against Emirates Team New Zealand. Operates AC75 and AC40 programs with similar structure, sponsorship model (Prada, Pirelli), and event-driven revenue.
- NYYC American Magic: United States America's Cup team backed by the New York Yacht Club. Competes in AC75 and AC40 classes with a similar corporate sponsorship structure and event-driven revenue model to Emirates Team New Zealand.
- INEOS Britannia: British America's Cup challenger backed by Sir Jim Ratcliffe and INEOS. Competed in the 2024 Barcelona Cup and is preparing for the 2027 Naples Cup with the same AC75 platform as ETNZ, making it a direct competitor for performance and sponsors.
Broad incumbents
- Red Bull Racing (Formula 1): A flagship motorsport franchise sharing the Red Bull sponsorship network that also backs Alinghi Red Bull Racing in the America's Cup. Comparable as a private, sponsor-driven elite sports organization with global broadcast and event-driven revenue.
Emerging players
- 11th Hour Racing Team: Professional offshore sailing team competing in The Ocean Race and other IMOCA events. Comparable as a privately-backed, sustainability-focused sailing team leveraging brand sponsorships, though racing format (offshore vs. match racing) differs from the America's Cup.
- SailGP: Global high-performance sailing league featuring foiling F50 catamarans raced by national teams. Shares ETNZ's foiling technology DNA and event-driven broadcast model, though it operates an annual league format rather than multi-year Cup cycles.
Others
- Mercedes-AMG PETRONAS F1 Team: Elite motorsport franchise with a comparable title-sponsor-led commercial structure (PETRONAS) to Emirates Team New Zealand. Useful as a benchmark for sponsor-driven professional sports team valuation and revenue scaling, though in a different sport category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Emirates Team social profiles
Digital presenceEmirates Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emirates Team leadership team
Management profileNumber of profiles
Profiles1 record
Emirates Team funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emirates Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emirates Team
What does Emirates Team do?
Emirates Team New Zealand is a professional sailing team that competes in the America's Cup and its associated preliminary regattas. The team operates high-performance hydrofoiling yachts (AC75 for principal squad competition and AC40 for preliminary regattas and Women & Youth entries) to race against international opponents. The team generates revenue through title sponsorship (Emirates airline) and competition prize money, while distributing media coverage and fan engagement content globally.
Is Emirates Team a public or private company?
Emirates Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emirates Team founded?
Emirates Team was founded in 1987. It employs 51 to 100 people.
Where is Emirates Team based?
Emirates Team is headquartered in Auckland, New Zealand, in the Oceania region.
How does Emirates Team make money?
Two revenue lines are on record. America's Cup Competition Prize Money is the primary driver. The others are team Sponsorship.
Who are Emirates Team's main competitors?
Direct peers on record are Orient Express Racing Team, Alinghi Red Bull Racing, Athena Pathway, Luna Rossa Prada Pirelli, NYYC American Magic and INEOS Britannia. Red Bull Racing (Formula 1) is listed as a broad incumbent. Emerging players are 11th Hour Racing Team and SailGP. Mercedes-AMG PETRONAS F1 Team is listed as an others.
Does Emirates Team have an API?
No public API is recorded for Emirates Team.
What industry is Emirates Team in?
Emirates Team's product category is Professional Sailing Team. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its NAICS code is 711211.