America’s Cup
America's Cup organizes the world's oldest international sailing trophy competition, currently running the 38th edition with Preliminary Regattas in Sardinia and Naples ahead of the 2027 main event. It serves elite sailing syndicates, luxury title sponsor Louis Vuitton, and a global audience via free Race Village entry and digital streaming.
- Company typePrivate
- Founded1851
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What America’s Cup does
America's Cup operates the world's oldest international sailing trophy competition, first held in 1851 and currently governed by the America's Cup Event Authority (ACE) on behalf of the defending holder, Emirates Team New Zealand. The organization coordinates a competitive sailing franchise structured around two yacht classes — the fully equalised one-design AC40 (used in Preliminary Regattas, capable of 40+ knots, crewed by four) and the flagship AC75 foiling monohull (used in the Louis Vuitton Cup and the America's Cup match proper). The 38th cycle is unprecedented in cadence, featuring multiple Preliminary Regattas (Sardinia in May 2025, Naples in September 2026) ahead of the 2027 main event in the Bay of Naples.
The organization serves three customer segments: elite national and private sailing syndicates (currently seven confirmed including Luna Rossa, Emirates Team New Zealand, GB1, Tudor Team Alinghi, Athena Pathway, La Roche-Posay Racing Team, and American Racing Challenger Team USA), corporate sponsors anchored by title sponsor Louis Vuitton with broadcast partner RAI, and a global audience of sailing enthusiasts and sports fans consuming the event either via free Race Village entry at host venues or through global digital streaming on Facebook, YouTube, and americascup.com.
Revenue is generated through four streams: title sponsorship (Louis Vuitton), broadcasting and licensing rights (RAI in Italy plus global digital), merchandise sales at on-site and online stores, and entry fees from competing teams. The GTM motion is event-driven, with each host cycle requiring co-funding from regional governments (Italian Ministry of Sport, Regione Campania, Comune di Napoli). Spectator access is structurally freemium — Race Village entry is free while food, beverage, and merchandise are monetized on-site.
America’s Cup firmographics
Firmographics- Name
- America’s Cup
- Website
- https://americascup.com
- Company type
- Private
- Founded year
- 1851
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- America's Cup organizes the world's oldest international sailing trophy competition, currently running the 38th edition with Preliminary Regattas in Sardinia and Naples ahead of the 2027 main event. It serves elite sailing syndicates, luxury title sponsor Louis Vuitton, and a global audience via free Race Village entry and digital streaming.
- Ownership category
- akta.pro rank
America’s Cup industry classification
Industry- Product category
- International Sailing Competition
- NAICS
- Other Spectator Sports (711219), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Championship & Cup Organizers (MPAKADAB)
- akta.pro secondary industries
- International Sport Federations (IFs) (MPAKAFAB), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where America’s Cup is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
America’s Cup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Title Sponsorship (Louis Vuitton): Louis Vuitton serves as the title sponsor for the 38th America's Cup and its Preliminary Regattas, providing significant funding and brand association with the prestigious sailing event.
- Broadcasting Rights: The event generates revenue through broadcasting partnerships including RAI (Italy's public national broadcaster), live streaming via official Facebook and YouTube channels, and the americascup.com website.
- Merchandise Sales: A full range of team and event regalia merchandise is sold through the merchandise store located at Race Villages at each venue.
- Entry Fees from Competing Teams: Teams pay to participate in the America's Cup competition, contributing to event revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free spectator access to Race Village |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
America’s Cup product offering
Product offeringCore offering
America's Cup organizes and operates international sailing competitions across the 38th America's Cup cycle, including Preliminary Regattas (e.g., Naples 24-27 September 2026), the Louis Vuitton Cup Challenger Selection Series, and the America's Cup match final in 2027. The organization produces live race broadcasts distributed globally through its website, Facebook, YouTube, and regional broadcasters like RAI, while running free-entry Race Villages at host venues featuring entertainment, hospitality, and official merchandise sales.
Product overview
America's Cup operates a sailing competition centered around two yacht classes: the AC40 (used for Preliminary Regattas with eight-boat fleet racing and match-race finals) and the AC75 (the main competition yacht for the Louis Vuitton Cup and America's Cup finals). The product portfolio includes the live race broadcast available via official website, Facebook, and YouTube; the Race Village fan experience at host venues featuring entertainment and merchandise; and an online merchandise store. The Louis Vuitton 38th America's Cup cycle features multiple Preliminary Regattas, culminating in the 2027 finals.
Differentiator
Problem solved
Functional benefit
Products and services
- Louis Vuitton 38th America's Cup Preliminary Regatta Naples Premier international sailing regatta held in the Bay of Naples from 24-27 September 2026, featuring fully equalised AC40 one-design yachts in eight fleet races plus a winner-take-all match-race final. Targeted at competing sailing syndicates and global spectators.
- Louis Vuitton 38th America's Cup and Louis Vuitton Cup (2027 Final) The flagship America's Cup final event scheduled for 2027 in Naples featuring AC75 foiling monohull racing, including the Louis Vuitton Cup Challenger Selection Series and the America's Cup match itself. Targeted at elite international sailing syndicates and a global audience.
- Race Village Fan Experience Free-entry spectator fan experience located at each host venue (e.g., Rotonda Diaz / Mappatella Beach in Naples), featuring dock-out and dock-in shows on the main stage, sailor interviews, live race coverage on giant screens, local entertainment, gastronomy concessions, and a merchandise store. Targeted at sailing fans and sports spectators.
- Live Race Broadcast
Quantifiable outcome
- Naples will be the first time in history that all four countries that have ever won the America's Cup (USA, Australia, New Zealand, Switzerland) will be competing together on the same racetrack
- +2 more outcomes
Companies that use America’s Cup
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
America’s Cup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
America’s Cup partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Louis VuittonflagshipLouis Vuitton is the title sponsor of the 38th America's Cup, including the Preliminary Regattas (Louis Vuitton 38th America's Cup Preliminary Regatta). The partnership represents a major luxury brand alignment with one of the world's most prestigious sporting events. The Louis Vuitton name appears on all event branding, trophies, and official communications.
- RAI (Radiotelevisione Italiana)coreRAI, Italy's public national broadcaster, is a broadcast partner for the Louis Vuitton 38th America's Cup Preliminary Regatta Naples. RAI provides live race coverage for Italian audiences, with racing going LIVE at 2:00pm CEST.
- Italian Government - Ministero per lo SportcoreItalian government ministry partner supporting the Naples Preliminary Regatta as a Host Partner. Contributes to the organization and promotion of the event in Italy.
- Regione CampaniacoreRegional government of Campania is a Host Partner for the Naples Preliminary Regatta, supporting the event as the host region in southern Italy.
- Comune di NapolicoreThe Municipality of Naples is a Host Partner for the Preliminary Regatta, providing local government support and promotion for the event in Naples.
- Sport e SaluteminorItalian sports organization listed as a Host Partner for the Naples event, contributing to sports development and event support.
- Governo della Repubblica ItalianaminorItalian national government listed as a Host Partner for the Sardinia Preliminary Regatta, supporting the event as part of the overall America's Cup hosting.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
America’s Cup competitors and assessment
Company assessmentEmerging players
- Extreme Sailing Series: Extreme Sailing Series operated a stadium-style sailing circuit with high-speed catamarans at urban venues. It overlaps with the America's Cup's emphasis on spectator-friendly, technology-forward sailing competition.
Direct peers
- Vendée Globe: Vendée Globe is a solo, non-stop, unassisted round-the-world yacht race held every four years. It shares the heritage, broadcast, and sponsorship model of major international sailing events.
- SailGP: SailGP operates a global annual league of high-speed foiling catamarans with national teams, similar one-design class technology, title sponsorship, and free-to-stream broadcasting. It is the closest direct competitor in premier professional sailing events.
- The Ocean Race: The Ocean Race (formerly Volvo Ocean Race) is a round-the-world fully crewed sailing race with stopovers, sponsors, and broadcast partnerships. It shares event-driven sailing IP economics and audience model with the America's Cup.
- Route du Rhum: Route du Rhum is a transatlantic solo sailing race from France to the Caribbean. It is comparable as a flagship European ocean sailing event with title sponsorship and large Race Village-style public engagement.
Broad incumbents
- World Sailing: World Sailing is the international federation governing the sport of sailing worldwide, including Olympic classes. It is comparable as a sailing rights-holder and rule-setter, though it operates as a non-profit governing body rather than a commercial event organizer.
- Formula 1: Formula 1 is a premier global motorsport series with similar premium title sponsorship, free-to-air and streaming broadcast model, and event-driven GTM motion. It serves as a comparable for premier international racing event IP economics, though in a different sport.
- NASCAR: NASCAR is a major racing series with title sponsorship, broadcasting partnerships, and stadium-style spectator experiences. It is comparable as an established professional racing franchise but with broader U.S.-centric reach.
- Wimbledon (The All England Lawn Tennis Club): Wimbledon is one of the oldest and most prestigious sporting events in the world, operating a heritage IP with luxury sponsors and global broadcast. It is comparable as a premium heritage sports event property with cyclical scheduling.
Others
- World Athletics Championships: World Athletics is the governing body for track and field and operates the biennial World Athletics Championships. It is adjacent as an international federation running flagship spectator events with host-city rotation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
America’s Cup social profiles
Digital presenceAmerica’s Cup financial estimates
Financial estimateRevenue estimate
Valuation estimate
America’s Cup leadership team
Management profileNumber of profiles
Profiles1 record
America’s Cup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
America’s Cup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about America’s Cup
What does America’s Cup do?
America's Cup organizes and operates international sailing competitions across the 38th America's Cup cycle, including Preliminary Regattas (e.g., Naples 24-27 September 2026), the Louis Vuitton Cup Challenger Selection Series, and the America's Cup match final in 2027. The organization produces live race broadcasts distributed globally through its website, Facebook, YouTube, and regional broadcasters like RAI, while running free-entry Race Villages at host venues featuring entertainment, hospitality, and official merchandise sales.
Is America’s Cup a public or private company?
America’s Cup is a private company. It is classified as unknown and is currently operating.
When was America’s Cup founded?
America’s Cup was founded in 1851. It employs 51 to 100 people.
Where is America’s Cup based?
America’s Cup is headquartered in Auckland, New Zealand, in the Oceania region.
How does America’s Cup make money?
Four revenue lines are on record. Title Sponsorship (Louis Vuitton) is the primary driver. The others are broadcasting Rights, merchandise Sales and entry Fees from Competing Teams.
Who are America’s Cup's main competitors?
Extreme Sailing Series is listed as an emerging player. Direct peers are Vendée Globe, SailGP, The Ocean Race and Route du Rhum. Broad incumbents are World Sailing, Formula 1, NASCAR and Wimbledon (The All England Lawn Tennis Club). World Athletics Championships is listed as an others.
Does America’s Cup have an API?
No public API is recorded for America’s Cup.
What industry is America’s Cup in?
America’s Cup's product category is International Sailing Competition. Its primary akta.pro industry code is MPAKADAB, Championship & Cup Organizers, with a secondary code of MPAKAFAB, International Sport Federations (IFs). Its NAICS code is 711219 and its SIC code is 7948.