Flavus.com
- Company typePrivate
- Founded2019
- HeadquartersUmraniye
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Flavus.com firmographics
Firmographics- Name
- Flavus.com
- Legal name
- Flavus.com
- Website
- https://flavus.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Flavus.com industry classification
Industry- Product category
- Online Beauty & Personal Care Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Flavus.com is headquartered
LocationHeadquarters
- HQ city
- Umraniye
Markets served
Flavus.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Flavus generates revenue by selling cosmetics, dermocosmetics, skincare, makeup, personal care, health & wellness, and fragrance products directly to consumers through its e-commerce platform at flavus.com and via mobile applications. The company sources products directly from brands or their authorized Turkish distributors and ships them to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Flavus.com product offering
Product offeringCore offering
Flavus.com is a Turkish direct-to-consumer e-commerce platform that sells cosmetics, Korean (K-Beauty) skincare, dermocosmetics, makeup, perfume, personal care, hair care, health & wellness, and vegan products sourced from brands or their authorized Turkish distributors. All orders ship from a single warehouse in one package, with free shipping on orders over 850 TL and same-day delivery available in Istanbul. The site is supported by native Android and iOS mobile applications.
Product overview
Flavus.com is a Turkish e-commerce platform specializing in beauty and personal care products, launched in October 2020. The platform operates as a multi-category online marketplace offering Korean cosmetics (K-Beauty), dermocosmetics, skincare, makeup, perfume, personal care, haircare, health & wellness, and vegan products. The platform features both international brands (La Roche Posay, Bioderma, Caudalie, Skinceuticals, Cosrx, Klairs) and K-Beauty brands (Heimish, Isntree, Cosrx, I'm From, Beauty of Joseon, Moremo). Key product lines include The Purest Solutions, Cream Co., Maruderm, and Skin401. Services include same-day delivery in Istanbul, free shipping over 850TL, and mobile applications for Android and iOS.
Differentiator
Problem solved
Functional benefit
Products and services
- K-Beauty / Korean Cosmetics
Companies that use Flavus.com
Customer profileSegments3 records
Ideal customer profiles3 records
Flavus.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flavus.com partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Flavus.com competitors and assessment
Company assessmentBroad incumbents
- Sephora (Turkey): Global multi-brand beauty retailer with Turkey operations carrying cosmetics, skincare, fragrance, and haircare. Comparable to Flavus as a multi-brand beauty destination, but operates omnichannel (stores + online) with much broader assortment.
- Gratis: Turkey's leading health and beauty drugstore chain with strong online presence, carrying cosmetics, skincare, fragrance, and personal care. Comparable to Flavus in product categories and Turkish consumer base, but operates a chain of ~1,000+ stores alongside e-commerce.
- Trendyol: Turkey's largest e-commerce marketplace (backed by Alibaba), selling across beauty, fashion, and electronics. Directly competes with Flavus in beauty and cosmetics online retail with vastly larger assortment, marketing budget, and logistics infrastructure.
- Watsons Turkey: International health and beauty retailer with significant Turkey footprint (physical stores + online). Comparable to Flavus in beauty, skincare, and personal care categories with established brand partnerships.
- Morhipo: Turkish online fashion and lifestyle retailer (owned by Doğan Online) with a beauty and personal care assortment. Comparable to Flavus as a domestic Turkish e-commerce player with overlapping beauty categories.
- Rossmann Turkey: European drugstore chain operating in Turkey with extensive beauty and personal care assortments in physical stores and online. Comparable to Flavus across cosmetics, skincare, and personal care categories.
- Hepsiburada: One of Turkey's leading e-commerce platforms with a substantial beauty and personal care vertical. Comparable to Flavus as a mass-market online retailer of cosmetics, skincare, and personal care products in Turkey.
Direct peers
- Notino: Europe's largest online beauty retailer, multi-brand specialist focused on perfumes, cosmetics, and skincare. Highly comparable to Flavus in business model (single-vendor, broad beauty assortment, K-Beauty and dermocosmetics focus) and serves as a strong template for what Flavus could become at scale.
- Nykaa: India's leading multi-brand beauty e-commerce platform, analogous in business model (single-vendor marketplace with own inventory, broad beauty assortment, premium and mass brands, content-driven acquisition). Comparable as a similar-stage, similar-model beauty e-commerce specialist operating in an emerging market.
Emerging players
- Purplle: Indian beauty e-commerce platform combining marketplace and private-label offerings in cosmetics, skincare, and personal care. Comparable to Flavus as a multi-category online beauty specialist in an emerging market with a similar early-to-growth stage profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Flavus.com social profiles
Digital presenceFlavus.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flavus.com leadership team
Management profileNumber of profiles
Profiles1 record
Flavus.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flavus.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flavus.com
What does Flavus.com do?
Flavus.com is a Turkish direct-to-consumer e-commerce platform that sells cosmetics, Korean (K-Beauty) skincare, dermocosmetics, makeup, perfume, personal care, hair care, health & wellness, and vegan products sourced from brands or their authorized Turkish distributors. All orders ship from a single warehouse in one package, with free shipping on orders over 850 TL and same-day delivery available in Istanbul. The site is supported by native Android and iOS mobile applications.
Is Flavus.com a public or private company?
Flavus.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flavus.com founded?
Flavus.com was founded in 2019. It employs 1 to 10 people.
Where is Flavus.com based?
Flavus.com is headquartered in Umraniye.
How does Flavus.com make money?
One revenue line is on record: product Sales.
Who are Flavus.com's main competitors?
Broad incumbents on record are Sephora (Turkey), Gratis, Trendyol, Watsons Turkey, Morhipo, Rossmann Turkey and Hepsiburada. Direct peers are Notino and Nykaa. Purplle is listed as an emerging player.
Does Flavus.com have an API?
No public API is recorded for Flavus.com.
What industry is Flavus.com in?
Flavus.com's product category is Online Beauty & Personal Care Retail. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 45612 and its SIC code is 2844.