CFI Financial Group

What CFI Financial Group does

CFI Financial Group is a privately held online trading and investment brokerage founded in 1998, with a global headquarters entity in Ebène, Mauritius (CFI International Ltd) and a regional operating hub in Dubai. The company offers retail and professional traders access to over 15,000 instruments, predominantly through CFD (Contracts for Difference) products spanning forex, metals, energies, indices, ETFs, crypto, bonds and futures, alongside direct stock investing (from a $10 minimum), MENA-listed equities and US options. Its primary customer base is individual retail traders and longer-term investors concentrated across the MENA region, with an active push into Latin America (Colombia, Brazil) and EMEA-adjacent markets.

Technically, CFI runs a platform-plus-modules architecture: a proprietary CFI Trading App (70K+ downloads, 4.7 rating) and CFI Multi-Asset platform, supplemented by third-party platforms MetaTrader 5 and embedded TradingView charting. Differentiating features include Kaiana, an OpenAI-powered conversational trading assistant providing market and sentiment analysis; Trading Transparency+, an educational/disclosure program; social/copy trading; and market-specific integrations such as Direct Market Access to Dubai Financial Market stocks via BHM Capital and biometric eKYC onboarding via Beyon Connect's eKey in Bahrain. The group operates under 15 regulatory licenses across five continents (including UK FCA, UAE CMA, Cyprus CySEC, plus emerging-market regulators), which is central to its positioning.

Revenue is transaction-based: the company markets commission-free trading and monetizes primarily through spreads, swaps and leverage-related costs on CFD flow, with additional revenue from stock/options transaction fees and an affiliate-style Introducing Broker (IB) program. Go-to-market combines self-serve product-led acquisition (digital marketing, brand ambassadors Lewis Hamilton and Maria Sharapova, educational content via CFI Academy), an IB channel-partner network, and enterprise field sales executed through country-level CEOs and locally licensed entities. No external venture or private equity funding is disclosed; growth appears self-funded since founding.

Name

CFI Financial Group

Legal name

CFI International Ltd

Website

https://cfi.trade

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CFI Financial Group is a privately held, multi-jurisdiction online brokerage (founded 1998) offering CFDs, stock and options trading across 15,000+ instruments to retail traders and investors, primarily in MENA and increasingly Latin America, monetized through spreads and transaction fees.

Ownership category

akta.pro rank

Product category

Online Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

Keywords

• Online trading broker
• CFD trading
• Forex trading
• Stock investing
• Multi-asset brokerage

Headquarters

HQ city

Ebène

HQ country

Mauritius

HQ region

Africa

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CFD Trading: CFI generates revenue primarily through CFD (Contracts for Difference) trading across forex, metals, energies, indices, ETFs, cryptocurrencies, and futures. Revenue is generated through spreads, swaps, and leverage-related costs. The company offers commission-free trading with spreads as the primary revenue driver.
2. Stock Investing: Revenue from stock investing services, offering access to stocks listed across US, Europe, Asia, and MENA markets. Users can start investing with as little as $10. Income may come from transaction fees or spreads on stock trades.
3. ETF Trading: Revenue from ETF CFD trading, offering access to funds like VOO, SPY, IVV, and others that track indices, sectors, commodities, and more.
4. Options Trading: Revenue from options trading on US securities with advanced charting, low contract fees, and extensive risk-management features.
5. Introducing Broker Program: Partners (IBs) earn commission by referring active clients to CFI. The company pays out commissions to partners, retaining a portion of the referred client trading activity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

CFI Financial Group is a global online trading broker offering retail and professional traders access to 15,000+ instruments across CFD forex, stocks, ETFs, options, metals, energies, indices, cryptocurrencies, bonds, and futures, plus direct stock investing starting from $10 minimum. The company delivers these services through proprietary platforms (CFI Trading App, CFI Multi-Asset, Kaiana AI assistant) and integrations with MetaTrader 5 and TradingView, operating under 15 regulatory licenses across MENA, EMEA, and LATAM.

Product overview

CFI Financial Group operates as a global online trading and investment services provider offering a unified platform-plus-modules architecture. The core offering centers on the CFI Trading App, complemented by third-party platforms MetaTrader 5 and TradingView integration. The product portfolio spans CFD trading across 15,000+ instruments including forex, stocks, metals, energies, indices, ETFs, crypto CFDs, bonds, and futures, alongside direct stock investing and options trading. AI capabilities are delivered through Kaiana, an OpenAI-powered conversational trading assistant integrated into the mobile app. Additional modules include educational resources via CFI Academy, Trading Transparency+ program, social/copy trading, and an Introducing Broker partnership program. The company holds 15+ regulatory licenses across multiple jurisdictions including FCA (UK), CMA (UAE), CySEC (Cyprus), and has expanded into Latin America with Colombia and Brazil operations.

Differentiator

Problem solved

Functional benefit

Brands

• CFI Trading App: Mobile trading and investing application for trading CFDs and real stocks with advanced charting powered by TradingView
• Kaiana
• CFI Multi-Asset
• CFI Academy
• Trading Transparency+
• CFI Rewards
• CFI Card

Products and services

• CFI Trading App
• MetaTrader 5 (MT5)
• CFI Multi-Asset
• Kaiana AI Assistant
• Forex Trading
• Stocks Trading
• Metals Trading
• Energies Trading
• Indices Trading
• ETFs Trading
• Crypto CFDs Trading
• Bonds Trading
• Futures Trading
• Stock Investing
• MENA Stocks Investing
• Options Trading
• DFM Local Stock Trading

Quantifiable outcome

• Record trading volume of $2.3 trillion in Q1 2026, up 81% year-on-year
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• BHM Capital Financial ServicescoreTechnology or Integration · 18 May 2026Integration via Direct Market Access (DMA) facility enabling CFI clients to access over 40 local stocks listed on the Dubai Financial Market (DFM). The partnership allows clients to access UAE-listed equities across sectors including real estate, banking, logistics, telecom, and utilities through a regulated platform, enhancing market accessibility and liquidity.
• Beyon ConnectcoreTechnology or Integration · 16 January 2026Integration with Bahrain's national biometric digital identity and eKYC platform (EKEY-B), developed by Beyon Connect in cooperation with Bahrain's Information & eGovernment Authority. Enables fully digital onboarding for CFI Bahrain clients using secure 3D facial biometrics, eliminating passwords, OTPs, and manual document uploads while ensuring Central Bank of Bahrain KYC compliance. CFI became the first investment platform in Bahrain to use this technology.
• Department of Culture and Tourism - Abu DhabiflagshipStrategic or Co-development Partner · 15 December 2025Strategic partnership renewed through 2027, supporting cultural, entertainment, and sporting initiatives. The partnership reinforces Abu Dhabi's status as a global destination and reflects CFI's commitment to innovation and cultural enrichment. Both organizations emphasize shared vision to boost Abu Dhabi's cultural and tourism sectors.
• OpenAIcoreTechnology or IntegrationKaiana, CFI's advanced AI trading assistant, is powered by OpenAI technology. The AI assistant provides real-time market analysis, sentiment analysis, live quotes, risk management insights, strategy building, trading education, and personalized trading assistance through conversational interface.
• MetaTrader 5 (MT5)coreTechnology or IntegrationMetaTrader 5 platform offered as one of CFI's trading platforms for advanced charting and trading features, supporting CFD trading across multiple asset classes including metals, energies, indices, stocks, ETFs, crypto, bonds, and futures.
• TradingViewcoreTechnology or IntegrationTradingView charting integration powering advanced charting in the CFI Trading App and platforms, providing traders with powerful charting tools for real-time market analysis.

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• XM Group (Trading Point Holdings): XM is a global multi-asset CFD broker with strong MENA presence and multi-jurisdictional regulation, offering MT4/MT5 platforms and copy trading. Closely comparable to CFI on product mix, target customer, and regulatory footprint across emerging markets.
• IC Markets: IC Markets is a globally regulated CFD/ECN broker targeting active and professional traders across multiple jurisdictions. Highly comparable to CFI on product breadth (forex, CFDs, stocks), platform stack, and zero/low-commission positioning.
• Pepperstone: Pepperstone is an Australian-headquartered CFD broker with global regulation (FCA, ASIC, CySEC, DFSA, SCB). Comparable to CFI in targeting active retail traders, offering tight spreads, and pursuing multi-jurisdictional expansion.
• Exness: Exness is a multi-jurisdictional CFD broker with strong presence in emerging markets (MENA, LATAM, Asia, Africa) and high reported trading volumes. Closely comparable to CFI on geographic targeting, product breadth, and emerging-market regulatory strategy.
• AvaTrade: AvaTrade is a regulated multi-asset CFD broker with licenses across 6+ jurisdictions and strong MENA presence. Comparable to CFI on platform offerings (MT4/MT5, proprietary apps), regulatory footprint, and zero-commission positioning on certain accounts.
• XTB: XTB is a publicly listed, multi-jurisdictional broker offering CFDs and stock/ETF investing across Europe, MENA, and LATAM. Comparable to CFI on multi-asset product evolution, AI features (xStation AI), and emerging-market expansion strategy.
• eToro: eToro is a multi-asset retail platform known for social/copy trading, offering stocks, ETFs, crypto, and CFDs across 100+ countries. Comparable to CFI on social trading feature, multi-asset breadth, and emerging-market growth focus.

Broad incumbents

• IG Group: IG Group is a FTSE 250-listed incumbent broker with decades of history, broad multi-asset offerings, and global regulation. A larger, broader incumbent operating in adjacent segments (CFDs, stocks, options) with deeper capital markets access than CFI.
• Plus500: Plus500 is a publicly listed, self-developed multi-asset CFD broker serving retail traders globally. Larger and more established than CFI, with comparable zero-commission CFD model and similar product breadth.

Regional players

• ADSS (formerly ADS Securities): ADSS is an Abu Dhabi-based broker with strong MENA roots, regulated by SCA and FCA. Comparable to CFI as a regional MENA-focused competitor with multi-jurisdictional expansion ambitions and similar institutional/retail product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CFIFinancial
• YouTubeyoutube.com/c/CFIFinancial
• Facebookfacebook.com/CFIFinancial
• LinkedInlinkedin.com/company/cfi-financial-group-holding-limited
• Instagraminstagram.com/cfifinancial
• TikToktiktok.com/@cfifinancial

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFI Financial Group