GoGoCar

What GoGoCar does

GoGoCar, operated by OTIONE LLC, is a digital retailing platform serving the U.S. automotive industry through two complementary surfaces: a consumer-facing portal for car buyers and a dealer-facing SaaS suite for auto dealerships. Founded in 2015 and headquartered in Clifton Park, New York, the company enables an end-to-end online vehicle transaction workflow including research, deal structuring, trade-in estimation, credit application, F&I product selection, and home delivery. The company was acquired by OptionSoft Technologies in August 2020 and now operates as a subsidiary within that parent's automotive software portfolio.

The platform's core technology is "GoGo," an AI-powered conversational virtual assistant built on cognitive computing, natural language processing, and deep learning, trained on millions of automotive data points. GoGoCar delivers personalized guidance across web, mobile, social, Google Assistant, and Skype channels, with capabilities including sentiment analysis, predictive analytics, recommendation, knowledge retrieval, and autonomous conversational handling with human handoff. The platform integrates with established third-party providers — Kelley Blue Book for valuation, RouteOne for financing, 700Credit for credit and compliance, Market Scan for incentive tracking, DataOne for VIN decoding, and EVOX Images for imagery — and offers dealer modules such as Instant Storefront, Sales Pipeline, Trade-in Offers, F&I Management, Dealer Control Centre, Group Digital Storefront, and a consumer FSBO module.

Monetization is anchored on the dealer side via subscription fees for digital storefront capabilities and transaction facilitation fees on completed vehicle sales, while the consumer-facing experience is free. The company generates dealer leads through the AI assistant and monetizes them via transaction fees. Disclosed customers include Volkswagen of Freehold, Farmington Ford, Franklin Chrysler, Team Mitsubishi Hartford, and Nissan of Huntington. Operating geographies are limited to the United States, headcount is reported at 1–10 employees, and the only disclosed funding round was $1.1M raised in January 2016.

Name

GoGoCar

Legal name

OTIONE LLC

Website

https://gogocar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GoGoCar, operated by OTIONE LLC (a subsidiary of OptionSoft Technologies), provides an AI-powered digital retailing platform enabling U.S. auto dealers to offer end-to-end online vehicle transactions and individual car buyers to research, finance, and purchase vehicles online.

Ownership category

akta.pro rank

Product category

Automotive Digital Retailing Software

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industries

Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK), Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Digital auto retailing
• Automotive ecommerce platform
• AI virtual assistant
• Dealer digital storefront
• Online car buying

Headquarters

HQ city

Levittown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Dealer Solutions Subscription: Provides digital retailing solutions to auto dealers including instant storefront, sales pipeline, trade-in offers, and F&I management. Revenue derived from dealer subscriptions and service fees.
2. Transaction Facilitation Fees: Facilitates vehicle transactions between buyers and dealers, receiving fees for connecting parties and processing deals online.
3. Dealer Lead Generation: Generates qualified leads and deals for dealerships through AI-powered virtual assistant, with dealers paying for access to the platform and customer acquisition services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

GoGoCar provides an AI-powered digital retailing platform that enables auto dealers to deliver a 100% online vehicle purchase experience and consumers to research, price, structure deals, get trade-in offers, apply for financing, and complete purchases from any device. Its core differentiator is the "GoGo" AI virtual assistant using cognitive computing, NLP, and deep learning to deliver personalized, 24/7, omnichannel conversations across web, mobile, social, Google Assistant, and Skype.

Product overview

GoGoCar is a digital retailing platform for auto dealers built around an AI-powered virtual assistant called GoGo. The platform consists of a consumer-facing portal for car buyers and multiple dealer-facing modules including Instant Storefront, Sales Pipeline, Trade-in Offers, F&I Management, and Dealer Control Centre. The GoGo virtual assistant serves as the core AI engine powering both consumer and dealer experiences, enabling natural language conversations, personalized recommendations, and automated deal processing across the entire car buying journey.

Differentiator

Problem solved

Functional benefit

Brands

• GoGo: AI-powered virtual automotive assistant and chatbot for car buyers and dealers
• GoGo Bot

Products and services

• GoGoCar Digital Retailing Platform Digital retailing storefront platform for auto dealers and consumers enabling the full online car buying journey — research, deal structuring, trade-in estimation, credit applications, F&I product selection, and home delivery. Targeted at US franchised dealerships and dealer groups seeking 100% digitized sales processes and individual car buyers seeking an online purchase experience.
• GoGo / GoGo Bot (AI Virtual Automotive Expert) AI-powered conversational virtual assistant for car buyers and dealers using cognitive computing, natural language processing, and deep learning trained on millions of automotive records. Delivers personalized vehicle research, trade-in estimates, financing recommendations, and buyer-journey assistance across web, mobile, social, Google Assistant, and Skype.

Quantifiable outcome

• Double turnover for early adopter dealers
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and supporting.

• OptionSoft TechnologiesflagshipStrategic or Co-development Partner · 5 August 2020OptionSoft Technologies acquired GoGoCar in August 2020, combining end-to-end digital retailing capabilities with automotive software solutions.
• DataOnecoreTechnology or IntegrationIndustry-leading vehicle data and VIN decoding solutions provider integrated into the GoGoCar platform to support vehicle information and valuation capabilities.
• Market ScancoreTechnology or IntegrationTracks and continuously updates every program, incentive, parameter, policy, factor and rule that can influence automobile sale or lease transactions, integrated for real-time offer calculations.
• 700CreditcoreTechnology or IntegrationLeading provider of credit reports, compliance, products and soft-pull solutions to automotive retailers, enabling secure credit application processing.
• RouteOnecoreTechnology or IntegrationPremier FinTech dedicated to building streamlined solutions for the vehicle finance industry, providing financing integration capabilities.
• Kelley Blue BookcoreTechnology or IntegrationThe Trusted Resource provides vehicle valuation and digital marketing solutions integrated into the platform for accurate pricing information.
• EVOX ImagessupportingTechnology or IntegrationDriving innovation in automotive imagery, providing vehicle images for listings and marketing on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive / Dealertrack: Cox Automotive's Dealertrack offers end-to-end digital retailing and dealer financing workflow tools, dominating the auto dealer SaaS market. GoGoCar competes for the same dealership digital storefront budget, though Cox is far broader (KBB, Manheim, Autotrader) and GoGoCar is more focused on AI-led consumer experience.
• CDK Global: CDK Global provides dealer management systems and digital retailing solutions to a large share of US auto dealers. It is a comparable incumbent in the dealership digital retailing space where GoGoCar is positioning its platform, particularly as both target the end-to-end online car-buying journey.
• DealerSocket / Solera: DealerSocket, now part of Solera, provides CRM, desking, and digital retailing tools to dealerships. It is a comparable enterprise SaaS vendor competing for similar dealer digital retailing wallet share.
• Auto/Mate (now PBS Systems): Auto/Mate, part of PBS Systems, provides dealership management systems with digital retailing capabilities. It serves dealerships with workflow tools that overlap GoGoCar's dealer-side modules.
• VinSolutions (Cox Automotive): VinSolutions is Cox Automotive's CRM and digital retailing platform for dealers. It competes with GoGoCar's dealer-facing CRM, sales pipeline, and digital retailing modules.

Direct peers

• Tekion: Tekion is a cloud-native automotive retail platform that unifies DMS, CRM, and digital retailing for dealers. It is a direct competitor to GoGoCar in modernizing dealer operations with consumer-grade digital experiences and AI-driven workflows, serving the same dealership customers.
• Roadster: Roadster provides digital retailing and e-commerce solutions enabling online vehicle purchase experiences for dealerships. It directly competes with GoGoCar's end-to-end digital storefront proposition for the same auto dealer buyer.
• Gubagoo: Gubagoo offers AI-driven conversational commerce and digital retailing solutions tailored for automotive dealerships. It overlaps closely with GoGoCar's GoGo virtual assistant and digital storefront offerings.

Emerging players

• DriveCentric: DriveCentric offers automotive CRM and digital retailing tools for dealerships, including AI-enabled customer engagement features. It targets the same dealer buyer as GoGoCar with a more focused mid-market positioning.

Others

• Salesforce Industries (Automotive Cloud): Salesforce Automotive Cloud provides enterprise CRM and customer engagement infrastructure that dealers and OEMs use for digital retailing-adjacent workflows. It is comparable as the kind of broader platform that integrators like OptionSoft compete against or partner with for dealer digital transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gogocar-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoGoCar