Tekion
Tekion is a cloud-native, AI-native SaaS platform serving automotive dealers, dealer groups, and OEMs, unifying DMS, CRM, digital retail, service, payments, and an agentic AI suite across 3,000+ dealerships in North America, the UK, France, and India.
- Company typePrivate
- Founded2020
- HeadquartersPleasanton, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Tekion does
Tekion is a cloud-native, AI-native software platform purpose-built for automotive retail, serving franchised dealers, multi-rooftop dealer groups, and automotive OEMs across North America, the UK, France, and India. Founded in 2016 by Jay Vijayan, former CIO of Tesla, the company powers more than 3,000 dealerships and processes over $43 billion in transactions and 670 million annual data events on a unified data model that replaces the fragmented DMS-plus-bolt-on stacks dominant in the industry. Customers include Asbury Automotive (158+ locations migrating from CDK Global), Ken Garff, Dutch Miller, Sentry, Ewing, Longo Toyota/Lexus, McDonald, Carl Black, Mercedes-Benz of Rockville Centre, and others.
The platform is organized as three integrated clouds: Automotive Retail Cloud (ARC) for dealers, Automotive Enterprise Cloud (AEC) for OEMs, and Automotive Partner Cloud (APC) for technology partners. ARC bundles DMS, CRM, Digital Retail, Digital Service Experience, Parts Management, Advanced Analytics, Tekion Pay, and Tekion Payroll. The platform is augmented by an agentic AI suite that includes T1/T1 Pro as a conversational interface and agent orchestrator, Service AI (Scheduler AI, Technician AI with multimodal voice/video/image inputs, and Service Advisor AI), Salesperson AI, F&I Manager AI, Accounts Payable AI, CRM AI, and Accounting AI. APC exposes 390 APIs to 500+ registered partners with 6,125+ dealer installs and now hosts the Tekion App Store.
Tekion operates a subscription-based SaaS model with quote-based enterprise pricing, selling directly to dealer groups and OEMs and indirectly via OEM certification programs (Toyota SmartPath/MONOGRAM, Hyundai Auto Canada, Kia Canada). The company is venture-backed, having raised over $450 million across rounds, including a $250 million Series D in October 2021 at a $3.5 billion valuation led by Alkeon Capital and Durable Capital, and a $200 million round in July 2024 led by Dragoneer at a $4 billion valuation. Investors include Alkeon Capital, Durable Capital, Dragoneer, Hyundai Motor Company, Index Ventures, Advent International, Airbus Ventures, EXOR, and Storm Ventures. The company holds ISO/IEC 42001 (AI Management System), ISO/IEC 27001, ISO/IEC 27701, SOC 1 Type II, and SOC 2 Type II certifications.
Tekion firmographics
Firmographics- Name
- Tekion
- Legal name
- Tekion Corp.
- Website
- https://tekion.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tekion is a cloud-native, AI-native SaaS platform serving automotive dealers, dealer groups, and OEMs, unifying DMS, CRM, digital retail, service, payments, and an agentic AI suite across 3,000+ dealerships in North America, the UK, France, and India.
- Ownership category
- akta.pro rank
Tekion industry classification
Industry- Product category
- Automotive Retail Software (Dealer Management Systems)
- NAICS
- Automotive Parts and Accessories Retailers (44133), Custom Computer Programming Services (541511)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where Tekion is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Tekion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Cloud-native automotive retail platform sold as subscription to dealers, dealer groups, and OEMs. Revenue generated through recurring software subscriptions with pricing based on dealership size/rooftops or per-seat.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Tekion product offering
Product offeringCore offering
Tekion sells a cloud-native, AI-native SaaS platform purpose-built for automotive retail, structured as three integrated clouds: Automotive Retail Cloud (ARC) for dealers, Automotive Enterprise Cloud (AEC) for OEMs, and Automotive Partner Cloud (APC) for technology partners. The platform unifies dealer management, CRM, digital retail, service operations, parts, payments, payroll, and analytics on a single data foundation, and is augmented by an agentic AI suite (T1, Service AI, Salesperson AI, F&I Manager AI, Accounts Payable AI, CRM AI, Accounting AI). It is sold via subscription to dealerships, dealer groups, and OEMs globally.
Product overview
Tekion is an AI-native automotive retail platform company offering a unified platform architecture consisting of three main cloud products: Automotive Retail Cloud (ARC) for dealers/retailers, Automotive Enterprise Cloud (AEC) for manufacturers/OEMs, and Automotive Partner Cloud (APC) for technology partners. ARC is the core platform featuring integrated modules including DMS, CRM, Digital Retail, Digital Service Experience, Parts Management, Advanced Analytics, Tekion Pay, and Payroll. The platform is enhanced by an agentic AI suite including T1 (conversational AI interface), Service AI (Scheduler AI, Technician AI, Service Advisor AI), Salesperson AI, F&I Manager AI, Accounts Payable AI, CRM AI, and Accounting AI. APC provides 390+ APIs enabling partner integrations with over 250 partners registered and 500+ installs. The platform processes $43B+ in transactions across 3,000+ dealerships.
Differentiator
Problem solved
Functional benefit
Brands
- Automotive Retail Cloud (ARC): AI-native platform that powers modern dealership operations end to end
- Automotive Enterprise Cloud (AEC)
- Automotive Partner Cloud (APC)
- Tekion AI
- Tekion Pay
- T1
- Tekion App Store
Products and services
- Automotive Retail Cloud (ARC) AI-native platform that powers modern dealership operations end-to-end for automotive dealers and dealer groups, unifying sales, service, parts, accounting, payments, and analytics on a single cloud-native data foundation.
- Automotive Enterprise Cloud (AEC) Cloud platform that delivers a unified shopping and ownership experience between automotive OEMs and their certified retailer networks, including vehicle configurators, real-time purchasing tools, and analytics.
- Automotive Partner Cloud (APC) Partner ecosystem platform that connects technology providers with Tekion's dealer network through 390 APIs, with tiered partner program levels (Standard, Enterprise, Strategic) and the Tekion App Store for application distribution.
- T1 / T1 Pro Conversational AI Interface Conversational AI interface and agent orchestrator that provides role-aware access to entire dealership data — customers, deals, repair orders, inventory, and accounting — and executes tasks through Tekion AI Agents.
- Service AI (Scheduler AI, Technician AI, Service Advisor AI) AI suite for service operations including Service Scheduler AI (end-to-end appointment booking), Technician AI (multimodal voice/visual assistance for technicians), and Service Advisor AI (converts technician notes into customer recommendations with 90%+ summary acceptance rate).
- Salesperson AI AI agent that engages leads quickly with relevant responses on pricing, availability, and vehicle details while helping sales teams drive follow-up and appointment setting.
- F&I Manager AI AI agent for Finance & Insurance operations, trained on real dealership F&I workflows to manage financing, compliance documentation, and deal structuring with minimal human intervention.
- Accounts Payable AI AI agent that automates invoice processing by capturing key details, recommending coding, matching purchase orders, flagging discrepancies, and routing approvals based on dealership rules.
- CRM AI AI-powered CRM capabilities integrated into ARC for lead tracking, customer communication, and centralized data management with personalized customer experiences.
- Accounting AI AI-powered accounting capabilities for automotive dealerships as part of the unified ARC platform.
- Brex for Tekion Spend Embedded corporate card and spend management solution for automotive dealerships, integrated directly into Tekion's ARC platform, enabling real-time transaction reconciliation, instant card issuance, and automated policy controls.
Quantifiable outcome
- 2x increase in lead-to-sale conversion on Tier 1 brand sites
- +11 more outcomes
Companies that use Tekion
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles4 records
Tekion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability16 records
Feature10 records
Tekion partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and strategic.
- BrexcorePartnership to launch Brex for Tekion Spend - the first fully embedded corporate card and spend management solution for automotive dealerships, integrated directly into Tekion's Automotive Retail Cloud platform. Addresses operational complexity by enabling real-time transaction reconciliation, instant card issuance, and automated policy controls. Replaces legacy methods like paper checks and disconnected card programs.
- KlarnacoreIntegration of Klarna's full payments suite—including Pay in Full, interest-free Pay in 4, and longer-term financing options—into Tekion Pay built into Tekion's Automotive Retail Cloud platform. Enables flexible payment options for U.S. auto service departments.
- Advent ResourcescoreIntegration between Advent Advantage digital car deal system and Tekion's cloud-based DMS platform. Powered by API connectivity and real-time webhooks, enabling dealerships to sync vehicle inventory, push customer information, create deals, and transfer documents without re-keying or duplicate entries.
- DAS TechnologycoreIntegration to enhance data sharing and operational efficiency for automotive retailers. Facilitates real-time data exchange between DAS's platform and Tekion's Automotive Retail Cloud, improving decision-making and engagement for car dealerships.
- SpynecoreIntegration connecting Spyne's AI-powered sales and service engagement agent (Vini AI) with Tekion's Automotive Retail Cloud platform. Enables dealers to improve information flow, reduce manual data entry, and access AI-powered customer engagement including calling, chat, service reminders, appointment scheduling, and follow-up communications.
- NumacoreIntegration connecting Numa's AI Appointment Agent with Tekion's Automotive Retail Cloud service module. Enables dealers to automatically capture and book service appointments directly into the ARC Service Scheduler, reducing manual data entry and addressing average of 158 missed service appointment calls per month.
- VoliestrategicSelected as pilot partner for Tekion's new App Store. AI-enhanced BDC communication platform for automotive industry enabling dealers to purchase Volie solutions directly through Tekion's ARC platform. Streamlines procurement and improves data exchange.
- Hyundai Auto CanadastrategicPartnership for OEM DMS certifications in Canada. Tekion expanding OEM certifications in Canada including Kia.
- Kia CanadastrategicOEM DMS certifications expanding Tekion's reach in Canadian market.
- PamcorePam joined Tekion Strategic Partner Program to enhance AI voice capabilities within the platform ecosystem.
- CCC Intelligent SolutionscoreCCC Repair Workflow integration with Tekion's cloud-native platform enabling streamlined collision repair processes.
- Microsoft AzurecoreTekion builds Automotive Retail Cloud and Smart Communication AI tool with Azure cloud infrastructure. Cloud provider for US and Canadian customers (data stored on US-based servers).
- Mia LabscoreIntegration bringing seamless connectivity to the automotive ecosystem through Mia Labs' platform integration with Tekion.
- Five64strategicAcquisition of Five64, an interstate vehicle registration solutions provider, to enhance cross-state vehicle transactions. Simplifies tax, title, and license calculations and reduces transaction errors for smooth online and in-store vehicle sales.
- Amazon Web ServicescoreCloud infrastructure provider for US and Canadian customers. Tekion's platform deployed across multiple data centers with AWS providing additional encryption layers.
- Toyota Motor North AmericastrategicTekion named as approved Toyota SmartPath/MONOGRAM CRM provider, expanding dealer options. Integration with Toyota's financing and desking tools.
Scale indicators35 records
Recent moves6 records
Expansion highlights6 records
Tekion competitors and assessment
Company assessmentDirect peers
- CDK Global: The dominant US DMS provider serving the majority of franchised auto dealers. CDK is Tekion's primary direct competitor; its June 2024 cyberattack catalyzed a wave of dealer group defections to Tekion, including the 158-location Asbury Automotive migration.
- Reynolds and Reynolds: Long-established DMS and retail management system provider for automotive dealers. Competes head-to-head with Tekion for enterprise dealer group contracts, and represents a major incumbent threat Tekion is displacing.
- DealerSocket (Sirena): DealerSocket, now part of Sirena, provides CRM, DMS, and desking solutions to automotive dealers. A direct peer in the dealer CRM and management software space, competing with Tekion for mid-market and enterprise dealer group accounts.
- PBS Systems: Canadian-based DMS provider with growing US footprint. Targets franchised auto dealer groups with a similar platform-plus-services model, making it a relevant comparable as Tekion expands into Canada and the US enterprise segment.
- Dominion DMS: Cloud-based dealer management system serving franchised auto dealers. Competes directly with Tekion's ARC for next-generation DMS deals, particularly with smaller-to-mid-sized dealer groups seeking modern cloud-native alternatives.
- Autosoft: DMS provider for independent and franchised auto dealers. A direct competitor in the dealer management software category, with overlapping target customers in the small-to-mid dealer group segment.
Broad incumbents
- Cox Automotive: Owner of Dealertrack, VinSolutions, Kelley Blue Book, Autotrader, and Manheim. Operates broadly across the automotive retail stack with overlapping DMS/CRM capabilities to Tekion's ARC, but as part of a much larger portfolio rather than a specialized AI-native platform.
- Salesforce: General-purpose CRM and platform that some automotive OEMs and large dealer groups use for customer engagement. A broad incumbent whose automotive vertical efforts (e.g., Automotive Cloud) overlap with Tekion's CRM AI and Tekion Pay capabilities.
Emerging players
- Fullpath: AI-driven customer data platform and marketing automation vendor purpose-built for automotive dealers. An emerging player in dealer AI/marketing that overlaps with Tekion's CRM AI and lead conversion capabilities.
Others
- CCC Intelligent Solutions: Major insurance-driven automotive software provider with collision repair workflow tools. CCC Repair Workflow is integrated with Tekion's platform, making it an ecosystem partner and adjacent comparator in dealer service operations and parts management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tekion social profiles
Digital presenceTekion compliance and trust
Trust signalCompliance8 records
Tekion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tekion leadership team
Management profileNumber of profiles
Profiles13 records
Tekion subsidiaries and ownership
Company hierarchySubsidiaries6 records
Tekion funding detail
Funding detailFunding overview
Funding rounds7 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tekion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tekion
What does Tekion do?
Tekion sells a cloud-native, AI-native SaaS platform purpose-built for automotive retail, structured as three integrated clouds: Automotive Retail Cloud (ARC) for dealers, Automotive Enterprise Cloud (AEC) for OEMs, and Automotive Partner Cloud (APC) for technology partners. The platform unifies dealer management, CRM, digital retail, service operations, parts, payments, payroll, and analytics on a single data foundation, and is augmented by an agentic AI suite (T1, Service AI, Salesperson AI, F&I Manager AI, Accounts Payable AI, CRM AI, Accounting AI). It is sold via subscription to dealerships, dealer groups, and OEMs globally.
Is Tekion a public or private company?
Tekion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tekion founded?
Tekion was founded in 2020. It employs 1,001 to 5,000 people.
Where is Tekion based?
Tekion is headquartered in Pleasanton, United States, in the North America region.
How does Tekion make money?
One revenue line is on record: saaS Platform Subscription.
Who are Tekion's main competitors?
Direct peers on record are CDK Global, Reynolds and Reynolds, DealerSocket (Sirena), PBS Systems, Dominion DMS and Autosoft. Broad incumbents are Cox Automotive and Salesforce. Fullpath is listed as an emerging player. CCC Intelligent Solutions is listed as an others.
Does Tekion have an API?
Yes. Tekion offers an API platform through its Automotive Partner Cloud (APC) with 390 APIs available and 670M annual transactions processed. The platform enables partners to build integrations with dealerships through REST APIs and webhooks for real-time data sync. API access is tiered through partner program levels (Standard, Enterprise, Strategic). Developer documentation is at apc.tekioncloud.com.
What industry is Tekion in?
Tekion's product category is Automotive Retail Software (Dealer Management Systems). Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 44133 and its SIC code is 5734.