KidsOnline

What KidsOnline does

KidsOnline operates a cloud-based SaaS kindergarten management platform headquartered in Hanoi, Vietnam, with a regional office in Ho Chi Minh City. The company sells annual subscriptions to Vietnamese preschools and kindergartens, providing a web-based administration portal (KOMT) plus iOS and Android mobile applications that connect schools, teachers, and parents. Core functionality includes student and staff information management, fee and tuition handling, periodic child development reporting, two-way school-parent communication, and health and nutrition tracking. Reported customer outcomes include 20% reduction in annual operational costs for kindergartens, 30% reduction in teacher daily workload, and 90% of surveyed parents reporting greater security using partner schools.

The platform is differentiated by an automatic facial recognition attendance feature powered by AWS Rekognition, marketed at 99.99% accuracy with sub-second check-in and real-time parent notifications. KidsOnline integrates Vietnam's NAPAS national payment gateway for QR-code tuition collection and reconciliation, and has added an AI chatbot for teacher productivity (lesson planning, report generation, nutrition menu recommendations, parent Q&A), an AR-enabled coloring book, and KidsEdu curriculum content. Strategic partners include APEG (distribution), NAPAS (payments), AWS (vision AI), International STEM Association (teacher certification), UNICEF Vietnam, and several healthcare and insurance providers.

The company serves roughly 1,200-1,500+ kindergartens in Vietnam — spanning international chains (Maple Bear, Marie Curie, Egroup, ME School) and mid-market local schools — with 20,000+ active teachers and 150,000+ daily parent accounts. Go-to-market combines direct enterprise field sales to school owners with self-serve mobile app adoption for parents. Disclosed equity capital is approximately $350K accumulated across 2016-2017, and the company sits within the OMT Education group alongside related entities OMT Education, SchoolOnline, and wholly-owned subsidiary KidsEdu. In 2025, KidsOnline was named to the HolonIQ Southeast Asia EdTech 50 list and announced geographic expansion into Kenya, Nigeria, and Ghana.

Name

KidsOnline

Legal name

KIDSONLINE ONE MEMBER COMPANY LIMITED

Website

https://kidsonline.edu.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

KidsOnline is a Vietnam-based SaaS platform selling annual subscriptions to kindergartens for cloud-based school management, facial recognition attendance, parent-teacher communication, and tuition payments. It serves 1,200+ preschools with 150,000+ daily parent accounts and is expanding into Africa.

Ownership category

akta.pro rank

Product category

Preschool Management Software

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYEDACABAL

Preschool Programs within Childcare Centers

Education/Early Childhood Education/Preschools & Pre-K Programs

Keywords

• Preschool management software
• Kindergarten management SaaS
• Facial recognition attendance
• Parent communication platform
• Early childhood education technology

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Subscription-based SaaS model providing access to the kindergarten management platform, mobile applications, and cloud services. Schools pay recurring fees for ongoing access to the platform's features including attendance, communication, and reporting tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

KidsOnline is a cloud-based kindergarten management SaaS platform that connects preschools, teachers, and parents through web and mobile (iOS/Android) applications. Its core offering includes facial recognition-powered contactless attendance, tuition and fee management with QR-based payments, real-time updates with photos and videos of children's activities, two-way school-parent communication, and an AI chatbot that automates lesson planning, reporting, and administrative tasks. The platform serves as the operating system for over 1,200 kindergartens in Vietnam with 20,000+ teachers and 150,000+ parent accounts interacting daily.

Product overview

KidsOnline is a comprehensive preschool management ecosystem consisting of the core KidsOnline Platform (web and mobile app) serving as the #1 preschool management solution in Vietnam, the KOMT administration portal for school operators, the KidsOnline AI Chatbot for automating teacher and administrative tasks, the KidsEdu curriculum development program for STEM education, and the AR Coloring Book for interactive learning. The platform connects over 1,200 kindergartens with teachers and parents, offering facial recognition attendance, real-time updates, tuition management, and communication tools as an integrated system with the Napas payment gateway for fee collection.

Differentiator

Problem solved

Functional benefit

Brands

• KidsOnline: Primary brand for preschool management software platform connecting kindergartens, teachers, and parents

Products and services

• KidsOnline Platform Comprehensive cloud-based preschool management software connecting schools, teachers, and parents through web and mobile interfaces, featuring facial recognition attendance, real-time updates, tuition management, and two-way communication.
• KidsOnline Mobile Application Mobile app for iOS and Android that lets parents receive real-time updates, photos, and attendance notifications, and lets teachers manage attendance and send updates from mobile devices.
• KOMT (KidsOnline Management Tool) Web-based administration portal for kindergarten operators to manage classes, teachers, students, attendance, billing, and parent communications from a centralized dashboard.
• KidsOnline AI Chatbot AI-powered virtual assistant integrated into the KidsOnline platform that provides 24/7 support to teachers and kindergarten managers, automating STEM lesson plan generation, periodic reports, nutrition menu recommendations, child development assessments, parent Q&A, enrollment planning, and event/content creation.
• AR Coloring Book Augmented reality-enabled coloring book that animates children's drawings via the KidsOnline mobile app, combining creative play with STEM-aligned early childhood education.
• KidsEdu Early childhood curriculum development program providing STEM education resources, lesson plans, teaching materials, and professional development courses for preschool teachers.

Quantifiable outcome

• 20% reduction in annual operational costs for kindergartens
• +4 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature9 records

Partnerships

15 partnerships are on record, tiered core and minor.

• APEGcoreStrategic or Co-development Partner · 1 December 2025Strategic partnership signed December 1, 2025 in Haiphong between OMT-KidsOnline-KidsEdu and APEG. The collaboration aims to advance digital transformation for kindergartens in Vietnam, bringing modern management practices to thousands of educational institutions.
• OMT (Online Media Technology)coreOthersParent company and strategic partner providing technology infrastructure and education platform ecosystem including OMT Education and SchoolOnline platforms.
• KidsEducoreStrategic or Co-development PartnerEducational program development partner specializing in STEM curriculum and teaching materials for early childhood education.
• NAPAScoreTechnology or IntegrationNational payment gateway integration enabling QR code-based tuition payments with real-time transaction confirmation and automatic fee reconciliation for schools.
• Amazon Web Services (Rekognition)coreTechnology or IntegrationFacial recognition technology provider powering KidsOnline's automatic attendance check with 99.99% accuracy for child identification.
• International STEM Association (ISA)minorStrategic or Co-development PartnerPartnership for STEM.org certified educator training programs for kindergarten teachers in Vietnam.
• Bệnh Viện Nhi Trung Ương (National Children's Hospital)minorOthersHealthcare partner providing health consultation resources and promoting child health awareness for kindergarten communities.
• Hệ Thống Bệnh Viện Đa Khoa MEDLATECminorOthersHealthcare partner network offering health check-up services and medical support for children at partner kindergartens.
• VietinBank InsuranceminorOthersInsurance partner offering child insurance products and services to families using KidsOnline platform.
• tiNiWorldminorGTM or Marketing PartnerChildren's entertainment center chain partnership for joint promotional activities and family engagement programs.
• UNICEF Viet NamminorOthersChild welfare advocacy partnership supporting children's rights and safe digital practices for families.
• Monkey JuniorminorGTM or Marketing PartnerEarly childhood education content partner offering supplementary learning materials for KidsOnline users.
• AMV - Tập đoàn Y tế Đức MinhminorOthersHealthcare partner providing medical services and health consultation for kindergarten communities.
• A365 - Trung tâm Sáng kiến Sức khỏe và Dân sốminorOthersPublic health initiative partner supporting population health and education programs.
• ETS - Education Technology ScienceminorGTM or Marketing PartnerEducational content partner providing creative discovery books and learning materials for children.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brightwheel: US-based leading preschool and daycare management SaaS platform offering attendance, billing, parent communication, and learning observation features—direct functional competitor to KidsOnline serving the same kindergarten/preschool customer segment.
• ClassDojo: Global classroom communication and management platform connecting teachers, students, and parents; operates in a similar SaaS-for-schools niche and competes for the same two-way school-parent communication workflow that KidsOnline addresses.
• Lillio (formerly HiMama): Early childhood education platform providing daily reports, parent communication, attendance, and billing for preschools—directly comparable product offering and customer base to KidsOnline.
• Seesaw: Student portfolio and family communication platform used widely in elementary and preschool classrooms; overlaps with KidsOnline's parent communication and student documentation features.

Broad incumbents

• Procare Solutions: Established US child care management software provider with broader portfolio including tuition processing, accounting, and family engagement—incumbent in the same product category as KidsOnline with deeper feature breadth.
• FACTS (FACTS Management): Long-standing K-12 and child care management solutions provider offering tuition management, admissions, and school administration tools—competes for school administrative software wallet share.
• Edmodo: Global school communication and classroom management platform that overlaps with KidsOnline's parent-school communication and student information management functionality at a broader K-12 scale.

Regional players

• Tadika: Malaysia-based kindergarten management and parent engagement platform targeting the same early childhood education vertical with overlapping feature set including attendance, billing, and communication.

Others

• EduSpaze: Singapore-based EdTech accelerator that included KidsOnline in its 2022 cohort; relevant as ecosystem participant and potential investor rather than direct competitor.
• SchoolOnline (Vietnam): Vietnamese K-12 online learning platform under the OMT ecosystem (same parent company as KidsOnline); comparable SaaS-for-schools business model in the same Vietnamese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCifGMEt6lbQBiWUPlnssVLg?view_as=subscriber
• Facebookfacebook.com/kidsonline.edu.vn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidsOnline