Zagg
ZAGG Inc designs, manufactures, and distributes mobile device accessories — screen protectors, phone cases, power solutions, and keyboards — under the ZAGG, Mophie, and InvisibleShield brands, selling through its website, 100+ franchise locations, and major retailers globally.
- Company typePrivate
- Founded2006
- HeadquartersMidvale, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zagg does
ZAGG Inc is a US-based, now-private designer, manufacturer, and distributor of mobile device accessories operating under the ZAGG, Mophie, InvisibleShield, Gear4, and IFROGZ brands with headquarters in Midvale, Utah, and a regional office in Shannon, Ireland. The portfolio spans screen protectors (including the tiered XTR3/XTR4/XTR5 line and Self-Healing Nano-Memory Technology™), protective phone cases (rugged, slim, kickstand, graphene-reinforced, MagSafe-compatible), power solutions through Mophie (power banks, wireless chargers, battery cases, GaN wall chargers), keyboards and styluses, and audio accessories. Underlying technology is rooted in materials science, an extensive patent estate across screen protection, battery cases, keyboards, and power management, and the proprietary InvisibleShield On Demand in-store cutting system covering more than 2,500 device designs.
The go-to-market combines direct-to-consumer e-commerce via ZAGG.com, a franchise network of more than 100 retail locations across the United States, Canada, and Puerto Rico (initial franchise fee $12,000, 5% royalty), and shelf presence in AT&T, Best Buy, T-Mobile, Verizon, and Walmart, with Mophie products additionally placed in Apple retail stores and Apple.com. Revenue is generated via unit-priced hardware sales — screen protectors typically $14.99–$59.99 and Mophie accessories $14.95–$74.95 — supported by a bundle discount (20% off two or more items) and a limited lifetime warranty/free-replacement program. Consumer mobile-device users are the primary customer segment; secondary segments include corporate gifting/custom-branding buyers (ZAGG Business, Mophie Custom Branding) and retail payment integrators served through Mophie mobile pay cases compatible with Verifone (E280/E285) and Ingenico (RP750, Link 2500/2500i, Moby 8500) card readers. Significant historical M&A includes iFrogz (2011), Mophie (2016, ~$100M), BRAVEN (2018), and HALO2CLOUD (2019, ~$43M).
The company positions itself as the "World's #1 Mobile Protection Brand" based on Circana unit-sales data from 2011 through 2025 and reports more than 450 million devices protected globally. It emphasizes limited lifetime warranties, environmental responsibility (4.5+ million pounds of plastics eliminated via eco-packaging), and rapid coverage of new OEM launches, including the 2025/2026 iPhone 17 family, Samsung Galaxy S26, Galaxy Z Fold7/Flip7, Google Pixel 10, and iPad M4/M5. Distribution is balanced across North America with limited international penetration beyond an Irish regional office and noted service restrictions in Quebec due to Bill 96 compliance.
Zagg firmographics
Firmographics- Name
- Zagg
- Legal name
- ZAGG Inc
- Website
- https://zagg.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ZAGG Inc designs, manufactures, and distributes mobile device accessories — screen protectors, phone cases, power solutions, and keyboards — under the ZAGG, Mophie, and InvisibleShield brands, selling through its website, 100+ franchise locations, and major retailers globally.
- Ownership category
- akta.pro rank
Zagg industry classification
Industry- Product category
- Consumer Mobile Device Accessories
- NAICS
- Electronics and Appliance Retailers (44921)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL)
Keywords
Where Zagg is headquartered
LocationHeadquarters
- HQ city
- Midvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zagg business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Hardware Product Sales: ZAGG generates revenue through the sale of mobile accessories including screen protectors, phone cases, power banks, wireless chargers, keyboards, and styluses. Products are sold through direct-to-consumer e-commerce, franchise retail locations, and major retail channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Glass XTR5 screen protector MSRP |
| Unit Pricing | Pay-as-you-go | ZAGG Pro Stylus 2 retail pricing |
| Unit Pricing | Pay-as-you-go | Pro Keys 2 keyboard discount pricing |
| Unit Pricing | Pay-as-you-go | Mophie soft goods collection pricing |
| Transaction based/ take rate | Pay-as-you-go | Bundle discount promotion |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Zagg product offering
Product offeringCore offering
ZAGG designs, manufactures, and distributes mobile device protection and accessory products globally through its three flagship brands: InvisibleShield (screen protectors), Mophie (portable power and wireless charging), and ZAGG (phone cases, keyboards, and signal-boosting accessories). The company's product portfolio spans tempered-glass screen protection, battery cases and power banks, wireless chargers, rugged and slim phone cases, productivity keyboards, and device-attachable signal boosters, sold primarily to individual mobile-device owners through major retailers and the company's own e-commerce site.
Product overview
ZAGG is a global leader in mobile accessories and protective technology, operating as 'The World's #1 Mobile Protection Brand.' The company offers a portfolio of products under multiple brands: the core ZAGG brand for screen protectors (InvisibleShield) and phone cases; the mophie sub-brand for power solutions (wireless chargers, power banks, battery cases) and enterprise mobile payment systems; and Gear4 for additional protective accessories. Product lines span screen protectors at multiple technology tiers (XTR3 through XTR5), protective cases (rugged, slim, kickstand, graphene-reinforced), power management (wireless charging, portable batteries, GaN chargers), keyboards and input devices, and business solutions (InvisibleShield on Demand retail system, custom branding, franchise program). The company emphasizes innovation leadership, claiming to have invented both the screen protection category and the mobile battery case category, with over 450 million devices protected worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Mophie: Premium power solutions and mobile accessories including battery cases, wireless chargers, power banks, and wall chargers for Apple and mobile devices.
- InvisibleShield
- Gear4
- IFROGZ
- ZAGG Business
Products and services
- InvisibleShield Screen Protectors (Glass, XTR3, XTR4, Glass XTR) Tempered-glass and hybrid screen protectors for smartphones and tablets, featuring Self-Healing Nano-Memory Technology, graphene-infused formulations, and D3O impact technology, designed to protect mobile device screens from scratches, cracks, and drops.
- Mophie Portable Power Banks and Wireless Chargers (Snap+, Snap+ Vent, Snap+ Powerstation) Wireless charging power banks, magnetic vent mounts, and on-the-go charging accessories for smartphones, integrating Qi wireless charging and magnetic alignment technology.
- Mophie Juice Pack Battery Cases Protective battery cases for smartphones that add extra battery life through a slim, integrated case design.
- ZAGG Phone Cases (Crystal Palace, London Snap, Santa Cruz Clear, Manhattan Snap, Denali) Slim, rugged, clear, and designer phone cases that protect smartphones against drops and scratches, including screen sanitizer cases and rugged variants with anti-microbial and impact-absorption features.
- ZAGG Pro Keys Wireless Productivity Keyboard and Messenger Folio Keyboard Detachable wireless keyboards and folio cases with backlit keys for tablets (e.g., Apple iPad), enabling laptop-like typing and productivity on tablets.
- ZAGG 5G/LTE Signal Boosters Device-attachable signal boosters for mobile phones improving call quality and data throughput on 4G LTE and 5G networks.
- Mophie Custom Branding Custom-branded Mophie portable power accessories for corporate gifting, employee appreciation, conferences, and promotional campaigns.
- Mophie Mobile Payment System Mobile point-of-sale payment hardware and software for businesses to accept card payments through a mobile device.
- InvisibleShield Screen Protection Plans and on-Demand Installation Subscription-style screen protection plans paired with in-store and on-demand professional screen protector installation services at participating retailers.
- ZAGG Screen Repair Service Device screen repair service available to customers, where offered, to fix cracked or damaged mobile-device screens.
Quantifiable outcome
- Over 450 million devices protected globally
- +1 more outcomes
Companies that use Zagg
Customer profileSegments3 records
Ideal customer profiles2 records
Zagg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Zagg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Screen SkinzminorScreen Skinz partnered with ZAGG as part of a strategic licensing and distribution arrangement, positioning Screen Skinz's patented personalized screen protector technology for broader market access. The partnership includes collaboration with Belkin and ZAGG as part of Screen Skinz's expansion strategy.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Zagg competitors and assessment
Company assessmentDirect peers
- UAG (Urban Armor Gear): UAG is a rugged phone case specialist competing directly with ZAGG's Denali and Rainier lines. Comparable carrier and big-box retail distribution, with overlapping target market of outdoor, military, and enterprise users seeking drop-rated protection.
- Anker Innovations: Anker is a primary competitor to Mophie's portable power, wireless charging, and GaN charging products. Anker competes aggressively on price-performance across Amazon and Best Buy, and has comparable global scale with much broader product breadth.
- Spigen: Spigen is a direct competitor in phone cases and screen protectors with strong Amazon-led distribution and value-to-premium positioning. Comparable product lines (Rugged Armor, Ultra Hybrid, tempered glass protectors) directly overlap ZAGG's case and protector portfolio.
- Belkin: Belkin is a direct competitor in mobile accessories including screen protectors, cases, wireless chargers, and power products. Now owned by Foxconn, Belkin has comparable mass-market distribution at Best Buy, Apple stores, and Walmart — overlapping directly with ZAGG's channel strategy.
- OtterBox: OtterBox is a leading rugged phone case brand competing head-to-head with ZAGG's Denali and Rainier lines. Comparable distribution through carriers (Verizon, AT&T) and big-box retailers, with overlapping target customer of premium smartphone owners seeking device protection.
- Casetify: Casetify competes with ZAGG in premium phone cases and screen protectors with a strong direct-to-consumer, design-led brand. Comparable price points ($30-$80) and overlapping customer demographic of style-conscious smartphone owners, with rapid digital-first growth.
- ESR: ESR is a fast-growing mobile accessories brand competing across cases, screen protectors, and MagSafe-compatible wireless chargers. Strong Amazon and direct-to-consumer presence with aggressive pricing that overlaps ZAGG's core mid-market segments.
- Speck Products: Speck is a phone case brand with comparable distribution through Best Buy, Target, and Amazon, and overlapping premium case positioning. Speck's Presidio line competes directly with ZAGG's Crystal Palace and rugged case collections.
- Incipio (Case-Mate): Incipio (now part of Case-Mate/Vera Bradley group) is a phone case and screen protector brand with comparable mass-market distribution. Overlapping product portfolio of protective cases and tempered glass screen protectors directly competes with ZAGG at carrier and big-box retail.
Emerging players
- PopSockets: PopSockets competes in phone accessories with a distinctive grip/stand product line and licensed designs. While focused on a narrower product category than ZAGG, they overlap in mass-market distribution at Best Buy, AT&T, and Target with comparable consumer demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zagg social profiles
Digital presenceZagg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zagg leadership team
Management profileNumber of profiles
Profiles5 records
Zagg subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zagg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zagg M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zagg
What does Zagg do?
ZAGG designs, manufactures, and distributes mobile device protection and accessory products globally through its three flagship brands: InvisibleShield (screen protectors), Mophie (portable power and wireless charging), and ZAGG (phone cases, keyboards, and signal-boosting accessories). The company's product portfolio spans tempered-glass screen protection, battery cases and power banks, wireless chargers, rugged and slim phone cases, productivity keyboards, and device-attachable signal boosters, sold primarily to individual mobile-device owners through major retailers and the company's own e-commerce site.
Is Zagg a public or private company?
Zagg is a private company. It is classified as unknown and is currently operating.
When was Zagg founded?
Zagg was founded in 2006. It employs 101 to 250 people.
Where is Zagg based?
Zagg is headquartered in Midvale, United States, in the North America region.
How does Zagg make money?
One revenue line is on record: hardware Product Sales.
Who are Zagg's main competitors?
Direct peers on record are UAG (Urban Armor Gear), Anker Innovations, Spigen, Belkin, OtterBox, Casetify, ESR, Speck Products and Incipio (Case-Mate). PopSockets is listed as an emerging player.
Does Zagg have an API?
No public API is recorded for Zagg.
What industry is Zagg in?
Zagg's product category is Consumer Mobile Device Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 44921.