Smart Earth Seeds

What Smart Earth Seeds does

Smart Earth Camelina Corp. (operating as Smart Earth Seeds and Smart Earth Camelina) is a privately held Canadian specialty oilseed and animal-supplement company founded in 2009 in Saskatoon, Saskatchewan, with its camelina breeding program initiated in 2005. The company runs a vertically integrated chain that includes an in-house Camelina sativa breeding program (registered plant-genetics IP covering non-GMO group 2 herbicide tolerance, a 40% larger-seed variety and Downey Mildew resistance), contract growing with Canadian prairie farmers, and a company-operated cold-press extraction and bottling facility in Saskatoon that produces single-ingredient oil with no solvents, fillers or additives.

Its commercial product line centers on cold-pressed Camelina sativa oil sold in equine (3.78L jug, 13.25L pail, 18.93L pail) and canine (16oz, 2-pack, 64oz) formats, plus Camelina Plus, a vet-formulated powdered gastric wellness blend. The company sells primarily through Shopify-hosted direct-to-consumer storefronts in Canada and the US, supported by a Recharge-powered Subscribe & Save subscription program with a 5% discount and 60-day money-back guarantee, and supplements DTC with an Amazon listing and a growing independent retail network (Global Pet Foods, Pet Valu, Midwest Co-Op, Masterfeeds) plus a structured Barn Program and Retail & Wholesale Partner Program with MAP pricing.

The business targets horse owners and dog owners across North America seeking omega-3 supplementation, with secondary reach into barn operators, trainers and pet retailers. It claims 50,000+ horse owners, 5,500+ verified reviews and a 4.8 average rating, with regulatory standing including Health Canada LRVP approval and USEF/Equine Canada competition compliance. Distribution is concentrated in Canada (Ontario, Saskatchewan, Manitoba) and select US states (Indiana, Illinois, South Dakota, Colorado), with the company maintaining an affiliation with Linnaeus Plant Sciences Inc. for breeding and agronomic IP.

Name

Smart Earth Seeds

Legal name

Smart Earth Camelina Corp.

Website

https://smartearthcamelina.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Earth Camelina Corp. is a Canadian specialty oilseed company that breeds Camelina sativa, cold-presses it into single-ingredient omega-3 oil supplements, and sells direct-to-consumer and through retail to horse and dog owners across North America.

Ownership category

akta.pro rank

Product category

Animal Nutrition Supplements

NAICS

Oilseed (except Soybean) Farming (111120)

SIC

Fats & Oils (2070), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)

akta.pro secondary industry

Equine Organic/Non-GMO/Natural Feeds (AFADAEAI)

Keywords

• Camelina oil supplements
• Equine nutrition products
• Canine omega supplements
• Cold-pressed oil
• Animal wellness supplements

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-consumer one-time purchases: Online sales of camelina oil (equine jugs/pails and canine bottles) and Camelina Plus gastric wellness supplement via the company's Shopify storefront. Tiered pricing with bulk-purchase savings on larger equine pails (e.g., 3.78L Jug $69.99, 13.25L Pail $199.99, 18.93L Pail $269.99).
2. Subscribe & Save recurring subscriptions: Subscription plan (powered by Recharge) offering 5% off every recurring order, free shipping, flexible 4/6/8/10/12-week delivery cadence, free starter pump on first subscription order, pause/skip/cancel anytime. Available across equine jugs, pails and Camelina Plus.
3. Wholesale and Barn Partner program sales: Approval-based B2B wholesale with two tiers: Barn Program (trainers/facilities, internal use, min 2 pails/order, upfront payment) and Retail & Wholesale Partner (resellers, min 5 pails/order, MAP pricing, dedicated support). Pricing not publicly disclosed; orders placed via approved online accounts.
4. Third-party marketplace sales (Amazon and authorized retailers): Company acknowledges sales through Amazon and brick-and-mortar retailer/distributor channels but states refunds can only be issued for orders placed directly on its own website.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Smart Earth Seeds develops and breeds proprietary Camelina sativa varieties and cold-presses the seed into single-ingredient camelina oil sold as a daily omega-3 supplement for horses and dogs. Its vertically integrated operation spans in-house plant breeding, contract growing with Canadian prairie growers, on-site cold-press extraction and bottling in Saskatoon, and direct distribution to equine and canine consumers plus barn/retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Camelina Oil for Equine (3.78L Jug)

Quantifiable outcome

• 92% of 1,569 reviews for the Equine 3.78L Jug are 5-star; 4.9 average rating.
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major, moderate and minor.

• Linnaeus Plant Sciences Inc.coreStrategic or Co-development PartnerLinnaeus Plant Sciences Inc. is explicitly identified as an affiliate of Smart Earth Camelina Corp. in the Camelina Plus product disclaimer. Both entities share product-related liability language and are connected to the underlying camelina breeding and agronomic IP that supports Smart Earth's commercial product line.
• Shopify Inc.coreTechnology or IntegrationShopify powers Smart Earth Camelina Corp.'s online e-commerce storefronts (smartearthcamelina.ca and smartearthcamelina.com), processes orders and payments, and is referenced in the Privacy Policy as a third-party data processor.
• Recharge PaymentscoreTechnology or IntegrationRecharge Payments underpins the Subscribe & Save recurring-order program. The platform handles subscription billing, delivery cadence (every 4–12 weeks), pause/skip/cancel functionality and the 5% subscriber discount across equine jugs, pails and Camelina Plus.
• Stamped.iocoreTechnology or IntegrationStamped.io is the verified-review and customer Q&A platform embedded across all Smart Earth product pages, powering the 5,500+ verified reviews, 4.8 average rating, customer photos and product Q&A workflows.
• Global Pet Foods (multiple franchise locations)majorChannel Partner/ Reseller/ DistributorGlobal Pet Foods is a multi-store Canadian pet retail franchise; the Smart Earth store locator lists at least 14 Global Pet Foods locations (stores numbered 046, 007, 048, 051, 070, 074, 091, 092, 116, 150, 173, 180, 182, 191 and 197) stocking Smart Earth Camelina across Barrie, Brantford, Cambridge, Hamilton, Huntsville, Innisfil, London, Midland, Orangeville, Owen Sound, Stoney Creek, St. Thomas, Toronto and West Hill.
• Midwest Co-Op Services Inc.moderateChannel Partner/ Reseller/ DistributorMidwest Co-Op Services Inc. operates multiple Ontario feed/agriculture retail locations (Hanover, Markdale, Mount Forest) that stock Smart Earth Camelina equine and canine products.
• Pet Valu (locations 2115 and 2264)moderateChannel Partner/ Reseller/ DistributorPet Valu franchise stores in Collingwood and Orillia, Ontario carry Smart Earth Camelina products per the company's retailer directory.
• Masterfeeds (Winnipeg)minorChannel Partner/ Reseller/ DistributorMasterfeeds' Winnipeg location (17 Speers Road, Winnipeg MB) is listed as a Smart Earth Camelina retailer.

Scale indicators9 records

Recent moves3 records

Expansion highlights6 records

Emerging players

• PetHonesty: DTC pet wellness brand selling supplements (joint, skin, omega) for dogs through owned e-commerce and major retail. Comparable to Smart Earth's canine line on go-to-market model, ingredient-led positioning, and retail expansion playbook.
• Zesty Paws: Fast-growing DTC pet supplement brand focused on dogs, with subscription-led retention and broad retail expansion. Comparable to Smart Earth's canine line as a subscription-driven, single-ingredient-positioned pet supplement sold via own e-commerce plus major retailers.

Direct peers

• KAM Animal Services: Veterinarian-developed equine supplement brand (KAM Joint, KAM Hoof, etc.) with US and Canadian distribution. Comparable to Smart Earth as a vet-formulated equine supplement competitor with similar premium positioning and retailer/wholesale channels.
• HorseTech: Equine nutritional supplement specialist selling hoof, joint, and omega formulations direct-to-consumer with custom blending. Comparable to Smart Earth as a niche equine supplement brand competing for the same horse-owner wallet share with targeted functional claims.
• Uckele Health & Nutrition: Long-standing equine and companion-animal supplement manufacturer offering a wide range of joint, hoof, skin, and omega products. Comparable to Smart Earth as a vet-formulated equine supplement brand with wholesale and DTC channels.
• Omega Fields: Equine-focused omega-3 supplement company built around stabilized ground flax (Equilene) and related products. Directly competes with Smart Earth in the equine omega-3 daily-feed category with a similar DTC plus feed-store distribution model.
• Camelina Company: Specialty camelina oil producer supplying food, feed, and biofuel markets globally. Comparable to Smart Earth as a vertically oriented camelina company working with growers and selling camelina-based products into North American and international markets.

Broad incumbents

• Platinum Performance: Largest premium equine nutrition brand in North America, offering broad-spectrum supplements (including omega and joint formulations) via DTC, vet channels, and trainer networks. Comparable to Smart Earth as a premium equine supplement brand targeting performance horse owners, but operates at materially larger scale and broader portfolio.
• Manna Pro: Major equine and livestock nutrition brand with broad SKU coverage across feed, supplements, and care products sold through mass and feed-store channels. Comparable to Smart Earth on the equine feed-store shelf, though at much larger scale and lower price points.
• Farnam (Equicare): Established equine health and nutrition brand within the Central Garden & Pet portfolio, with deep retail penetration in tack and feed stores across North America. Comparable to Smart Earth as a competitor for equine supplement shelf space and end-buyer awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SmartEarthSeeds
• YouTubeyoutube.com/channel/UCyCU0tctVFYHxqB4_czI7aA
• Facebookfacebook.com/SmartEarthCamelina
• Instagraminstagram.com/smartearthcamelina
• LinkedInlinkedin.com/company/se-camelina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Earth Seeds