What Omega Fields does

Omega Fields, Inc. is a privately held Wisconsin-based company founded in 2012 that develops, manufactures, and sells flax-based omega-3 nutritional supplements for horses, dogs, and chickens. The company targets individual animal owners and operates with a small team (1-10 employees) from its headquarters in Sheboygan, WI, with a mailing address in Newton, WI.

The product portfolio is built around the proprietary Pure Glean stabilization technology, which the company positions as enhancing bioavailability versus ground flaxseed and supporting an 18-month shelf life guarantee. The flagship product is Omega Horseshine, supplemented by Horseshine COMPLETE, Omega grandE (a vitamin E supplement), Omega Nibblers horse treats, Stabilized Rice Bran, and Antioxidant Senior Care for horses; Omega Canine Shine and the Omega Smart Hearts soft-baked dog treat line; and Omega Ultra Egg for backyard chickens. Inputs are sourced from northern Canadian flax growers, with stated QC controls including rejection of oxidized seed lots prior to stabilization.

Revenue is generated primarily through direct-to-consumer e-commerce at omegafields.com and through a dealer network of independent retailers (equestrian tack shops, feed stores, and related outlets). Retail pricing spans approximately $21.95 for small-format products to $86.99 for large-format SKUs, with the First Promise Autoship & Save subscription program offering up to 10% off recurring orders and free shipping. Marketing relies on the company blog, social media channels, and content partnerships with niche equestrian and backyard-poultry influencers.

Name

Omega Fields

Legal name

Omega Fields, Inc.

Website

https://omegafields.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Omega Fields, Inc. is a Wisconsin-based privately held company that develops and sells Pure Glean-stabilized flax-based omega-3 nutritional supplements under the Omega Horseshine, Canine Shine, and Ultra Egg brands, serving horse, dog, and chicken owners via direct-to-consumer e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Animal Nutrition Supplements

NAICS

Animal Food Manufacturing (31111), Dog and Cat Food Manufacturing (311111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

akta.pro secondary industries

Functional Lipids & Essential Fatty Acids (Omega-3, Protected Fats) (AFADALAL), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Performance, Energy & Recovery Supplements (Active/Working Pets) (HLAMALAM)

Keywords

• Animal nutrition supplements
• Flax-based omega-3
• Equine supplements
• Pet supplements
• Poultry supplements

Headquarters

HQ city

Sheboygan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Omega Fields generates revenue through direct-to-consumer sales of flax-based omega-3 supplements for horses, dogs, and chickens via their e-commerce website. Products are sold in multiple sizes (4.5lb, 20lb, 45lb bags) with free shipping to most states and a subscription autoship program offering 10% savings.
2. Dealer/Retail Distribution: Products are also available through a dealer locator network, allowing retail customers to purchase Omega Fields products through local dealers and retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Omega Fields manufactures and sells flax-based omega-3 nutritional supplements for horses, dogs, and chickens, using proprietary Pure Glean ground flaxseed stabilization technology. Its core product is Omega Horseshine (stabilized ground flaxseed for horses), complemented by Omega Canine Shine for dogs and Omega Ultra Egg for chickens, plus vitamin/mineral and treat extensions. Products are sold directly to consumers via the company's e-commerce website, through a dealer locator network, and via a recurring autoship subscription program.

Product overview

Omega Fields offers a portfolio of flax-based omega-3 supplements primarily for horses, dogs, and chickens. The core horse product is Omega Horseshine, a stabilized ground flaxseed supplement for coat, hoof, and performance health. This is available in a standard version and an enhanced 'COMPLETE' formula that adds vitamins and minerals. Companion products include Omega grandE (vitamin E and antioxidant support), Omega Nibblers (low sugar/starch treat supplements available in multiple flavors), Omega Stabilized Rice Bran, and Omega Antioxidant Senior Care. For dogs, the main offering is Omega Canine Shine (flax, fish oil, and antioxidant supplement), plus Omega Smart Hearts treats. For chickens, Omega Ultra Egg provides omega-3 supplementation. All products use proprietary Pure Glean stabilization technology for a guaranteed 18-month shelf life without refrigeration. Products are sourced from northern Canadian flaxseed grown to Global Food Safety Initiative standards.

Differentiator

Problem solved

Functional benefit

Brands

• Omega Horseshine: Flax-based omega-3 supplement for horses to support coat, hooves, and performance.
• Omega Horseshine COMPLETE
• Omega grandE
• Omega Nibblers
• Omega Canine Shine
• Omega Ultra Egg
• Omega Stabilized Rice Bran
• Omega Antioxidant Senior Care

Products and services

• Omega Horseshine Primary omega-3 supplement for horses made from Pure Glean stabilized ground flaxseed to support a shiny coat, strong hooves, and overall performance across all life stages. Sold in 4.5lb, 20lb, and 45lb bags.
• Omega Horseshine COMPLETE Enhanced all-in-one omega-3 supplement for horses that adds a full spectrum of vitamins and minerals on top of the stabilized ground flaxseed base for total nutritional support.
• Omega grandE Natural-source vitamin E and antioxidant supplement for horses built on a stabilized flaxseed base with omega-3, 6, and 9 fatty acids, delivering 1,500mg of natural vitamin E (d-alpha-tocopherol) per serving.
• Omega Nibblers Low Sugar & Starch Heart-shaped low sugar and starch treat supplement for horses made from stabilized ground flaxseed and natural ingredients, available in Apple, Peppermint, Pear, and Blackstrap Molasses flavors in 3.5lb pouches and 15lb boxes.
• Omega Stabilized Rice Bran Natural stabilized rice bran supplement for horses, designed to be highly palatable and digestible for all horse types.
• Omega Antioxidant Senior Care Antioxidant supplement formulated specifically for senior horses to support overall health and wellness.
• Omega Canine Shine Natural omega-3 supplement for dogs combining Pure Glean stabilized flax, fish oil, and antioxidants to support a shiny coat, healthy skin, energy levels, and prevention of hot spots.
• Omega Ultra Egg Omega-3 supplement for backyard chickens designed to support egg quality and overall poultry health.
• Omega Smart Hearts Soft baked heart-shaped dog treats made with human-grade NON-GMO ground flaxseed as the #1 ingredient, free of corn and soy, offered in four flavors for everyday treat use.

Quantifiable outcome

• Products guaranteed stable for 18 months with no signs of rancidity or loss of nutritional value
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• SaddleRightminorOthersSaddleRight is an affiliated company under the Omega Fields network. The partnership is part of Omega Fields' Our Network section, which includes complementary animal product companies serving the equestrian market.
• Dog Collar FancyminorOthersDog Collar Fancy is an affiliated company under the Omega Fields network, offering dog collar products. The partnership is part of Omega Fields' Our Network section for complementary pet product companies.
• WiredWorksminorOthersWiredWorks is an affiliated company under the Omega Fields network. The partnership is part of Omega Fields' Our Network section featuring complementary animal product companies.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• SmartPak Equine: Direct-to-consumer equine supplement and pharmacy company offering daily-dose supplement packs, joint support, and nutrition products to horse owners. Most directly comparable to Omega Fields given shared DTC subscription model and overlapping equine supplement product lines.
• Platinum Performance: Premium equine nutrition company selling omega-3 and comprehensive vitamin/mineral formulas to performance horse owners. Closely comparable in target customer (high-end equestrian), product category (omega-3 supplementation), and premium pricing strategy.
• Manna Pro: Animal nutrition brand offering equine supplements, treats, and feed along with broader small-animal and backyard poultry lines. Comparable in multi-species product strategy that spans horses, dogs, and chickens.
• Kentucky Equine Research: Equine nutrition research organization that develops and markets its own branded supplement line. Comparable in equine-specific R&D-driven nutrition positioning and focus on performance and metabolic health in horses.
• Uckele Health & Nutrition: Animal nutrition manufacturer offering supplements and functional ingredients for horses, dogs, and other animals with an emphasis on quality formulations. Comparable in multi-species supplement portfolio and quality-focused positioning.

Emerging players

• Stella & Chewy's: Premium raw and freeze-dried pet food and treat brand emphasizing natural, high-quality ingredients. Comparable as a natural-ingredient-focused pet nutrition brand serving dog owners seeking premium positioning.
• Solid Gold Pet: Holistic pet food and supplement brand offering functional nutrition for dogs and cats with an emphasis on gut health and omega-3 inclusion. Comparable in natural, holistic pet supplement positioning targeting health-conscious pet owners.

Broad incumbents

• Nutramax Laboratories: Animal health products company with leading supplement brands including Cosequin (joint), Denamarin (liver), and Dasuquin. Comparable as a science-backed animal supplement brand addressing joint, skin, and overall health across species.
• Purina Animal Nutrition: Major animal feed and nutrition company (owned by Land O'Lakes) offering equine, livestock, and lifestyle animal nutrition products. Comparable as a broad incumbent in animal nutrition with established retail and dealer distribution.
• Farnam: Long-established equine care products company with a wide portfolio spanning fly control, grooming, hoof care, and joint supplements. Comparable as an incumbent equine supplement brand with broader product scope and larger distribution than Omega Fields.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/omegafields
• YouTubeyoutube.com/user/OmegaFieldsInc
• Facebookfacebook.com/OmegaFields
• Instagraminstagram.com/omegafields
• Pinterestpinterest.com/omegafieldss
• LinkedInlinkedin.com/company/omega-fields

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omega Fields