What Study Metro does

Study Metro (legally Study Metro Edu Consultant Pvt Ltd) is a Bangalore-headquartered overseas education consultancy founded in 2011 that operates a multi-sided platform connecting prospective international students, recruitment partners/agents, and global universities. The company serves students across the study abroad lifecycle — university selection, applications, scholarship discovery, SOP/LOR preparation, visa processing, test preparation, education loans, accommodation, and post-arrival support — and targets destinations including the USA, UK, Canada, Australia, Singapore, New Zealand, Switzerland, Dubai, Ireland, and Europe. It maintains 23 offices across India plus overseas offices in Pakistan, Sri Lanka, Nepal, and Australia, and operates a franchise and white-label model alongside direct student services.

The company's core technology is an AI-powered platform featuring 15+ AI tools including an AI University Matchmaker, AI Admissions Probability Predictor, AI Scholarship Finder, DocuPrep AI (SOP/LOR), VisaGuide AI, AI Mock Interview Preparation (multimodal: text + body language + speech), TestPrep AI, AI Resume Generator, ProfileSmart, WorkPermit Pro, AI Budget Planner, AI Education Loan Finder, CareerPath AI, and AI Credential Evaluation Finder. Supporting B2B modules include Talent CRM (student engagement), AI Creative Lab (AI marketing, content, image, and video generation), Document Intelligence, Application Processing, Support & Training, Data Intelligence, and a Virtual Counsellors team. The platform serves three customer segments: students (consumer-facing), recruitment partners (B2B SaaS + commissions), and institutions (data and recruitment services), and is accessible via a B2B partner portal and a white-label cloud portal product.

Study Metro's business model combines transactional commissions on student enrollments (partners receive up to 85%, rising to 100% on Premium Institution enrollments subject to a processing fee), franchise fees and revenue-sharing (20-25% master franchisee share), AI marketing and tool subscriptions ($49 per AI service), one-time white-label cloud portal licenses (~₹50,000 INR), and commissions on education loans, forex, flights, and accommodation. Student-facing services carry zero processing fees for university applications. The company is privately held and founder-led by CEO Abhishek Bajaj, with no disclosed institutional investment beyond a $1M funding round in 2016; it claims 300,000+ students placed at foreign universities, 1,000+ recruitment partners, 12,000+ partner universities, and industry accreditations from AIRC, AIEA, and NAFSA.

Name

Study Metro

Legal name

Study Metro Edu Consultant Pvt Ltd

Website

https://studymetro.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Study Metro is a Bangalore-based overseas education consultancy founded in 2011 that uses an AI-powered multi-sided platform to connect Indian students, recruitment partners, and 12,000+ global universities across 23 India offices and overseas locations in Pakistan, Sri Lanka, Nepal, and Australia.

Ownership category

akta.pro rank

Product category

Overseas Education Consultancy

NAICS

Educational Support Services (611710), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

akta.pro secondary industries

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB), Study Abroad Program Operators (THAKAGAD)

Keywords

• Study abroad consulting
• Overseas education services
• Student recruitment platform
• University admission guidance
• Education consultancy services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Commission on Student Enrollments: Partners receive commissions up to 85% on successful student enrollments with partner universities. Premium Institution partners receive 100% commission on enrollments subject to small processing fee.
2. AI Services Revenue: Revenue from AI marketing services ($49), AI tools, and related technology solutions sold to franchisees and partners.
3. White-Label Cloud Portal: Sale of white-labeled cloud portal solutions to franchisees and partners for $50,000 INR with 20% profit margin for franchisees.
4. Additional Services: Commissions from education loans, forex services, flight tickets, accommodation assistance, and 20+ additional services with 100% profit to partners.
5. Franchise Fees: Franchise model with revenue sharing arrangements, master franchisee revenue sharing of 20-25% based on number of franchisee partners.
6. Test Prep Courses: White-label test prep course sales with 20% profit margin for franchisees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Study Metro is an education consultancy that guides students through overseas education journeys, offering university selection, application processing, visa guidance, scholarship discovery, and test preparation. The company operates an AI-powered platform connecting students with 12,000+ universities and 500,000+ programs while serving recruitment partners and educational institutions through CRM tools, marketing automation, and white-label solutions. It also operates a franchise model with 26 offices globally and a network of 1,000+ recruitment partners.

Product overview

Study Metro operates a multi-sided platform connecting students with global education opportunities, linking top institutions with recruitment partners, and streamlining admissions. The product portfolio is organized across three segments: (1) Student-facing services — Study Abroad, Scholarship Navigator, AI Platform, Visa Guidance, Test Wizard, and University Finder, providing end-to-end guidance from inquiry through admission; (2) Partner tools — Talent CRM, AI Creative Lab, AI Marketing Toolkit, Document Intelligence, Application Processing, Support & Training, Professional Services, and Data Intelligence, enabling recruitment partners to manage students and institutions; and (3) Institution-facing solutions — Data Intelligence, Quality Assurance, Global Reach, and Professional Services helping universities attract international students. The platform also offers 15+ AI-powered tools (ApplySmart AI, AI University Matchmaker, AI Admissions Probability Predictor, AI Scholarship Finder, AI Credential Evaluation Finder, AI Visa Guide & Mock Interview, DocuPrep AI, ProfileSmart, WorkPermit Pro, AI Budget Planner, AI Education Loan Finder, CareerPath AI, TestPrep AI, AI Resume Generator, VisaGuide AI, and AI Travel Buddy) alongside white-label and franchise solutions for market expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Study Abroad Consulting Service
• AI Platform for International Students
• Visa Guidance Service
• Test Wizard (Test Preparation)
• Scholarship Navigator
• Talent CRM
• AI Creative Lab
• Document Intelligence
• Application Processing
• Support & Training
• Pure Commission Partner Program
• Data Intelligence Platform
• Professional Services for Institutions
• White-Label Cloud Portal
• Franchise Network

Quantifiable outcome

• 300,000+ students accepted in foreign universities
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• Premium Institution PartnerscoreChannel Partner/ Reseller/ DistributorTop global universities offering personalized local support and fast service where recruiter partners receive 100% commission on enrollments. Access to scholarships, fee waivers, bonuses, and full commission on 2,000+ courses.
• 7,000+ B2B AgentscoreChannel Partner/ Reseller/ DistributorGlobal network of education agents and consultants using Study Metro platform for student recruitment. Partners receive commissions up to 85% and access to AI marketing tools, training, and B2B platform features.
• 12,000+ Universities and 500,000+ ProgramscoreChannel Partner/ Reseller/ DistributorGlobal university network covering USA, UK, Canada, Australia, Singapore, New Zealand, Switzerland, Dubai, Ireland, and Asia/Europe. Universities benefit from increased international enrollment through Study Metro's partner network.
• AIEA (Association of International Education Advisors)coreStrategic or Co-development PartnerIndustry accreditation and membership demonstrating commitment to professional standards in international education advisory services.
• AIRC (American International Recruitment Council)coreStrategic or Co-development PartnerAccreditation body for education recruitment agencies ensuring compliance with standards for international student recruitment and placement.
• NAFSA: Association of International EducatorscoreStrategic or Co-development PartnerPremier global association for international education professionals. Study Metro maintains membership indicating adherence to industry best practices.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Edvoy: Study abroad platform (formerly EIC Education) with AI tools for university matching and partner network support. Comparable to Study Metro's AI platform and B2B partner approach.
• Adventus.io: Cloud-based student recruitment platform connecting institutions with global recruitment partners. Comparable B2B partner-platform model to Study Metro's Talent CRM and partner portal.
• ApplyBoard: Canadian-headquartered AI-powered study abroad platform connecting students, recruitment partners, and institutions globally. Direct competitor to Study Metro in the B2B recruitment partner and student placement space, with much larger funding base.
• Leverage Edu: India-focused AI-driven study abroad and test prep platform offering university admissions, loans, and counseling. Closely comparable to Study Metro in geography, target audience, and AI-led product positioning.
• Yocket: Indian study abroad platform focused on graduate admissions to the US, UK, and other destinations with AI-powered matching and a counselor network. Overlaps directly with Study Metro on admissions guidance and university matching.
• Jamboree Education: India-headquartered overseas education consultancy with offices across major Indian cities and AI-enabled admissions tools. Direct competitor in the Indian study abroad counseling and test prep market.

Broad incumbents

• IDP Education: Global publicly-listed education services company operating IELTS, student placement, and international recruitment. A much larger incumbent offering overlapping services in study abroad placement, particularly for Australia and UK destinations.
• Careers360: Indian education discovery and comparison platform covering colleges, exams, and study abroad. Adjacent competitor with overlap in education guidance and discovery for Indian students, though broader in scope.

Emerging players

• GradRight: India-based education financing and admissions platform helping students access study abroad options. Overlaps with Study Metro on education loan facilitation and admissions guidance for Indian students.
• CollegeDunia: Indian education platform for college discovery, admissions, and study abroad guidance. Partial overlap with Study Metro on India-origin student recruitment and university information.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=d_1_lurgGZE
• Xx.com/studymetro
• Facebookfacebook.com/studymetro.abroad
• LinkedInlinkedin.com/company/study-metro-pvt-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Study Metro