ATTN:
ATTN: is a US digital media studio that produces original social-impact programming and branded content campaigns for enterprise brands, public figures, and streaming platforms, supported by proprietary creator-matching and consumer-research tools.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ATTN: does
ATTN: is a US-based digital media studio founded in 2014 that produces original social-impact programming and branded content for enterprise clients, public figures, and distribution platforms. The company operates a hybrid content-plus-agency model: its Originals division produces series and specials distributed via streaming and broadcast partners (Max, Hulu, discovery+, CBS, NBC, MTV, ABC, Nickelodeon, Spectrum, Twitch), while its Creative Shop and Branded Partnerships units deliver fully integrated campaign development — brand strategy, social strategy, content creation, end-to-end production, and community management — to enterprise marketers including Meta, Google Chrome, Unilever/Dove, Adidas, Chevrolet, CoComelon, and the PGA TOUR. Revenue is generated through professional services fees for branded content, advertising/licensing for original programming, and creator-economy matchmaking through ATTN: Creator CoLab, with custom quote-based pricing rather than disclosed rate cards.
The company's underlying technology stack consists of three proprietary assets layered over its editorial and production operations. ATTN: Creator CoLab uses AI-powered matching to pair brands with creators for campaigns, events, and appearances and manages creator cohorts with education and networking resources. ATTN: Assembly is a research platform built on a standing panel of 5,000+ culturally connected consumers, used for trend analysis, concept pre-testing, and custom brand studies. "Made You Look" is a neuroscience-grounded attention strategy playbook developed with neuroscientists, codified into a billable service. Reach is amplified through 18-19 million social followers and a cumulative 17-18 billion video views.
ATTN: was a subsidiary of Candle Media until 2026, when co-founders Matthew Segal and Jarrett Moreno bought the company back alongside a new investor group, returning it to independent ownership. In early 2026 the company hired Edgar Hernandez — formerly of BuzzFeed and Complex Networks — as its first Chief Commercial Officer to consolidate sales, branded content, agency services, IP, and social media partnerships under unified commercial leadership. The company is headquartered at 180 Varick St, New York, with a Los Angeles office, and employs 51-100 people.
ATTN: firmographics
Firmographics- Name
- ATTN:
- Legal name
- ATTN:, Inc.
- Website
- https://attn.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATTN: is a US digital media studio that produces original social-impact programming and branded content campaigns for enterprise brands, public figures, and streaming platforms, supported by proprietary creator-matching and consumer-research tools.
- Ownership category
- akta.pro rank
ATTN: industry classification
Industry- Product category
- Branded Content & Media Production
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where ATTN: is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ATTN: business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branded Content & Creative Services: Creating branded content and campaigns for brands, including fully integrated campaign development, social strategy, content creation, and end-to-end production. Services include brand strategy, comms planning, and social community management.
- Original Programming: Producing original programming for streaming platforms (Max, Hulu, discovery+) and social platforms, including series like 'What Am I Eating' with Zooey Deschanel and partnerships with public figures.
- Creator Economy Services: Creator CoLab services matching brands with creators for campaigns, leveraging AI and human insight for authentic storytelling and measurable results.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ATTN: product offering
Product offeringCore offering
ATTN: is a digital media studio that produces original social-impact programming and delivers end-to-end branded content campaigns for brands, platforms, and public figures targeting Millennials and Gen Z. It combines creative services (Creative Shop), original content production (Originals), a proprietary AI-powered creator-brand matching platform (Creator CoLab), and a 5,000+ person consumer research panel (Assembly) to develop, pre-test, and distribute campaigns across streaming, broadcast, and social channels. Its work spans purpose-driven campaigns for clients such as Adidas, Meta, Google Chrome, Chevrolet, CoComelon, Dove, the US Department of State, and Max/Hulu.
Product overview
ATTN: is a digital media studio operating as a platform-plus-services model, combining original content production (Originals), branded content services (Creative Shop, Branded Partnerships), and proprietary technology tools (Creator CoLab™, ATTN: Assembly™). The core offering spans original programming and social content series, brand campaign development and execution, creator-brand partnership facilitation through AI matching, and consumer research capabilities. Made You Look provides additional strategy services based on neuroscience research into attention capture.
Differentiator
Problem solved
Functional benefit
Products and services
- Originals
Quantifiable outcome
- 18B+ video views and 9B+ minutes watched
- +1 more outcomes
Companies that use ATTN:
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ATTN: technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ATTN: partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- US Department of StateflagshipOffice of Public Diplomacy and Bureau of Educational and Cultural Affairs funding a comedy shorts series featuring Chris Pratt and presidential historian Doris Kearns Goodwin. Series explores constitutional values through American history as a public diplomacy initiative.
- Edgar HernandezcoreFormer BuzzFeed and Complex Networks executive appointed as first Chief Commercial Officer. Previously generated over $300 million annually at BuzzFeed. Oversees sales, branded content, agency services, IP, and social media partnerships as ATTN: evolves from social publisher to hybrid content/agency business.
- Max (HBO Max)coreStreaming platform home to ATTN:'s Emmy-nominated series 'What Am I Eating' hosted by Zooey Deschanel.
- HulucoreStreaming platform partner for original programming distribution.
- TikTok for GoodcorePartnership creating content to inspire and encourage a new generation to have positive impact on the planet.
- Dove (Unilever)coreFirst-of-its-kind cinematic vertical series with Lena Waithe and The Dove Self-Esteem Project to inspire body-positivity with teens.
- AdidascoreBreaking Barriers 360 initiative to create more opportunities to keep girls in sports.
- ChevroletcoreSocial-first series infusing outdoor adventure with Chevy Silverado durability.
- MetacoreResolutions Assistant campaign featuring Armchair Expert hosts Dax Shepard and Monica Padman highlighting Meta AI capabilities.
- Google ChromecoreSpeed Challenge campaign with Lil Yachty, Busta Rhymes, and McLaren F1 driver Lando Norris.
- CoComeloncoreFirst-ever brand campaign 'CoComelon Can Help' celebrating and supporting parents in everyday moments.
- PGA TOURcoreTruth or Putt social-first show bringing golf to a new generation through candid conversations between host Druski and PGA TOUR players.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ATTN: competitors and assessment
Company assessmentDirect peers
- BuzzFeed: Social-first digital publisher with branded content and creator-driven programming; ATTN:'s new CCO Edgar Hernandez previously generated $300M+ annually at BuzzFeed, making the operating model and customer overlap directly comparable.
- Complex Networks: Culture-led digital media company producing original video, editorial, and branded content for Gen Z and Millennial audiences; also a former employer of ATTN:'s CCO, with an analogous brand-partnership and IP model.
- NowThis: Social-first video publisher focused on news, culture, and purpose-driven content for younger audiences; mirrors ATTN:'s short-form social video strategy and brand-sponsored original series approach.
- Group Nine Media: Social-video-first media company (NowThis, The Dodo, Seeker) producing purpose-led and culturally relevant content; directly comparable in audience, distribution strategy, and brand-integration business model.
Broad incumbents
- Vox Media: Large independent digital media holding company with branded content studio (Vox Creative) and platform-level IP; overlaps with ATTN: in purpose-driven branded video and agency-of-record work for major advertisers.
- Vice Media: Global youth-focused media company producing original video, branded content, and social impact programming; directly comparable in mission-driven content for Millennials and Gen Z, though at a much larger scale.
Emerging players
- Whalar: Creator marketing agency and platform connecting brands with influencers across social platforms; closely comparable to ATTN: Creator CoLab's brand-creator matching and campaign execution capabilities.
- Captiv8: Influencer marketing platform with a creator marketplace and campaign measurement tools; competes most directly with the platform layer of ATTN: Creator CoLab for brand-creator matching spend.
- Jellysmack: Creator economy company that helps video creators and brands distribute, optimize, and monetize social video content; comparable to ATTN: in social-video content optimization and brand partnership enablement.
- Portal A: Independent digital content studio and creative agency producing branded social video for major brands; directly comparable to ATTN:'s Creative Shop in services, scale, and client profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ATTN: social profiles
Digital presenceATTN: financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATTN: leadership team
Management profileNumber of profiles
Profiles7 records
ATTN: funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATTN: M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATTN:
What does ATTN: do?
ATTN: is a digital media studio that produces original social-impact programming and delivers end-to-end branded content campaigns for brands, platforms, and public figures targeting Millennials and Gen Z. It combines creative services (Creative Shop), original content production (Originals), a proprietary AI-powered creator-brand matching platform (Creator CoLab), and a 5,000+ person consumer research panel (Assembly) to develop, pre-test, and distribute campaigns across streaming, broadcast, and social channels. Its work spans purpose-driven campaigns for clients such as Adidas, Meta, Google Chrome, Chevrolet, CoComelon, Dove, the US Department of State, and Max/Hulu.
Is ATTN: a public or private company?
ATTN: is a private company. It is classified as venture growth investor backed and is currently operating.
When was ATTN: founded?
ATTN: was founded in 2014. It employs 11 to 50 people.
Where is ATTN: based?
ATTN: is headquartered in Los Angeles, United States, in the North America region.
How does ATTN: make money?
Three revenue lines are on record. Branded Content & Creative Services are the primary driver. The others are original Programming and creator Economy Services.
Who are ATTN:'s main competitors?
Direct peers on record are BuzzFeed, Complex Networks, NowThis and Group Nine Media. Broad incumbents are Vox Media and Vice Media. Emerging players are Whalar, Captiv8, Jellysmack and Portal A.
Does ATTN: have an API?
No public API is recorded for ATTN:.
What industry is ATTN: in?
ATTN:'s product category is Branded Content & Media Production. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 541810 and its SIC code is 7311.