ATTN:

What ATTN: does

ATTN: is a US-based digital media studio founded in 2014 that produces original social-impact programming and branded content for enterprise clients, public figures, and distribution platforms. The company operates a hybrid content-plus-agency model: its Originals division produces series and specials distributed via streaming and broadcast partners (Max, Hulu, discovery+, CBS, NBC, MTV, ABC, Nickelodeon, Spectrum, Twitch), while its Creative Shop and Branded Partnerships units deliver fully integrated campaign development — brand strategy, social strategy, content creation, end-to-end production, and community management — to enterprise marketers including Meta, Google Chrome, Unilever/Dove, Adidas, Chevrolet, CoComelon, and the PGA TOUR. Revenue is generated through professional services fees for branded content, advertising/licensing for original programming, and creator-economy matchmaking through ATTN: Creator CoLab, with custom quote-based pricing rather than disclosed rate cards.

The company's underlying technology stack consists of three proprietary assets layered over its editorial and production operations. ATTN: Creator CoLab uses AI-powered matching to pair brands with creators for campaigns, events, and appearances and manages creator cohorts with education and networking resources. ATTN: Assembly is a research platform built on a standing panel of 5,000+ culturally connected consumers, used for trend analysis, concept pre-testing, and custom brand studies. "Made You Look" is a neuroscience-grounded attention strategy playbook developed with neuroscientists, codified into a billable service. Reach is amplified through 18-19 million social followers and a cumulative 17-18 billion video views.

ATTN: was a subsidiary of Candle Media until 2026, when co-founders Matthew Segal and Jarrett Moreno bought the company back alongside a new investor group, returning it to independent ownership. In early 2026 the company hired Edgar Hernandez — formerly of BuzzFeed and Complex Networks — as its first Chief Commercial Officer to consolidate sales, branded content, agency services, IP, and social media partnerships under unified commercial leadership. The company is headquartered at 180 Varick St, New York, with a Los Angeles office, and employs 51-100 people.

Name

ATTN:

Legal name

ATTN:, Inc.

Website

https://attn.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

ATTN: is a US digital media studio that produces original social-impact programming and branded content campaigns for enterprise brands, public figures, and streaming platforms, supported by proprietary creator-matching and consumer-research tools.

Ownership category

akta.pro rank

Product category

Branded Content & Media Production

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPACABAI

Influencer/Creator Marketplaces & Brand Deal Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/User-Generated Video & Creator Platforms

SECONDARYBPAMALAF

Attribution, Measurement, Analytics & Incrementality

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Branded content production
• Social impact media
• Creator brand partnerships
• Original video programming
• Consumer research insights

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content & Creative Services: Creating branded content and campaigns for brands, including fully integrated campaign development, social strategy, content creation, and end-to-end production. Services include brand strategy, comms planning, and social community management.
2. Original Programming: Producing original programming for streaming platforms (Max, Hulu, discovery+) and social platforms, including series like 'What Am I Eating' with Zooey Deschanel and partnerships with public figures.
3. Creator Economy Services: Creator CoLab services matching brands with creators for campaigns, leveraging AI and human insight for authentic storytelling and measurable results.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ATTN: is a digital media studio that produces original social-impact programming and delivers end-to-end branded content campaigns for brands, platforms, and public figures targeting Millennials and Gen Z. It combines creative services (Creative Shop), original content production (Originals), a proprietary AI-powered creator-brand matching platform (Creator CoLab), and a 5,000+ person consumer research panel (Assembly) to develop, pre-test, and distribute campaigns across streaming, broadcast, and social channels. Its work spans purpose-driven campaigns for clients such as Adidas, Meta, Google Chrome, Chevrolet, CoComelon, Dove, the US Department of State, and Max/Hulu.

Product overview

ATTN: is a digital media studio operating as a platform-plus-services model, combining original content production (Originals), branded content services (Creative Shop, Branded Partnerships), and proprietary technology tools (Creator CoLab™, ATTN: Assembly™). The core offering spans original programming and social content series, brand campaign development and execution, creator-brand partnership facilitation through AI matching, and consumer research capabilities. Made You Look provides additional strategy services based on neuroscience research into attention capture.

Differentiator

Problem solved

Functional benefit

Products and services

• Originals

Quantifiable outcome

• 18B+ video views and 9B+ minutes watched
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• US Department of StateflagshipStrategic or Co-development Partner · 20 June 2026Office of Public Diplomacy and Bureau of Educational and Cultural Affairs funding a comedy shorts series featuring Chris Pratt and presidential historian Doris Kearns Goodwin. Series explores constitutional values through American history as a public diplomacy initiative.
• Edgar HernandezcoreOthers · 18 February 2026Former BuzzFeed and Complex Networks executive appointed as first Chief Commercial Officer. Previously generated over $300 million annually at BuzzFeed. Oversees sales, branded content, agency services, IP, and social media partnerships as ATTN: evolves from social publisher to hybrid content/agency business.
• Max (HBO Max)coreChannel Partner/ Reseller/ DistributorStreaming platform home to ATTN:'s Emmy-nominated series 'What Am I Eating' hosted by Zooey Deschanel.
• HulucoreChannel Partner/ Reseller/ DistributorStreaming platform partner for original programming distribution.
• TikTok for GoodcoreStrategic or Co-development PartnerPartnership creating content to inspire and encourage a new generation to have positive impact on the planet.
• Dove (Unilever)coreStrategic or Co-development PartnerFirst-of-its-kind cinematic vertical series with Lena Waithe and The Dove Self-Esteem Project to inspire body-positivity with teens.
• AdidascoreStrategic or Co-development PartnerBreaking Barriers 360 initiative to create more opportunities to keep girls in sports.
• ChevroletcoreStrategic or Co-development PartnerSocial-first series infusing outdoor adventure with Chevy Silverado durability.
• MetacoreStrategic or Co-development PartnerResolutions Assistant campaign featuring Armchair Expert hosts Dax Shepard and Monica Padman highlighting Meta AI capabilities.
• Google ChromecoreStrategic or Co-development PartnerSpeed Challenge campaign with Lil Yachty, Busta Rhymes, and McLaren F1 driver Lando Norris.
• CoComeloncoreStrategic or Co-development PartnerFirst-ever brand campaign 'CoComelon Can Help' celebrating and supporting parents in everyday moments.
• PGA TOURcoreStrategic or Co-development PartnerTruth or Putt social-first show bringing golf to a new generation through candid conversations between host Druski and PGA TOUR players.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BuzzFeed: Social-first digital publisher with branded content and creator-driven programming; ATTN:'s new CCO Edgar Hernandez previously generated $300M+ annually at BuzzFeed, making the operating model and customer overlap directly comparable.
• Complex Networks: Culture-led digital media company producing original video, editorial, and branded content for Gen Z and Millennial audiences; also a former employer of ATTN:'s CCO, with an analogous brand-partnership and IP model.
• NowThis: Social-first video publisher focused on news, culture, and purpose-driven content for younger audiences; mirrors ATTN:'s short-form social video strategy and brand-sponsored original series approach.
• Group Nine Media: Social-video-first media company (NowThis, The Dodo, Seeker) producing purpose-led and culturally relevant content; directly comparable in audience, distribution strategy, and brand-integration business model.

Broad incumbents

• Vox Media: Large independent digital media holding company with branded content studio (Vox Creative) and platform-level IP; overlaps with ATTN: in purpose-driven branded video and agency-of-record work for major advertisers.
• Vice Media: Global youth-focused media company producing original video, branded content, and social impact programming; directly comparable in mission-driven content for Millennials and Gen Z, though at a much larger scale.

Emerging players

• Whalar: Creator marketing agency and platform connecting brands with influencers across social platforms; closely comparable to ATTN: Creator CoLab's brand-creator matching and campaign execution capabilities.
• Captiv8: Influencer marketing platform with a creator marketplace and campaign measurement tools; competes most directly with the platform layer of ATTN: Creator CoLab for brand-creator matching spend.
• Jellysmack: Creator economy company that helps video creators and brands distribute, optimize, and monetize social video content; comparable to ATTN: in social-video content optimization and brand partnership enablement.
• Portal A: Independent digital content studio and creative agency producing branded social video for major brands; directly comparable to ATTN:'s Creative Shop in services, scale, and client profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/attn
• YouTubeyoutube.com/c/attn
• Facebookfacebook.com/attn
• LinkedInlinkedin.com/company/attn
• Instagraminstagram.com/attndotcom
• TikToktiktok.com/@attn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATTN: