EWed Insurance

What EWed Insurance does

EWed Insurance Services, LLC is a US-domiciled insurance broker founded in 2018 that specializes in wedding and event insurance products. The company distributes three core policies — wedding liability coverage (starting at $119 for $1M, up to $3M total), wedding cancellation/postponement coverage (starting at $75), and day-of vendor liability coverage for caterers, photographers, DJs, florists and planners (starting at $125) — all underwritten through Houston Casualty Company, a Tokio Marine HCC company rated A++ (Superior) by A.M. Best. All policies carry zero deductibles, distinguishing eWed from competitors that typically charge $1,000–$2,500 deductibles, and provide three days of coverage (rehearsal through farewell brunch) for a single premium.

The company operates a proprietary AI-powered venue-matching algorithm that automatically checks insurance requirements against a database of 25,000+ venues, pre-fills application data, and issues certificates of insurance directly to venues upon purchase. Distribution is primarily direct-to-consumer via a self-serve web application (app.ewedinsurance.com) with sub-three-minute bind times, supplemented by a B2B2C Venue Partner Program covering 30,000+ venues that actively refer couples and manage certificates through a partner dashboard. Revenue mechanics are one-time premiums at policy issuance, with the broker earning commission on the underlying carrier relationship; customer segments span engaged couples (primary), wedding vendors, and wedding/event venues, plus non-wedding event hosts as a secondary segment.

The business is privately held, bootstrapped after a single disclosed $130,000 funding round in August 2018, operates with 11–50 employees, and is led by founder David Berke, an attorney and wedding planner with 27+ years of industry experience. The company has invested heavily in content marketing (40+ SEO blog articles), earned media (The Knot, New York Times, Harper's Bazaar, Yahoo Finance, Wedding Planner Magazine), and industry partnerships (NAWES membership) to build category authority in a niche insurance vertical.

Name

EWed Insurance

Legal name

eWed Insurance Services, LLC

Website

https://ewedinsurance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

EWed Insurance Services is a US-based insurance broker specializing in wedding and event liability, cancellation, and vendor coverage, distributed direct-to-consumer and through a 30,000+ venue partner network, with policies underwritten by an A++ rated carrier.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Wedding liability insurance
• Event cancellation coverage
• Vendor liability insurance
• Specialty insurance brokerage
• Venue certificate management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Wedding Liability Insurance Premiums: One-time premium payments for wedding liability insurance policies providing coverage up to $3 million. Policies cover property damage, bodily injury, and host liquor liability for wedding events.
2. Wedding Cancellation Insurance Premiums: One-time premium payments for cancellation/postponement coverage protecting against financial losses from vendor bankruptcies, severe weather, illness, military deployment, and other unforeseen circumstances.
3. Vendor Liability Insurance Premiums: Day-of event liability insurance for wedding vendors (caterers, photographers, DJs, florists, bands, planners) providing $1 million per occurrence and $2 million aggregate coverage.
4. Insurance Brokerage Services: eWed Insurance Services, LLC operates as an insurance broker providing services through a leading national insurance provider (Houston Causality Company, a Tokio Marine HCC company) with an A.M. Best rating of A++ (Superior).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

eWed Insurance is a digital specialty insurance broker that underwrites and distributes wedding and event insurance products — event liability coverage, cancellation/postponement coverage, and vendor day-of liability coverage — through a self-serve web application powered by an AI venue-matching algorithm, with policies placed through an A++ (Superior) A.M. Best-rated carrier (Houston Casualty Company, a Tokio Marine HCC company). Policies include zero deductibles, host liquor liability, and naming of the venue as additional insured, with the platform pre-filling venue data for 25,000+ venues and auto-delivering certificates of insurance.

Product overview

eWed Insurance offers a unified wedding and event insurance platform with three core insurance products: Wedding Insurance & Event Liability Coverage (protecting against property damage, injuries, and host liquor liability), Wedding Cancellation & Postponement Coverage (reimbursing lost deposits from unforeseen cancellations), and Vendor Liability Coverage (day-of insurance for vendors). The platform is enhanced by a proprietary AI algorithm that automatically matches venue insurance requirements to coverage, a Venue Partner Program dashboard for venue partners, and 24/7 concierge service for all policy holders. Pricing starts at $75 for cancellation insurance and $119 for liability policies, all with zero deductibles.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Insurance & Event Liability Coverage Liability insurance protecting engaged couples and event hosts against property damage, bodily injury, and host liquor liability during weddings and related events. Includes naming the venue as Additional Insured at no extra cost, provides up to $3 million in coverage with zero deductible, and is guaranteed to be accepted by the venue or a full refund. Policies can be purchased up to 1 day before the event.
• Wedding Cancellation & Postponement Coverage Cancellation and postponement insurance that reimburses lost deposits and non-refundable amounts when a wedding must be cancelled or postponed due to vendor bankruptcy, severe weather, accidental injury or illness, military deployment, or other unforeseen circumstances. Also covers additional expenses to avoid cancellation, as well as loss or damage to photographs, videos, gifts, rings, and wedding attire. Policies start at $75 with zero deductible and can be purchased up to 2 years before the wedding.
• Vendor Liability Coverage Day-of liability insurance for wedding vendors — caterers, bands and musicians, DJs, florists, photographers, videographers, and wedding planners — who do not carry an annual general liability policy. Provides up to $1,000,000 per occurrence and $2,000,000 aggregate coverage for bodily injury and property damage, includes a Certificate of Additional Insurance, and starts at $125 with zero deductibles.
• Venue Partner Program Dashboard A partner platform for wedding and event venues offering dashboard access to view all insurance purchased for the venue, download Certificates of Insurance, manage venue-specific COI requirements, send reminder emails to clients, enter new clients, purchase insurance on behalf of clients, and download custom-branded PDF brochures. Includes personalized application links that pre-fill venue data using eWed's AI venue-matching engine across 25,000+ venues, and is used by 30,000+ venue partners nationwide.
• 24/7 Concierge Service Round-the-clock concierge support available to all eWed policyholders, staffed by insurance specialists familiar with both insurance and the wedding industry, providing assistance with policy questions and claims support.

Quantifiable outcome

• Claims processed within 30 days
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Houston Causality Company (Tokio Marine HCC)coreStrategic or Co-development PartnerHouston Causality Company, a Tokio Marine HCC company, is the insurance provider backing eWed's policies. The company holds an A.M. Best rating of A++ (Superior), the highest rating available. All cancellation, postponement, and liability claims are handled by Houston Causality Company.
• NAWES (National Association of Wedding Event Specialists)minorStrategic or Co-development PartnereWed Insurance is a member of NAWES, a professional association for wedding and event specialists, demonstrating industry engagement and professional network participation.
• Wedding Venues (30,000+ Partner Network)coreChannel Partner/ Reseller/ DistributorOver 30,000 wedding venues participate in eWed's Venue Partner Program. Venues use the eWed dashboard to track client insurance, download COIs, send reminders, and purchase insurance on behalf of clients. The program includes automatic venue-matching for insurance requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Zola: End-to-end wedding planning platform with registry, vendor marketplace, and website services. Adjacent to eWed's customer journey; could become a distribution partner or competitive threat depending on product strategy.
• The Knot Worldwide: Dominant wedding planning platform and marketplace. Adjacent ecosystem player with audience reach that could disintermediate brokers like eWed by embedding native insurance offerings; complementary today but a structural competitive risk.
• WeddingWire: Wedding vendor marketplace and planning platform owned by XO Group. Similar to The Knot, it aggregates venue and vendor demand and could potentially embed insurance offerings, making it both a partner ecosystem and a future disintermediation risk.

Direct peers

• EventHelper: Specialty event liability insurance broker offering one-day event coverage to event hosts and vendors. Adjacent to eWed but with broader event focus (corporate, private parties, weddings), serving a similar SMB buyer with similar product economics.
• WedSafe: Specialty wedding insurance provider offering cancellation and liability coverage to couples and wedding vendors. Competes head-to-head with eWed on product type and target customer (engaged couples) with similar one-time premium pricing.
• WeddingInsurance.com: Direct competitor offering wedding cancellation and liability insurance to engaged couples. Operates as a specialty insurance broker in the same vertical with similar product structure (liability + cancellation), making it the closest comparable for eWed's core offering.
• InsureMyEvent: Online specialty broker offering event cancellation and liability insurance for weddings, corporate events, and private parties. Direct peer in the niche event insurance brokerage space with similar product bundling and online application flow.

Broad incumbents

• Markel Insurance: Specialty insurer offering event cancellation and liability coverage through its specialty division. A large incumbent in event insurance with broader portfolio; competes with eWed on specialty event coverage but serves larger commercial accounts as well.
• Travelers Insurance: Major national P&C carrier that historically offered wedding/event insurance products. A broad incumbent with overlapping liability and cancellation offerings as part of a much wider portfolio; not focused on the wedding vertical but a credible substitute.
• K&K Insurance Group: Specialty insurance broker owned by Tokio Marine HCC that underwrites sports, leisure, and event liability coverage. Parent-affiliated peer operating as a broad specialty broker, with deep carrier relationships in the same parent group as eWed's underwriter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@eWedInsurance
• Facebookfacebook.com/eWedinsurance
• LinkedInlinkedin.com/company/ewed-insurance
• Instagraminstagram.com/ewedinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EWed Insurance