WedSafe
WedSafe is a U.S. wedding insurance brand operated by K&K Insurance Group (an Aon subsidiary), selling liability and cancellation insurance directly to couples and through venue referral partnerships across thousands of U.S. event venues.
- Company typePrivate
- Founded1999
- HeadquartersGarden City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WedSafe does
WedSafe is a U.S. wedding insurance program established in 1999 and operated as a brand name for the brokerage and administration services of K&K Insurance Group, Inc., a wholly owned subsidiary of Aon plc (NYSE: AON). The company sells two core insurance products — Wedding Liability Insurance (up to $5,000,000 in limits, including automatic host liquor liability) and Wedding Cancellation/Postponement Insurance (ten coverage levels from $7,500 to $175,000) — which can be purchased individually or bundled into a Wedding Day Protection Package at a 15% discount. WedSafe additionally offers commercial general liability coverage for home-based wedding vendors and a specialized Indian/South Asian wedding insurance product via partnership with Maharani Weddings. The platform is a self-serve web application where couples obtain instant quotes, purchase policies via credit card or PayPal, and receive electronic certificates of insurance for direct delivery to their venue.
WedSafe operates a hybrid direct-to-consumer and channel-partner go-to-market model. Direct sales are executed through wedsafe.com, supported by content marketing, SEO, and organic social channels (Facebook, Twitter, LinkedIn, Pinterest). Indirect distribution is driven by a venue and planner referral network spanning thousands of U.S. venues (parks, museums, mansions, wineries, barns, event centers), supplemented by co-branded affiliate pages with Amica Insurance and AAA Hoosier Motor Club, and the Maharani Weddings partnership. WedSafe generates revenue through one-time policy premiums averaging approximately $200 per policy, with pricing starting at $125, and serves U.S. couples planning weddings plus a secondary segment of home-based wedding vendors, with limited international coverage in Canada, the UK, Mexico, the Bahamas, and Bermuda.
The company's competitive positioning rests on incumbency since 1999, venue-side distribution breadth, the institutional backing of Aon's risk management infrastructure and K&K Insurance Group's 60+ years of underwriting experience in sports, leisure, and entertainment insurance, and a high-trust posture signaled by BBB accreditation, WeddingWire Couples Choice recognition, and media features in the New York Times, Wall Street Journal, and Entrepreneur Magazine. WedSafe operates with 11–50 employees and is headquartered administratively in Jericho, NY.
WedSafe firmographics
Firmographics- Name
- WedSafe
- Legal name
- K&K Insurance Group, Inc.
- Website
- https://wedsafe.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WedSafe is a U.S. wedding insurance brand operated by K&K Insurance Group (an Aon subsidiary), selling liability and cancellation insurance directly to couples and through venue referral partnerships across thousands of U.S. event venues.
- Ownership category
- akta.pro rank
WedSafe industry classification
Industry- Product category
- Wedding Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Event Cancellation & Contingency (FSAJAGAN)
Keywords
Where WedSafe is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WedSafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Wedding Liability Insurance: One-time insurance policy providing liability coverage for wedding events, including host liquor liability. Required by many venues. Sold directly to consumers online. Coverage limits available up to $5,000,000.
- Wedding Cancellation/Postponement Insurance: One-time insurance policy reimbursing couples for financial losses if their wedding is cancelled or postponed due to covered reasons. Ten coverage levels range from $7,500 to $175,000. Can be purchased up to 15 days before the event or as early as two years prior.
- Liability Insurance for Home-Based Wedding Vendors: Commercial General Liability coverage starting at $1,000,000 per occurrence for home-based wedding vendors including planners, caterers, photographers, florists, DJs, and musicians. Sold via K&K Insurance website with online quote and enrollment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wedding Liability Insurance with liability limits up to $5,000,000 |
| One time/ perpetual license | Pay-as-you-go | Wedding Cancellation/Postponement Insurance with 10 benefit levels from $7,500 to $175,000 |
| One time/ perpetual license | Pay-as-you-go | Wedding Day Protection Package — Liability + Cancellation/Postponement bundled |
| One time/ perpetual license | Pay-as-you-go | Wedding insurance policies starting from approximately $125 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WedSafe product offering
Product offeringCore offering
WedSafe sells one-time event insurance policies for weddings, primarily Wedding Liability Insurance (up to $5,000,000 in coverage including property damage, bodily injury, and host liquor liability) and Wedding Cancellation/Postponement Insurance (ten coverage levels from $7,500 to $175,000 reimbursing couples for non-refundable deposits and extra expenses). Policies can be purchased up to the day of the event via online quote and instant issuance, with a 15% bundled discount available when liability and cancellation coverage are combined.
Product overview
WedSafe is a wedding insurance brand operated by K&K Insurance Group (a subsidiary of Aon plc), offering two core insurance products: Wedding Liability Insurance and Wedding Cancellation/Postponement Insurance. These can be purchased individually or as a bundled Wedding Day Protection Package, which offers up to a 15% discount. WedSafe's liability insurance (with limits up to $5,000,000) satisfies venue requirements and includes host liquor liability coverage, while its cancellation insurance offers ten coverage levels from $7,500 to $175,000 to protect non-refundable deposits and wedding expenses. Additional offerings include liquor liability add-ons, insurance for home-based wedding vendors (starting at $1,000,000 commercial general liability), and specialized coverage for Indian weddings through a partnership with Maharani Weddings.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Liability Insurance Event liability insurance for weddings covering property damage, bodily injury, and host liquor liability at the rehearsal dinner, ceremony, and reception within 48 hours of the wedding date. Liability limits available up to $5,000,000 across six limit options. Required by many wedding venues; coverage can be purchased up to the actual day of the wedding via online quote with instant policy issuance and electronic certificate of insurance emailed to the venue.
- Wedding Cancellation/Postponement Insurance Insurance reimbursing couples for financial losses and extra expenses if their wedding must be cancelled or postponed due to covered reasons such as severe weather, sudden illness, vendor bankruptcy, or military leave withdrawal. Covers lost deposits, damaged attire, lost gifts, damaged photographs, and professional counseling. Ten coverage levels range from $7,500 to $175,000 with a $25 deductible per category. Can be purchased up to 15 days before the event or as early as two years prior.
- Liability Insurance for Home-Based Wedding Vendors Commercial General Liability insurance for home-based wedding vendors such as planners, caterers, photographers, videographers, decorators, florists, DJs, musicians, bands, and photo booth operators. Coverage starts at $1,000,000 per occurrence with higher limits available. Sold via the K&K Insurance Group website with free quotes and online enrollment options.
- Indian Wedding Insurance Specialized wedding insurance program tailored for Indian and South Asian weddings, offered in partnership with Maharani Weddings. Covers the unique requirements of multi-day and culturally specific wedding events for this demographic.
Quantifiable outcome
- 38% of 2019 claims stemmed from cancellation/postponement, 23% from venue property damage, 18% from injury/accident, 16% from vendor problems, 5% from theft/loss/damage
- +2 more outcomes
Companies that use WedSafe
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
WedSafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WedSafe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- K&K Insurance Group, Inc.coreWedSafe is a brand name for the brokerage and administration program of K&K Insurance Group, Inc., a wholly owned subsidiary of Aon plc. K&K Insurance Group is a leading provider of sports, leisure and entertainment insurance products for over 60 years, performing program development, sales and marketing, underwriting, policy issuance and administration, loss control, and claims on behalf of the insurance companies they represent.
- Aon plc (NYSE: AON)coreAon plc exists to shape decisions for the better — helping protect and enrich the lives of people around the world. Aon colleagues provide advice and solutions in over 120 countries. The WedSafe program is backed by Aon Affinity, a division of Aon that has operated in the affinity space since 1947 with more than 200 endorsing clients. Aon is the leading global provider of risk management, insurance and reinsurance brokerage, and human resources solutions.
- AmicaminorWedSafe has a dedicated wedding insurance page for Amica insurance clients, allowing Amica to recommend WedSafe coverage to its customers who are planning weddings.
- AAA Hoosier Motor ClubminorWedSafe has a dedicated wedding insurance page for AAA Hoosier Motor Club members, providing wedding insurance as a member benefit.
- Maharani WeddingsminorWedSafe partners with Maharani Weddings to provide information and coverage for Indian and South Asian weddings, targeting a specific demographic of brides through Maharani Weddings' platform and resources.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WedSafe competitors and assessment
Company assessmentOthers
- The Knot: The Knot is a major wedding planning content and vendor marketplace. It is thematically adjacent to WedSafe as a top-of-funnel destination for couples who later become wedding insurance buyers, and it competes for venue-side marketing attention.
- WeddingWire: WeddingWire is a leading wedding vendor marketplace and planning platform, not an insurer. It is adjacent to WedSafe because it controls venue and vendor referral traffic and therefore a key distribution channel for wedding insurance products.
Broad incumbents
- Travelers: Travelers is a large national P&C insurer that offers event and wedding-related coverages through its personal insurance book. It competes with WedSafe as a broad incumbent rather than a wedding-specialist, but occupies the same liability/cancellation use case for couples.
- Allianz Travel Insurance: Allianz Travel offers destination-wedding and event-related travel protection as part of its broader travel insurance portfolio. It competes with WedSafe on the cancellation/travel-disruption angle for couples holding weddings abroad or at remote venues.
- Hiscox: Hiscox specializes in small-business insurance and offers liability coverage relevant to home-based wedding vendors (planners, photographers, caterers). It overlaps with WedSafe's vendor liability line as part of a broader small-commercial portfolio.
Direct peers
- EventHelper: EventHelper is an online event insurance marketplace offering cancellation and liability coverage for weddings and other private events. It competes directly with WedSafe on the same self-serve, instant-quote digital buying experience.
- Private Event Insurance (K&K Insurance Group): A sister program to WedSafe also administered by K&K Insurance Group, offering event cancellation and liability coverage for non-wedding private events. It is the closest structural peer, sharing the same parent platform and target customer mindset.
- USLI (United States Liability Insurance Group): USLI is a specialty carrier that underwrites special event insurance, including weddings, for agents and direct online buyers. It overlaps WedSafe on the cancellation/liability product set and the small-business/individual buyer segment.
- Markel (Wedding Protector Plan): Markel's Wedding Protector Plan is a direct competitor offering both wedding cancellation/postponement and liability insurance to U.S. couples, distributed online with similar coverage tiers and pricing. It overlaps WedSafe on product, customer, and distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WedSafe social profiles
Digital presenceWedSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
WedSafe leadership team
Management profileNumber of profiles
Profiles1 record
WedSafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WedSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WedSafe
What does WedSafe do?
WedSafe sells one-time event insurance policies for weddings, primarily Wedding Liability Insurance (up to $5,000,000 in coverage including property damage, bodily injury, and host liquor liability) and Wedding Cancellation/Postponement Insurance (ten coverage levels from $7,500 to $175,000 reimbursing couples for non-refundable deposits and extra expenses). Policies can be purchased up to the day of the event via online quote and instant issuance, with a 15% bundled discount available when liability and cancellation coverage are combined.
Is WedSafe a public or private company?
WedSafe is a private company. It is classified as corporate owned and is currently operating.
When was WedSafe founded?
WedSafe was founded in 1999. It employs 11 to 50 people.
Where is WedSafe based?
WedSafe is headquartered in Garden City, United States, in the North America region.
How does WedSafe make money?
Three revenue lines are on record. Wedding Liability Insurance is the primary driver. The others are wedding Cancellation/Postponement Insurance and liability Insurance for Home-Based Wedding Vendors.
Who are WedSafe's main competitors?
Others on record are The Knot and WeddingWire. Broad incumbents are Travelers, Allianz Travel Insurance and Hiscox. Direct peers are EventHelper, Private Event Insurance (K&K Insurance Group), USLI (United States Liability Insurance Group) and Markel (Wedding Protector Plan).
Does WedSafe have an API?
No public API is recorded for WedSafe.
What industry is WedSafe in?
WedSafe's product category is Wedding Insurance. Its primary akta.pro industry code is FSAJAGAN, Event Cancellation & Contingency. Its NAICS code is 524126 and its SIC code is 6331.