Media Radar
MediaRadar is a New York-based advertising intelligence platform that tracks $280 billion in media spend across 5 million brands and 30+ channels, serving 2,200+ media companies, brands, agencies, and publishers with competitive, commercial, creative, and market intelligence.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Media Radar does
MediaRadar is a New York-based advertising intelligence platform founded in 2007 that aggregates and analyzes ad spend, creative, and campaign data across more than 30 media channels. The platform tracks $280 billion in media spend across 5 million brands and 35 million-plus creative assets, and delivers competitive, commercial, creative, market, and political advertising intelligence to brands, agencies, publishers, platforms, and consultancies.
The platform is built on a cloud-native architecture with a proprietary unified taxonomy that harmonizes media, creative, and campaign data into an interoperable framework. In January 2026 the company launched Data Cloud, exposing the underlying dataset for programmatic access and integration with enterprise analytics and AI systems. In November 2023 MediaRadar acquired Kantar Group's Vivvix unit, extending coverage into local TV, radio, search, out-of-home, and the Canadian market; the legal entity also retains Winmo and Competitive Media Reporting as wholly owned brands.
MediaRadar operates a subscription-based SaaS model sold through direct enterprise sales, with quote-based pricing and 2,200+ media and ad tech customers including A+E Networks, Screenvision Media, Instacart, Comcast, NBC, the New York Times, AbbVie, Macy's, and Allstate. The company is controlled by Thompson Street Capital Partners following a September 2022 strategic investment, with Frontier Growth and Endicott Capital as co-investors. MediaRadar employs 501-1,000 people and is headquartered in New York, with operations across the US and Canada.
Media Radar firmographics
Firmographics- Name
- Media Radar
- Legal name
- MediaRadar, Inc.
- Website
- https://mediaradar.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MediaRadar is a New York-based advertising intelligence platform that tracks $280 billion in media spend across 5 million brands and 30+ channels, serving 2,200+ media companies, brands, agencies, and publishers with competitive, commercial, creative, and market intelligence.
- Ownership category
- akta.pro rank
Media Radar industry classification
Industry- Product category
- Advertising Intelligence Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Software Publishers (513210), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media & Audience Measurement Analytics (BPAHALAO)
- akta.pro secondary industries
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Media Radar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Media Radar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform Access: MediaRadar operates as a subscription-based SaaS platform providing advertising intelligence. Users pay for access to the platform which includes competitive intelligence, commercial intelligence, creative intelligence, and market intelligence tools. The platform is sold to 2,200+ media and ad tech companies as a sales enablement tool.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Media Radar product offering
Product offeringCore offering
MediaRadar operates a SaaS advertising intelligence platform that tracks $280 billion in media spend across 5 million brands, 35 million creative assets, and 30+ channels. The platform unifies competitive, commercial, creative, market, and political ad intelligence for brands, agencies, publishers, platforms, and consultancies to plan, buy, sell, and measure advertising more effectively.
Product overview
MediaRadar offers a unified advertising intelligence platform with multiple integrated modules: Competitive Intelligence, Commercial Intelligence, Creative Intelligence, Market Intelligence, and Political Ad Intelligence serve brands, agencies, publishers, platforms, and consultancies. The platform covers 5 million brands, $280 billion in media spend, 35 million-plus creative assets, and 30+ media channels. In November 2023, MediaRadar acquired Kantar Group's Vivvix unit, expanding into local TV, radio, search, out-of-home, and the Canadian market. The January 2026 Data Cloud launch repositioned the company as a data infrastructure layer providing programmatic access to the dataset for integration with enterprise analytics and AI systems. Research offerings include the MediaWatch Streaming TV Report and Future Titans Report Series covering multiple industry verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- MediaRadar Platform
Quantifiable outcome
- 2,200+ media and ad tech companies rely on MediaRadar daily
- +1 more outcomes
Companies that use Media Radar
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Media Radar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Media Radar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- IAB (Interactive Advertising Bureau)minorIndustry association partnership for standards and best practices in digital advertising.
- 4As (American Association of Advertising Agencies)minorPartnership with the leading advertising agency association.
- OAAA (Out of Home Advertising Association)minorPartnership supporting out-of-home advertising industry standards.
- DCN (Digital Content Next)minorPartnership with digital content trade association.
- SIIA (Software & Information Industry Association)minorPartnership with software and information industry association.
- DMA (Data & Marketing Association)minorPartnership with marketing and data association.
- SiriusXM (via pilot program)minorSiriusXM participated as an industry partner during the four-month pilot of MediaRadar's Market Intelligence solution, helping shape the product for media owners.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Media Radar competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Media Radar social profiles
Digital presenceMedia Radar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Radar leadership team
Management profileNumber of profiles
Profiles7 records
Media Radar subsidiaries and ownership
Company hierarchySubsidiaries5 records
Media Radar funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Radar M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Radar
What does Media Radar do?
MediaRadar operates a SaaS advertising intelligence platform that tracks $280 billion in media spend across 5 million brands, 35 million creative assets, and 30+ channels. The platform unifies competitive, commercial, creative, market, and political ad intelligence for brands, agencies, publishers, platforms, and consultancies to plan, buy, sell, and measure advertising more effectively.
Is Media Radar a public or private company?
Media Radar is a private company. It is classified as private equity controlled and is currently operating.
When was Media Radar founded?
Media Radar was founded in 2007. It employs 501 to 1,000 people.
Where is Media Radar based?
Media Radar is headquartered in New York, United States, in the North America region.
How does Media Radar make money?
One revenue line is on record: saaS Subscription Platform Access.
Does Media Radar have an API?
No public API is recorded for Media Radar.
What industry is Media Radar in?
Media Radar's product category is Advertising Intelligence Software. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 5418 and its SIC code is 7310.