Sunset Vibes

What Sunset Vibes does

Sunset Vibes is a direct-to-consumer luxury swimwear and resort fashion brand operating as Sunset Vibes Swimwear, LLC, founded in 2020 by Denise Foley and headquartered in Las Vegas, Nevada (with operations and storefront presence also tied to San Diego per firmographic data). The company designs, makes and sells swimwear (bikini tops, bikini bottoms, one-piece swimsuits), resort wear (cover-ups, tunics, mesh dresses, pool pants) and loungewear (tracksuits, hoodies, robes, dresses) in inclusive US sizes 4-26 (expanding to 2-28), with all apparel produced in the USA. Its core technical differentiator is a patent-pending Effortless Support Technology™ engineered to provide bust support and prevent neck pain across C-DDD cup sizes, supported by a 100-woman fit testing program and fabric composition of 74% REPREVE-certified recycled polyester and 26% spandex.

The company's go-to-market is primarily Shopify-powered DTC e-commerce at retail price points from $75 to $188, augmented by a wholesale-to-boutiques channel that uses influencer-driven live shopping events for sell-through and a TikTok Shop social commerce integration (in beta). Marketing is multi-channel: owned blog content on body positivity, sustainability and travel; organic social on Instagram, Facebook and TikTok; email newsletter capture; and SMS marketing for promotions, order updates and cart reminders. Domestic fulfillment is via USPS (Ground 7-10 business days, 2-Day expedited available); international shipping is offered with calculated rates.

Revenue is generated through one-time direct e-commerce sales and boutique wholesale transactions. Sunset Vibes raised a single disclosed seed round of $100,000 from Right Side Capital Management in October 2022. The company employs 1-10 people, sells to long-tail individual consumers plus a secondary boutique retailer channel, and has not disclosed revenue figures.

Name

Sunset Vibes

Legal name

Sunset Vibes Swimwear, LLC

Website

https://sunsetvibesswimwear.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunset Vibes is a direct-to-consumer sustainable luxury swimwear brand selling inclusive-size (US 4-26, expanding to 2-28) bikini tops, bottoms, one-pieces, resort wear and loungewear through Shopify, TikTok Shop and boutique wholesale, targeting women seeking supportive, well-fitting swimwear made from REPREVE-certified recycled fabric in the USA.

Ownership category

akta.pro rank

Product category

Women's Swimwear and Resort Apparel

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Loungewear (Home Comfort Basics) (CRAAAIAF)

Keywords

• Women's swimwear
• Sustainable fashion
• Resort wear
• Inclusive apparel
• Loungewear clothing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify-powered website. Products include swimwear, resort wear, and loungewear sold at retail prices ranging from $75 to $188.
2. Wholesale: Wholesale accounts for boutique retailers, where they bring influencers into boutiques to drive sell-through of their line.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sunset Vibes is a direct-to-consumer luxury swimwear and resort fashion brand selling bikini tops, bikini bottoms, one-piece swimsuits, beach cover-ups, mesh resort pieces, and loungewear made from REPREVE-certified recycled fabrics (74% recycled polyester, 26% spandex). The line is differentiated by its patent-pending Effortless Support Technology™ providing bust support for C-DDD cups without halter-induced neck pain, inclusive US sizing 4-26 (expanding to 2-28), Brazilian-inspired designs, reversible construction, and products made in the USA.

Product overview

Sunset Vibes is a direct-to-consumer swimwear and resort fashion brand offering a unified portfolio of three core collections: Swimwear (bikini tops, bikini bottoms, and one-piece swimsuits), Resort Wear (cover-ups, tunics, pool pants, and dresses), and Loungewear (tracksuits, hoodies, robes, and casual dresses). All products feature inclusive sizing from US 4-26 and are designed with patent-pending Effortless Support Technology for bust support. The brand emphasizes sustainability, using eco-friendly materials including REPREVE certified recycled polyester made from ocean waste (discarded fishnets and plastic bottles), with all products designed and manufactured in the USA. The e-commerce store is powered by Shopify and integrated with TikTok Shop for social commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimwear Collection Core swimwear offerings including bikini tops, bikini bottoms, and one-piece swimsuits designed with inclusive US sizing 4-26 and patent-pending Effortless Support Technology™ for bust support. Encompasses Zuma, Catalina, Hermosa, Joaquina Reversible, and Cheetah Monokini SKUs.
• Resort Wear Collection Beachwear cover-ups, tunics, mesh dresses, pool pants, and resort fashion including Boyfriend Shirt, Mesh Pool Pants, Mesh Lounge Dress, Mesh Pool Tunic, Poolside Dress, and Cheetah Mesh Top & Skirt. Made from recycled fishnets and eco-friendly materials.
• Loungewear Collection Comfortable leisure apparel including tracksuits, hoodies, robes, and dresses designed for at-home relaxation and casual wear. Encompasses Ombre Tracksuit Hoody/Pants, Spa Dress, The Hoody Dress, Goddess Dress, Get Ready Robe, and Animal Print Hoody/Pants.
• Wholesale Boutique Accounts Wholesale distribution to boutique retailers, including influencer-driven live shopping events to drive sell-through. Targeted at independent boutiques seeking inclusive, sustainable swimwear brands.

Quantifiable outcome

• Fit tested on over 100 women to ensure perfect fit across all sizes
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Andie Swim: DTC premium women's swimwear brand selling one-pieces, bikinis, and resort wear online. Directly comparable in product mix, DTC distribution, and target customer of women seeking elevated, well-fitting swimwear.
• Summersalt: DTC women's apparel and swimwear brand focused on inclusive sizing and quality at accessible price points. Closely comparable in channel mix (DTC-first) and target customer (women seeking better-fitting swimwear), though typically priced below Sunset Vibes.
• Vitamin A: California-based sustainable luxury swimwear brand using eco-friendly materials including recycled fibers. Comparable in sustainability positioning, premium price point, and Made-in-USA production ethos.
• LSpace: California-based swimwear and resort wear brand with multi-channel distribution including boutique wholesale. Comparable in three-category portfolio (swim, resort, lounge), boutique wholesale model, and premium price positioning.
• Cupshe: Large DTC swimwear brand with broad size range and frequent promotional cadence. Comparable in inclusive sizing and direct-to-consumer e-commerce model, though positioned at lower price points and much larger scale.
• Carve Designs: Women's surf-inspired swimwear and activewear brand with inclusive sizing and sustainability focus. Comparable in surf-lifestyle positioning, sustainable materials, and DTC plus boutique wholesale distribution.
• Beach Riot: Fashion-forward women's swimwear and beachwear brand with strong social-media presence and DTC-plus-wholesale model. Comparable in trend-led swimwear design and multi-channel GTM.
• Hunza G: Premium and luxury swimwear brand known for signature crinkle fabric and inclusive sizing philosophy. Comparable in premium DTC positioning and emphasis on fit and body inclusivity.
• Evelyn & Bobbie: DTC intimates and apparel brand built around proprietary bust-support engineering. Closely comparable in technology-led product differentiation, focus on bust support and comfort, and premium DTC positioning.

Broad incumbents

• Aerie (American Eagle Outfitters): Major mainstream intimates, swimwear, and loungewear brand with strong body-inclusivity positioning and broad size range. Competes with Sunset Vibes in the inclusive swimwear and loungewear category but as part of a much larger apparel portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sunsetvibesswimwear
• Instagraminstagram.com/sunsetvibesswimwear
• TikToktiktok.com/@sunsetvibesswimwear
• LinkedInlinkedin.com/company/sunset-vibes

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Vibes