Locavore
Locavore is a Glasgow-based Scottish social enterprise (CIC) founded in 2011 that delivers certified organic vegetable subscription boxes across central Scotland, operates two retail shops in Glasgow, and provides organic catering services for events and corporate clients.
- Company typePrivate
- Founded2011
- HeadquartersGlasgow, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Locavore does
Locavore is a Glasgow-based Scottish social enterprise structured as a Community Interest Company (CIC), founded in 2011, that sells certified organic produce through three coordinated channels: a subscription veg box delivery service, two physical retail shops in Glasgow (Govanhill and Partick), and a corporate and event catering arm. The core product is a weekly subscription veg box offered in four tiered sizes (Small £9.10, Standard £15.25, Large £21.50, Extra Large £27.00), with modular add-ons including fruit selections (£10.10-£20.20), supplementary vegetable bags (£6.30-£12.60), and Mossgiel organic milk. Customers across central Scotland receive home delivery via the company's own electric vans, with free delivery above £45 and an alternative no-charge collection point at the farm.
The business is vertically integrated into primary production. In early 2025 Locavore relocated to a 21-acre site at Barnhill Farm near Inchinnan, where it operates a 2-acre market garden with polytunnels and 3 acres dedicated to five potato varieties; a 2026 agroforestry plan adds approximately 80 apple trees, hundreds of blackcurrant bushes, and around 500 native trees. Additional growing capacity sits at a Neilston site. Produce is certified organic or in organic conversion, with seasonal local sourcing supplemented by UK and European supply during Scotland's 'hungry gap' (winter/early spring).
Commercially, Locavore generates revenue via recurring weekly subscriptions, one-time shop purchases at the two Glasgow locations, and per-event catering at £8.50-£10 per person (minimum 15 people). The business is operated on the Growing Good e-commerce platform with Stripe for payments and PostHog for analytics; no proprietary technology, mobile application, or AI/ML capability is disclosed. The company reinvests surplus into its mission rather than distributing to shareholders, has received only ~$115k of disclosed external funding (2018 Social Investment Scotland round and a 2022 undisclosed round), and operates with 101-250 employees across production, packing, retail, catering, and delivery functions.
Locavore firmographics
Firmographics- Name
- Locavore
- Legal name
- Locavore
- Website
- https://locavore.scot
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Locavore is a Glasgow-based Scottish social enterprise (CIC) founded in 2011 that delivers certified organic vegetable subscription boxes across central Scotland, operates two retail shops in Glasgow, and provides organic catering services for events and corporate clients.
- Ownership category
- akta.pro rank
Locavore industry classification
Industry- Product category
- Organic Grocery Delivery & Retail
- NAICS
- Fruit and Vegetable Retailers (44523), Other Specialty Food Retailers (44529), Postharvest Crop Activities (except Cotton Ginning) (115114), Perishable Prepared Food Manufacturing (311991)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
- akta.pro secondary industries
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Community-Owned / Nonprofit Grocery Stores (CRAHALAB), DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)
Keywords
Where Locavore is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Locavore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Veg Box Subscriptions: Weekly or recurring subscription model delivering seasonal organic vegetable boxes to customers across central Scotland. Customers subscribe to receive regular deliveries with customizable options including size tiers (Small, Standard, Large, Extra Large) and add-on fruit bags and supplementary vegetables.
- Retail Shop Sales: Brick-and-mortar retail operations selling local, organic, and zero-waste foods and household goods at two Glasgow locations (Govanhill and Partick). The shops offer fresh produce, dairy, meat, bakery, pantry goods, and eco household cleaners.
- Catering Services: Corporate and event catering services providing 100% organic, locally sourced food prepared by professional chefs. Services include ready-to-go menus, custom catering orders, and hot/cold refreshments for events with minimum 15 people.
- Good Food Fund Donations: Optional donation program allowing customers to have the full contents of their veg box order donated to Good Food Fund partner organisations during holiday periods, providing an additional revenue stream through customer goodwill contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Small veg box - ideal for individuals or couples wanting a few seasonal meals |
| Unit Pricing | Weekly | Standard veg box - middle-sized option ideal for couples or individuals who love veg |
| Unit Pricing | Weekly | Large veg box - ideal for households that love their veggies with 6-8 varieties |
| Unit Pricing | Weekly | Extra Large veg box - for bigger households with 8-10 varieties of vegetables |
| Unit Pricing | Weekly | Small fruit selection - minimum 2 varieties of organic fruit |
| Unit Pricing | Weekly | Medium fruit selection - at least 3 varieties of organic fruit from UK & Europe |
| Unit Pricing | Weekly | Large fruit selection - at least 4 varieties of organic fruit |
| Unit Pricing | Weekly | Extra Large fruit selection - at least 5 varieties of organic fruit |
| Unit Pricing | Weekly | Small supplementary veg bag - 2-3 types of vegetables |
| Unit Pricing | Weekly | Standard supplementary veg bag - 3-5 types of vegetables |
| Unit Pricing | Weekly | Mossgiel 'Cow with Calf' Milk - organic, batch-pasteurised, non-homogenised |
| Unit Pricing | One time | Catering - Grazing Plate minimum 15 people |
| Unit Pricing | One time | Catering delivery and equipment |
| Unit Pricing | Pay-as-you-go | Delivery fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Locavore product offering
Product offeringCore offering
Locavore is a Glasgow-based social enterprise that sells certified organic vegetables, fruit, dairy, and pantry goods through a weekly subscription veg box delivery service across central Scotland, complemented by two physical organic grocery shops (Govanhill and Partick) and a 100% organic catering service for events. Produce is grown on its own 21-acre farm at Barnhill Farm near Inchinnan and supplemented with UK and European sourcing during off-season, delivered to customers' doors using electric vans.
Product overview
Locavore is a social enterprise offering a subscription-based veg box delivery service as its core product, with multiple box sizes (Small, Standard, Large, Extra Large). The offering operates as a platform with modular add-ons including Fruit Selections (Small to Extra Large), Supplementary Veg bags (Small and Standard), and Mossgiel organic milk. The company also operates two physical grocery shops in Glasgow (Govanhill and Partick) and provides catering services. All products are certified organic or from organic conversion sites, with produce sourced locally during peak season and from UK/Europe during off-season. Deliveries are made across central Scotland from the company's organic farm at Barnhill Farm.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Veg Box Subscription Weekly subscription delivery of certified organic, seasonal vegetable boxes in four size tiers (Small £9.10, Standard £15.25, Large £21.50, Extra Large £27.00), with customizable contents, dislikes lists, holiday pausing, and door-to-door delivery by electric vans across central Scotland.
- Organic Fruit Selection Bags Weekly add-on subscription bags of certified organic fruit sourced from the UK and Europe, available in Small, Medium (£10.10), Large (£15.15), and Extra Large (£20.20) sizes with minimum 2 to 5+ varieties respectively.
- Supplementary Vegetable Bags Add-on bags providing extra seasonal or imported vegetables, available in Small (£6.30, 2-3 types) and Standard (£12.60, 3-5 types) sizes, including European imports such as sweet potatoes and bell peppers during winter and early spring.
- Mossgiel Organic Cow with Calf Milk Batch-pasteurised, non-homogenised organic milk from Mossgiel Farm cows that keep their calves and graze on natural grass, priced at £1.68 per unit, available as a weekly add-on to the veg box subscription.
- Locavore Catering Event catering service for a minimum of 15 people, offering grazing plates from £8.50 per person, business lunches from £10 per person, and pick-and-mix menus including nibbles, soups, salads, sandwiches, sausage rolls, and desserts, prepared from 100% organic, locally sourced ingredients by professional chefs with full allergen information.
- Locavore Organic Grocery Shops Two physical retail shops in Glasgow selling local, organic, and zero-waste foods plus household goods: the Govanhill shop at 349 Victoria Road (G42 7SA), which also houses Glasgow's only organic cafe, and the Partick shop at 449 Dumbarton Road (G11 6EJ), offering fresh produce, dairy, meat, bakery, and pantry goods.
Companies that use Locavore
Customer profileSegments2 records
Ideal customer profiles2 records
Locavore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Locavore partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
Locavore competitors and assessment
Company assessmentDirect peers
- Riverford Organic Farmers: UK's largest organic veg box subscription scheme, delivering certified organic produce directly to households on a weekly recurring basis with multiple box sizes and add-ons. Closest direct comparator on subscription model, organic-only sourcing, and DTC delivery economics.
- Abel & Cole: Major UK organic produce and grocery subscription box operator delivering weekly across most of the UK. Closely comparable on subscription mechanics, organic positioning, customisable boxes, and add-on product ladder.
- Oddbox: UK DTC produce subscription box focused on surplus and 'wonky' fruit and vegetables. Directly comparable on subscription-driven DTC produce delivery, although differentiated by surplus-vs-organic positioning.
Broad incumbents
- Daylesford Organic: Established UK organic farm and premium food retailer with farmshops, deli-cafes, and a nationwide online grocery delivery offering. Overlaps with Locavore on certified organic sourcing and farm-to-customer positioning, but operates at much larger scale and across multiple channels.
- Planet Organic: UK chain of organic and natural food supermarkets with online delivery. Competes with Locavore for the same health-conscious, organic-leaning shopper in the grocery aisle but at much broader assortment and multi-store scale.
- Infinity Foods: UK wholesaler and retailer of organic, natural, and vegetarian foods, supplying both trade customers and consumers. Comparable on organic-only retail assortment and zero-waste shop positioning, though anchored in Brighton rather than Scotland.
Regional players
- Mossgiel Organic Farm: Scottish organic dairy farm (and existing Locavore supplier of 'Cow with Calf' milk). Operates its own home-delivery milk subscription in Scotland, making it a regional subscriber-acquisition competitor for dairy-adjacent basket spend.
- The Cornish Food Box Company: Southwest England regional veg box and local-produce subscription scheme. Comparable on regional-scale DTC produce delivery mechanics but does not overlap geographically with Locavore's central Scotland catchment.
- East Coast Organics: East-coast UK organic produce box scheme serving Edinburgh and surrounding areas. Direct regional competitor for Locavore's Edinburgh catchment, with overlapping customer segment and similar weekly subscription model.
Others
- Growing Good: Software platform provider that powers Locavore's e-commerce, payments, and analytics stack. Listed on the Locavore website as the platform partner and an adjacent enabling technology peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Locavore social profiles
Digital presenceLocavore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locavore leadership team
Management profileNumber of profiles
Profiles1 record
Locavore funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locavore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locavore
What does Locavore do?
Locavore is a Glasgow-based social enterprise that sells certified organic vegetables, fruit, dairy, and pantry goods through a weekly subscription veg box delivery service across central Scotland, complemented by two physical organic grocery shops (Govanhill and Partick) and a 100% organic catering service for events. Produce is grown on its own 21-acre farm at Barnhill Farm near Inchinnan and supplemented with UK and European sourcing during off-season, delivered to customers' doors using electric vans.
Is Locavore a public or private company?
Locavore is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Locavore founded?
Locavore was founded in 2011. It employs 101 to 250 people.
Where is Locavore based?
Locavore is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Locavore make money?
Four revenue lines are on record. Veg Box Subscriptions are the primary driver. The others are retail Shop Sales, catering Services and good Food Fund Donations.
Who are Locavore's main competitors?
Direct peers on record are Riverford Organic Farmers, Abel & Cole and Oddbox. Broad incumbents are Daylesford Organic, Planet Organic and Infinity Foods. Regional players are Mossgiel Organic Farm, The Cornish Food Box Company and East Coast Organics. Growing Good is listed as an others.
Does Locavore have an API?
No public API is recorded for Locavore.
What industry is Locavore in?
Locavore's product category is Organic Grocery Delivery & Retail. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail, with a secondary code of AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery. Its NAICS code is 44523 and its SIC code is 700.