Planet Organic
Planet Organic is a family-owned Australian e-commerce and wholesale retailer of certified organic teas, herbs, spices, and latte powders, selling direct-to-consumer and through regional stockists across Australia and New Zealand.
- Company typePrivate
- Founded1997
- HeadquartersCoolum, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Planet Organic does
Planet Organic Co Pty Ltd is an Australian family-owned e-commerce and wholesale business founded in 1997 and operated by a small team based in Coolum Beach, Queensland. The company sells certified organic teas, herbs, spices, and latte powders (Matcha, Chai, Turmeric) direct to consumers across Australia and New Zealand through its Shopify-powered online store, with free shipping on orders above $60. It also distributes through Australian health food chains (Healthy Life, Wholelife), supermarket partners (Drakes, New World in New Zealand), and a dedicated wholesale program serving cafes and food service operators.
Product breadth spans more than 20 tea bag varieties, loose leaf teas, latte powders, and a herbs and spices catalog led by Ceylon Cinnamon sourced from Sri Lanka. Recent product expansion includes certified organic Garlic Powder and Onion Powder, packaged in recyclable glass jars with aluminium lids, plus a growing line of themed bundles (Grand Tea Bundle, Grand Herb & Spice Bundle, Deluxe Latte Bundle, Italian Kitchen Bundle, Starter Herb and Spice Bundle). All products carry Australian Certified Organic accreditation and are hand-packed in small batches on the Sunshine Coast. Each batch of lead-sensitive products (notably Ceylon Cinnamon and Turmeric) is third-party tested for heavy metals, providing a documented quality differentiation versus generic organic competitors. Tea bags are oxygen-bleached, plastic-free and home compostable.
Commercial operations combine direct-to-consumer e-commerce with multi-channel wholesale (retail stockists and food service), an affiliate / gifting 'Collab' partnership program targeting naturopaths, dietitians and wellness creators, and content-led demand generation through a recipes blog and wellness journal. Pricing is low-ticket unit ($6-$21 for individual SKUs) with bundle anchors up to $133, supported by bundle-level discounts of around 20%. The business is bootstrapped, privately held, and operates without disclosed external investment.
Planet Organic firmographics
Firmographics- Name
- Planet Organic
- Legal name
- Planet Organic Co Pty Ltd
- Website
- https://planetorganic.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planet Organic is a family-owned Australian e-commerce and wholesale retailer of certified organic teas, herbs, spices, and latte powders, selling direct-to-consumer and through regional stockists across Australia and New Zealand.
- Ownership category
- akta.pro rank
Planet Organic industry classification
Industry- Product category
- Organic Tea, Herbs & Spices Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Organic & Natural Beverage Wholesale (AFAIAJAE), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Natural & Organic Foods Distribution (CRAOABAH)
Keywords
Where Planet Organic is headquartered
LocationHeadquarters
- HQ city
- Coolum
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Planet Organic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Online retail sales through planetorganic.com.au directly to consumers in Australia and New Zealand with free shipping on orders over $60.
- Wholesale Distribution: Supply to retailers and stockists including health food stores, pharmacies, and supermarkets such as Drakes, Healthy Life, and New World.
- Food Service/Wholesale: Wholesale供应 to cafes and food service establishments through dedicated wholesale program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tea bags and spices ranging from $6-21 |
| Unit Pricing | Pay-as-you-go | Starter bundle at $33 |
| Unit Pricing | Pay-as-you-go | Grand bundles at $101-133 with 20% savings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Planet Organic product offering
Product offeringCore offering
Planet Organic sells Australian Certified Organic teas, herbs, spices, organic latte powders, and cacao products directly to consumers through its Shopify-powered online store and to retail and food service customers via wholesale channels in Australia and New Zealand. Products are hand-packed on the Sunshine Coast in Queensland and packaged in recyclable glass jars and home-compostable tea bags. The range spans tea bags, loose leaf teas, single-origin spices, organic lattes, and curated multi-product bundles.
Product overview
Planet Organic is an Australian-owned e-commerce business offering certified organic teas, herbs, and spices. The core product portfolio spans four main categories: Organic Tea Bags (20+ varieties in plastic-free compostable format), Organic Loose Leaf Teas, Organic Lattes (Matcha, Chai Latte, Turmeric Latte), and Organic Herbs & Spices (including exclusive Ceylon Cinnamon sourced from Sri Lanka). Products are sold individually and through curated Bundle offerings (Grand Tea Bundle, Starter Herb Bundle, Grand Herb & Spice Bundle, Deluxe Latte Bundle, Italian Kitchen Bundle). The company positions itself around quality organic ingredients, third-party heavy metal testing, minimal sustainable packaging, and Australian Certified Organic accreditation. All products are hand-packed on the Sunshine Coast, Queensland.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Tea Bags Pre-packaged organic tea in plastic-free, home-compostable tea bags available in over 20 varieties including Black Tea, Green Tea, Peppermint, Chamomile, Ginger, Spearmint, Detox, Digest, and wellness blends, sold to retail consumers and wholesale stockists.
- Organic Loose Leaf Teas Bulk organic loose leaf teas and herbal infusions including Peppermint Loose Leaf, Chai Spice Loose Leaf, and Siberian Ginseng Root Loose Leaf, sold to consumers seeking whole-leaf and single-origin options.
- Organic Lattes (Matcha, Chai Latte, Turmeric Latte) Ready-to-mix organic latte powders including Organic Matcha Green Tea Powder, Organic Chai Spice, and Organic Turmeric Latte for preparing milk-based wellness beverages at home or in cafés.
- Organic Herbs & Spices Australian Certified Organic single herbs and spices hand-packed in glass jars, including Ceylon Cinnamon (45g and 250g), Turmeric, Nutmeg, Cayenne Pepper, Basil, Oregano, Rosemary, Thyme, Black Peppercorns, Garlic Granules, Cumin Seeds, and Sweet Paprika, sold to consumers and food service buyers.
- Organic Cacao & Carob Organic cacao and carob products for beverages and cooking applications, sold to retail consumers and used in food service recipes.
- Grand Tea Bundle Ultimate collection bundle featuring 28-30 best-selling tea bag blends including specialty formulas like Bedtime Tea, Calendula, Chamomile, Detox, Digest, Earl Grey, Echinacea Plus, Ginseng Plus, Green Tea, Turmeric Chai, and more, priced at $133 with $33 savings.
- Starter Herb and Spice Bundle Entry-level bundle featuring 6 essential organic spices (Cumin, Basil, Oregano, Turmeric, Ceylon Cinnamon, Sweet Paprika) priced at $33 (saves $3), designed as a starter pack for new organic pantry customers.
- Grand Herb & Spice Bundle Premium bundle featuring 23 Australian Certified Organic herbs and spices including newly launched Onion Powder and Garlic Powder, priced at $101 (saves $25).
- Deluxe Latte Bundle Bundle of the top 3 best-selling latte powders (Matcha, Chai Latte, and Turmeric Latte) priced at $64 (saves $7), targeting home beverage enthusiasts.
- Italian Kitchen Bundle Curated bundle of organic Italian cooking essentials including Onion Powder, Garlic Powder, Chilli Flakes, Basil, Oregano, and Rosemary, sold as a single SKU for home cooking customers.
- New Mother's Organic Tea Range Specialized pregnancy and nursing support teas including Morning Wellness (Ginger, Peppermint, Lemon Balm) and breastfeeding support blends, targeted at expecting and new mothers.
Quantifiable outcome
- Products certified organic with no synthetic chemicals, fertilisers or GMOs
- +2 more outcomes
Companies that use Planet Organic
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Planet Organic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Planet Organic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Healthy LifecoreHealth food retail chain stocking Planet Organic certified organic teas and spices in stores across Australia
- WholelifecoreHealth food retailer stocking Planet Organic certified organic products
- DrakescoreSupermarket chain stocking Planet Organic products in stores
- New World (New Zealand)coreNew Zealand supermarket chain distributing Planet Organic products across NZ stores
- Australian Certified OrganiccoreCertification body providing Australian Certified Organic accreditation with regular inspections at all levels of production ensuring certified supply chain back to source
- Wellness Content Creators & AdvocatessupportingPartnership program for recipe creators, naturopaths, dietitians, wellness professionals and low-tox lifestyle advocates offering affiliate marketing, gifting, discount codes, campaigns and content creation opportunities
- ShopifycoreE-commerce platform powering the planetorganic.com.au online store
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Planet Organic competitors and assessment
Company assessmentBroad incumbents
- Melrose Organic: Established Australian health-food brand spanning organic pantry, pantry staples, and wellness products sold across supermarkets and health-food retail. Comparable as an AU certified-organic CPG brand with overlapping grocery wholesale relationships (Drakes, health-food stockists) but a much broader portfolio beyond tea/herbs/spices.
- Simply Organic (McCormick): Certified-organic herbs and spices brand owned by McCormick & Company, distributed through grocery and natural-food retail in the US and globally. Comparable on certified-organic single-spice portfolio and grocery/wholesale distribution, though it sits inside a much larger multinational and competes on scale rather than provenance.
Direct peers
- Numi Organic Tea: Premium organic and fair-trade tea brand with broad bagged and loose-leaf assortment sold via DTC, natural food stores, and grocery. Closely comparable on certified-organic positioning, premium price points, sustainability packaging claims, and broad wellness SKU range.
- Mountain Rose Herbs: US-based certified organic herb, spice, and tea merchant with strong DTC and wholesale operations. Directly comparable on certified-organic herb and spice portfolio, sustainability claims, and customer-base of wellness practitioners (naturopaths, herbalists).
- The Republic of Tea: US-based premium tea company offering organic, herbal and functional blends via DTC and specialty retail. Comparable on curated wellness-led assortment, premium glass-pack and compostable packaging, and partnership/wholesale model targeting health-food stockists.
- Traditional Medicinals: US-based organic herbal tea brand specializing in wellness function-led teas (sleep, digestion, pregnancy). Directly comparable on organic certification, wellness-segment positioning, and broad tea-bag portfolio with similar SKUs like chamomile, ginger, peppermint, and bedtime blends.
- Honest to Goodness: Australian family-owned organic and natural foods wholesaler and DTC brand offering bulk and packaged organic pantry staples, herbs, spices, and superfoods. Closely comparable as an AU-certified-organic pantry brand with similar wholesale-to-stockist plus DTC model.
- T2 Tea: Australian-founded premium tea brand offering loose-leaf and bagged teas with strong retail and DTC presence. Both brands occupy the premium Australian organic tea space, target wellness-conscious consumers, and distribute via own e-commerce plus wholesale stockists. T2 (now owned by Unilever) is the dominant AU benchmark against which Planet Organic differentiates on certified-organic and hand-packed provenance.
- Two Peaks Tea: Small Australian DTC organic tea brand offering loose-leaf and bagged wellness blends. Comparable as a fellow small Australian organic tea operator competing in the same AU/NZ premium organic segment with overlapping product formats.
Emerging players
- DoMatcha: Organic Japanese matcha specialist selling premium ceremonial-grade matcha via DTC and food-service channels. Comparable on certified-organic Japanese matcha SKU, premium glass-pack presentation, and overlap with Planet Organic's Matcha Green Tea Powder product line.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Planet Organic social profiles
Digital presencePlanet Organic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Organic leadership team
Management profileNumber of profiles
Profiles1 record
Planet Organic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Organic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Organic
What does Planet Organic do?
Planet Organic sells Australian Certified Organic teas, herbs, spices, organic latte powders, and cacao products directly to consumers through its Shopify-powered online store and to retail and food service customers via wholesale channels in Australia and New Zealand. Products are hand-packed on the Sunshine Coast in Queensland and packaged in recyclable glass jars and home-compostable tea bags. The range spans tea bags, loose leaf teas, single-origin spices, organic lattes, and curated multi-product bundles.
Is Planet Organic a public or private company?
Planet Organic is a private company. It is classified as family owned and is currently operating.
When was Planet Organic founded?
Planet Organic was founded in 1997. It employs 11 to 50 people.
Where is Planet Organic based?
Planet Organic is headquartered in Coolum, Australia, in the Oceania region.
How does Planet Organic make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and food Service/Wholesale.
Who are Planet Organic's main competitors?
Broad incumbents on record are Melrose Organic and Simply Organic (McCormick). Direct peers are Numi Organic Tea, Mountain Rose Herbs, The Republic of Tea, Traditional Medicinals, Honest to Goodness, T2 Tea and Two Peaks Tea. DoMatcha is listed as an emerging player.
Does Planet Organic have an API?
No public API is recorded for Planet Organic.
What industry is Planet Organic in?
Planet Organic's product category is Organic Tea, Herbs & Spices Retail. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAJAE, Organic & Natural Beverage Wholesale. Its NAICS code is 311920 and its SIC code is 5190.