Eva

What Eva does

Eva Benefícios S.A. is a Brazilian corporate benefits and expense-management fintech, headquartered in Ouro Prêto, Brazil, that issues a Visa-branded multibenefits card consolidating up to eight employee benefit categories — meal, food, fuel, transportation, health, culture, education, and a flexible "Saldo Livre" balance — onto a single payment credential. The company also operates a broader ecosystem of nine named products covering meal and food vouchers (Vale-Refeição, Vale-Alimentação), corporate expense management (Despesas Corporativas), real-time reimbursements (Reembolso), employee rewards (Premiação), corporate wellness (Cuidar), HR communications (Conecta, Mural de Recados), and a loyalty network (Clube da Eva) with more than 25,000 partner establishments. The underlying platform includes instant PIX recharge, an HR dashboard for batch registration and expense categorization, and a consumer mobile app for balance monitoring, Pix transfers, and bill payment.

Eva generates revenue primarily through float on prepaid card balances and Visa interchange fees, while advertising zero contracting, administration, or monthly fees to corporate clients (the "Custo ZERO" model). It sells through a hybrid motion combining direct self-serve signup via evacard.com.br, WhatsApp-based inside sales, and dedicated account management for enterprise clients with 50+ employees, supported by digital marketing channels (Google, LinkedIn, Instagram, partner referrals) and branded events (Eva Talks). The company serves a horizontal customer base ranging from micro-entrepreneurs to multinational corporations, with named enterprise references including Vibra, McCain, Samarco, Unimed, Sicredi, EFI Bank, and Cristália, and claims to serve thousands of companies in total.

Name

Eva

Legal name

Eva Benefícios S.A.

Website

https://evacard.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Eva Benefícios is a Brazilian fintech that issues a Visa-branded multibenefits card consolidating up to eight employee benefit categories onto a single credential, serving corporate clients from SMBs to multinationals through a zero-fee model monetized via float and interchange.

Ownership category

akta.pro rank

Product category

Corporate Benefits Platform

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221)

SIC

Finance Services (6199)

akta.pro primary industry

Government Benefit & EBT / Social Program Cards (FSAMANAF)

akta.pro secondary industries

Embedded Card Issuing & Card-as-a-Service (FSAGALAC), Virtual Card Issuance & Tokenized Corporate Cards (THACAJAA)

Keywords

• Corporate benefits cards
• Multibenefits prepaid cards
• Employee benefits administration
• Meal voucher cards
• Corporate expense management

Headquarters

HQ city

Ouro Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Corporate Benefit Administration Services: Companies pay for employee benefit card services per employee. Eva charges zero fees to companies (Custo ZERO) for contracting, administration, and monthly fees, generating revenue primarily through the float on prepaid card balances and transaction interchange fees from the Visa network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eva is a Brazilian financial services company that issues Visa-powered multibenefits cards consolidating up to eight employee benefit categories (meal vouchers, food allowance, fuel, transport, health, culture, education, and free balance) onto a single prepaid card. The company complements these cards with an integrated digital platform offering corporate expense management, HR communication tools, reimbursement processing, and employee rewards programs for corporate clients.

Product overview

Eva is a multi-product corporate benefits platform built around the EvaCard — a Visa-branded multibenefits card that unifies multiple employee benefits onto a single card with broad national and international acceptance. The portfolio consists of 9 named products organized into three categories: (1) Core benefit cards — Eva Vale-Refeição (meal vouchers), Eva Vale-Alimentação (food allowances), and Eva Multibenefícios (the flagship unified card covering 8 benefit categories including meals, food, transport, fuel, health, culture, education, and flexible balance); (2) Wellness — Eva Cuidar (gyms, telemedicine, psychotherapy, nutrition); (3) Financial management — Eva Despesas Corporativas (corporate expense card), Eva Reembolso (reimbursement processing), and Eva Premiação (employee award prepaid card); and (4) HR communication — Eva Mural de Recados (internal announcements) and Eva Conecta (questionnaires, vacation requests, admission forms, and HR workflow automation). All products are managed through a unified platform with zero-cost enrollment for companies.

Differentiator

Problem solved

Functional benefit

Brands

• Eva Conecta: Corporate communication and questionnaire platform for HR management
• Eva Cuidar
• Eva Premiação
• Eva Despesas Corporativas
• Eva Reembolso
• Eva Vale-Refeição
• Eva Vale-Alimentação
• Eva Multibenefícios
• Saldo Eva
• Clube da Eva

Products and services

• Eva Multibenefícios
• Eva Vale-Refeição
• Eva Vale-Alimentação
• Eva Cuidar
• Eva Despesas Corporativas
• Eva Reembolso
• Eva Premiação
• Eva Conecta
• Eva Mural de Recados
• Eva Saldo (Saldo Eva)
• Eva Business

Quantifiable outcome

• Zero cost for companies - no contracting, administration, or monthly fees
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swile: Swile (acquired by Lifeworks) operates a European-originated multibenefits prepaid Visa card platform and has expanded into Brazil. Comparable business model to Eva (single card, multiple benefit categories, mobile-first employee UX), serving as a global benchmark for the multibenefits consolidation thesis Eva is executing in Brazil.

Direct peers

• Flash Benefícios: Flash is a Brazilian employee benefits fintech offering a single Visa prepaid card consolidating multiple employer benefit categories (meal, food, culture, education, mobility, health) with mobile-first UX. Direct competitor to Eva in the Brazilian multibenefits card market.
• Pluxee Brazil: Pluxee is the corporate benefits spin-out of Sodexo (now combined with Benefícios), operating in Brazil across meal, food, mobility, and quality-of-life benefits. Direct peer to Eva in the Brazilian employer benefits market with comparable card-based distribution and enterprise customer base.
• Caju: Caju is a Brazilian corporate multibenefits platform offering a Visa-network prepaid card that consolidates meal, food, culture, education, transport, and flexible balance categories onto a single card. Direct competitor to Eva in the multibenefits consolidation market with a similar zero-friction employee UX model.
• Alelo: Alelo is one of Brazil's largest corporate benefits issuers (formerly a joint venture between Banco do Brasil and Bradesco), serving meal, food, fuel, and gift benefit categories via card products. Eva competes head-to-head with Alelo in the corporate benefits card space, particularly against Alelo's multibenefits and Vale ranges.
• Ticket (Edenred): Ticket is the Brazilian subsidiary of Edenred (global corporate benefits leader), offering Vale-Refeição, Vale-Alimentação, Vale-Combustível, and corporate expense solutions. Eva directly competes with Ticket across the same Brazilian corporate benefit verticals, and Ticket is one of the largest incumbents in PAT-regulated meal/food benefit accounts.
• VR Benefícios: VR is one of the traditional leaders in Brazilian corporate meal (Vale-Refeição) and food (Vale-Alimentação) benefits with extensive employer relationships. Eva competes against VR in meal and food benefits specifically, though VR's narrow category focus differs from Eva's 8-in-1 multibenefits consolidation strategy.

Emerging players

• iFood Benefícios: iFood Benefícios extends the iFood consumer ecosystem into corporate meal/food benefits via prepaid cards (and iFood app credit) for Brazilian employers. Comparable to Eva in meal/food benefits but with narrower category scope and a delivery-restaurant-led distribution advantage.
• Creditas Benefícios: Creditas offers Brazilian employer benefits products including benefit cards (meal, food, culture) as part of its broader employee financial wellness platform anchored by salary-backed lending. Adjacent to Eva in the multibenefits card category with complementary financial-services positioning for employees.

Regional players

• Beeva: Beeva is a Brazilian corporate benefits technology platform offering card-based benefits (meal, food, culture, education) with proprietary HR integrations. Comparable to Eva in core product, often serving the SMB and mid-market segments where Eva is also active.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evabeneficios
• Instagraminstagram.com/evabeneficios
• Xx.com/evabeneficios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eva