What Beeva does

Beeva Brazil (legal name: Beeva Indústria Comércio e Exportação de Mel e Derivados S/A) is a Brazilian foodtech company founded in 2017 and headquartered in Marechal Deodoro, Alagoas, that develops, produces, and sells honey and bee-derived health products sourced from the Caatinga (northeastern Brazil's exclusively Brazilian biome) and Mata Atlântica (Atlantic Forest) regions. Its core product portfolio spans monofloral and multifloral organic honey in 280g and 560g squeeze bottles, propolis extracts (green, red, and the proprietary Fusion blend) in 11% and 22% liquid concentrations, alcohol-free propolis capsules, a multi-ingredient immunity powder supplement branded Oh My Shot, and functional honey-filled candies (Balinhas) priced at R$ 11.90 each. Differentiation rests on proprietary formulation technology — particularly the Própolis Fusion blend (delivering 1.75% phenols and 1.037% flavonoids, materially above Brazilian legal minimums), atomized spray-drying of propolis for confectionery applications, and a 7-ingredient Oh My Shot formulation with 500% Daily Value Vitamin C — combined with Selo Orgânico and SIF federal inspection certifications and an ESG-aligned upstream supply chain developed through affiliated nonprofit Instituto Beeva and partnerships with Sebraе Alagoas and Usina Caeté.

The company operates almost exclusively as a direct-to-consumer e-commerce business through its Shopify storefront at beevabrazil.com, with national Brazilian delivery fulfilled through Correios (PAC and SEDEX) and free shipping on orders above R$ 400. Unit pricing ranges from R$ 34.00 for green propolis 11% extract to R$ 99.90 for Oh My Shot, with bundled family and premium kits (R$ 88.50–R$ 117.45) creating a tiered commercial offering. Beeva supplements its DTC motion with strategic brand visibility via a MasterChef Brasil partnership (Endemol Shine Brasil) and a content-led marketing approach centered on an educational blog, email newsletter, and organic social sharing. In January 2022, the company closed a R$ 4.5 million (≈USD 825K) seed equity crowdfunding round through CapTable involving 328 individual investors; no subsequent priced equity has been disclosed, and the company remains privately held with 11–50 employees and no identified institutional venture or private equity backing.

Name

Beeva

Legal name

Beeva Indústria Comércio e Exportação de Mel e Derivados S/A

Website

https://beevabrazil.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Beeva Brazil is a Brazilian foodtech company that develops, sources, and sells certified organic honey, propolis extracts, propolis capsules, an immunity powder shot (Oh My Shot), and functional candies, targeting health-conscious Brazilian consumers via direct-to-consumer e-commerce with products sourced from the Caatinga and Mata Atlântica biomes.

Ownership category

akta.pro rank

Product category

Natural Bee-Derived Functional Foods

NAICS

Apiculture (112910), Apiculture (11291)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

akta.pro secondary industries

Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Propolis & Bee Pollen Harvesting/Processing (AFAEAHAD), Organic Apiculture (Beekeeping) (AFAEAMAG)

Keywords

• Honey products
• Propolis extracts
• Functional supplements
• Sustainable apiculture
• Natural health foods

Headquarters

HQ city

Marechal Deodoro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of bee products including honey varieties, propolis extracts (green, red, fusion) in liquid and capsule forms, functional shots (Oh My Shot), and honey-based candies (Balinhas). Products sold through company-owned e-commerce platform with national delivery via Correios.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Beeva produces and sells a vertically integrated line of organic Brazilian bee products through its own e-commerce channel. The portfolio includes monofloral and multifloral honey from the Caatinga and Mata Atlântica biomes in squeeze bottles, alcoholic propolis extracts (Green, Red, and proprietary Fusion blends at 11% and 22% concentrations), propolis capsules, the "Oh My Shot" immunity powder supplement combining seven functional ingredients, and atomized-propolis functional honey candies (Balinhas). All products carry organic certification and SIF (federal inspection) credentials, and are marketed to health-conscious Brazilian consumers seeking science-backed natural supplements with ESG-aligned provenance.

Product overview

Beeva Brazil is a foodtech company specializing in apiculture products with a focus on ESG principles and sustainable practices in Brazil's caatinga and Mata Atlântica biomes. The product portfolio centers on four core offerings: (1) pure organic honey sold in practical squeeze bottles in multiple varieties; (2) propolis extracts in liquid and capsule forms available in Green, Red, and Fusion (blend) varieties with 11% and 22% concentrations; (3) Oh My Shot, a 100% natural immunity powder supplement combining seven functional ingredients; and (4) functional candies (Balinhas) with honey filling in multiple flavors. Products are sold through their Shopify e-commerce platform with free shipping on orders over R$400. The company positions itself as both a product brand and a foodtech innovator, supported by the Instituto Beeva which promotes sustainable apiculture and community development.

Differentiator

Problem solved

Functional benefit

Products and services

• Mel (Honey Products) Pure organic honey sourced from Brazilian biomes including Caatinga (Juazeiro and Silvestre monofloral varieties) and Mata Atlântica (Silvestre). Sold in practical squeeze bottles (bisnaga) in 280g and 560g sizes, with select varieties co-branded with MasterChef. Marketed to health-conscious Brazilian consumers seeking traceable, organic, single-origin honey.
• Extrato de Própolis (Propolis Extract) Alcoholic propolis extracts in liquid dropper form, available in three proprietary varieties — Green (Própolis Verde), Red (Própolis Vermelha), and Fusion (a proprietary blend of green, red, and wild propolis) — each offered at 11% and 22% (concentrado) strengths. Marketed for immune system support and antimicrobial/antioxidant benefits.
• Oh My Shot A 100% natural immunity supplement powder (scoop format, 30 servings per 150g package, R$ 99.90 BRL) combining seven functional ingredients — Acerola, Moro Orange, Ginger, Turmeric, Lemon, Fusion Propolis Extract, and Black Pepper. Dissolves in 50ml of water in 15 seconds and delivers elevated phenols, flavonoids, and 500% DV Vitamin C per serving. Zero sugar, zero preservatives, non-GMO.
• Própolis em Cápsulas (Propolis Capsules) Propolis capsules available in Green, Red, and Fusion varieties. One capsule equals 10 drops of 11% liquid propolis extract. Recommended dose is three capsules per day. Tasteless, alcohol-free format targeting consumers preferring capsules over liquid drops.
• Balinhas Beeva (Functional Honey Candies) Functional candies with honey filling in four flavors — Ginger & Propolis, Lemon & Propolis, Mint & Propolis, and Oh My Shot — priced at R$ 11.90 BRL each. Made with natural ingredients and Beeva's atomized green propolis technology; no artificial colors or flavors.
• KIT FAMÍLIA NATURAL Family-sized natural product bundle sold at R$ 88.50 BRL (regular price R$ 110.62, 20% savings), combining multiple Beeva natural products for family-level consumption.
• KIT SABORES DO BRASIL PREMIUM Premium kit containing three pure Brazilian honeys (3 × 560g) from distinct regions — Mata Atlântica, Caatinga Silvestre, and Caatinga Juazeiro. Priced at R$ 117.45 BRL (regular price R$ 146.79 BRL, 20% savings).

Quantifiable outcome

• Propolis Fusion contains 1.75% phenols total and 1.037% flavonoids total, exceeding Brazilian legal minimums of 0.50% and 0.25% respectively
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Sebrae AlagoascoreStrategic or Co-development PartnerInstituto Beeva partnered with Sebraе Alagoas to launch a sustainable apiculture development project in Palatéia, Barra de São Miguel, Alagoas. The project provides 40-hour training courses for 25 local beekeepers (with 25% preference for women), plus one year of technical follow-up support. Focus areas include sustainable practices, apiary management, and integration with regional sugarcane sector.
• Usina CaetécoreStrategic or Co-development PartnerPartnership with Usina Caeté sugar/energy company to integrate apiculture with the regional sugarcane sector. The project aims to diversify economic activities while promoting biodiversity conservation in the Caatinga and Mata Atlântica biomes.
• Endemol Shine BrasilmajorGTM or Marketing PartnerPartnership with Endemol Shine Brasil (MasterChef program) to feature Beeva's Caatinga honey products in the television cooking competition. This partnership provides culinary credibility and national brand visibility for Beeva's premium honey offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apis Flora: Apis Flora is one of Brazil's largest propolis and bee-product brands, producing liquid extracts, capsules, lozenges, and cosmetics with proprietary propolis formulations. Beeva competes head-on with Apis Flora in the Brazilian green/red propolis extract and capsule category with similar retail price points and channel mix.
• Laboratorio Nelson (Nelson Nectar): Laboratorio Nelson is a Brazilian manufacturer with deep roots in propolis and bee-derived supplements, selling extracts and capsules nationally through pharmacies and retail. Beeva's Propolis Verde/Vermelha/Fusion product line competes directly with Nelson's branded extracts, including on premiumization.
• Unipro (Uniprolis): Uniprolis is a Brazilian propolis and bee-product specialist offering extracts, sprays, and functional supplements through its own brand and white-label. Uniprolis competes in the same Brazilian propolis category as Beeva, especially on standardized phenol/flavonoid specifications.
• Beekeeper's Naturals: Beekeeper's Naturals is a North American D2C brand selling propolis sprays, honey, and functional shots across the same SKU archetypes as Beeva (propolis, honey, immunity shots). Direct comparable on D2C foodtech model, premium pricing, and ingredient-led brand storytelling.
• Minamel: Minamel is a Brazilian D2C honey brand selling monofloral and organic honey varietals online. Direct comparable to Beeva's Caatinga monofloral honey line (Juazeiro, Silvestre) and to its organic certification, competing for the same health-conscious Brazilian consumer.

Broad incumbents

• Comvita: Comvita is the leading New Zealand manuka honey and propolis brand with a global D2C and retail footprint. Comparable product architecture (premium honey, propolis extracts, capsules, lozenges) and a science-led functional health positioning makes Comvita a useful proxy for Beeva's expansion and premiumization trajectory.
• Manuka Health: Manuka Health New Zealand produces manuka honey, propolis, and bee-derived functional supplements with certified MGO/UMF grading. Comparable mix of premium honey + propolis liquid extracts + capsules, with a similar science-and-grade-led positioning to Beeva's fusion-formula approach.
• Wedderspoon: Wedderspoon is a US-based manuka honey and propolis brand with a D2C and retail presence, selling propolis sprays and lozenges alongside honey. Comparable to Beeva on the propolis-plus-honey product architecture and on premium-channel positioning.
• Y.S. Organic Bee Farms: Y.S. Organic Bee Farms is a US raw honey and bee-product brand with broad retail distribution. Comparable to Beeva on raw/origin honey proposition and on supplement-extensions of bee products, though Beeva is more concentrated in the Brazilian propolis format.

Regional players

• Apiário Diamante: Apiário Diamante is a long-established Brazilian honey and propolis producer focused on domestic retail. Comparable to Beeva's base honey business in domestic channel, but lacks Beeva's foodtech-format extensions (shots, capsules, candies) and ESG positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beevabrazil
• Pinterestpinterest.com/pin/create/button/?u=https://www.beevabrazil.com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeva