Maggie's Place

What Maggie's Place does

Maggie's Place Family Resource Centres is a registered Canadian charitable non-profit (CRA Charitable Registration No. 14080 1184 RR0001) that operates two physical Family Resource Centres in Nova Scotia — the Cumberland Centre in Amherst and the Colchester Centre in Truro — to deliver free community programs for expectant parents, new parents and caregivers of babies, toddlers, and preschoolers, and for children and youth. Founded in 1994 as a joint project of Colchester and Cumberland counties and named in memory of Maggie Cox (1989-1994), the organization runs prenatal and postnatal education, breastfeeding support, weekly playgroups across nine Colchester County communities, parenting courses (Nobody's Perfect, Positive Parenting, Active Parenting), a Parenting Journey home-visitation program for families with children aged 0-19 facing behavioural, social, school, or environmental challenges, youth drop-in and outreach programming for ages 16-24, an annual Back to School program, and ancillary resources such as Maggie's Closet (free gently-used baby and children's clothing) and downloadable recipe libraries.

Its underlying technology is minimal: the organization does not disclose a proprietary platform, instead relying on a Wix-based public website, organic social channels (separate Facebook and Instagram accounts per centre), email/print newsletters (Cumberland Ladybug Loop, Colchester seasonal flyers), and Google Forms for program registration. There are no public APIs, SDKs, mobile apps, or disclosed AI/ML capabilities; service delivery is exclusively in-person or through home visitation.

The business model is a donation- and grant-funded non-profit rather than a commercial revenue model. All programs are provided free of charge to participants, and the organization is sustained by multi-source public-sector and community funding — primarily the Community Action Program for Children (CAPC) / Public Health Agency of Canada (including a $516,042 grant on 2024-04-02), the Province of Nova Scotia, and United Way of Colchester and Cumberland County — together with individual monetary donations via cash, cheque, e-transfer, and the CanadaHelps online portal. Official donation receipts are issued for gifts over $10. The organization is governed by a volunteer Board of Directors and led by an Executive Director (Sarah MacMaster), with approximately 30 staff across the two centres and operating geographies limited to Cumberland and Colchester counties in Nova Scotia.

Name

Maggie's Place

Legal name

Maggie's Place Family Resource Centres

Website

https://maggiesplace.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Maggie's Place is a Nova Scotia non-profit operating two Family Resource Centres in Amherst and Truro that deliver free prenatal, postnatal, parenting, playgroup, youth, and home-visiting programs to families in Cumberland and Colchester counties.

Ownership category

akta.pro rank

Product category

Community Family Services

NAICS

Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Family resource programs
• Prenatal support services
• Parenting education programs
• Early childhood development
• Youth outreach services

Headquarters

HQ city

Amherst

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monetary donations: As a registered Canadian charity, Maggie's Place accepts monetary donations via cash, cheque, e-transfer, and online through CanadaHelps. Official donation receipts issued for donations over $10.00.
2. Government and United Way grants: Funded by the Community Action Program for Children (CAPC) / Public Health Agency of Canada, the Province of Nova Scotia, and United Way of Colchester and Cumberland County.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maggie's Place operates two physical Family Resource Centres in Cumberland (Amherst) and Colchester (Truro) counties of Nova Scotia, delivering free prenatal, postnatal, parenting, playgroup, youth, and home-visiting programs for parents, caregivers, and children from infancy through age 24. Programs are funded by donations, government grants, and United Way support, and are offered at no cost to participants.

Product overview

Maggie's Place is a single, unified non-profit service offering rather than a multi-module software platform: it operates two physical Family Resource Centres (Cumberland in Amherst and Colchester in Truro, Nova Scotia) that together deliver a portfolio of free community programs for parents, caregivers, babies, toddlers, preschoolers, and youth. The portfolio is anchored by core program clusters — Prenatal/Postnatal Programs & Breastfeeding Support, Family Programs (Weekly Playgroups), Parent Programs, Child & Youth Programs (including the Youth Drop-In and Youth Outreach Program housed in the CCYDC), and the Parenting Journey home visitation program — supplemented by ancillary offerings such as Maggie's Closet, the annual Back to School Program, the A Place to Belong Program, and downloadable Recipes resources (Gifts in a Jar, Kids in the Kitchen, Playgroup Snack Recipes). The two centres share executive leadership and back-office functions but maintain separate program calendars, staff rosters, and community partnerships, with all services delivered in person rather than through a digital product.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatal/Postnatal Programs & Breastfeeding Support Cluster of prenatal and postnatal services offered through the Colchester centre, including the Full Bellies Prenatal Program, Preparing to Breastfeed, Rock & Talk, Baby Me & Mother Goose, Car Seat Safety Checks, Infant Massage, and Baby Walks. Targeted at pregnant individuals, new mothers, and their support persons in Colchester County, Nova Scotia.
• Family Programs (Weekly Playgroups) Weekly playgroups offered across nine Colchester County locations (Great Village, Bible Hill, Debert, Stewiacke, Truro, Hilden, Tatamagouche, Bass River, and Portapique), supplemented by Special Event Days and food programs such as Family Meal Kits, Cooking Workshops, and Gardening. Targeted at parents and caregivers of babies, toddlers, and preschoolers.
• Parent Programs (Colchester) Parenting education courses including Nobody's Perfect, Positive Parenting, Active Parenting, parent workshops, and cooking programs designed to support caregivers of young children in Colchester County.
• Child & Youth Programs (Cumberland) Youth Drop-In evening program, Youth Outreach Program for individuals aged 16-24 housed in the CCYDC, and Art, Cooking, and Cultural programs for children and youth in Cumberland County.
• Parenting Programs (Cumberland) Ten-week Nobody's Perfect parenting program and the four-night Positive Parenting from Two Homes workshop, addressing self-esteem, discipline, nutrition, parenting styles, and co-parenting strategies for Cumberland County caregivers.
• Family Programs & Play Groups (Cumberland) Cumberland family programs including Friday Fun Times at Rotary Park, Playgroup outreach, Snugglebugs drop-in for new parents, Pregnancy & Beyond, Babies Come First prenatal class, Baby Friendly Check-In, and Car Seat Installations by a certified CPST. Targeted at families in Cumberland County, Nova Scotia.
• Parenting Journey Home Visitation Program Community-based home visiting program offering goal-based support to families with children and youth up to age 18 (Colchester) or 0-19 (Cumberland), helping address behavioural, social, school, and environmental challenges. Targeted at families facing social, behavioural, or economic challenges in Cumberland and Colchester counties.
• Maggie's Closet Free resource at the Colchester centre distributing gently used baby and children's clothing and books, with maternity clothes available subject to supply. Targeted at low-income and in-need families in Colchester County.
• Back to School Program Annual Back to School support program for Colchester families with online registration, providing resources to help children prepare for the school year.
• A Place to Belong Program Cumberland youth program coordinated by Janelle Tattrie, providing youth with a sense of belonging through structured activities and support.

Quantifiable outcome

• Reaches families across 9 Colchester County communities (Great Village, Bible Hill, Debert, Stewiacke, Truro, Hilden, Tatamagouche, Bass River, Portapique) through weekly playgroups
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• YMCA CumberlandcoreStrategic or Co-development PartnerCo-delivers youth programming at the new Anchor Youth Space Cumberland Integrated Youth Services site (13 West Pleasant St., Amherst NS). Maggie's Place facilitators and outreach workers transitioned into this site to offer programming and services in partnership with YMCA Cumberland and various other organizations.
• Nova Scotia Health AuthorityminorStrategic or Co-development PartnerIdentified as a partner/logo displayed alongside other funders; supports the health-related programming such as pregnancy & beyond, baby friendly check-ins, and pre/postnatal education.
• Colchester CountyminorOthersLocal government partner; logo is displayed on the About Us page as part of Maggie's Place's recognized community stakeholders.
• Community Garden Food (Colchester)minorGTM or Marketing PartnerLocal food network partner whose logo (GFO.png) is featured on the Colchester Programs page alongside family food programs including Family Meal Kits, Cooking Workshops, and Gardening.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kids Help Phone: Canadian youth-support organization with overlapping mission in supporting youth (including ages 16-24) facing social, behavioral, and environmental challenges. While primarily remote/digital, Kids Help Phone intersects with Maggie's Place's youth-outreach segment in target population.

Broad incumbents

• YWCA Canada: National community-services organization delivering family, women, and youth programming across Canada. YWCA local associations offer directly comparable family-support and youth-services programming to Maggie's Place, with similar nonprofit funding models.
• Big Brothers Big Sisters of Canada: National youth-mentoring and family-support nonprofit serving Canadian communities. Operates comparable community-rooted, donor-and-grant-funded programs targeting at-risk children and youth, providing a relevant peer benchmark for youth-programming delivery and impact measurement.
• Families Canada: National umbrella association of which Maggie's Place is a member. Families Canada supports a broad network of family-resource programs across Canada, providing peer benchmarking for program design, funding access, and policy advocacy in the family-services sector.
• Boys & Girls Clubs of Canada: National youth-services organization operating community-based youth programming including after-school, drop-in, and outreach services — directly comparable to Maggie's Place's Youth Drop-In and Youth Outreach (ages 16-24) programs in Cumberland County.
• Nova Scotia Association of Family Resource Programs: Provincial peer association of which Maggie's Place is a recognized member. It aggregates and supports family resource programs across Nova Scotia, providing direct comparability on program models, funding streams, and operational benchmarks for rural family-services delivery.
• Family Resource Centres across Ontario (OntarioFRP network): Network of Ontario Family Resource Programs operating under a similar mission, model, and CAPC-aligned funding structure to Maggie's Place. Provides cross-provincial comparability on program design, funder relationships, and rural family-services delivery.

Direct peers

• YMCA Cumberland: Direct local peer and co-delivery partner at the Anchor Youth Space Cumberland Integrated Youth Services site. YMCA Cumberland delivers community-based youth and family programming in the same Amherst, NS geography, making it the most operationally comparable organization.
• United Way of Colchester and Cumberland County: Direct funder and ecosystem peer in the same two-county Nova Scotia service area. United Way funds Maggie's Place alongside a portfolio of comparable community-services nonprofits, making it a natural benchmark for local nonprofit scale and donor development.

Others

• Public Health Agency of Canada (CAPC / CPNP): Flagship funder of Maggie's Place via the Community Action Program for Children (CAPC). While not a direct service-delivery peer, PHAC funds an entire national network of CAPC-supported family resource centres that operate under comparable mandates and program models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maggiesplacecolchester
• Instagraminstagram.com/maggiesplacecumberland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maggie's Place