Cumberland YMCA

Name

Cumberland YMCA

Legal name

YMCA of Cumberland, MD

Website

https://cumberlandymca.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cumberland YMCA is a community-based nonprofit recreation and wellness organization in Cumberland, Maryland, providing memberships, aquatic programs, youth sports, child care, fitness classes, and senior wellness services to local families, individuals, and corporate partners.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness centers
• Youth development programs
• Aquatics and swim lessons
• Child care services
• Wellness memberships

Headquarters

HQ city

Cumberland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual and monthly membership fees for individuals, families, and corporate members providing access to facilities and programs
2. Program Registration Fees: Fees for structured programs including swim lessons, sports clinics, child care, summer camp, and group fitness classes
3. Facility Rentals: Rental income from birthday parties, bike trail camping, and other facility use
4. Special Event Sponsorships: Revenue from signature fundraising events such as Dragons on the Lake dragon boat festival

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cumberland YMCA sells memberships and registrations for community recreation services delivered at its Cumberland, Maryland facility. The core offering is multi-generational programming spanning family and corporate memberships, swim lessons and competitive swim team, youth sports leagues (basketball, soccer, pickleball, volleyball), group fitness and personal training, child care (child watch, school-age, and summer camp), senior wellness classes (Silver Sneakers, Silver Balance), lifeguard certification, facility rentals, and signature community events such as the Dragons on the Lake dragon boat festival.

Product overview

The YMCA of Cumberland, MD operates as a community recreation and wellness organization offering a comprehensive suite of programs and services organized into five core areas: Membership (family, corporate, financial assistance, and nationwide membership options), Aquatics (swim lessons, swim team, and lifeguard certification), Sports and Fitness (basketball, soccer, pickleball, volleyball, group exercise classes, personal training, and climbing wall), Child Care (child watch, school-age care, and summer camp), and Community Events (dragon boat racing festival). The organization also provides digital access through YMCA 360 virtual platform and utilizes Evolt 360 body composition technology for member fitness tracking. The portfolio functions as a unified community wellness offering centered on membership access, with programs designed for all ages from infants to seniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Membership Full-facility YMCA membership providing access to all amenities including pool, fitness center, group exercise classes, and program registration for households.
• Corporate Membership Employer-sponsored YMCA membership program for employees of participating businesses as an employee wellness benefit.
• Swim Lessons Swimming instruction for all ages and skill levels, from infants (6 months) to adults, offered in private and group formats at heated pools.
• Swim Team Competitive swimming program for ages 5-18 that competes via Maryland Swim within USA Swimming, with the season running September to March. Local achievements include US Olympic Trial Qualifiers, US Open Gold Medalist, Junior Championship Gold Medalist, USA Swimming Top 15, and NCAA Division I Scholarship recipients.
• Lifeguard Certification Course American Red Cross lifeguard certification and re-certification program including First Aid and CPR/AED training, open to Y members and the general public.
• Youth Instructional Basketball League Youth basketball program focused on skill development and competitive play in a positive team environment.
• Indoor Soccer Indoor soccer league and instructional programs for youth participants.
• Pickleball Pickleball programming offered to players of all skill levels.
• Volleyball Clinic Volleyball instruction for beginners and experienced players focused on skill development and fun.
• Summer Sports Clinics Multi-sport youth camps and clinics offered during summer break.
• Group Exercise Classes Fitness classes including cardio (Y Cycle, Dance N' Flex, Cardio Kick), mind/body (Yoga, Barre Mix, Stretch, Express Yoga, Silver Balance), aquatic, and strength training (BodyPump, Silver Sneakers, Les Mills Core, Burn).
• Personal Training One-on-one fitness coaching and training sessions delivered by certified personal trainers.
• YMCA 360 Digital health and wellness platform from the national YMCA providing virtual access to YMCA fitness classes and member resources.
• Evolt 360 Body Composition Analysis Body composition analysis technology providing detailed tracking of fitness metrics and health indicators for members.
• Climbing Wall Indoor climbing wall facility available to YMCA members for practicing climbing skills.
• Child Watch Drop-in childcare supervision for young children while parents use YMCA facilities and programs.
• School Age Child Care Before- and after-school child care programs for school-age children.
• Summer Camp Full-day summer camp programming for children during school break.
• Facility Rentals Rental options for birthday parties, bike trail camping, and other facility use by groups and individuals.
• Dragons on the Lake Dragon Boat Festival Annual dragon boat racing festival and community fundraising event held at Lake Shore Drive, Flintstone, MD, scheduled for September 19, 2026.
• Swim Clinic Specialty swimming instruction and stroke refinement workshops.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• YMCA of the USAcoreStrategic or Co-development PartnerThe YMCA of Cumberland is part of the national YMCA network, enabling nationwide membership reciprocity with over 2,500 participating locations. This partnership provides members access to YMCA facilities across the United States.
• Maryland Swim (USA Swimming)coreStrategic or Co-development PartnerY swim teams compete through USA Swimming via Maryland Swim, allowing local swimmers to participate in local, regional, and national competitions.
• American Red CrosscoreStrategic or Co-development PartnerThe Y is an official provider of American Red Cross lifeguard certifications and re-certifications. The YMCA offers certification courses to both members and the general public.
• Dynamic Dragon Boat Racing, LLCminorImplementation/ SI/ Consulting PartnerRacing logistics provider for the YMCA Dragons on the Lake dragon boat festival event. Provides professional race management and equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boys & Girls Clubs of America: National network of community-based nonprofit youth and family centers offering membership-style access to programs, sports, aquatics, and child care. Comparable mission-driven, dues-and-donations-funded community wellness model targeting overlapping youth and family segments.
• YMCA of Frederick County: Regional Maryland YMCA affiliate offering membership-based fitness, swim lessons, youth sports, and child care. Highly comparable single-/multi-branch community nonprofit model serving a similar mid-size Maryland market.
• Jewish Community Center (JCC) Association: Network of community centers offering membership-based access to fitness facilities, pools, swim lessons, youth sports leagues, summer camps, child care, and senior programming. Directly comparable hybrid fitness/community-center operating model.
• YMCA of Baltimore: Operates multiple YMCA branches in Maryland under the same national YMCA network and membership reciprocity model. Closest comparable in terms of programming mix (aquatics, youth sports, child care, fitness) and community-mission positioning.

Broad incumbents

• Life Time Fitness: Premium national commercial fitness operator offering memberships with pools, group fitness, youth programming, and family amenities. Competes for the higher-income segment of the Y's family/youth and adult fitness market with broader amenity scope.
• Planet Fitness: National low-cost commercial fitness chain offering basic gym memberships at lower price points than the YMCA. Competes directly for adult fitness-seeking members but lacks the Y's aquatics, child care, and youth programming breadth.
• LA Fitness: Mid-market commercial fitness chain offering memberships with pools, group classes, and youth programs. Competes with the Y for adult fitness members seeking similar amenity sets at comparable price points.
• YMCA of the USA: National parent organization that Cumberland YMCA is affiliated with. Operates as the umbrella brand, governance body, and network coordinator across 2,500+ participating YMCA locations nationwide, providing brand standards, nationwide membership reciprocity, and shared infrastructure.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cumberlandymca
• LinkedInlinkedin.com/company/cumberland-ymca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumberland YMCA